Different types of marketing

Types of marketing

1. Guerilla Marketing

• Advertisement strategy.
• Promoting the products in an unconventional way.
• High level of creativity required.
• Promotions are conducted in public places.
• Popularized by Jay Conrad 
• This technique mostly practiced by small firms.
• The limitation of this tactics is its metrics.
• Types of guerilla marketing are ambush marketing, viral marketing, buzz marketing, stealth marketing, ambient marketing, grassroots marketing, wild posting, and street marketing.
• prominent examples are Sony Ericsson's undercover campaign, Coca-Cola's happy machine campaign, and Nokia's Avestruz campaign.

2. Ambush Marketing

• The concept was popularized by Jerry Welsh.
• To illustrate , Jio is the sponsor for the cricket tournament and pay the hefty sum to the organizer. Vodafone advertises it as unofficial sponsor of cricket fan and associate with the event.
• This association with the event unofficially by a non sponsor company is called as ambush marketing.
• This type of marketing is the violation of intellectual property rights.

3. Turbo Marketing

• It emphasis on selling new products
• Alignment with sales and marketing is necessary for the success of turbo marketing
• The turbo marketing focuses on continuous genration of leads to the company. They convert this leads into sales . The new leads will optimize the sales cycle. This process should be continuous.
•  the concept focuses on four types of offers. They are better offer, cheaper offer, newer offer, and faster offer.

4. Affiliate marketing
5. Contextual Marketing
6. Metaphor marketing
7. Neuro Marketing
8. Destination Marketing.
9. Business to Business marketing
10. Virtual Marketing
11. Peer to Peer marketing.
12. Business to consumer marketing
13. Social Media marketing
14. E- marketing
15. Rural Marketing
16. Not for Profit marketing
17. Affinity marketing
18. consumer to consumer marketing.