Customer community confirmation and marketing 4.0

Marketing managers sweat out to segment and target their customers. However, digital technologies allowed customer to create their own horizontal groups. To illustrate, customers in social networking site, WhatsApp created their own groups. These groups are having influence of marketing on their members. Hence, marketers must market their solutions to such groups. This emerging phenomena is called as customers community confirmation. Thus, Now marketers must develop strategies around such groups by identifying influencers among them. This has led to the growth of new marketing called as Influencer marketing.