Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.
1.Partnering Modle: SBI partnering with airtel to open savings bank Account
2.Collbration Model -ITC e -chouppel colabrating with farmers to guide them pertaining to weather conditions and use thier produce in production of ITC commodities. 3.Collabrative or Bangladeshi bank model:Hindustan Unilever has contributed with street shanti a group of women who come together in order to sell the merchandise of Unilever around villages. 4.Hybrid or Omni Channel Model :We See how flipkart is using post medium to deliver its product's in rural area a smart and efficient move by flipkart to Avail thier products everywhere . 5.Goverment Supply Chain Model-Goverment is Procuring many industrial machines or goods ,one for example is procurement of lakhs of Atlas Cycles . 6.Public Private Patnership : Adani industries helping or providing warehouse and distribution facility to food Copration of India.
The innovation in rural supply chsin were: 1. HPCL Rasoi ghar: it is a community kitchen shared by many households in one village. Each rasoi ghar is equipped with adequate water supply. Gas etc.
2.ICRISAT Green PHABLET: this will help farmers to purchase at lower price get a better price for their product and market their products.
3. Flipkart "Karigar or dwara" : this provides a rural artisan and MSME community the support needed to market their products across the country.
rural supply chain is seggregated into several divisions for Innovations:
1. Partnering model: The two companies or industries come up with each other and work for benefit of rural people. Ex: SBI BANK & AIRTEL has joined hands for opening up of SB A/c's.
2. ITC (e-choupal : helping farmers regarding weather prediction, collection of produced goods transit to ITC Warehouses)
3. Collaboration: (Example)
Cherie Blair Foundation for Women has worked in partnership with India’s Self Employed Women’s Association (SEWA) and Vodafone Foundation in India and developed a mobile-based Management Information Systems. SEWA’s Rural Distribution Network operates mainly in Gujarat and its business model revolves around buying farm produces from farmers at market prices, processing & packaging before finally selling it off to a bunch of saleswomen known as “Rudibens” at affordable prices. They are using a simple user friendly App and this has reported significant positive growths.
4. Hybrid or omnichannel: Omnichannel supply chains. are like multichannel supply chains in respect to serving consumers across different channels. However, omnichannel solutions provide one-touch integration across all channels to provide a superior customer service. Ex: Flipkart using post medium which is strategic move; to make available of all goods & service in all remote areas.
5. Govt supply chain: Atlas cycle were purchased from Manufacturers by Govt of Karnataka for disturbuting to students in rural area.
6. PPP model: Public-private partnership (PPP) is a funding model for a public infrastructure project such as a new telecommunications system, airport or power plant & development activities.
PPP MODEL (EXAMPLE)- Finance minister Nirmala Sitharaman said the Indian Railways would set up a 'Kisan Rail' through PPPs, to provide a smooth supply chain for perishable food items such as milk, meat and fish. For this, express and freight trains shall have refrigerated coaches, during Budget planning.
Apoorva karva 2GI18MBA08 Innovation in rural supply chain Corporates are adopting different models to reach near the consumers. There are 6 models of rural supply chain. 1. Partnering model: Eg: State bank of india has partnership with airtel to open saving bank accounts. 1. Technology: Eg: ITC they have started E-chopals to give the weather information and to collect produce from the formars. 3. Collaboratvies: Eg: hindustan Unilever has used Bangladesh gramin bank model that is tri sakti. 4. Hybrid or omni channel: Eg: flipcart has used distribution strength to provide goods to the rural areas. 5. Government supply chains: Eg: atlas cycles 6. Public partner private partnership(PPP): Eg: Adhani industry
Shreya 2GI18MBA22 Considering production and processing of products Amul started from a small village/town in Gujarat supply it's product all over the country slowly Considering bikes like TVS xl/heavy duty with more storage and less pricing the product are designed and promoted in rural India
Sonali sheth 2GI18MBA50 Hpcl rasoi ghar is equiped with an adequate water supply, cooking slab basic cooking utensils and minimum of 2 stoves connected to replaceable LPG cylinders.several house hold in rural areas.
Shweta uttam 22GI18MBA49 As india has more number of villages and large populations the challenge is to reach each and every person's mind Various supply chain models have been used • SBI bank and airtel partnering • Technology- echopal by itc • Collaborative - sthree shakthi by HUL • Hybrid - flipkart and indian post • Government- atlas cycle and Karnataka government • Public private partnerships- adani and FCI
Some of the models which have been effective in rural development are:
1) ITC e‐ Choupal Through e Choupal, farmers who are living in the remote area of the country and cannot manage to have direct contact with the consumer can come forward to have a direct contact. It provides e procurement system through which the farmer can access the latest and updated information (Local, national and International) related to different farming practices.
