Indian pop and mom stores OR Kirana stores are facing tough competition from modern retail stores. These Kirana shops are now adopting innovative pricing strategies to fight aginst their new competitors. They are
1.Pricing the branded product below MRP
2. Bundling pricing for soaps and detergents
3. Psychological pricing for whole purchase of grocery per month or on a selected products those costs above 100
4. Promotional pricing like buy 1 and get 1 free.
5.Cost plus pricing for commodities.
6. Providing credit either for few days or a month
7. Loss leader pricing for vegetables.
8. Providing private labels at a cheaper price.
9. Packaging the commodities
10 embracing the digital payments
(Source; https://www.businesstoday.in/current/economy-politics/63-per-cent-of-kirana-stores-in-tier-2-3-towns-want-to-embrace-digital-payment-options/story/265316.html)
11. Door delivery
12. Pick -up centers for other brands and retailers.
13. use of cloud information technology( Source; http://bwcio.businessworld.in/article/Why-Kirana-store-owners-in-India-are-moving-to-the-cloud-for-e-commerce/24-03-2017-115077/)
1.Pricing the branded product below MRP
2. Bundling pricing for soaps and detergents
3. Psychological pricing for whole purchase of grocery per month or on a selected products those costs above 100
4. Promotional pricing like buy 1 and get 1 free.
5.Cost plus pricing for commodities.
6. Providing credit either for few days or a month
7. Loss leader pricing for vegetables.
8. Providing private labels at a cheaper price.
9. Packaging the commodities
10 embracing the digital payments
(Source; https://www.businesstoday.in/current/economy-politics/63-per-cent-of-kirana-stores-in-tier-2-3-towns-want-to-embrace-digital-payment-options/story/265316.html)
11. Door delivery
12. Pick -up centers for other brands and retailers.
13. use of cloud information technology( Source; http://bwcio.businessworld.in/article/Why-Kirana-store-owners-in-India-are-moving-to-the-cloud-for-e-commerce/24-03-2017-115077/)
