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Friday, January 8, 2021
Monday, August 17, 2020
Sunday, August 2, 2020
Supply chain objectives
Hello, everyone. Today, I am discussing on
Supply chain objectives.
The main objective of any supply
chain is to increase the value.
What is the value?
Value is benefits divided by the
cost.
In such circumstances, marketers are
having two options. Either increase benefits or decrease costs.
What are the major benefits a firm can increase?
1. Have a proper order management.
Indian Railway catering and tourism
Corporation (IRCTC) Initially was asking its customers to come to the
reservation counter and fill the form to book a ticket. Many customers were not
having enough knowledge which train will come at what time and how many seats
are available. Later, RCTC has adopted the agent model wherein it has appointed
agents who can book tickets. Customers rather than going to the railway
reservation counter started booking through the agent. However, the customer
has to pay extra commission to the agent. Then IRCTC has begun their own
websites. Thereafter, a customer can book a ticket on the internet.
However, a customer has to take the printouts and submit while traveling
along with the address proof and ID proof. To reduce this hassle, IRCTC has
created a mobile application wherein a customer can book the tickets now and
show the SMS to the ticket collector. This is an example of how a company can
increase benefits in order management.
2. Benefits can be increased through quicker delivery
Amazon is
having the two types of orders one general orders second is the prime
orders. In the prime orders Amazon delivers the product within 24 hours
from their fulfilment centres. For this Amazon charge premium but a customer
gets the product on time.
3. A company can have better information systems.
Earlier when a
customer books the Courier he was not sure when he will get the courier. Now,
companies like professional courier give you the token number or a ticket
number through which a customer can track their parcels and couriers and
exactly you will come to know when the product will be delivered.
4. A good pricing and revenue Management Systems is another benefit.
India
post earlier was delivering simple cover and cards but as the competition has
grew from courier services, India post also came out with a speed post
options for the same size of the card or a cover. For this, India post charges
30 rupees extra.
5. Increase benefits from the supply chain coordination among members.
Hindustan Unilever limited (HUL) a major company in FMCG in India have a stricter control on their C&F agents, wholesalers Distributors and retailers to see that products available at every retail store in India.
In a second option to increase the value of a firm, one can
decrease the cost.
So a question is what a cost a firm
can reduce.
1. Reduce order cost.
For example, PVR earlier was asking the customer to
come to the theatre and book tickets. Added to this, a customer who'd like to
book tickets three four days in advance could not do it but now with
websites like book my show one can book tickets well in advance. Like
this, company like PVR, are reducing their order cost.
2. Reduce inventory.
I would like to take an example of a Spanish retailer
Zara, known for their fashion merchandising. The company has an inventory
turnover of 21days. This is helping Zara to keep new fashion and
reduce inventory.
3. Decrease the cost of transportation.
Cement and fertilizer
companies were earlier sending their Goods via the truck but it was taking a
lot of time to them then they have come out with a railway as an option, which
is speedier and also reduces cost to them.
4. Reduce sourcing cost.
General Electric the Pioneer in the call centres
has shown the world how a firm can decrease costs. Today, Indian ITES sector
depends on Outsourcing activities of American and European companies. Another
example is bigbasket.com that sources their merchandise directly from farmers
and can pass the cost benefit to customers. This is how forms are adding value
in the supply chain.
5. Reduce manufacturing cost.
Today in operation automation word robots and
artificial intelligence are playing a significant role in reducing the
manufacturing cost.
The second objective of the supply chain is to
increase the profitability or commonly known as supply chain Surplus.
What's the profitability?
It's the revenue minus the cost.
Obviously, there are two questions that come to us are how do I increase
the revenue and decrease the cost?
We already discussed about how we can reduce the cost. Let me give examples of how one can
increase the revenue.
It can be increased in three ways.
1. Adding the new customers to the company
Let me take an example of
Infosys the company, every year recruit new customers and increase their
revenue.
2. Increasing volume purchase of customers.
Telecom companies earlier
getting customers recharges worth Rsv20 and Rs 30.However, today customers are
charging data packs of 149 199 and 249. This is how companies are increasing
revenues.
3. In case of the differential pricing
a company can think about high and
low pricing based on the seasons, frequency of purchase, and delivery
options.Flipkart, an ecommerce company from India has created their own
Warehouse facility at Hosakote near to the Bangalore city. Another company more
a subsidiary of aditya birla group has come out with their own private
labels. These examples help the company to create the revenue and reduce the
cost and increase the value of the firm.
A firm can have other objectives
also in a modern supply chain. There is an emphasis on bringing agility to
supply chains.
Let me take an example of a recent launch of Jiomart, an eCommerce platform of the Reliance. The company has not set any minimum order value. One can order 10 rupees or hundred rupees. Looking at the order level they plan for this scheduling and also the route planning.
Now the question is how good a firm is to adapt to the demands and be
agile?
A company which is becoming agile is surviving the battle in this corporate jungle.
