Module 4 digital marketing questions.
Define email marketing,
what are goals of email marketing explain do's and don'ts of email marketing
discuss characteristics of great marketing emails.
What do you mean by a/b testing? What is an open rate in email marketing
how organizations measure the success of email marketing
Define click to open rate?
Define conversion rates in email marketing
distinguish hard bounce and soft bounce in email marketing.
What is display advertising? Distinguish search advertising v/s display advertising
discuss ins and outs of display advertising.
What do you mean by placement in display advertisements?
Write a note on ad Networks.
What do you mean by retargeting? What do you mean by retargeting works?
Explain how retargeting works. Discuss strategies for developing sharing and promoting a video How do you measure a video performance?
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