Agile Marketing
What is SCRUM?
SCRUM is a term used in the agile marketing to describe the project planning, implantation and evaluation in a rapid way.
SCRUM is a formation of players.
What do you mean by Sprint in Agile marketing?
A group of maximum 10 people whose work is broken down in to micro goals with a stricter schedule to be completed with iterations.
What is Rugby approach in SCRUM?
Agile marketing SCRUM is inspired by football. Like football smaller passes are crucial along with a few long passes to score goals, agile marketing believe in smaller goals important to achieve long term goals.
Principles of Agile marketing
- Customer satisfaction
- Changing requirements
- Deliver product or solution frequently
- Frequent interaction with stakeholders
- Motivated individuals
- Face to face communication
- Measure
- Maintain constant pace.
- Sustain product development and good design
- Keep it simple.
Advantages of Agile marketing
1. Stakeholders satisfaction
2. Change over time
3. Daily interaction
4. Improve communication
5. Getting the right things done
6. Adapt to change.
Roles in SCRUM of Agile marketing
v Product owner
v SCRUM master: works like team leader in the software project and having responsibilities to look after day to day operations.
v Team
Implementation of Agile marketing
1. SCRUM
2. Lean
3. Crystal
