Eight things most important for great marketing emails:
- Business name in the from field: The business name induces people to open email due to brand name and trust.
- Strong subject lines: A good subject line forces customers to open the file and poor subject line result in sending the email to spam. Keep the subject line short and simple and preferably under 10 words. If required localize and personalize the subject line. Don't use sales promotion terms like free buy1 get 1 free, reminder and specials in the subject line these may end up in spams.
- Keeping recipient attention with concise and relevant content, and : Keep the emails short and to the point. A short paragraph with one to three sentences get the attention of readers.
- Offering links for more information: organization can always link to longer articles and additional information, on your website.
- Writing style; The email writing style should be persuasive and engaging. One should use the right tone of voice for the target audience.
- Call for action: Email should include call for action and encourage customers to click through to get the offers.
- Email layout: content writers should use bold text and design to highlight offers and content
- Unsubscribe link; A good email marketing includes the options for unsubscribing.This will avoid the company of legal consequences of permission marketing.
42 comments:
Vijayta kale
2GI18MBA57
Example:
Internshala or naukri.com
These send us mails in bold layout so they are seen n it’s attractive.
They mention offers in subject line or in body saying that free courses available or we have what your looking for!
They mention when the offer terminates like- hurry few days left or end of may
They usually have a persuasive tone in writing
The body is short and on point.
There is always a link to their website which shows us more offers
The unsubscribe button pops up and lets us have an option to unsubscribe anytime we want.
Krupa Deshpande
2GI18MBA20
Example: LinkedIn
They send us short emails which are short to read
They mention the company with the direct over page so that if we click on that open link it directs us to that page.
The body will be short n to the point.
Jayatirtha Gumaste
2GI18MBA16
1.While a typical domain name for a business email looks like this:
Ex. help@amazing-scooters.com
2. Strong Subject line :
Ex : How was your service at ZenSpa!
3. Concise matter:
Ex.
Our Mastermind group for beginning solo-entrepreneurs helps you fight solitude. We help each other make decisions, so your business grows faster.
4. offering links:
Ex- To confirm this request, and set a new password for your account, please
go to the following web address:
http://indianresearchers.com/elearning/login/forgot_password.php?token=X1hsLP5s1Mme2llQjUYA69Bga6SdYH5j
5. Tone of voice :
Ex- Thriftbooks, a largest seller of used books. In mail Greetings like -
Dear reader, we welcome you to our website.
6. Call for action:
Ex- club factory & bewakoof.com
Shop now. Get 50% off.
7. Email layout:
Some of e-commerce mail layout will be filled with new arrivals and introducing them customers with good templates prices and offers.
Ex- Amazon , Flipkart.
8. Unsubscribe link:
Ex: When an individual visits the e-learning website like (Unacademy, Coursera ) initially subscribes it. Later part we get links in mail like
Don't want future emails? Unsubscribe
[16/04, 8:01 AM] Prasad Kulkarni: Email marketing notes
Note 1: Never use capital letters in the subject line.
[16/04, 8:02 AM] Prasad Kulkarni: Note 2 : Use company logo in the address line
[16/04, 8:03 AM] Prasad Kulkarni: Note 3 : Thanks and regards is better than yours truly, yours sincerely, and yours faithfully
[16/04, 8:09 AM] Prasad Kulkarni: Note 4 : shortened URLS are better as they adjust to any screen size if anyone using hyperlink in the body of the email
[16/04, 8:10 AM] Prasad Kulkarni: Note 5 : Dear is better word than respected to address the person
[16/04, 8:12 AM] Prasad Kulkarni: Note 6 : Best wishes and warm regards used after Dear Sir or Madam
[16/04, 8:14 AM] Prasad Kulkarni: Note 7 : Use name of the person after dear if you know them
Example: Dear Akshay Kumar
Excellent
Nitin Gahlot
USN: 2GI18MBA31
Emails sent by Banks
1) Very short and concise subject line.
2) Always greets their customer with Dear so and so
3) They body of the letter always has a positive start to it, for example in times of COVID 19:
“We hope you are all good and sound” and while closing the letter they always close with a positive feedback option for call for action purpose.
4) The also provide unsubscribe option if we don’t want to receive any updates regarding their products.
5) The emails are always from Example: do-notreply@canarabank.com, this gives an assurity that it is a genuine email and not a fake as they use company email id.
6) There is always companies logo on the page.
7) Hyperlinks are used to mention and long messages.
8) They always close with Regards and in sometimes where the messages are replied by the concerned person, they provide a digital signature as well.
Prajakta Lagade
USN:2GI18MBA36
Example :
1) BookMyShow
They send us emails informing the new release of the picture. And also highlight what are the discounting prices if we book through the email. It also shows theatre name with an image which is easy to read and also attractive.The mails are short and contains the link where in we can directly go to the website and book our show.