2) HUL Shakti programe Here the village women are hired to promote company’s product in the village and they are trained and skilled. It seeks to empower underprivileged rural women by providing income generating opportunities through ishakti community portal.
3) HDFC bank has a tie up with Indian Oil Companies Ltd. Where rural petrol Pump outlet Kisan Kendra will acts as a Bank Business Correspondent (BC.s).
4) Hariyali Kisaan Bazaar Farmers historically has limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a unique Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India geared toward farmers and their families. Through its growing network of stores, DSCL is able to establish relationships with farmers and provide them with a host of agricultural services, including improved crop inputs, agronomic support, fuel, banking, and consumer goods.
Source: youtube video and International Journal of Scientific & Engineering Research, Volume 5
Various supply chain models have been used • SBI bank and airtel partnering • Technology- echopal by itc • Collaborative - sthree shakthi by HUL • Hybrid - flipkart and indian post • Government- atlas cycle and Karnataka government • Public private partnerships- adani and FCI
Corporation bank are providing a device near bank in riral area for uneducated people that people can withdraw and deposite the money without the payment and receipt slip. For that perpose they are using a biomatric of the account holder and account number.
In rural areas the reputed banks not having ATM so India 1 providing ATM in rural areas with the withdrawal limit of 4000 beacause in rural areas people will not withdraw more that 2000 at a time.
* Innovation in rural Supply Chain: Keggfarms Pvt. Ltd. is one of the oldest poultry breeding organizations of India established in 1967. It is best known for pioneering genetic breeding of poultry stocks in India. The Company is dedicated to the development of rural specific poultry stocks branded ‘Kuroiler’. Keggfarms, through a unique and innovative supply chain supplies chicks through direct marketing to rural households and small farms and to state governments. Keggfarms offers knowledge, expertise and products to any individual, organization or Government seeking to promote and improve village poultry programmes. This unique supply chain reaches out to around one million disadvantaged rural households specially women. Other than the rural poultry program, high quality, near organic eggs branded 'KEGGS' have been introduced in the National Capital Region and have proved to be a huge.
1. ITC e choupal - It is for farmers who are living in rural areas who cannot access to final consumers directly can come forward trough e choupal . 2. Stree Shakti by itc Where group of women are trained to sell and prmote the company products in rural areas 3.harayali kisan bazaar - Farmers who do not have access to quality inputs for thos purpose DSCL has come up with this initiative for the rural people. 4. Givernment supply chain 5. Omni channel model
Innovations in rural supply chain: 1. Partnering model: Example SBI partnering with Airtel 2.Technology: ITC have started E-chopals to provide weather information. 3.Collaboration: Hindustan Unilever has collaborating with street shanti group of women. 4.Government: Purchase of atlas cycle by government to distribute among students 5.Hybrid or omni channel: Example: Flipkart and indian post 6.Public partner private partnership: Adani logistics to provide solutions to food corporation of India (FCI)
In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a unique Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India geared toward farmers and their families. Through its growing network of stores, DSCL is able to establish relationships with farmers and provide them with a host of agricultural services, including improved crop inputs, agronomic support, fuel, banking, and consumer goods.
Innovation in rural supply chain: * SBI partnership with Airtel to reach out in rural area * ITC started e-choupal to help farmers * HUL and stree Shakti bank came together to help women in selling their products * Flipkart used hybrid model to deliver products in rural areas * Government started to buy goods from local manufacturers * Adani logistics provides warehouse and storage facility to FCI
State bank of india has partnership with airtel to open saving bank accounts and IT they have started E-chopals to give the weather information and to collect produce from the farmers. Corporation bank has implemented biometric so that it will easy to withdraw money.
Gyandoot: It was established in January in year 2000.It is an e-governance based module designed for the rural citizens. The project was initially initiated by the Government of Madhya Pradesh.Gyandoot caters the need of the villagers by providing the information related to the prevailing rates of the agro based commodities and the rate of land. Each Gyandoot Info Kiosks caters to approximately 15 panchayats and 30 villages. The module is designed with the aim cost effective and sustainable delivery model to the people.
