Thursday, March 19, 2020

Things you must know about email marketing- Series -1( Basics of email Marketing)

Email marketing basics.



Email marketing is a great addition to your other digital marketing activities.
Why? It builds customer loyalty and engagement without breaking the bank.
And it works well on mobile.
Email marketing goals:

  • To showcase a products and services
  • To bring more visitors.
  • Drive business results like distributing coupons
  • Identify the people who
  • expressed interest in the business.
Collecting email addresses:

  • Use the chat session to collect the email address
  • Create a form on the website to collect the email.
Note: Keep in mind that people must give the 
permission to send commercial email,
and many countries have laws that require consent.
Email marketing and goal congruence:

  • Send a email with hello and introduction
  • send information about the 
  • shop and the product lines
  • ask customers
  • one or two questions to narrow down their interest a bit.
  • send specific offers, or content customer might find interesting
Email marketing don’ts

  • Don't send too much information in a single email.
  • Don't send too many emails in the succession.
Email Marketing do’s

  • Use marketing email ids.
  • Provide tips for customers.
  • Send fun videos on the content relevant to customers.
  • use email to request feedback from  contacts about their shopping or customer-support experience, and then respond to them directly. 
  • customize communications, based on their particular interests
Email preferences of customers;

  • Frequency of emails to be sent to the customers.
  • Learning from email databases for future campaigns.
  • Scrutinize the email database for loyal customers.

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