2) Swiggy
Swiggy also sends an email , emails are very short referring to our last order they suggest the new restaurants and also on the festive season recommend the dishes with the hotels.
Etiquettes in email
I the from content should be attractive
2. The subject should be to the point or specific
3. The marketer should keep in mind the conciseness off the mail
4. In case of providing more details the company e should attach a hyperlink to the mail in order to make it more easy for the recipient
Note 8: Never use shortened name
Example Dear Abhi or Dear Abhish are incorrect. Rather write as Dear Abhish Kamat
Etiquettes in email
I the from content should be attractive
2. The subject should be to the point or specific
3. The marketer should keep in mind the conciseness off the mail
4. In case of providing more details the company e should attach a hyperlink to the mail in order to make it more easy for the recipient
5. Tone of the email
6. Do not forget to attach a due date for the content
7 always have unsubscribed link mentioned in the email
. 8. Do not forget to leave option for call for action in case of queries for confirmation
9 use professional salutations
Yojan S
USN 2GI18MBA60
2GI18MBA22
Adobe does by using a call to action “Create something now. We’ll show you how” and a “Getting Started” link.
By keeping the focus on the next step, you won’t overwhelm or distract your new reader. When this happens, they’ll be more inclined to take the next step.
A good example of covid 19 message by banks
Karan Nilajkar
2GI18MBA18
Example of good characteristics of email
1. store-news@amazon.in
2. upto 50% off certified refurbished headphones
3. Up to 50% off Certified refurbished Headphones with 6 month warranty
4. Hyper link amazon.in
5. Unclear and confused tone they used
6. This offer is valied till 15 days only
7. Promotional Emails including Price Drop Alert
8. Unsubscribe from future emails
Be specific
Shreya,
Adobe example is very nice
Excellent
Rohan J Shanbhag
USN - 2GI18MBA42
Example - Zomato
1. emails are very short .
2. they also suggest new restaurants.
Note 9 : Use sales promotion linked buy 1 get 1 free in the subject line
Rohan,
Yes, email can be used for suggestions.
Kanchan D
2GI18MBA17
Have one clear call to action per email.
Use custom responsive email template.
Segment your mail list.
Verify your mail list regularly.
Kaveri yammikai
2GI18MBA19
Uber’s email campaign is very simple.Uber gets straight to the point in their newsletters. The text is usually very brief with a clear CTA, which is perfect for subscribers who don’t have a lot of time and just skim the message. For those who want to learn more, there is always a link you can follow. Uber always send different promotions and provides an amazing map of your rides, with a detailed map of your journey.
Note 10 Use NLP to automate typing
Akshata N
2GI18MBA05
Example: Naukari.com
1. It's very short and concise subject line.
2. It will get attention of the applicant.
3. They mention the respective companies which is suitable to the applicants.
4. Writing style creats a engagement with the recipient.
All e-mail should have call form action
Note 11 : Never send more than 25 emails at once
Good
Nikhil Sapare
USN: 2GI18MBA29
Service name : Veggies_at_covid
Subject: To deliver vegetables at home from online order & calling in lockdown situation
Dear customers,
We are great to announce that we have started online buying of vegetables in this pandemic situation of covid 19, we know that what all the public are facing problem these days, so can deliver you the vegetables at morning from 6am to 10am of which you will order, So go to web site, register & you will able to buy or order vegetables, you can call us and order also.
www.veggies_at_covid.com click on this link to register and order
8838653838/9838386373 call to order
Thanks and regards from our team "veggies_at_covid"
Click here to unsubscribe and subscribe
SANI PATIL
USN 2GI18MBA45
Email marketing allows you to reach your customers from anywhere,on any device, and help them.
It’s a strategy you can’t do without. Start today to your leads and drive your engagement to another level.
When you communicate through email, you create a link to the relationship between you and your clients.
EXAMPLE I HAVE TAKE IS PAYPAL
PayPal is the world’s most popular payment processor, used by millions of small, midsize and multinational companies. I’m sure you also using it
For a long time, PayPal uses email marketing to build quality engagement with users. You’ll see how creative and strategic the brand, throughout this section.
PayPal is no doubt the best payment processor that gives users a lot of benefits. And the company is proud to have it.
Since 70% of customers prefer to receive content via email than other social media sources, according to Campaign Monitor, PayPal capitalized on it. And since PayPal staring sending the notification ,offers ,they are building their brand and trust in very rapid time so there are many apps but they are not sending the notification through emails but PayPal came up with a new and worthy strategy which is force people to trust on theme
Note 12: Keep changing subject line if one send same material repeatedly as they considered as spam
Example: Advaith brochure
First email to 25 recipients is Advaith mega cultural carnival
Second email to another 25 recepients is Advaith inter collegiate festival
Varun Patil
2GI18MBA55
Ex Uber
Uber’s email campaign is very simple, yet tasteful . Uber gets straight to the point in their newsletters.The text is usually very brief which is perfect for a subscribers who don’t have a lot of time and just skim the messsage.
Uber always sends different promotions and provides an amazing map of your rides.
EX Taylor Stich
They always think about their customers preferences and interests.
The design is simple all white with really inspiring photos
They write how many pieces of each product they have so you need to act fast as those pieces will not last long.
Excellent
Good
Chaitrali Shahapurkar
2GI18MBA09
Domain name used is
Flipkart.in
Email used by them are short and precise.
They suggest new arrivals by adding new templates with prices and offer.
They provide offer validity and provide promotional links that take us directly to their app.
They also provide unsubscribe option if we don't want to receive emails in future.
Note 13 : Subscribe to Gmail meter for asessing email marketing performance
https://www.emailmeter.com/
https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.emailmeter.com/&ved=2ahUKEwjapbbz_-voAhV24zgGHcQIAwEQFjAAegQIARAB&usg=AOvVaw3euiN85IdUMyq5Oewind_R
Akshata Rane
2GI18MBA40
1- youtube
We get updates from the channel we subscribe.
Short and consise subject line
2-quora
We get the answer for the question we search on Quora.
Writing style creates engagement.
3-paytm
Tells us about latest offers
The body is short and on point
All the above 3 examples have unsubscribe option.
Prakash N
2GI18MBA38
Emails sent by Banks
1) Very short and concise subject line.
2) Always greets their customer with Dear so and so
3) They body of the letter always has a positive start to it, for example in times of COVID 19:
“We hope you are all good and sound” and while closing the letter they always close with a positive feedback option for call for action purpose.
4) The also provide unsubscribe option if we don’t want to receive any updates regarding their products.
5) The emails are always from Example: do-notreply@canarabank.com, this gives an assurity that it is a genuine email and not a fake as they use company email id.
Example
EDX
New coaches are added according to the persons preferences
The courses which are enrolled in AMIE is emailed on the preferred date as a reminder
Give mention the causes expiry and University which is offering that course
The use engaging style
Because it's short and explained when we click on it
There is always a link which provides detail when the next cource will be starting
If you don't want that cause we can discontinue the cource
Pradeep km
USN 2GI18MBA35
Ex zomato
New offers
They recommend new hotels
They keep the Email short with innovative display
They link the email to app
They have different tone which will attract customer
Call for offer 'deal-lecious offer for you'
In form of text or food picture
At the end of email there is a option of unsubscribe
Kusum shidling
2GI18MBA21
Taking example of INDEED JOB SEARCH
1. the emails sent by them are attractive everytime.
2. They prefer short emails.
3. The body of the email is short everytime that will give a clear picture.
4.they clearly mention the advantage n also the diss-advantages in the body of email
5. There is a option of company's link for further details.
Shivani Raikar
USN 2GI18MBA48
Taking example of myntra..
1 Example myntra
2 Exciting offer exclusive deals
Workout clothes, fashion
3 Wishlist
The cart is ready to checkout
4 Links to check out option
Links to the product which is on discount Links to app.
5 Tone
Like athletic style
New trends
Catchy words
6 Exclusive deals
New offers only oly you
7 Photos of fashion wear
Different shoes
Accessories
8 There is a unsubscribe option which will take to the link n you can select the option..
Prajwal B. G.
2GI18MBA37
Email marketing allows you to reach your customers from anywhere,on any device, and help them.
It’s a strategy you can’t do without. Start today to your leads and drive your engagement to another level.
When you communicate through email, you create a link to the relationship between you and your clients.
EXAMPLE I HAVE TAKE IS PAYPAL
PayPal is the world’s most popular payment processor, used by millions of small, midsize and multinational companies. I’m sure you also using it
For a long time, PayPal uses email marketing to build quality engagement with users. You’ll see how creative and strategic the brand, throughout this section.
PayPal is no doubt the best payment processor that gives users a lot of benefits. And the company is proud to have it.
Since 70% of customers prefer to receive content via email than other social media sources, according to Campaign Monitor, PayPal capitalized on it. And since PayPal staring sending the notification ,offers ,they are building their brand and trust in very rapid time so there are many apps but they are not sending the notification through emails but PayPal came up with a new and worthy strategy which is force people to trust on theme.
Vittal SB
2GI18MBA59
1. store-news@amazon.in
2. upto 50% off certified refurbished headphones
3. Up to 50% off Certified refurbished Headphones with 6 month warranty
4. Hyper link amazon.in
5. Unclear and confused tone they used
6. This offer is valied till 15 days only
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