Friday, October 25, 2019

Association rule/ Product recommendation

Association Rule/ Product Recommendation

Many time you wonder how Amazon or Flipkart provides product recommendations for purchasing. Is it our purchase history or some thing else? I am trying to answer this generally and aslo using Python program.


Assume Kirana / Pop and Mom store in your locality. He will be selling
1. Soap brands like Nirma, Fena, Ghadi etc..
2. Shampoo Brands like Chik, Vatika, Patanjali etc..
3. Toothpaste brands like Dabur, Himalaya, Vicco, Patanjali etc..
4. Hairoil Brands like Parachute, Keokarpin, Bajaj Almon oil etc...
5. Instant foods like Top ramen, Patanjali, Sunfeast, Maiyya etc..
6. Biscuits like Parle-G, Britannia, ITC Sunfeast etc...
7 Sugaar brands Like Parrys, Madhur etc..
8. Stationary like nataraj, camlin, ITC, MSIL etc..
9. Pickle brands like Mother reciepe, Priya, Bedekar etc...
10. Ghee brands like AMUL, nandini, GRB,

We will start understanding Product recommendation with three definitions

1.  SUPPORT:( to be continued)