Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.
Goals of Email Marketing: 1. It is used to showcase the products to the company. With the help of email marketing it becomes easy and helps the organization to advertise and showcase its products to the customers.
2. It helps organizations to attract the visitors. Through email marketing attracting the potential customere becomes very easy for the marketers.
3. Companies can provide discounting coupons through Email Marketing. coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions.
4. It becomes easier for organizations in identifying the customers. Emsil marketing is very much useful for the organizations yo identify and target its potential customers.
The techniques of collecting Email Addresses: 1. Use the chat rooms to collect thermal addresses 2. Create a form on the websites. Eg: google forms.
There is one restrictions in collecting email I'd that is in certain countries to collect email id an individual permission is required.
Goals of email marketing are: 1) One of the main objectives of an email marketing campaign is to inform your readers. 2) Another objective of email marketing is to attract users to your company. 3) Engage 4) Guide 5) In order to turn potential customers into loyal, lifetime customers, you first have to nurture them, and email marketing is a great way to do so. 6) The end goal of all email campaigns is to convert potential customers, and to keep current customers on board with your brand. Techniques of collecting email addresses: 1) Chatbots 2) During registration 3) Newsletter signup 4) Collect email addresses with Facebook Ads
1. Goals of email marketing *Increasing traffic engagement • growing the email list sustainability • improving the transactional emails Goals of Email Marketing: . It is used to showcase the products to the company. *It helps organizations to attract the visitors. * Companies can provide discounting coupons through Email Marketing. *It becomes easier for organizations in identifying the customers.
2.Collection of email IDs- 1Collecting email IDs using chat rooms 2 collecting rjsik ids by creating a form on Google 3. Use Facebook advertisements to collect email leads 4. Offer free tutorials initially for gathering the email addresses
1. INFORM One of the main objectives of an email marketing campaign is to inform your readers. Showing up in your customers’ inboxes regularly presents a great opportunity to keep them informed about everything and anything about your company. 2. ATTRACT As far as potential customers, this objective is especially important. Your emails should impress new consumers with your product or service offerings and position your business as a leader in your industry. 3. ENGAGE Next, your emails should engage users. Make your emails engaging with images, graphics, and even videos to make sure that recipients read the emails in their entirety and digest all of the information you've provided. 4. GUIDE Speaking of guiding, your emails should guide users to visit your website. This is one of the most important objectives of email marketing because when potential customers visit your website, they’re one step closer to converting. You can guide recipients to your website with the use of links in your copy, buttons, and calls-to-action. 5. NURTURE In order to turn potential customers into loyal, lifetime customers, you first have to nurture them, and email marketing is a great way to do so. 6. CONVERT The end goal of all email campaigns is to convert potential customers, and to keep current customers on board with your brand. In order to convert readers, you should also provide them with info about your latest sales, deals, and provide them with coupons which will entice them to buy your products.
2. The techniques of collecting email are 1. Make sure there’s something in it for them (and never, ever, spam) 2. Offer useful resources 3. Use Facebook ads 4. Offer free tutorial videos 5. Promote your news letter sign up throughout your website 6. Get personal 7. Make it really easy 8. Offer free resources that are relevant to your target customer 9. When all else fails, be proactive and track it down 10. Offer a content upgrade 11. Use motion to catch website visitors’ attention
Goals of email marketing are: - to promote customer engagement - identify and attract visitors for the site. - showcase the products and services of the company - sales promotion - Discount coupons provided to attract more customers - customer identification through interest in products
Collecting email address This can be done with the help of chat rooms. Then we can create form on website to collect email. This might require the individual’s permission.
Goals of email marketing -to retain customer Grow subscriber list Create awareness Upsell and cross sell Reminders User reviews Announcement of new launches Building relationships of trust .
