Why Harvard Business School case method does and doesn't work in India?

 

 Green Bonds in India

What are green bonds?

Green bonds are debt securities issued by financial, non financial and Public sector undertakings. The resource will be used for 100% green projects and assets.

What are green projects?

1. Renewable energy

2. water and energy efficiency

3. Bio energy

4. Low carbon transports. ( Down-to-earth 2020)

Introduction

India is the second largest green bond market in the world( ET energy world, 2020)

Indian companies involved in green bond market

1. Indian renewable energy development agency((IREDA)    2018

2. Indian Railway finance corporat5ion     2018

3. State Bank of India 2020 100 Million(Ghosh, 2020)

Features of green bonds in India

1. Coupon rate: Fixed

2. tenure: 6 months to 30 years.

Private placements data on corporate bonds
Year	No. of Issues	Amount (Rs. Crores)
2006-07	177	20548.34
2007-08	744	118484.6
2008-09	1041	173281.2
2009-10	1278	212634.9
2010-11	1404	218785.4
2011-12	1953	261282.7
2012-13	2489	361462
2013-14	1920	276054.2
2014-15	2611	404136.5
2015-16	2975	458073.5
2016-17	3377	640715.5
2017-18	2706	599147.1
2018-19	2358	610317.6
2019-20	1787	674702.9
2020-21	1157	442526

References:

1. India becomes second-largest market for Green Bonds with $10.3 billion transactions - ET EnergyWorld. (2020). Retrieved 7 December 2020, from https://energy.economictimes.indiatimes.com/news/renewable/india-becomes-second-largest-market-for-2. green-bonds-with-10-3-billion-transactions/73898149

Green bonds: Is it green finance or green-washing?. (2020). Retrieved 7 December 2020, from https://www.downtoearth.org.in/blog/energy/green-bonds-is-it-green-finance-or-green-washing--72755

3. 

Ghosh, S. (2020). State Bank of India raises $100 million in green bonds. Retrieved 7 December 2020, from https://www.livemint.com/companies/news/state-bank-of-india-raises-100-million-in-green-bonds-11585408209737.html

Marketing 5.0 and marketing clouds.

Marketing 5.0 

Intelligent systems will redefine marketing in the future. Artificial intelligence systems will be used as both production and representative systems (Dragnov. M, 2018). Further, these AI systems will automate marketing and email marketing. It will work on dynamic pricing. Added to this, voice support and chat box have a greater role in marketing 5.0. (LinkedIn,2019)

Marketing clouds

Marketing cloud is an integration of social media, consumer profiles, audience management and analytics.

Functions of marketing clouds:

1. They track customer journey on the web.
2. They send personalized messages to customers.
3. They enhance content delivery mechanisms.
4. They help in nurturing the leads.
5. Thy do content forecasting.
6. They manage social campaigns.
7. They help company to moentize their experience.
8. They identify audience segments among the profile lists.
9. They optimize marketing solutions.
10. They collect data from multiple sources

Top 10 Companies in Marketing cloud operations.

1. Adobe Marketing cloud.
2. Salesforce.
3. SAP
4. IBM
5. Orcale
6. Hub spot.
7. Experian.
8. Agile one
9. Sailthru
10. Marketo

 

Marketing 4.0 built upon mobile technology and power of social media. In a similar way marketing 5.0 will be built on customer engagement. The main emphasis is providing omni-channel experience to customers by clubbing marketing 4.0 channels and emerging platforms.(Ellet , 2020)

References

1. Draganov, M., Panicharova, M., & Madzhirova, N. (2018, June). Marketing 5.0. Transactions of Artificial Intelligence Systems in The Digital Environment. In 2018 International Conference on High Technology for Sustainable Development (HiTech) (pp. 1-3). IEEE. 

2. Ellett, J. (2020). Technology Is Changing The Future Of Marketing (Again). Retrieved 5 December 2020, from https://www.forbes.com/sites/johnellett/2014/09/30/technology-is-changing-the-future-of-marketing-again/?sh=2172175ce7df
   

3. Marketing 5.0: A View to Marketing in the 2020s and Beyond. (2019). Retrieved 5 December 2020, from https://www.linkedin.com/pulse/marketing-50-view-2020s-beyond-erik-newton/