Web Analytics
Web analytics is the branch of business analytics that collect data from organization's website to give valuable insights for the progress of the business.
Metric
A "metric" Is defined as the business control tool used to count the scenario.
There are different metrics used in digital marketing. A few I will be discussing here.
- Unique visitors: The number of new customers visiting the website.
- Time spent on site: The number of minutes or seconds a customer spent on a post or on a website content.
- Sales: The amount of sales organization has achieved in a given period
- Repeated customer: The number of customers visited the organization website more than once.
Dimension
Today, a customer is using multiple devices such as desktop, laptop, leap top, roll top, tablet, phablet, and mobile for communications.Hence, it is necessary for marketers to evaluate the type of device used by customers.
Dimension is the tool used to collect the customer's device information.
Device data include operating system used, browser in the device, and location from where a customer browsed the content.
Advantages:
- It helps organization to find the device that converts website visitors to meet their goals.
- The hour of the day customers are using the device.
Conversion
The number of people met with organization goal of digital marketing. The goal of digital marketing may be as following
- Order: Number of orders placed by people who visited the website.
- Map: Downloaded the company facility directions.
- Contact form: Number of people shown interest in the organization by filling the contact forms.
- Collaboration: Number of people shared the company content, participate in the contest, referred the company app to others etc...
26 comments:
2GI18MBA22
*Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
* Dimensions are the kinds of things you would see in the rows of a Google Analytics report. For example, language is a dimension — you can even see a whole report with rows and rows of language preferences. Browser preference is a dimension.
* Metrics, on the other hand, are the numbers that usually populate those rows. So you might have a City report, and it gives you rows with the names of cities that visitors came from, but it also gives you metrics: how many visits per city, what the average time on site per city was, what the bounce rate per City was
Varun Patil
2GI18MBA55
1.It is the measurement , collection analysis and reporting of web data for purpose of understanding and optimising web usage.It provides information about the number of visitors to a website and the number of page views.
2.Dimension - Dimensions are the kinds of things you would see in the rows of a Google Analytics report. For example, language is a dimension
Metric- are the numbers that usually populate those rows. So you might have a City report, and it gives you rows with the names of cities that visitors came from, but it also gives you metrics
Conversion- It is the phrase used to often describe the act of converting a customer who browses your site to a paying customer
JAYATIRTHA GUMASTE
2GI18MBA16
Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. Performance measures of the website against targets. Insight on user behaviors and needs, and how the site meets those needs.
1. Metric :
metric in web analytics, which measures the number of people who visited a website. Each visitor/user could have visited the website multiple times and viewed multiple pages.
Ex: KISSmetrics ( a platform) is a powerful web analytics tool that delivers key insights and user interaction on website. It derives a clear picture of users’ activities on your website and collects acquisition data of every visitor.
2. Conversion rate:
conversion rate is the percentage of visitors to the website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you're offering, and they're easily able to get it!
Ex:
*Fill form
*Participate in quiz (Amazon lucky contest)
*Buy a product
3. Dimension:
This helps to know how customers get connect with company from which devices they accesses. In devices info, you can easily find how many percentage of visitors come from mobile, how many come from desktop, how many come from tablets, etc.
Krupa Deshpande
2GI18MBA20
1.Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics provides information about the number of visitors to a website and the number of page views.
2. Metrics are the numbers that populate the rows. Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult.
3. Dimensions are kind of things we would see in the rows of Google analytics report. Dimensions are the device's such as mobile laptop etc..
conversion rate is the percentage of visitors to the website that complete a desired goal out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design.
SANI PATIL
USN 2GI18MBA45
WEB ANALYSIS
web analysis is tool which measure the performance of website to getting the data from website to taking decision for business
METRIC
Metric is variable that can count visits if person visits once twice or repeated on your website
CONVERSION
Conversion is nothing but meeting your goal through feeling the form , product purchase , answering the quiz by customer
Dimension is
Device laptop mobiles or desktop
Rohan J Shanbhag
USN - 2GI18MBA42
1.Web analysis is the measurement , collection analysis and reporting of web data for purpose of understanding and optimising web usage.
2.Dimensions are the kinds of things you would see in the rows of a Google Analytics report.
3.Metric are the numbers that usually populate those rows. So you might have a City report, and it gives you rows with the names of cities that visitors came from, but it also gives you metrics.
4.Conversion is used to describe the act of converting a customer who browses your site to a paying customer.
Nikhil Sapare
USN: 2GI18MBA29
Web analysis:
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Metrics:
You need to find a few key metrics for your business. You have a website and it has a tracking code in it. Now, you need to make sure what are you going to measure. Analyzing may help you retain your customer and hold them.
Dimensions:
Dimension is an attribute of a visitor to your website – where they came from, their location, how many pages they viewed, etc. They are characteristics of the website users, their actions and sessions.
Conversion:
A completed activity, online or offline, that is important to the success of your business. Examples include a completed sign-up for your email newsletter (a Goal conversion) and a purchase (a transaction, sometimes called an Ecommerce conversion).
Chaitrali Shahapurkar
2GI18MBA09
Web analytics are the tools used to measure performance of a website.
Metric:
Metric is a variable that can be count it can be of first first of first be of first first of first first time user or a repeated user who have already visited in past.
Conversion:
Conversion rate is number of people who have met a goal divided by total number of people who have visited our site
Dimension:
This helps to know how customers get connect with company that is from which devices they accesses using what browser, ex: laptops, tablets, smart phones.
Yojan S
USN 2GI18MBA60
1. Web analytics is tool used to measure the performance of a website or to extract the data from your website to take business decisions
2. Metric is a variable, it can be a unique visitor to your website or a first time visitor or a loyal customer who frequently visits your website
Covers ion
A conversion occurs when a customer or visitor of your website accomplishes your desired goal such as filling a form, answering a quiz and so on
Dimension
Is a cataclysm of customer using a particular media or gadget in order to understand the source that customers use. This will help us decide on our advertising budget and area
Prajakta Lagade
USN: 2GI18MBA36
1. Web analysis
It is defined as the measurement, collection, analysis and reporting of web data for purpose of understanding and optimising the web usage.
Web analysis can also act as a tool for business and market research and it will access and improvise the effectiveness of a website.
Ex: Google analytics
2. Web metric, conversion, dimension
Web metric helps to Measure the access of a persons web information seeking behaviour or to access and monitor activity on the website.
Specifically, measuring website events, and extracting trends.
Ex: page view etc.
Web conversion occurs when a visitor visit to our website and complete the desired action, such as signing up for, social media share, feeling any form, making a purchase. The percentage of total visitors that visited our website is called as web conversion.
Web dimension , It can be the current desktop screen which includes screen Width , screen height.
VIJAYTA KALE
2GI18MBA57
1.Web analysis:the tools used to measure performance of website or the process of analyzing the behavior of visitors to a Web site.
2.metric:Digital marketing metrics are the parameters that reveal the results of marketers’ efforts. Traffic in digital marketing is the number of visitors engaging with the website.It helps in checking the loyalty of customers to the site.
3.conversion:an event that is tracked and recorded when a campaign goal or interaction is complete. example can be pay per click.
conversion rate= number of people who have met your goal divided by total number of people visited site.
4. dimension: dimension means the kind of device a person is using to view your website.
VIJAYTA KALE
2GI18MBA57
1.Web analysis:the tools used to measure performance of website or the process of analyzing the behavior of visitors to a Web site.
2.metric:Digital marketing metrics are the parameters that reveal the results of marketers’ efforts. Traffic in digital marketing is the number of visitors engaging with the website.It helps in checking the loyalty of customers to the site.
3.conversion:an event that is tracked and recorded when a campaign goal or interaction is complete. example can be pay per click.
conversion rate= number of people who have met your goal divided by total number of people visited site.
4. dimension: dimension means the kind of device a person is using to view your website.
Pooja G
2GI18MBA34
Web analysis
Web analysis is measurement ,collection analysis and reporting of internet data for the purpose of understanding and optimizing web usage .The focus of web analytics is to understand the user of site their behavior and activities.
Matric
metric in web analytics, which measures how many times a page or URL was viewed on a website, in general or by unique users.
Conversion
Conversion is when a user visits your page and performs an action, for example, purchase, sign-up, download, etc.
Dimension
dimension i san attribute of the Visitor to your website.
Pradeep km
USN 2GI18MBA35
Web analytics is the process of analyzing the behavior of visitors to a Web site. Web analytics is used to attract more visitors, retain or attract new customers for goods or services.
Metric
A tool to measure the no of people visited the site. How many time they have visited
, how often they click
Dimensions
Is to understand how customers get connected with company using various device ex: laptops, tablets, phones
Conversion
Conversion rate is number of people who have met a goal divided by total number of people who have visited our site
Kanchan D
2GI18MBA17
Web analysis is the measurement collection analysis and reporting of Web data for purpose of understanding and optimising Web page.
Metric are the values used by marketing teams to measure and track the performance of their marketing campaigns by creating specific digital marketing.
Dimensions is an attribute of a visitor to your website where they came from their location how many pages they viewed etc.. They are characteristics of the Web users their action and sessions.