1.Increase email engagement 2.Improve business results 3.Email marketing are designed to help your brand reach more people and being an immediate tool 4. It showcase the company product to customer 5.sales promotion through discount coupon
2.Technique of collecting email address 1.chatbots 2.Facebook add
Goals of email marketing.... 1. Grow your email list Your email list is one of your most valuable marketing resources.
These are people who opt-in to receive updates from your business. Many will be existing customers who have shopped at your store or done business with you in the past. Other people may be completely new to your business and signed up to learn more about you, your business, and how you can help them address a specific need or problem.
2. Improve email open rates Your open rate is one of the best metrics for measuring the effectiveness of your email marketing efforts.
Increase email engagement Hopefully, you’ve taken steps to get more people to open your emails, but how can you tell if people are engaging with the content you send out?
One of the best ways to measure engagement is to look at your click-through rates, in your campaign report.
4. Improve business results At the end of the day, the success of your email marketing won’t be measured solely by opens and clicks; it will be determined by the impact your efforts have on your business. Whether that impact comes in the form of more sales, new clients, or increased foot traffic — you should take steps to measure your results beyond the inbox
Techniques of collecting email....
Competitions and campaigns: Encouraging participants to “enter and share” is a win-win: The probability of a prize for your customer increases through social sharing, and you gain information from more people as your competition goes viral. Onsite forms and surveys: Provide an incentive like an exclusive offer, a product, or relevant content in exchange for an email address and a few pieces of information. Leverage commercial partners: Tap into your partners’ lists by securing ads and links in their email newsletters. Likes on social networks: Prompt your social media followers to sign up, and then use WordPress and Facebook signup apps to send data back to your email lists. Events: Face-to-face meetings with your customers allow you to collect data through event registration information and incentive offers. Communication invitations: Invite prospects to sign up for newsletters or email communication with a prominently displayed call-to-action. Later, you can ask subscribers to verify and update their information, or use the onsite behavior of your email subscribers to personalize email. Tracking behavioral advertising: Pay attention to the referral websites, browsing preferences, types of ads, and keywords to which your readers respond to gain insight into what motivates them.
It helps to Grow subscriber list. As an email marketer, your subscribers are your most valuable asset.and you always wanted to improve the number of subscribers
Increase your open rates.like how many people open your contents while reading the body of your mail and how many are interested to watch pr listen the attachment which you sent to them
Improve email click-throughs.if you send regular email to your customers then it will improve email clicks .
Retain customers and turn them into brand advocates.as well once you build loyalty through emails regular sending then it will be a great deal to the email holder and well as marketers.
2.The techniques of collecting email are.
*use Facebook ads *we can offer free tutorial videos *provide specials offers *get personal to customers
1. It helps companies to showcase their products to the customers 2. It helps organisations to attract visitors 3. Companies can provide discount coupons to customers to increase sales 4. Easy customer identification
2GI18MBA22 Shreya majati 1. INFORM One of the main objectives of an email marketing campaign is to inform your readers.
Showing up in your customers’ inboxes regularly presents a great opportunity to keep them informed about everything and anything about your company.
Readers should always leave your email knowing something new about your company, or benefiting from the information given. 2. ATTRACT Another objective of email marketing is to attract users to your company.
You may think that since current customers have already committed to your company, that there’s no need to attract them anymore 3 ENGAGE Next, your emails should engage users.
make emails engaging Not only should they be informational, beneficial, and attractive, but you should also be sure that they engage recipients so they will want to learn more about your business and your brand as a whole. 4. GUIDE Speaking of guiding, your emails should guide users to visit your website.
