Monday, June 12, 2017

Tejas networks- Marketing summary

Tejas netowrks

1. Products:communication products CPO,PTM, DWDM and Ethernet.

2. clients: Tata Power, Rail Tel, BSNL, MTNL

3. Market share 53%

4. Segment : global ooptical aggregation segment, transport network packet optical and multiplexer.

5. Original equipment manufacturer for many companies.

6. client approach; Post tender follow ups.

7. Mode of sales : payment realization after product working in Government organizations.In case of private customers payments are on part basis. The financials are shown on the sales.

8. Type of sales: Team selling with help of other departments like PM/Manufacturing/Finance and engineering.

9. sales cycle : 24 months.

10. sales cost: travelling abroad and domestic

11. buying committee: multiple approvals are required by clients.

12. Pricing strategies: competition based.

13. customer service: technical support, Installation, commissioning, and training. The service is provided by company employees as well as third party service providers. Installation service is of one year duration.

14. Market s covered: Asia, Africa, and central America.




No comments: