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2. Facebook
3. LinkedIn
4. Twitter
5. Instagram
6. Pinterest
7. Foursquare
8. Periscope
9. Google+
10. Reddit
Thursday, June 8, 2017
What is affinity analysis?
Affinity analysis is a
1. data mining technique
2. It is used for market basket analysis
3. It depends on association rules.
Example: A person who goes to food bazaar in a big bazaar market likely to buy beverages.
Example; a customer who buys shampoo may also buy conditioner.
Example; A person who goes to the bank may also interested in insurance and mutual funds. thus marketers like Karnataka Bank sells MetLife insurance products and sell LIC's mutual funds.
1. data mining technique
2. It is used for market basket analysis
3. It depends on association rules.
Example: A person who goes to food bazaar in a big bazaar market likely to buy beverages.
Example; a customer who buys shampoo may also buy conditioner.
Example; A person who goes to the bank may also interested in insurance and mutual funds. thus marketers like Karnataka Bank sells MetLife insurance products and sell LIC's mutual funds.
What is Omni channel retailing?
OMNI CHANNEL RETAILING
Definition: Providing similar user experience across the multiple channels of the retailer is called as omni channel retailing.
Difference between Multi channel retailing and Omni channel retailing
Multi channel retailing are different channels used by the retailers. To illustrate , A retailer uses a physical store to sell the merchandise and also uses online website to sell the merchandise.
Omni channel retailer also uses both physical store and online store.
However, the major difference is in multi channel retailing the integration between a physical store and online store does not happen. In case of Omni channel user experience in both physical and online stores are same.
Omni-channel retailing includes
1. Retaining through offline stores ( Bigbazaar)
2. Retailing through online store ( Bigbazaar direct)
3. Retailing on mobile and
4. Retailing via apps
Definition: Providing similar user experience across the multiple channels of the retailer is called as omni channel retailing.
Difference between Multi channel retailing and Omni channel retailing
Multi channel retailing are different channels used by the retailers. To illustrate , A retailer uses a physical store to sell the merchandise and also uses online website to sell the merchandise.
Omni channel retailer also uses both physical store and online store.
However, the major difference is in multi channel retailing the integration between a physical store and online store does not happen. In case of Omni channel user experience in both physical and online stores are same.
Omni-channel retailing includes
1. Retaining through offline stores ( Bigbazaar)
2. Retailing through online store ( Bigbazaar direct)
3. Retailing on mobile and
4. Retailing via apps
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