Various supply chain models have been used they Are Technology - ecopal by itc. Collaborative- stree Shakti by hul. Hybrid - Flipkart and Indian post. SBI and airtel partnering. Public partners adani and Fci
1. Partnering model The partnership between Coca-Cola and McDonald's has enhanced knowing the fact that both the companies are leaders in their industry
2. Technology ITC e choupal model that helps the rural people to gain more knowledge of technology ITC has built such centres in many villages with an idea to spread awareness among the rural areas
3. Collaborative model HUL introduced the Stri Shakti model to give the women occupation
4.Hybrid /omni channel model Flipkart is using this model to reach its products to rural area
5.Government supply chain The supply chain that is managed by the government for example the atlas cycles
6.PPP model (public or private partnership) The supply chain agreement between private and public companies for warehousing distribution aur any other activity supply chain
Supply Chain Management has to play a key role in rural market of India, contributing to improved relationship with suppliers and customers and income generation. Managing the supply chain has become a way of improving competitiveness by reducing uncertainty and improving service.
Innovations
Public and private is a best innovation There is a company called Ninja cart they has largest online grocery after big basket in karnataka, how they works like , they collect vegetables and grocery from farmers with their own vehicles so farmers get reduced transportation cost .
Varun Patil 2GI18MBA55 Innovations in Rural supply chain 1. Partnership: Hindustan Unilever has partnered with milk men's to reach their goods to the villages
2. E choupal: ITC came up with an initiative to improve the farmers and their quality of crops.
3. Streeshakti: Many women's in the villages are supplying the goods like pickles papads etc.
4. Govt supply chain: Govt buys the paddy in large quantities to supply as a ration to the people.
5. Hybrid or omni channel: Flipkart selling their goods
6 Public private partnership: Adani has their warehouse to helping in distribution of goods to FCI.
It is best known for pioneering genetic breeding of poultry stocks in India. The Company is dedicated to the development of rural specific poultry stocks branded ‘Kuroiler’. Keggfarms, through a unique and innovative supply chain supplies chicks through direct marketing to rural households and small farms and to state governments. Keggfarms offers knowledge, expertise and products to any individual, organization or Government seeking to promote and improve village poultry programmes. This unique supply chain reaches out to around one million disadvantaged rural households specially women. Other than the rural poultry program, high quality, near organic eggs branded 'KEGGS' have been introduced in the National Capital Region and have proved to be a huge.
The system that is increasingly in vogue involves a tie-up of a marketing company with an input producer (such as Rallis India, for example) with a bank (ICICI Bank or SBI, both of which have entered into such arrangements) which agrees to provide credit. the recent corporate interest in Punjab agriculture has been in basmati farming, which is one of the great water-guzzlers. PepsiCo and other companies have used similar methods for the cultivation of foodgrains Pepsi Foods Ltd (hereafter PepsiCo), which entered India in 1989 by installing a tomato processing plant in Hoshiarpur district of Punjab. PepsiCo followed the contract farming method.the cultivator plants the company's crops on his land, and the company provides selected inputs such as seeds/saplings, agricultural practices.
Rural development is the process of improving the quality of life and economic well-being of people living in rural areas, often relatively isolated and sparsely populated areas. Education, entrepreneurship, physical infrastructure, and social infrastructure all play an important role in developing rural regions.
Traditionally, rural economies have been dominated by industries such as farming, forestry, mining and seaside tourism. However, today, even in remote rural areas the largest employment sectors are in: public administration, education and health, distribution, hotels and catering and manufacturing. As a result, rural areas are gradually becoming less distinct from their urban counterparts.
Rural innovations driven by ‘rural demand’: The most common rural-driven innovations are in traditional rural industries: such as farming through new harvesting machinery or tractors, fishing boats, nets or navigation systems, and mining automation or drilling equipment. Incremental innovations in these industries improve productivity. Indeed even when such innovations are developed outside rural areas, rural businesses still play an important role as ‘users’ in shaping and pushing the development of many such innovations.
Rural innovations driven by universal basic needs: Many rural innovations have their origins in basic needs, such as access to critical public services, like education, health and social services , and to a minimum level of commercial services, such as post offices, banks and retail . In this regard, rural areas have benefited from the distance learning over the Internet, the provision of online banking, and e-government services created to lessen the barriers of distance. Innovation in response to these needs does not necessarily emerge from rural areas themselves; in fact it mostly comes from outside. However, overcoming the problems posed by ‘sparsity’ and distance may sometimes lead local businesses and public services delivery organisations to excel in the use of such innovations.
Rural innovations driven by ‘urban demand’: Traditional rural industries are becoming increasingly important sources of new innovation. Witness the growing interest in ‘non-food farming’ as a source for new industrial materials, including materials based on fibre crops or, perhaps more importantly, as a source of biofuels to provide new energy.In both instances, new technologies are being applied in traditional rural industries to spin out new innovations targeting new markets and creating new added value. This ‘diversification’ can take non- technological routes too. In such cases, rural innovation activities reflect largely urban demand.