Companies are improving their functions
whether it is the storing or sorting or bulk-breaking or
distributions. Let me take an example of Asian paints. Customers are demanding varieties
of colours today. Therefore, Asian Paint supplies three basic colours to the
dealer and also provides a machine that popularly known as colour World
machine. Here, a dealer can mix three basic colours and get
whatever colour a customer wants.
In a summary, what are the objectives
of the supply chain?
1. Enhance the value of the supply chain to increase the
profitability.
2. Supply Chain achieve this by increasing the revenue and decreasing
the cost
3. create a supply chain assets for bring the agility to the supply
chain
4. Improve functionalities of each stakeholder in the supply chain.
Saturday, July 4, 2020
Factors influencing demand forecasting in supply chains
Historical demand for the products of the company.
Sales and advertising effort of the company.
Current Indian economy and a particular state economy where the company operates.
Competitive environment.
Lead time of the product.
Thursday, June 25, 2020
Characteristics of supply chain forecasting in indian supply chains
The
first characteristic is,
Forecasts have to include both expected value and forecast errors.
Let
us take examples of paint companies X and Y and their forecast for the Vizag
city. The company X forecasted 1.2 lakh litres and one 17.8 lakhs litres of
paint per annum. The company Y forecasted 12 lakhs and 8 lakhs litres of paint
per annum. Both companies have 10 lakh litres per annum as the average demand.
However, the company X faces more uncertainty for getting better
forecasts. This uncertainty is popularly
known as a forecast error.
Second
forecasting characteristics is
The accuracy of the forecast is
better for shorter duration.
Let
me illustrate this with an Indian airline company, Indigo Airlines. Indigo
Airlines keep updating their travel plans by getting weather forecasting
Currently, Indigo Airlines is tied up with Indian Meteorological department for
supplying the weather data This will help the company in the capacity expansion
on a quarterly basis. The Ajatus software (https://www.ajatus.in/) that Indigo
uses brought fruitful results to the company. It improved Fleet assignment and
customized pricing on ancillaries such as leg rooms and meals
The
artificial intelligence Used by Indigo Airlines enhanced their revenue.
Indigo's forecasting included increasing aircraft seat availability and route
planning.
Third
characteristics of the forecasting is
aggregate forecasts are easier than Disaggregate forecasts.
Though,
many companies have their forecasting system in place, When they transform
their data with others in the supply chain
find forecast errors due to non collaboration This has made many
companies formulate their block chain with supply chain members. In this Block Chain,
the data is integrated across the supply chain. That improves the quality of
the data. The Ledger sharing and data security also improve the forecast across
the block chain Similarly, the forecasting of per capita income of India is much
easier than forecasting a Market Basket value of a customer coming to a retail
store.
Fourth characteristics of forecasting in supply chain is
Distortion in customer information effects company forecasting in the supply chain.
Retailers
who are very close to the customers forecasts better But as one moved up in a
supply chain to the distributor level, C&F level, manufacturers level and a
supplier level, the forecast error also
increases This is commonly known as the bullwhip effect. After the implementation
of CPFR and block chain technology in the supply chain, companies have
experienced reduction in the forecast errors
Wednesday, June 24, 2020
The role of forecasting in Indian supply chain.
The role of forecasting in a supply chain
All push processes performed in
anticipation of a customer demand whereas for pull process manager must plan
for inventory and capacity. For example, Tata Motors, the automobile
manufacturer from India, order auto components In anticipation of customer
orders The company also uses its plant capacity to keep inventory at factory as
well as at retailers’ location. The ordering a component is a push process
whereas manufacturing and utilizing the capacity is a pull process. Now,
MRF, supplier to the Tata Motors, also needs to forecast for its orders and
capacity utilization. Thus each player is the supply chain forecast separately
and that leads to mismatch in the forecasting. Hence modern Supply Chain
management software and organizations consistently forecasting on using CPFR
and block chain model. CPFR is collaborative planning forecasting and
replenishment.
Let me explain with another example of
Godrej a consumer goods company. The company has begun a project called '
Sampark' distribution management system used for stock management billing for
customer and report generation. For this project implementation, Godrej has
roped in carrying it Forward agents(C&F) agents, and distributors. This has
eliminated Multi-point documentation done earlier. Further it also helped in
regular replenishment, reducing the inventory and the better forecasting.
After the initial success of
sampark, Godrej has launched two new projects called. Sahayoga and the
sampoorna either. Godrej has helped the intermediaries to reduce their lead
time, tracker orders and quick settlement of outstanding wherein sampark has
implemented for retailers to track final customer orders.
Wednesday, June 17, 2020
Transportation in a supply chain
The role of
transportation in a supply chain
Transportation is the back bone of every supply chain network. It
facilitates the movement of goods from one destination to other destination
starting from suppliers till customers. Further, the transportation is crucial
for manufacturers and intermediaries as manufacturing facilities and customer
locations may not be same. For instance, Hero Motocorp manufactures their bikes
in Kolar plant India and their majority customers account from Mumbai, New
Delhi, Bengaluru and Chennai. Thus, there's need for bikes transported from
Kolar plant to metro cities.
