Definition of Marketing:
According to American marketing Association :
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large".
According to Etzel and Walker
According to American marketing Association :
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large".
According to Etzel and Walker
Marketing is a total system of business
activities designed to plan, price, promote, and distribute want-satisfying
products to target markets to achieve organizational objectives.
According to Chartered Institute of marketing:
"The management process responsible for identifying, anticipating and satisfying customer requirements profitably."
According to Philip Kotler
Satisfying needs and wants through an exchange process
