Affinity analysis is a
1. data mining technique
2. It is used for market basket analysis
3. It depends on association rules.
Example: A person who goes to food bazaar in a big bazaar market likely to buy beverages.
Example; a customer who buys shampoo may also buy conditioner.
Example; A person who goes to the bank may also interested in insurance and mutual funds. thus marketers like Karnataka Bank sells MetLife insurance products and sell LIC's mutual funds.
1. data mining technique
2. It is used for market basket analysis
3. It depends on association rules.
Example: A person who goes to food bazaar in a big bazaar market likely to buy beverages.
Example; a customer who buys shampoo may also buy conditioner.
Example; A person who goes to the bank may also interested in insurance and mutual funds. thus marketers like Karnataka Bank sells MetLife insurance products and sell LIC's mutual funds.
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