Kusum shidling
USN 2GI18MBA21
[4/21, 9:19 AM] kusum: - Web Analytics. Advertisements. Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. The focus of web analytics is to understand the users of a site, their behavior, and activities
[4/21, 9:26 AM] kusum: Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult
[4/21, 9:30 AM] kusum: In electronic commerce, conversion marketing is the phrase used to often describe the act of converting a customer who browses your site to a paying customer.
Conversion marketing is measured by conversion rate — the percentage of visitors who take the desired action
[4/21, 9:31 AM] kusum: Dimension is an attribute of a visitor to your website – where they came from, their location, how many pages they viewed, etc. They are characteristics of the website users, their actions and sessions.
Karan Nilajkar
2GI18MBA18
Web analysis
It means are the tools which are helps the organization to take the bisiness decisions for organization and also understanding and optimising the web usage.
Define metric, conversion and dimension.
Metric is a veritable that helps the organization to count the new visitors and also the previous visitor. Bounce rate is one of the famous metrics in Google Analytics.
Convetsion is a percentage of the customer who are converted from visitor to buy the product and also provide their details and having interest in playing quizzes it depends on the goal of the company. Like if the visitors are 200 and the conversion of that who buys the product are 100 so it will in percentage of 50.
Dimensions helps the organization to get the data and through that they can target the customer's based on the browsers mobile users laptop users and also which browsers they use.
Nivedita kadam
2GI18MBA32
Web analytics are the tools used to measure the performance of your website or getting data from your website to taking business decision.
Metric is a variable that can be caught, it can be unique visitor i.e, person first time coming to website or it can be repeated customer who have visited your site.
Conversion refers to when customers visit your site you have certain thoughts i.e, customer has to buy the product or fill the forms and goal is to collect the email or else customer has to participate in quiz that may be another goal. From this we should find how many got your site and how many would be able to meet your goal that is they should buy the product.
Dimension is device, mobile laptop or desktop. It is used because we can run the campaign only to the people who are having end smart phones and reduce our advertisement budget.
Nitin Gahlot
2GI18MBA31
1) Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage and taking business decisions.
2) Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult.
3) Conversion is a percentage of the customer who are converted from visitor to buy the product and also provide their details and having interest in playing quizzes it depends on the goal of the company. Like if the visitors are 100 and the conversion of that who buys the product are 60 so it will in percentage of 60.
4) Dimension is an attribute of a visitor to your website – where they came from, their location, how many pages they viewed, etc. They are characteristics of the website users, their actions and sessions.
Akshata N
2GI18MBA05
1. Web analytics is a process of measuring site statistics and analyzing traffic behavior. It is a measurement, collection, analysis and reporting of web data for purposes of understanding and optimising ewen usage.
Ex:Adobe analytic solution
2. Matrics are the values used by marketing teams to measure and track the performance of the marketing campaign.
* web traffic sources
* Brand awareness
* Website traffic leads
* online conversation rates
Conversation occurs when a customer of your website accomplishes your desired goal such as answering a quiz and filling a form.
Dimension is a attributes of visitors to your website , where they come from, their location , how many pages they viewed etc
Shivani Raikar
USN 2GI18MBA48
1) Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. ... Web analytics provides information about the number of visitors to a website and the number of page views.
2)Metric is a number. It is a Count , an average, or a Ratio . Metrics are measurable. Dimension is an attribute of a visitor to your website – where they came from, their location, how many pages they viewed, etc.
A conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate. Depending on your site's or business's goals, conversion types might include: Online sales, Leads.
Prajwal B. G.
2GI18MBA37
Web analysis
It means are the tools which are helps the organization to take the bisiness decisions for organization and also understanding and optimising the web usage.
Define metric, conversion and dimension.
Metric is a veritable that helps the organization to count the new visitors and also the previous visitor. Bounce rate is one of the famous metrics in Google Analytics.
Convetsion is a percentage of the customer who are converted from visitor to buy the product and also provide their details and having interest in playing quizzes it depends on the goal of the company. Like if the visitors are 200 and the conversion of that who buys the product are 100 so it will in percentage of 50.
Dimensions helps the organization to get the data and through that they can target the customer's based on the browsers mobile users laptop users and also which browsers they use.
Vittal sb
2GI18MBA59
1.Web analysis is the measurement , collection analysis and reporting of web data for purpose of understanding and optimising web usage.
2.Dimensions are the kinds of things you would see in the rows of a Google Analytics report.
3.Metric are the numbers that usually populate those rows. So you might have a City report, and it gives you rows with the names of cities that visitors came from, but it also gives you metrics.
4.Conversion is used to describe the act of converting a customer who browses your site to a paying customer.
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