(These are online focus group responses and thoughts of experts in the discussions)
Best advertisements
Airtel:
The recent unique advertisement that I found interesting was the airtel advertisement
The 0 complaint advertisement- the advertisement begins with showing the negative side of the company ( the number of complaints in different states)
The company uses this point to differentiate itself from its competitors
LifeBuoy
The best advertisement I found that
Lifebuoy in which they showed wash your hands regularly by using any company hand wash.
Uber cars
Best advertisement I found was about Uber cars , how the drivers followed the safety and took all the cautions so that the virus would not spread.
Brooke Bond red Label
Best : Brooke Bond red Label (Portrays Positive attitude towards Covid patient).
Amazon Pantry
Best advertisement was of Amazon pantry which showed selling of groceries online. This was the best one as amazon sells grocery online with home delivery as it is best during present conditions.
Udemy
Best ad is about udemy giving online courses at some discounted percentages
Women Horlicks
The best ad that I came across during this lock down period was of women's horlicks. In this ad it is shown that husband is doing work from home due to covid situation and his wife is nurse at hospital hence he tells how his and her work is different as she is risking her life daily by serving patients and he can't meet her due to that. He positively says that even though I can't meet her in person I can send my care to her. He send her hot milk with horlicks powder to her hospital. She receives it and feels happy. Here the positive attitude of both husband and wife is shown towards the whole covid situation.
Worst advertisements
My Gate
Worst advertisement I found was My Gate application advertisement
Rummy Circle
Rummyculture- kheloge to khelte reh jaoge.
Hamam
Bekaar : Hamam Soap (No link between the product and the advertisement)
Lizol
And worst ad is lizol and other ad like that they are showing that the product can kill the corona bacteria
Cadbury
The worst ad that I came across was of Cadbury 5 star one old women is sitting under one building and accidentally her stick falls so she asks the boy nearby to lift it on the other hand he is busy in eating 5 star finally she only picks up her stick and the building roof falls on the place she was sitting she thanks that boy for not helping her as if she would have sat der den the building would have fallen on her. And at the end of it is shown that sometimes it's good by not doing anything .I feel it gives the wrong message to the viewers as just sitting and not doing anything is never good one should always keep hustling towards the goals.
Slice
Bekaar Ad: Slice :Thickest mango juice. So there is a hype why it is the thickest mango juice and then one character answers "Kyunki isme antigravity formula Hai" And then the next character says "Isme 24 Chariot Aam Hai" And the other character says "Iske aam kisi mote party ke lagte hai" And then finally katrina comes and says "Try karo aur khud jaan jao"
which was kind of funny but the script content was irrelevant to the product!
MPL
Bekar ad: MPL advertisement which says you could play in the app and earn and an engineer comes in the ad and says I have done mech engineering and earned to help my family, fooling the customers at the time of pandemic to waste their money.