This is one of the most important objectives of email marketing because when potential customers visit your website, they’re one step closer to converting. 5.The end goal of all email campaigns is to convert potential customers, and to keep current customers on board with your brand. Ans2. Collect email addresses with Facebook Ads Offer a captivating lead magnet Sign up button on your Facebook business page Use popups to make your forms more prominent Reach out to people one on one Share your link on social media with compelling visuals and snippets Ask for email addresses Create incredible email content Ask people to share your emails Add a link to your signup form in your normal email signature
1.Goals of email marketing are: a)Increase your open rates b) Establish automated campaigns c)Design personalized customer journey d) Make a point to connect with your subscribers e) Make sure your emails are accessible f) include some interactive elements g) improve your click rate h) integrate your email marketing campaigns I) level up your newsletters j) set membership programs k) optimise for mobile readers
2. Techniques of collecting emails
A) use Facebook advertisements to collect email leads B) Chatbots C)offer free tutorial initially for gathering email addresses
Following are the goals of Email marketing: 1. It helps to showcase company’s product to the customers. 2. It helps the organisation to track the visitors. 3. Companies can provide discounting coupons through email marketing. 4. Helps in customer identification.
Following are the techniques of collecting emails: 1. We can collect emails during Registration. 2. With the help of Chatbots.
1. Increase your open rates. 2.Establish automated campaigns. 3. Design personalized customer journeys 4. Make a point to connect with your subscribers. 5. Make sure your emails are accessible. 6. Include some interactive elements. 7. Improve your click rate. 8. Integrate your email marketing campaigns. 9. Level-up your newsletters. 10. Set up a membership program. 11. Optimize for mobile readers. 12. Avoid getting junked by using a clean email list.
2. Collecting email address
Use custom email opt-in pop-ups. Offer an incentive in exchange for the email address. Offer coupons to new subscribers. Create a quiz to collect emails.Host free webinars. Drive traffic from social media to a landing page. Use exit popups to convert abandoning visitors. Run competitions to collect the participants’ emails. Display opt-in forms on your website
1.Improve business results 2.Increase email engagement 3.Email marketing are designed to help your brand reach more people and being an immediate tool 4. It showcase the company product to customer 5.sales promotion through discount coupon
2.Technique of collecting email address 1.facebook add 2.chat bots
Targeted and personalised content It helps to build credibility Helps for better brand recognition Boost sales optimizer your time and budget Build stronger customer relationships Increased traffic to your website.
1.Spreading the Word Email marketing is superb at building awareness about a product, service, brand, event, or business. By delivering emails straight to the user’s inbox, the spillage involved in most other awareness generation methods like television is avoided
2.Spawning Conversions Email has the unique ability not just to inform a reader and convince them of the benefits of the proposition discussed, but also encourage them to take action immediately.
3. Upsells and Cross Sells Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase.
4.Appointment Reminders Calling a client to remind them of an upcoming appointment or event can be perceived as intrusive and rude. Tracking Emails
5.Since an email is, for all practical purposes, what a letter was just two decades ago, fall back on it when you want to send out order confirmation when a purchase is made
2.Here are the 15 ways to collect email addresses:
-Collect email addresses with Facebook Ads Offer a captivating lead magnet -Sign up button on your Facebook business page -Use popups to make your forms more prominent -Reach out to people one on one -Share your link on social media with compelling visuals and snippets Ask for email addresses Create incredible email content -Ask people to share your emails -Add a link to your signup form in your normal email signature -Host live events and bring your forms Own content on a platform like YouTube or Pinterest, then link back to your site -Optimize your form design and opt-in copy Add a subscription bar to your website -Partner with other people in your industry
1. It helps organizations to attract the visitors. Through email marketing attracting the potential customere becomes very easy for the marketers.
2.Since an email is, for all practical purposes, what a letter was just two decades ago, fall back on it when you want to send out order confirmation when a purchase is made
3. Companies can provide discounting coupons through email marketing
It helps to Grow subscriber list. As an email marketer, your subscribers are your most valuable asset.and you always wanted to improve the number of subscribers
Increase your open rates.like how many people open your contents while reading the body of your mail and how many are interested to watch pr listen the attachment which you sent to them
Improve email click-throughs.if you send regular email to your customers then it will improve email clicks .