Even in traditional rural industries such as agriculture and food, a growing urban demand for quality food is a major source of innovation. Here we find organic farming, the production of high quality products and regional specialities, on-farm processing and marketing, as well as the creation of new short supply chains, all driving new waves of innovation
• Cooperative Movement- AMUL and Banas dairy • ITCS e-Choupal and Choupal Sagar • Appachis Integrated Cotton Cultivation • One Village One Product • Rural Clusters- US model
2. Rural retailing & Servicing; • Annapurna Salt & Project Shakti of HLL • Byrraju Foundation • n-Logue Chiraag
• Cooperative Movement- AMUL and Banas dairy • ITCS e-Choupal and Choupal Sagar • Appachis Integrated Cotton Cultivation • One Village One Product • Rural Clusters- US model
2. Rural retailing & Servicing; • Annapurna Salt & Project Shakti of HLL • Byrraju Foundation • n-Logue Chiraag
Chaya Godase 2GI18MBA10 INNOVATION IN RURAL SUPPLY CHAIN : The process of creating such an efficient supply chain lies with transforming the way everybody functions at the supply side as well the demand side. Innovation in the way of rural production is handled, transported, and processed lead to a better management of the constraints.
Supply chain and innovation might seem like two different activities, but in fact, they generate significant interaction. Once a product is designed, the supply chain comes into source materials, manufacture the product and get it to the market.
Innovations in supply chain are: partnering collaboration government technology Omni Chanel mood
Various supply chain models have been used • SBI bank and airtel partnering • Technology- echopal by itc • Collaborative - sthree shakthi by HUL • Hybrid - flipkart and indian post • Government- atlas cycle and Karnataka government • Public private partnerships- adani and FCI
51 comments:
Good morning,
A few banks started micro ATM's those disburse smaller currencies
ICICI began one person Branch in rural areas
Public private partnership is the best way as of now because every time government cant interrupt
Micro ATM used to disburse cash in remotely areas where bank, branches cannot reach.
Suchita
2GI18MBA51
Public private partnership is the best way as of now because every time government cant interrupt
Jaya Chhapru
USN-2GI18MBA15
1.Partnering Modle: SBI partnering with airtel to open savings bank Account
2.Collbration Model -ITC e -chouppel colabrating with farmers to guide them pertaining to weather conditions and use thier produce in production of ITC commodities.
3.Collabrative or Bangladeshi bank model:Hindustan Unilever has contributed with street shanti a group of women who come together in order to sell the merchandise of Unilever around villages.
4.Hybrid or Omni Channel Model :We See how flipkart is using post medium to deliver its product's in rural area a smart and efficient move by flipkart to Avail thier products everywhere .
5.Goverment Supply Chain Model-Goverment is Procuring many industrial machines or goods ,one for example is procurement of lakhs of Atlas Cycles .
6.Public Private Patnership : Adani industries helping or providing warehouse and distribution facility to food Copration of India.
Krupa Deshpande
2GI18MBA20
The innovation in rural supply chsin were:
1. HPCL Rasoi ghar: it is a community kitchen shared by many households in one village. Each rasoi ghar is equipped with adequate water supply. Gas etc.
2.ICRISAT Green PHABLET: this will help farmers to purchase at lower price get a better price for their product and market their products.
3. Flipkart "Karigar or dwara" : this provides a rural artisan and MSME community the support needed to market their products across the country.
rural supply chain is seggregated into several divisions for Innovations:
1. Partnering model:
The two companies or industries come up with each other and work for benefit of rural people.
Ex: SBI BANK & AIRTEL has joined hands for opening up of SB A/c's.
2. ITC (e-choupal : helping farmers regarding weather prediction, collection of produced goods transit to ITC Warehouses)
3. Collaboration:
(Example)
Cherie Blair Foundation for Women has worked in partnership with India’s Self Employed Women’s Association (SEWA) and Vodafone Foundation in India and developed a mobile-based Management Information Systems. SEWA’s Rural Distribution Network operates mainly in Gujarat and its business model revolves around buying farm produces from farmers at market prices, processing & packaging before finally selling it off to a bunch of saleswomen known as “Rudibens” at affordable prices. They are using a simple user friendly App and this has reported significant positive growths.
4. Hybrid or omnichannel:
Omnichannel supply chains. are like multichannel supply chains in respect to serving consumers across different channels. However, omnichannel solutions provide one-touch integration across all channels to provide a superior customer service.
Ex: Flipkart using post medium which is strategic move; to make available of all goods & service in all remote areas.
5. Govt supply chain:
Atlas cycle were purchased from Manufacturers by Govt of Karnataka for disturbuting to students in rural area.
6. PPP model:
Public-private partnership (PPP) is a funding model for a public infrastructure project such as a new telecommunications system, airport or power plant & development activities.
