Things you must know about email marketing- Series -1( Basics of email Marketing)

Email marketing basics.

Email marketing is a great addition to your other digital marketing activities.
Why? It builds customer loyalty and engagement without breaking the bank.
And it works well on mobile.

Email marketing goals:

• To showcase a products and services
• To bring more visitors.
• Drive business results like distributing coupons
• Identify the people who
• expressed interest in the business.

Collecting email addresses:

• Use the chat session to collect the email address
• Create a form on the website to collect the email.

Note: Keep in mind that people must give the 
permission to send commercial email,
and many countries have laws that require consent.

Email marketing and goal congruence:

• Send a email with hello and introduction
• send information about the 
• shop and the product lines
• ask customers
• one or two questions to narrow down their interest a bit.
• send specific offers, or content customer might find interesting

Email marketing don’ts

• Don't send too much information in a single email.
• Don't send too many emails in the succession.

Email Marketing do’s

• Use marketing email ids.
• Provide tips for customers.
• Send fun videos on the content relevant to customers.
• use email to request feedback from  contacts about their shopping or customer-support experience, and then respond to them directly. 
• customize communications, based on their particular interests

Email preferences of customers;

• Frequency of emails to be sent to the customers.
• Learning from email databases for future campaigns.
• Scrutinize the email database for loyal customers.