Eight things most important for great marketing emails:

Eight things most important for great marketing emails:

1. Business name in the from field: The business name induces people to open email due to brand name and trust.
2.  Strong subject lines: A good subject line forces customers to open the file and poor subject line result in sending the email to spam. Keep the subject line short and simple and preferably under 10 words. If required localize and personalize the subject line. Don't use sales promotion terms like free buy1 get 1 free, reminder and specials in the subject line these may end up in spams.
3. Keeping recipient attention with concise and relevant content, and : Keep the emails short and to the point. A short paragraph with one to three sentences get the attention of readers.
4. Offering links for more information: organization can always link to longer articles and additional information, on your website.
5. Writing style; The email writing style should be persuasive and engaging. One should use the right tone of voice for the target audience.
6. Call for action:  Email should include call for action and encourage customers to click through to get the offers.
7. Email layout: content writers should use bold text and design to highlight offers and content
8. Unsubscribe link; A good email marketing includes the options for unsubscribing.This will avoid the company of legal consequences of permission marketing.

Top 10 options of email marketing Serie-II( options of email Marketing)

1. Create a database.
2. Link database to spreadsheets.
3. Allow customers to subscribe for the email.
4. Group the contacts on the basis of segmentation.
5. Create email template.
6. Create responsive emails
7. Schedule email sending.
8. Use email analytics to customize the campaign.
9. Personalize the content on the template according to customer interest .
10. Hyper targeting personalized messages 
11. Tend to have better sales conversion.