Definition of retargeting
- Retargeting is the digital marketing technique of attracting customers who viewed about product but didn't buy it
- Retargeting is the paid advertising method wherein advertisement are positioned in other website after customer didn't proceed for either carting or checkout.
- Retargeting are remarketing tools in which advertisemens appear in front of customer from previous search history.
Where Retargeting works
- Retargeting works well with mobile applications
- It fits well with search ads
- It suits website banner ads
Benefits of Retargeting
- Increases customer awareness
- Cost effectiveness
- Long term campaign
- Focused targeting
- Timed targeting
- Large scale reach
- Campaign analysis
- Ad creation using ad gallery
- Efficient pricing with automated bidding
- Brand promotion
- Maximize a customer life time value
- Increase the conversion rate
- Higher commitment
- Increased creativity
- Pitches for potential customers
- Increases sales.
- Audience selection
- Point of contact
- Increased brand recall
- Increased customer trust
- Increases relevance of ads
- Reduces losses
Types of Retargeting
Classification 1
Standardized Retargeting
Dynamic Retargeting
Remarketing with list of search ads
Video Retargeting
Customer list Retargeting
Classification 2
Consumer personality based targeting
Cross channel Retargeting
Account based Retargeting
Email Retargeting
Customer Retargeting for brand loyalty
Facebook custom audience
Classification 3
Objective based Retargeting
Plan based Retargeting
Engagement based Retargeting
Onsite Retargeting
Video Retargeting
Classification 4
Pixel based Retargeting
Social Retargeting
List based Retargeting
Onsite Retargeting
Search Retargeting
Classification 5
Website Retargeting
Contextual Retargeting
(Source: Redseer.com)