PPP MODEL (EXAMPLE)-
Finance minister Nirmala Sitharaman said the Indian Railways would set up a 'Kisan Rail' through PPPs, to provide a smooth supply chain for perishable food items such as milk, meat and fish. For this, express and freight trains shall have refrigerated coaches, during Budget planning.
Utkarsha Desai
2GI18MBA53
Micro ATMs help rural people to easily withdraw cash as they don't have much knowledge about it .
Apoorva karva
2GI18MBA08
Innovation in rural supply chain
Corporates are adopting different models to reach near the consumers.
There are 6 models of rural supply chain.
1. Partnering model:
Eg: State bank of india has partnership with airtel to open saving bank accounts.
1. Technology:
Eg: ITC they have started E-chopals to give the weather information and to collect produce from the formars.
3. Collaboratvies:
Eg: hindustan Unilever has used Bangladesh gramin bank model that is tri sakti.
4. Hybrid or omni channel:
Eg: flipcart has used distribution strength to provide goods to the rural areas.
5. Government supply chains:
Eg: atlas cycles
6. Public partner private partnership(PPP):
Eg: Adhani industry
Nikhil Sapare
USN :2GI18MBA29
Innovations in rural supply chain:
Partnering model :
SBI to open Saving bank account with Airtel
Technology model:
ITC to start e-chaupal
Collaboration:
HUL used bank stree Shakti for women to sale the products
Hybrid n Omni channel model:
Flipkart to deliver in rural area
Government supply chain:
Government in buying good from local manufacturers
Public private partnership:
Adani logistics to provide Warehouse facility n solutions to food corporation of India
Shreya
2GI18MBA22
Considering production and processing of products Amul started from a small village/town in Gujarat supply it's product all over the country slowly
Considering bikes like TVS xl/heavy duty with more storage and less pricing the product are designed and promoted in rural India
Sonali sheth
2GI18MBA50
Hpcl rasoi ghar is equiped with an adequate water supply, cooking slab basic cooking utensils and minimum of 2 stoves connected to replaceable LPG cylinders.several house hold in rural areas.
Shweta uttam
22GI18MBA49
As india has more number of villages and large populations the challenge is to reach each and every person's mind
Various supply chain models have been used
• SBI bank and airtel partnering
• Technology- echopal by itc
• Collaborative - sthree shakthi by HUL
• Hybrid - flipkart and indian post
• Government- atlas cycle and Karnataka government
• Public private partnerships- adani and FCI
Nitin Gahlot
USN: 2GI18MBA31
Some of the models which have been effective in rural development are:
1) ITC e‐ Choupal
Through e Choupal, farmers who are living in the remote area of the country and cannot manage to have direct contact with the consumer can come forward to have a direct contact. It provides e procurement system through which the farmer can access the latest and updated information (Local, national and International) related to different farming practices.
2) HUL Shakti programe
Here the village women are hired to promote company’s product in the village and they are trained and skilled. It seeks to empower underprivileged rural women by providing income generating opportunities through ishakti community portal.
3) HDFC bank has a tie up with Indian Oil Companies Ltd. Where rural petrol Pump outlet Kisan Kendra will acts as a Bank Business Correspondent (BC.s).
4) Hariyali Kisaan Bazaar
Farmers historically has limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a unique Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India geared toward farmers and their families. Through its growing network of stores, DSCL is able to establish relationships with farmers and provide them with a host of agricultural services, including improved crop inputs, agronomic support, fuel, banking, and consumer goods.
Source: youtube video and International Journal of Scientific & Engineering Research, Volume 5
Nikhil shivapujimath
2GI18MBA30
Various supply chain models have been used
• SBI bank and airtel partnering
• Technology- echopal by itc
• Collaborative - sthree shakthi by HUL
• Hybrid - flipkart and indian post
• Government- atlas cycle and Karnataka government
• Public private partnerships- adani and FCI
Karan Nilajkar
2GI18MBA18
Innovation in rural supply chain
Corporation bank are providing a device near bank in riral area for uneducated people that people can withdraw and deposite the money without the payment and receipt slip. For that perpose they are using a biomatric of the account holder and account number.
In rural areas the reputed banks not having ATM so India 1 providing ATM in rural areas with the withdrawal limit of 4000 beacause in rural areas people will not withdraw more that 2000 at a time.
Megha Ingale
2GI18MBA24
* Innovation in rural Supply Chain:
Keggfarms Pvt. Ltd. is one of the oldest poultry breeding organizations of India established in 1967.