Retain customers and turn them into brand advocates.as well once you build loyalty through emails regular sending then it will be a great deal to the email holder and well as marketers.
2.The techniques of collecting email are.
*use Facebook ads *we can offer free tutorial videos *provide specials offers *get personal to customers
Goals of email marketing: 1. Increasing traffic engagement. 2. Improving the transactional emails 3. It is used to showcase the products of the company. 4. It helps organisations to attract the visitors. 5. Nowadays companies are providing discount coupons through email id.
Collection of email ID: 1. Collecting email id using chat rooms 2. Collecting with the help of Google forms. 3. Use Facebook advertisement to collect email leads 4. Offer free tutorial initially for gathering the email addresses
1.Goals of email marketing are: a)Increase your open rates b) Establish automated campaigns c)Design personalized customer journey d) Make a point to connect with your subscribers e) Make sure your emails are accessible f) include some interactive elements g) improve your click rate h) integrate your email marketing campaigns I) level up your newsletters j) set membership programs k) optimise for mobile readers
2. Techniques of collecting emails
A) use Facebook advertisements to collect email leads B) Chatbots C)offer free tutorial initially for gathering email addresses
28 comments:
Krupa Deshpande
2GI18MBA20
Goals of Email Marketing:
1. It is used to showcase the products to the company.
With the help of email marketing it becomes easy and helps the organization to advertise and showcase its products to the customers.
2. It helps organizations to attract the visitors.
Through email marketing attracting the potential customere becomes very easy for the marketers.
3. Companies can provide discounting coupons through Email Marketing.
coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions.
4. It becomes easier for organizations in identifying the customers.
Emsil marketing is very much useful for the organizations yo identify and target its potential customers.
The techniques of collecting Email Addresses:
1. Use the chat rooms to collect thermal addresses
2. Create a form on the websites. Eg: google forms.
There is one restrictions in collecting email I'd that is in certain countries to collect email id an individual permission is required.
Nitin Gahlot
2GI18MBA31
Goals of email marketing are:
1) One of the main objectives of an email marketing campaign is to inform your readers.
2) Another objective of email marketing is to attract users to your company.
3) Engage
4) Guide
5) In order to turn potential customers into loyal, lifetime customers, you first have to nurture them, and email marketing is a great way to do so.
6) The end goal of all email campaigns is to convert potential customers, and to keep current customers on board with your brand.
Techniques of collecting email addresses:
1) Chatbots
2) During registration
3) Newsletter signup
4) Collect email addresses with Facebook Ads
Yojan S
USN 2GI18MBA60
1. Goals of email marketing
*Increasing traffic engagement
• growing the email list sustainability
• improving the transactional emails
Goals of Email Marketing:
. It is used to showcase the products to the company.
*It helps organizations to attract the visitors.
* Companies can provide discounting coupons through Email Marketing.
*It becomes easier for organizations in identifying the customers.
2.Collection of email IDs-
1Collecting email IDs using chat rooms
2 collecting rjsik ids by creating a form on Google
3. Use Facebook advertisements to collect email leads
4. Offer free tutorials initially for gathering the email addresses
Nivedita kadam
2GI18MBA32
1. The goals of email marketing are
1. INFORM
One of the main objectives of an email marketing campaign is to inform your readers.
Showing up in your customers’ inboxes regularly presents a great opportunity to keep them informed about everything and anything about your company.
2. ATTRACT
As far as potential customers, this objective is especially important.
Your emails should impress new consumers with your product or service offerings and position your business as a leader in your industry.
3. ENGAGE
Next, your emails should engage users.
Make your emails engaging with images, graphics, and even videos to make sure that recipients read the emails in their entirety and digest all of the information you've provided.
4. GUIDE
Speaking of guiding, your emails should guide users to visit your website.
This is one of the most important objectives of email marketing because when potential customers visit your website, they’re one step closer to converting.
You can guide recipients to your website with the use of links in your copy, buttons, and calls-to-action.
