22 Challenges of Digital marketing in 2023.
Customer profiling: Understanding customers personally, lifestyle values, peer group and purchasing from various social networks is a challenging task for marketers. This profiling helps organizations to make a proper audience segmentation and hyper target the content.
Responsive sites: Devices used by customers are changing rapidly. Indian consumers are purchasing different sizes of smartphones. The lock down due to corona virus increased the work from home and online education. To suit this unexpected need. Customers purchased laptops of different sizes. Therefore, companies must develop websites attractive, user friendly and adjust screen sizes.
Content marketing: The sudden rush to digital marketing due to pandemic created a clutter. It is not just images and videos but scribes and animations also putting their strong feet in the digital space.Content has to be creative and should be marketed in an innovative way.
Trend identification: Digital marketing domain is buzz with new activities. A new content is viral every second. Thus, marketers has to use tool like Google trends to identify trendy topics and include Google trends to identify trendy topics and include them in their campaign.
Customer experience and engagement : Artificial intelligence and natural language processing developments are providing rich experience to customers. Chat bots are used to develop deep customer engagement.
Promotional budget: Bidding for a keyword in digital auction space is heating up. It is skyrocketing the promotion budget allotted. Further, emergence of niche social networks complicated the resource allocation.
Consumer Privacy: Facebook data leaks brought consumer privacy issues into the center stage. Another company Google Plus closed due to customers data leaks. Across the world countries are formulating data protection laws. In this connection, Indian has banned 57 Chinese apps that are intruding on national security issues.
Search engines are becoming destinations: Google began its journey by providing search results on search query. Today, the company is involved in local listing, shopping, job opportunities, travel tickets, books and videos. The objective of this move is a customer who puts a query on the google search engines given above information and customers should not land on external web pages. Google wishes to provide all service under one roof.
Hypertargeting: Digital marketers should segment audiences carefully and personalize the content to the selected audience. For this purpose a company should use AI extensively. Later the company has to target each individual according to their profile.
Omni channel marketing: Digital marketing faced the hurdle of integrating online and offline marketing communications. This is true in telecom handouts and retail markets in India. Companies able to synchronise both channel communications are wrong.
Demographic shift in social media: 41% of Facebook users are above 65 years. Instagram’s main users today belong to a kids group. YouTube had to face stiff competition from Share chat due to the local content that attracted the rural Indian market.
Augmented reality and 360 degree videos. Customer experience enriched by using augmented reality and degree videos. The main objective is to provide a rich experience and feel to consumers.
Pragmatic advertising: Artificial intelligence made it possible for automotive market promotion, ad buying and notifying consumers.
Micro Influencer marketing; The general public who is having 500 to 5000 followers and an expert in the particular subject. There is a demand for the content produced by the influences among his followers. marketers are recruiting such people to promote their company products.
Visual search: Customers can upload image on Google lens, pinterest lens, comfed, and bing visual search to get detailed information
Micro moments.: A small moments appealing on customers device to act on particular need
Social commerce: selling and buying goods and services on social media ids called Social commerce. Reliance Jio and Whatsapp will enable social media base commerce in india.
Geo fencing: Restricting the messages to be delivered to customers travel locations or stay and work locations.
Social Co-creation: Developing concept and putting those concept into new service are called as Social co-creation,
Block chain technology. Managing ledger of all stakeholders of digital marketing to have safety and transparency. It will help companies promote services the supply chain wide.
I oT advertising : The Internet brought down the barriers of geographies. The Internet of Things products use smart technologies in appliances. These products produce huge data that can be used for persona communications also.
Neuro=marketing and brain computer interface: The connection between brain and computer is now experimented. A few of them could read human thoughts and convey messages that they would like to tell to their brains.