It is best known for pioneering genetic breeding of poultry stocks in India. The Company is dedicated
to the development of rural specific poultry stocks branded ‘Kuroiler’. Keggfarms, through a unique and innovative supply chain supplies chicks through direct marketing to rural households and small farms and to state governments. Keggfarms offers knowledge, expertise and products to any individual, organization or Government seeking to
promote and improve village poultry programmes. This unique supply chain reaches out to around one million disadvantaged rural households specially women. Other than the rural poultry program, high quality, near organic eggs branded 'KEGGS' have been introduced in the National Capital Region and have proved to be a huge.
Akshata N
2GI18MBA05
Innovation in rural supply chain :
*example: Keggfarms through a unique and Innovation supply chain supplies chicks.
* Partnering model: SBI opened bank account with airtel.
* Government is purchasing some goods from local manufacturers.
* Public private partnership : Adani logistics to provide warehouse facility to food corporation of India.
* Technology model : ITC to startstart E-Chaupal to give wweather information.
Neha patil
2GI18MBA27
1. ITC e choupal -
It is for farmers who are living in rural areas who cannot access to final consumers directly can come forward trough e choupal .
2. Stree Shakti by itc
Where group of women are trained to sell and prmote the company products in rural areas
3.harayali kisan bazaar -
Farmers who do not have access to quality inputs for thos purpose DSCL has come up with this initiative for the rural people.
4. Givernment supply chain
5. Omni channel model
Chaitrali Shahapurkar
2GI18MBA09
Innovations in rural supply chain:
1. Partnering model:
Example SBI partnering with Airtel
2.Technology:
ITC have started E-chopals to provide weather information.
3.Collaboration:
Hindustan Unilever has collaborating with street shanti group of women.
4.Government:
Purchase of atlas cycle by government to distribute among students
5.Hybrid or omni channel:
Example: Flipkart and indian post
6.Public partner private partnership:
Adani logistics to provide solutions to food corporation of India (FCI)
VIJAYTA KALE
2GI18MBA57
Innovations in supply chain:
-partnering
-technology
-collaboration
-government
-PPP: public private partnership.
-omni channel model
Siddeshwar M
2GI18MBA47
In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a unique Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India geared toward farmers and their families. Through its growing network of stores, DSCL is able to establish relationships with farmers and provide them with a host of agricultural services, including improved crop inputs, agronomic support, fuel, banking, and consumer goods.
Vinita Kadam
2GI18MBA58
Innovation in rural supply chain:
* SBI partnership with Airtel to reach out in rural area
* ITC started e-choupal to help farmers
* HUL and stree Shakti bank came together to help women in selling their products
* Flipkart used hybrid model to deliver products in rural areas
* Government started to buy goods from local manufacturers
* Adani logistics provides warehouse and storage facility to FCI
Monika Patil
2GI18MBA25
Innovations in Rural supply chain
1. Partnership: Hindustan Unilever has partnered with milk men's to reach their goods to the villages
2. E choupal: ITC came up with an initiative to improve the farmers and their quality of crops.
3. Streeshakti: Many women's in the villages are supplying the goods like pickles papads etc.
4. Govt supply chain: Govt buys the paddy in large quantities to supply as a ration to the people.
5. Hybrid or omni channel: Flipkart selling their goods
6 Public private partnership: Adani has their warehouse to helping in distribution of goods to FCI.
Prajakta lagade
USN: 2GI18MBA36
Innovation in rural supply chain
Corporates are adopting different models to reach to the consumers are:
There are 6 models of rural supply chain
1. Partnering model
2. Technology
3. Collaboratvies
4. Hybrid or omni channel
5. Government supply chains
6. Public partner private partnership(PPP)
Rohan J Shanbhag
USN - 2GI18MBA42
State bank of india has partnership with airtel to open saving bank accounts and IT they have started E-chopals to give the weather information and to collect produce from the farmers. Corporation bank has implemented biometric so that it will easy to withdraw money.
Rashmi Potadar
2GI18MBA41
Gyandoot:
It was established in January in year 2000.It is an e-governance based module designed for the rural citizens. The project was initially initiated by the Government of Madhya Pradesh.Gyandoot caters the need of the villagers by providing the information related to the prevailing rates of the agro based commodities and the rate of land. Each Gyandoot Info Kiosks caters to approximately 15 panchayats and 30 villages. The module is designed with the aim cost effective and
sustainable delivery model to the people.
Shivani Raikar
USN 2GI18MBA48
Various supply chain models have been used they Are
Technology - ecopal by itc. Collaborative- stree Shakti by hul.
Hybrid - Flipkart and Indian post.
SBI and airtel partnering.
