What is Gross merchandise Value (GMV)

• Used in e- commerce industry.

• Definition: Total value merchandise sold over a given period of time through customer to customer site

• GMV = sale price charged per item X number of items sold

Positive side: 

Illustration: A customer buy a product from market place like snap deal at Rs 100 and then GMV is Rs 100

Illustration : If a customer purchases the rs 100 product from jabong with 30 % discount  then GMV is Rs 100 - Rs 30 = Rs 70

Illustration : If a customer buys 4 shirts from Myntra each costing Rs 500. Then GMV is Rs 500*4

= rs 2000.

Illustration: If 1000 customers buys Average rs 500 worth of products from shopclues in 2016 then total GMV is 1000*500= Rs 500000

Negative side:

Illustration: If a customer purchses the product of Rs 500 from Amazon.in and return it on a given day, GMV is still Rs 500. 

• Indian online retail industry GMV is 13, 500 crore in october 2016 (https://yourstory.com/2016/11/flipkart-amazon-snapdeal-gmv/)
• Flipkart 200 crore GMV, 
• Categories: Mobile 55% GMVs white goods 10%  and others 35%
• 
  

Tejas networks- Marketing summary

Tejas netowrks

1. Products:communication products CPO,PTM, DWDM and Ethernet.

2. clients: Tata Power, Rail Tel, BSNL, MTNL

3. Market share 53%

4. Segment : global ooptical aggregation segment, transport network packet optical and multiplexer.

5. Original equipment manufacturer for many companies.

6. client approach; Post tender follow ups.

7. Mode of sales : payment realization after product working in Government organizations.In case of private customers payments are on part basis. The financials are shown on the sales.

8. Type of sales: Team selling with help of other departments like PM/Manufacturing/Finance and engineering.

9. sales cycle : 24 months.

10. sales cost: travelling abroad and domestic

11. buying committee: multiple approvals are required by clients.

12. Pricing strategies: competition based.

13. customer service: technical support, Installation, commissioning, and training. The service is provided by company employees as well as third party service providers. Installation service is of one year duration.

14. Market s covered: Asia, Africa, and central America.

Fastest growing SME's in India 2014 presentation

Fastest Growing Small Companies by prasadkulkarnigit on Scribd

Case study on Mumbai dabbawalla

Mumbai Dabbawala by prasadkulkarnigit on Scribd

Ford Asia case study ( purchase case study from Harvard publishing)

Ford asia from Prasad Kulkarni

Course content of digital marketing

Course content of digital marketing:

1. Social media strategy

2. Marketing on facebook, Twitter, linkedin Instagram, we chat  and whatsapp

3. Content development and execution.

4. Search engine optimization.

5. Personalization.

6. Affiliate marketing

7. Social media based customer engagement, experience and service .

8. tagging and tracking.

9. App based marketing.

10 Non app based mobile marketing.

11. Attribution modelling.

12. Social media budget preparation and allocation.

13. Influence marketing.

14. text clouding, sentiment analysis, Social ROI, and page profile.

15 search advertising.

16. New business models in the digital markets.

17. viral marketing and community development.

18 .omni channel marketing.

19. reputation management.

20 earned and integrated media.

Marketing strategies of Indian companies in Zimbabwe

Zimbabwe an African country stands at 122 rank for export and 120th largest importer in the world
1. Medicaments:

It includes steroids, antibiotics, aldehydes, phenolics and heavy metal salts.

The drugs in zimbabwe are sold on higher prices through the country has adopted drug price control in 2004.
The overall pharma market is dominated by Indian companies.

80% of the drugs in Zimbabwe comes from India.

The indian company Shreya invested in Zimbabwe's CAPA.

Ranbaxy and ICPA have too entered Zimbabwe market. Ranbaxy have agrrements with local companies to produce ARV's.

2. T -shirts

3.  frozen meats

4. Construction : Indian public sector companies like Indian Railway Construction Company (IRCON), Rail India Technical & Economic Services (RITES), Water and Power Consultancy Services (WAPCOS) and Telecommunications India Ltd. (TCIL) had a successful history of engagement with Zimbabwe.

5. PIrrigation: Kirloskar and jain irrigation are the two major suppliers to Zimbabwe.

6. Tyre: Indian company Apollo invested in Dunlop Zimbabwe for producing and marketing tyres.

7. Water supply: Technofab Delhi has got contract for water services in Harare.

8. Ash plant; Indian company Indure got the contract for ash treatment facility.

9. Varun beverages of India will be setting up bottling plant in Zimbabwe.

Most popular social media vehicles in India OR top 10 social media vehicles.

1. WhatsApp
2. Facebook
3. LinkedIn
4. Twitter
5. Instagram
6. Pinterest
7. Foursquare
8. Periscope
9. Google+
10. Reddit

What is affinity analysis?

Affinity analysis is a
1. data mining technique
2. It is used for market basket analysis
3. It depends on association rules.
Example: A person who goes to food bazaar in a big bazaar market likely to buy beverages.
Example; a customer who buys shampoo may also buy conditioner.
Example; A person who goes to the bank may also interested in insurance and mutual funds. thus marketers like Karnataka Bank sells MetLife insurance products and sell LIC's mutual funds.

What is Omni channel retailing?

OMNI CHANNEL RETAILING

Definition: Providing similar user experience across the multiple channels of the retailer is called as omni channel retailing.

Difference between Multi channel retailing and Omni channel retailing
Multi channel retailing are different channels used by the retailers. To illustrate , A retailer uses a physical store to sell the merchandise and also uses online website to sell the merchandise.
Omni channel retailer also uses both physical store and online store.
However, the major difference is in multi channel retailing the integration between a physical store and online store does not happen. In  case of Omni channel user experience in both physical and online stores are same.

Omni-channel retailing includes

1. Retaining through offline stores ( Bigbazaar)
2. Retailing through online store ( Bigbazaar direct)
3. Retailing on mobile and
4. Retailing via apps