| Category | Metric | Description |
| Reach & Awareness | Impressions | Number of times your ad is displayed |
| Reach | Number of unique users who saw your ad |
| Frequency | Average number of times a user saw your ad |
| Brand Awareness Lift | Increase in brand awareness after your campaign |
| Share of Voice | Your brand's mention volume compared to competitors |
| Unaided Brand Recall | Percentage of people who recall your brand without prompting |
| Engagement & Interaction | Click-Through Rate (CTR) | Percentage of people who clicked on your ad |
| Engagement Rate | Percentage of people who interacted with your ad (likes, shares, comments) |
| Video Completion Rate | Percentage of people who watched your video ad to completion |
| App Installs | Number of times your app was installed after clicking your ad |
| Average Time Spent Viewing | How long users typically spend looking at your ad |
| Heatmaps & Clickmaps | Visualizing user engagement with your ad |
| Social Media Reach | Number of unique users who saw your social media post |
| Performance & ROI | Conversions | Number of people who completed a desired action |
| Conversion Rate | Percentage of people who saw your ad and converted |
| Cost-Per-Click (CPC) | Average amount you pay for each click on your ad |
| Cost-Per-Acquisition (CPA) | Average amount you pay for each conversion |
| Return on Ad Spend (ROAS) | Amount of revenue generated for every dollar spent on advertising |
| Average Order Value (AOV) | Average amount spent per order generated by your ad |
| Customer Lifetime Value (CLTV) | Total revenue a customer generates over their lifetime |
| Return on Investment (ROI) | Overall revenue generated versus campaign cost |
| Audience & Targeting | Demographics | Age, gender, location, income, etc. of your target audience |
| Interests & Behaviors | What your target audience is interested in and how they behave online |
| Click-Through Rate by Demographics | Which demographics have the highest CTR? |
| Conversion Rate by Interests | Which interests lead to the highest conversion rates? |
| Lookalike Audiences Conversion Rate | Conversion rate of lookalike audiences |
| Contextual Targeting Click-Through Rate | CTR based on the content surrounding your ad |
| Retargeting Conversion Rate | Conversion rate of previous website visitors |
| In-Market Audience Conversion Rate | Conversion rate of users actively considering a purchase |
| Creative Performance | View-Through Rate (VTR) | Percentage of impressions where the ad was fully displayed |
| Ad Recall Lift | Increased ad recall after seeing your ad |
| Brand Perception Shift | Change in user perception of your brand after seeing your ad |
| Emotional Response Analysis | Measuring the emotional impact of your ad |
| A/B Testing Results | Performance comparison of different ad versions |
| Click-Through Rate by Device | How CTR varies across devices (desktop, mobile, tablet) |
| Brand Building & Social Media | Sentiment Analysis by Platform | Identifying positive and negative sentiment across platforms |
| Brand Lift Study | Measuring brand awareness, consideration, and preference |
| Social Media Engagement Rate | Average number of likes, shares, and comments per post |
| Influencer Marketing Performance | ROI of influencer collaborations |
| Brand Search Volume | How often your brand is searched for online |
| Website Traffic by Channel | Understanding which channels drive the most traffic |
| Ecommerce & Lead Generation | Lead Qualification Score | Scoring leads based on potential value and purchase intent |
| Customer Acquisition Cost (CAC) | Cost of acquiring a new customer |
| Customer Lifetime Value (CLTV) | Total revenue a customer generates over their lifetime |
| Assisted Conversions | Conversions influenced by multiple touchpoints |
| Landing Page Conversion Rate | Percentage of visitors who convert on your landing page |
| Shopping Cart Abandonment Rate | Percentage of users who leave items in their cart without purchasing |
| Advanced Analytics | Attribution Modeling | Understanding the different touchpoints influencing conversions |
| Multi-Touch Attribution | Assigning credit for conversions across multiple channels |
| Customer Journey Mapping | Tracking user behavior across different stages of the buying process |
| Brand Safety | Ensuring your ad appears in safe and relevant environments |
| Viewability Score | Percentage of ad that is actually seen by users |
| Fraudulent Click Detection | Identifying and preventing invalid clicks |
