Parle-G positioning strategies- Review of advertisements

Parle-G Advertisement evaluations

The value of marketing

The company's growth depends on its marketing ability. 

HDFC, a private bank in India consistently clocks better performance in the banking and investment sector due to their marketing abilities. The company clocks 30% profit growth year on year even in difficult times. This growth is a result of their change in marketing strategy. HDFC reduced its corporate loans and increased the retail loans lending such as automobile, commercial vehicles, business banking, home loans, and personal loans to maintain the growth. 

 

A good marketing strategy creates demand for products and services and in turn increases employability.

 Bindu, is an aerated beverage brand in India. It is a mix of traditional jeera drink with a soda. The Shankar group from Mangalore that owns the brand moved to the third position after Pepsi and Coca-Cola in South India. In the beginning Bindu had made shopkeepers to taste the soda free of cost and asked them to spread the message. The company employs strength has increased from 8 in 2008 to 250 in 2012. Today,the traditional drink market in India is not only limited to jeera, but extended to Kokum aamras, Jaljeera etc…

The marketing builds value of a form by creating loyal customers and strong Brands 

Parle-G, Indian biscuit in confectionery manufacturer, began its journey in the year 1929. The company was incorporated by Mohan Lal Dayal. Since then the company's marketing efforts have made it to reach the tag of world's largest selling biscuit company. Today, the company's persuasiveness helped it to build the image of a quality nutrition and superior taste brand among consumers. Its value for money positioning strategy created a loyal customer base. Further, It's health and taste benefits created trust among customers and who in turn created a global brand.