Module 4 digital marketing questions

Module 4 digital marketing questions. 

1. Define email marketing, 

2. what are goals of email marketing explain do's and don'ts of email marketing 

3. discuss characteristics of great marketing emails. 

4. What do you mean by a/b testing? What is an open rate in email marketing

5.  how organizations measure the success of email marketing 

6. Define click to open rate? 

7. Define conversion rates in email marketing 

8. distinguish hard bounce and soft bounce in email marketing. 

9. What is display advertising? Distinguish  search advertising v/s display advertising 

10. discuss ins and outs of display advertising. 

11. What do you mean by placement in display advertisements? 

12. Write a note on ad Networks. 

13. What do you mean by retargeting? What do you mean by retargeting works? 

14. Explain how retargeting works. Discuss strategies for developing sharing and promoting a video How do you measure a video performance?