Public partners adani and Fci
Yojan S
USN 2GI18MBA60
In ovations in rural supply chain
1. Partnering model
The partnership between Coca-Cola and McDonald's has enhanced knowing the fact that both the companies are leaders in their industry
2. Technology
ITC e choupal model that helps the rural people to gain more knowledge of technology
ITC has built such centres in many villages with an idea to spread awareness among the rural areas
3. Collaborative model
HUL introduced the Stri Shakti model to give the women occupation
4.Hybrid /omni channel model
Flipkart is using this model to reach its products to rural area
5.Government supply chain
The supply chain that is managed by the government for example the atlas cycles
6.PPP model (public or private partnership)
The supply chain agreement between private and public companies for warehousing distribution aur any other activity supply chain
Pooja Gouli
2GI18MBA34
Innovation in rural supply chain
1.Partnering
2.Technology
3.collaboration
4.omni channel
5.government
6.Public private partnership (PPP)
Abhish kamat
2GI18MBA01
Innovations in Rural supply chain
1. Partnership: Hindustan Unilever has partnered with milk men's to reach their goods to the villages
2. E choupal: ITC came up with an initiative to improve the farmers and their quality of crops.
3. Streeshakti: Many women's in the villages are supplying the goods like pickles papads etc.
4. Govt supply chain: Govt buys the paddy in large quantities to supply as a ration to the people.
5. Hybrid or omni channel: Flipkart selling their goods
6 Public private partnership: Adani has their warehouse to helping in distribution of goods to FCI.
SANI PATIL
USN 2GI18MBA45
Supply Chain Management has to play a key role in rural market of India, contributing to improved relationship with suppliers and customers and income generation. Managing the supply chain has become a way of improving competitiveness by reducing uncertainty and improving service.
Innovations
Public and private is a best innovation
There is a company called Ninja cart they has largest online grocery after big basket in karnataka, how they works like , they collect vegetables and grocery from farmers with their own vehicles so farmers get reduced transportation cost .
Deepa Kanbargi
USN:2GI18MBA11
Innovations in supply chain:
• Partnering
• Technology
• Collaboration
• Government
• PPP: public private partnership.
• Hybrid
Varun Patil
2GI18MBA55
Innovations in Rural supply chain
1. Partnership: Hindustan Unilever has partnered with milk men's to reach their goods to the villages
2. E choupal: ITC came up with an initiative to improve the farmers and their quality of crops.
3. Streeshakti: Many women's in the villages are supplying the goods like pickles papads etc.
4. Govt supply chain: Govt buys the paddy in large quantities to supply as a ration to the people.
5. Hybrid or omni channel: Flipkart selling their goods
6 Public private partnership: Adani has their warehouse to helping in distribution of goods to FCI.
Pradeep km
USN 2GI18MBA35
Technology
Partnership
Innovation
Government
Vanishreebhat
2GI18MBA54
It is best known for pioneering genetic breeding of poultry stocks in India. The Company is dedicated
to the development of rural specific poultry stocks branded ‘Kuroiler’. Keggfarms, through a unique and innovative supply chain supplies chicks through direct marketing to rural households and small farms and to state governments. Keggfarms offers knowledge, expertise and products to any individual, organization or Government seeking to
promote and improve village poultry programmes. This unique supply chain reaches out to around one million disadvantaged rural households specially women. Other than the rural poultry program, high quality, near organic eggs branded 'KEGGS' have been introduced in the National Capital Region and have proved to be a huge.
Neha Khemalapure
USN:2GI18MBA28
Innovation in supply chain
1. Partnering model
2. Technology
3. Collaboratvies
4. Hybrid or omni channel
5. Government supply chains
6. Public partner private partnership(PPP)
AISHWARYA TADASAD
USN 2GI18MBA02
Innovations in supply chain:
-partnering
-technology
-collaboration
-government
-PPP: public private partnership.
-omni channel model
Akshata Shiroshi
2GI18MBA06
The system that is increasingly in vogue involves a tie-up of a marketing company with an input producer (such as Rallis India, for example) with a bank (ICICI Bank or SBI, both of which have entered into such arrangements) which agrees to provide credit.
the recent corporate interest in Punjab agriculture has been in basmati farming, which is one of the great water-guzzlers.
PepsiCo and other companies have used similar methods for the cultivation of foodgrains
Pepsi Foods Ltd (hereafter PepsiCo), which entered India in 1989 by installing a tomato processing plant in Hoshiarpur district of Punjab. PepsiCo followed the contract farming method.the cultivator plants the company's crops on his land, and the company provides selected inputs such as seeds/saplings, agricultural practices.
