Retargeting

Definition of retargeting

• Retargeting is the digital marketing technique of attracting customers who viewed about product but didn't buy it
• Retargeting is the paid advertising method wherein advertisement are positioned in other website after customer didn't proceed for either carting or checkout. 
• Retargeting are remarketing tools in which advertisemens appear in front of customer from previous search history. 

Where Retargeting works

• Retargeting works well with mobile applications
• It fits well with search ads
• It suits website banner ads

Benefits of Retargeting

• Increases customer awareness
• Cost effectiveness
• Long term campaign
• Focused targeting
• Timed targeting
• Large scale reach
• Campaign analysis
• Ad creation using ad gallery
• Efficient pricing with automated bidding
• Brand promotion
• Maximize a customer life time value
• Increase the conversion rate
• Higher commitment
• Increased creativity
• Pitches for potential customers
• Increases sales. 
• Audience selection
• Point of contact
• Increased brand recall
• Increased customer trust
• Increases relevance of ads
• Reduces losses

Types of Retargeting

Classification 1

Standardized  Retargeting

Dynamic Retargeting

Remarketing with list of search ads

Video Retargeting

Customer list Retargeting

Classification 2

Consumer personality based targeting

Cross channel Retargeting

Account based Retargeting

Email Retargeting

Customer Retargeting for brand loyalty

Facebook custom audience

Classification 3

Objective based Retargeting

Plan based Retargeting

Engagement based Retargeting

Onsite Retargeting

Video Retargeting

Classification 4

Pixel based Retargeting

Social Retargeting

List based Retargeting

Onsite Retargeting

Search Retargeting

Classification 5

Website Retargeting

Contextual Retargeting