Marketing 5.0 and marketing clouds.

Marketing 5.0 

Intelligent systems will redefine marketing in the future. Artificial intelligence systems will be used as both production and representative systems (Dragnov. M, 2018). Further, these AI systems will automate marketing and email marketing. It will work on dynamic pricing. Added to this, voice support and chat box have a greater role in marketing 5.0. (LinkedIn,2019)

Marketing clouds

Marketing cloud is an integration of social media, consumer profiles, audience management and analytics.

Functions of marketing clouds:

1. They track customer journey on the web.
2. They send personalized messages to customers.
3. They enhance content delivery mechanisms.
4. They help in nurturing the leads.
5. Thy do content forecasting.
6. They manage social campaigns.
7. They help company to moentize their experience.
8. They identify audience segments among the profile lists.
9. They optimize marketing solutions.
10. They collect data from multiple sources

Top 10 Companies in Marketing cloud operations.

1. Adobe Marketing cloud.
2. Salesforce.
3. SAP
4. IBM
5. Orcale
6. Hub spot.
7. Experian.
8. Agile one
9. Sailthru
10. Marketo

 

Marketing 4.0 built upon mobile technology and power of social media. In a similar way marketing 5.0 will be built on customer engagement. The main emphasis is providing omni-channel experience to customers by clubbing marketing 4.0 channels and emerging platforms.(Ellet , 2020)

References

1. Draganov, M., Panicharova, M., & Madzhirova, N. (2018, June). Marketing 5.0. Transactions of Artificial Intelligence Systems in The Digital Environment. In 2018 International Conference on High Technology for Sustainable Development (HiTech) (pp. 1-3). IEEE. 

2. Ellett, J. (2020). Technology Is Changing The Future Of Marketing (Again). Retrieved 5 December 2020, from https://www.forbes.com/sites/johnellett/2014/09/30/technology-is-changing-the-future-of-marketing-again/?sh=2172175ce7df
   

3. Marketing 5.0: A View to Marketing in the 2020s and Beyond. (2019). Retrieved 5 December 2020, from https://www.linkedin.com/pulse/marketing-50-view-2020s-beyond-erik-newton/