Module 5 : digital marketing.
What is web analysis?
How do you track specific goals with a web analysis
Discuss tools to measure search engine marketing
Define audience segmentation.
How data will help us get insights.
What do you mean by data lifecycle
Explain PDCA model?
Discuss e-commerce order and payment systems
Explain retargeting in e-commerce
How do you validate International Market?
How do you advertise across borders?
Create a plan for customer service globally.
Module 4 digital marketing questions.
Define email marketing,
what are goals of email marketing explain do's and don'ts of email marketing
discuss characteristics of great marketing emails.
What do you mean by a/b testing? What is an open rate in email marketing
how organizations measure the success of email marketing
Define click to open rate?
Define conversion rates in email marketing
distinguish hard bounce and soft bounce in email marketing.
What is display advertising? Distinguish search advertising v/s display advertising
discuss ins and outs of display advertising.
What do you mean by placement in display advertisements?
Write a note on ad Networks.
What do you mean by retargeting? What do you mean by retargeting works?
Explain how retargeting works. Discuss strategies for developing sharing and promoting a video How do you measure a video performance?
Module 3 Digital marketing
Explain the power of local directories.
Discuss strategies to reach locals in their mobiles
Elaborate the use of SEO in the local business
Define social media
how to select the right social media for the organization
Discuss goals for social media
Explain advertising in social media.
How do you measure the success on social media?
How to avoid pitfalls of social media
Explain advantages of mobile apps
Define click-to-call.
Explain display Campaign for mobile
What is YouTube algorithm?
Define content marketing.
What do you mean by content calendar?