According to IBEF, today, companies spend 14.4℅ of the GDP on
transportation that is much higher than developed countries 10%. However,
Indian transportation industry contribute only 6.3% of the GDP with CAGR 15%.
5I's: Drivers of Indian transportation industry
- Interstate movement of goods and
passengers.
- Increase in disposable
income.
- Intensive growth of FMCG sector
- Incremental growth of export sector
- Investment by government and
private enterprises
Modes of transportation
- Air
- Package carriers
- Truck
- Rail
- Water
- Pipeline
- Digital
- Intermodal.
Performance characteristics:
Air
This is a very expensive mode of transportation. However, it
is a good mode of transportation for long distance shipment. This mode of
transportation commonly used by goods those in small size yet expensive. Apart
from this, air transportation used to meet quicker time scheduled shipments of
the product.
Package
carriers
These are small transportation companies carrying couriers and
packaging weighing up to 70 kgs. Maruti Parcel service, Safe Express, Gati etc
are a few companies involved in package carrier business in India.
Water
This is the ideal mode of transportation for bulk goods to be
shipped to long distance. However, this mode suffers from customs and excise
clearance, jettison, pirates, port clearance and container management.
Rail
This mode is very popular in India for shipping oil and gas,
cement, and bulk items. The railway network can carry goods for longer distance
but it is time consuming. Till Indian Railways allowed private container and
proper axle loading businesses were not using this mode regularly. Yet, this
mode gave cost advantage to entrepreneurs due to the tarriff structure.
Truck
This mode of transportation is good for door to door delivery.
Added to this, it takes less time to reach destination. Apart from this, a
customer can track their shipments. Contrary to above points, if transportation
is having less than truck load ( LTL) it will take long time due to pick and
drop of goods at multiple locations. To overcome from this business owners used
cross docking, 3PL, 4Pl, and 5PL strategies.
Intermodal
This type of transportation mode is used when one transportation
mode is not possible or cost effective. For instance, A cement company in
Gujarat wants to send their products to Ichalakaranji in Maharashtra. The
company may use rail network till Kolhapur because of cost effectiveness but
further it will use road network to drop products to a dealer in Ichalakaranji.
Another example is Indian oil. This company procure crude oil from different
countries through ship and use rail and road to reach the final consumer. The
major hurdle this mode undergoes is information sharing at different points.
This leads to delay in products distribution and ultimately a poor customer
service.
Transportation infrastructure and policies
Design options for a transportation network
Trade-offs in transportation design
Tailored transportation
In
this type of transportation, organizations use different networks and modes
looking at customer and product characteristics.For Instance, Parry's that
manufacture fertilizers and sugar have to desing their transportation network
differently. Most fertilizer companies in India transport via Indian railway where
as sugar 1 Kg pet bottles are transported using trucks. Parry's has to adjust
transportation based on product characteristics.
Tailored transportation by customer density and distance
Short distance | Medium distance | Long distance | |
High density | Private truck companies with milk run | Cross docking with milk runs | Cross docking with milk runs |
Medium density | 3PL carriers | Less than truckload carriers | Less than truckload carriers or package carriers. |
Low density | Less than truckload carriers OR third party Milk runs. | Less than truckload carriers or package carriers. | Package carriers. |
Tailored transportation by product demand and value.
High Value | Low Value | |
High Demand | Safety inventory should be aggregated and cycle inventory has to be dis-aggregated. Cheaper mode of transportation should be used for cycle inventory whereas quick service transportation mode should be used for safety inventory. | All inventories must be dis-aggregated and companies must focus on cheaper mode of transportation for replenishment |
Low Demand | Aggregate all inventories. On need basis an organization must adopt quick modes of transportation. | Aggregate only safety inventory and manufacture must use cheaper modes of transportation for cycle inventory replenishment. |
The role of information technology in supply chain
Route planning
Route
optimization had become an important tool to reduce the cost. To achieve this
objective, transportation companies use information such as a customer
location, shipment size, delivery time and the capacity of the transportation
mode and optimize the ideal route.
Fleet utilization
Loading
and unloading at multiple destinations is the major hurdle for transportation
companies. Fleet utilization software will take into the consideration of size
of container, size of delivery and sequence of delivery and synchronize all of
them.
Global positioning system
GPS
allows transportation companies to track and inform about products in real time
to customers. This feature enhances customer satisfaction. Today, a customer
gets notifications about shipment arrival and delivery information well in
advance. These notifications also help transporters load and unload goods
properly.
ERP: Enterprise resource Planning
RFID: Radio Frequency Identification Device.
Block chain
Risk management in transportation
Tuesday, June 16, 2020
The importance of supply chain decisions
The objective of a supply chain
- Creation of the value
- Every supply chain aspires to increase their value. This supply chain value is the difference between product worth and total supply chain cost.
- Supply chain profitability or supply chain surplus.

