Gross domestic happiness ( GDH) and Gross Domestic Wellbeing (GDW) and their effects on marketing.

Gross domestic happiness or Gross Domestic wellbeing developed by Sicco Mansholt in the year 1972.

The philosophy of this measure is to promote happiness. 

It covered broad areas like economic, environmental, physical, mental health, social and political environment. 

The theory of leisure class and Pandemic effect

Degrowth activism and marketing 4.0

Customers groups concerned about aspirations of poor nation customers to possessing luxury of rich nations. These aspirations are exploited by many marketers by giving fake products or fake promises. Thus, Customer group began their activities known as degrowth activism in which the group discourage customer to buy unnessary products that harm mother nature. 

life simplifiers and post covid 19 days of marketing.

Corona covid19 has changed customers lifestyles. Today, customers are eating less and buying less too. This is move away from popular materialistic nature to minimalist lifestyle. 

In India, the financial pressure due to covid 19 has made customers to abandon or postpone their decision to buy car or house. This segment is looking for take a car or house on a rent basis. Thus, Rent space industry in India is growing very fast. 

Customer community confirmation and marketing 4.0

Marketing managers sweat out to segment and target their customers. However, digital technologies allowed customer to create their own horizontal groups. To illustrate, customers in social networking site, WhatsApp created their own groups. These groups are having influence of marketing on their members. Hence, marketers must market their solutions to such groups. This emerging phenomena is called as customers community confirmation. Thus, Now marketers must develop strategies around such groups by identifying influencers among them. This has led to the growth of new marketing called as Influencer marketing.