Understanding the data life cycle - PDCA approach

 Understanding the data life cycle

The data cycle improves the decision making of the firm from information collected from different online marketing activities. 

 The four main stages of a data cycle are: Plan, Do, Check and act

Plan:

Let's take an example of a retail store in your neighborhood. They want to communicate their new door delivery facility to consumers. 

The first step is set the goal. The retailer want at least 30℅of their existing customers to avail the benefit in the next one month. 

The retailer would like to run social media campaign for the same. 

Do:

The retailer runs social media campaign for a specified period say a week. 

Check:

After the specified period, the retailer will asess whether he would be able to get 30℅ door delivery orders. They also check weather post on Facebook, Instagram, or Google got a better result. The social media sites those could not get the results needs to be reasessed. 

Act:

In this stage, a retailer will understand shortcomings and run future campaigns with modifications. They may alter timing, content or offering. 

Notes:

Collect data periodically

Use Google Analytics

Find the trends for future endiviours. 

Question: How marriage Hall will use PDCA in their digital campaign?