Nivedita kadam
2GI18MBA32
Rural development is the process of improving the quality of life and economic well-being of people living in rural areas, often relatively isolated and sparsely populated areas. Education, entrepreneurship, physical infrastructure, and social infrastructure all play an important role in developing rural regions.
Traditionally, rural economies have been dominated by industries such as farming, forestry, mining and seaside tourism. However, today, even in remote rural areas the largest employment sectors are in: public administration, education and health, distribution, hotels and catering and manufacturing. As a result, rural areas are gradually becoming less distinct from their urban counterparts.
Rural innovations driven by ‘rural demand’:
The most common rural-driven innovations are in traditional rural industries: such as farming through new harvesting machinery or tractors, fishing boats, nets or navigation systems, and mining automation or drilling equipment. Incremental innovations in these industries improve productivity. Indeed even when such innovations are developed outside rural areas, rural businesses still play an important role as ‘users’ in shaping and pushing the development of many such
innovations.
Rural innovations driven by universal basic needs:
Many rural innovations have their origins in basic needs, such as access to critical public services, like education, health and social services , and to a minimum level of commercial services, such as post offices, banks and retail . In this regard, rural areas have benefited from the distance learning over the Internet, the provision of online banking, and e-government services created to
lessen the barriers of distance.
Innovation in response to these needs does not necessarily emerge from rural areas themselves; in fact it mostly comes from outside. However, overcoming the problems posed by ‘sparsity’ and distance may
sometimes lead local businesses and public services delivery organisations to excel in the use of such
innovations.
Rural innovations driven by ‘urban demand’:
Traditional rural industries are becoming increasingly important sources of new innovation. Witness the growing interest in ‘non-food farming’ as a source for new industrial materials, including materials based on fibre crops or, perhaps more importantly, as a source of biofuels to provide new energy.In both instances, new technologies are being applied in traditional rural industries to spin out new
innovations targeting new markets and creating new added value. This ‘diversification’ can take non-
technological routes too. In such
cases, rural innovation activities reflect largely urban demand.
Even in traditional rural industries such as agriculture and food, a growing urban demand for quality food is a major source of innovation. Here we find organic farming, the production of high quality products and regional specialities, on-farm processing and marketing, as well as the creation of new short supply chains, all driving new waves of innovation
Akshata Shiroshi
2GI18MBA
Innovations in supply chain are:
partnering
technology
collaboration
government
PPP: public private partnership.
omni channel model
1. Procurement & Business
• Cooperative Movement- AMUL and Banas dairy
• ITCS e-Choupal and Choupal Sagar
• Appachis Integrated Cotton Cultivation
• One Village One Product
• Rural Clusters- US model
2. Rural retailing & Servicing;
• Annapurna Salt & Project Shakti of HLL
• Byrraju Foundation
• n-Logue Chiraag
Amol Mutgekar
2GI18MBA07
1. Procurement & Business
• Cooperative Movement- AMUL and Banas dairy
• ITCS e-Choupal and Choupal Sagar
• Appachis Integrated Cotton Cultivation
• One Village One Product
• Rural Clusters- US model
2. Rural retailing & Servicing;
• Annapurna Salt & Project Shakti of HLL
• Byrraju Foundation
• n-Logue Chiraag
Chaya Godase
2GI18MBA10
INNOVATION IN RURAL SUPPLY CHAIN :
The process of creating such an efficient supply chain lies with transforming the way everybody functions at the supply side as well the demand side. Innovation in the way of rural production is handled, transported, and processed lead to a better management of the constraints.
Kusum shidling
USN 2GI18MBA21
Supply chain and innovation might seem like two different activities, but in fact, they generate significant interaction. Once a product is designed, the supply chain comes into source materials, manufacture the product and get it to the market.
Innovations in supply chain are:
partnering
collaboration
government
technology
Omni Chanel mood
Prajwal B. G.
2GI18MBA37
Innovations in Rural supply chain
1. Partnership: Hindustan Unilever has partnered with milk men's to reach their goods to the villages
2. E choupal: ITC came up with an initiative to improve the farmers and their quality of crops.
3. Streeshakti: Many women's in the villages are supplying the goods like pickles papads etc.
4. Govt supply chain: Govt buys the paddy in large quantities to supply as a ration to the people.
5. Hybrid or omni channel: Flipkart selling their goods
6 Public private partnership: Adani has their warehouse to helping in distribution of goods to FCI.
Vittal sb
2GI18MBA59
Various supply chain models have been used
• SBI bank and airtel partnering
• Technology- echopal by itc
• Collaborative - sthree shakthi by HUL
• Hybrid - flipkart and indian post
• Government- atlas cycle and Karnataka government
• Public private partnerships- adani and FCI
Post a Comment