Course content of digital marketing

Course content of digital marketing:

1. Social media strategy

2. Marketing on facebook, Twitter, linkedin Instagram, we chat  and whatsapp

3. Content development and execution.

4. Search engine optimization.

5. Personalization.

6. Affiliate marketing

7. Social media based customer engagement, experience and service .

8. tagging and tracking.

9. App based marketing.

10 Non app based mobile marketing.

11. Attribution modelling.

12. Social media budget preparation and allocation.

13. Influence marketing.

14. text clouding, sentiment analysis, Social ROI, and page profile.

15 search advertising.

16. New business models in the digital markets.

17. viral marketing and community development.

18 .omni channel marketing.

19. reputation management.

20 earned and integrated media.

Marketing strategies of Indian companies in Zimbabwe

Zimbabwe an African country stands at 122 rank for export and 120th largest importer in the world
1. Medicaments:

It includes steroids, antibiotics, aldehydes, phenolics and heavy metal salts.

The drugs in zimbabwe are sold on higher prices through the country has adopted drug price control in 2004.
The overall pharma market is dominated by Indian companies.

80% of the drugs in Zimbabwe comes from India.

The indian company Shreya invested in Zimbabwe's CAPA.

Ranbaxy and ICPA have too entered Zimbabwe market. Ranbaxy have agrrements with local companies to produce ARV's.

2. T -shirts

3.  frozen meats

4. Construction : Indian public sector companies like Indian Railway Construction Company (IRCON), Rail India Technical & Economic Services (RITES), Water and Power Consultancy Services (WAPCOS) and Telecommunications India Ltd. (TCIL) had a successful history of engagement with Zimbabwe.

5. PIrrigation: Kirloskar and jain irrigation are the two major suppliers to Zimbabwe.

6. Tyre: Indian company Apollo invested in Dunlop Zimbabwe for producing and marketing tyres.

7. Water supply: Technofab Delhi has got contract for water services in Harare.

8. Ash plant; Indian company Indure got the contract for ash treatment facility.

9. Varun beverages of India will be setting up bottling plant in Zimbabwe.