5. NURTURE
In order to turn potential customers into loyal, lifetime customers, you first have to nurture them, and email marketing is a great way to do so.
6. CONVERT
The end goal of all email campaigns is to convert potential customers, and to keep current customers on board with your brand.
In order to convert readers, you should also provide them with info about your latest sales, deals, and provide them with coupons which will entice them to buy your products.
2. The techniques of collecting email are
1. Make sure there’s something in it for them (and never, ever, spam)
2. Offer useful resources
3. Use Facebook ads
4. Offer free tutorial videos
5. Promote your news letter sign up throughout your website
6. Get personal
7. Make it really easy
8. Offer free resources that are relevant to your target customer
9. When all else fails, be proactive and track it down
10. Offer a content upgrade
11. Use motion to catch website visitors’ attention
Rohan J Shanbhag
USN - 2GI18MBA42
Techniques of collecting email addresses:
1) Chatbots
2) During registration
3) Newsletter signup
Vijayta kale
2GI18MBA57
Goals of email marketing are:
- to promote customer engagement
- identify and attract visitors for the site.
- showcase the products and services of the company
- sales promotion
- Discount coupons provided to attract more customers
- customer identification through interest in products
Collecting email address
This can be done with the help of chat rooms. Then we can create form on website to collect email.
This might require the individual’s permission.
Akshata Rane
2GI18MBA40
Goals of email marketing
-to retain customer
Grow subscriber list
Create awareness
Upsell and cross sell
Reminders
User reviews
Announcement of new launches
Building relationships of trust .
Techniques
- tie up with outsoury companies.
Outsourcing companies**
Akshata N
2GI18MBA05
Goals of e-mail marketing :
* E-mail marketing is used to showcase the company's products to the ultimate customers.
* It helps organization to attract or identify the customers.
* Companies can provide discounting coupons through the E-mail marketing.
* Customers identification becomes easier for organization.
Techniques of collecting email address:
1.In the time of registration
2. Reach out to people one on one
3.Create a forms on the website
Rohan J Shanbhag
USN - 2GI18MBA42
Goals of Email Marketing
1. Improve email clicks
2. Retain customer and turn them into brand advocate
3. Grow your subscribe list.
Pooja G
2GI18MBA34
Goals of email marketing
1.Increase email engagement
2.Improve business results
3.Email marketing are designed to help
your brand reach more people and
being an immediate tool
4. It showcase the company product to
customer
5.sales promotion through discount
coupon
2.Technique of collecting email address
1.chatbots
2.Facebook add
Nikhil Sapare
USN: 2GI18MBA29
Goals of email marketing....
1. Grow your email list
Your email list is one of your most valuable marketing resources.
These are people who opt-in to receive updates from your business. Many will be existing customers who have shopped at your store or done business with you in the past. Other people may be completely new to your business and signed up to learn more about you, your business, and how you can help them address a specific need or problem.
2. Improve email open rates
Your open rate is one of the best metrics for measuring the effectiveness of your email marketing efforts.
Increase email engagement
Hopefully, you’ve taken steps to get more people to open your emails, but how can you tell if people are engaging with the content you send out?
One of the best ways to measure engagement is to look at your click-through rates, in your campaign report.
4. Improve business results
At the end of the day, the success of your email marketing won’t be measured solely by opens and clicks; it will be determined by the impact your efforts have on your business. Whether that impact comes in the form of more sales, new clients, or increased foot traffic — you should take steps to measure your results beyond the inbox
Techniques of collecting email....
Competitions and campaigns: Encouraging participants to “enter and share” is a win-win: The probability of a prize for your customer increases through social sharing, and you gain information from more people as your competition goes viral.
Onsite forms and surveys: Provide an incentive like an exclusive offer, a product, or relevant content in exchange for an email address and a few pieces of information.
Leverage commercial partners: Tap into your partners’ lists by securing ads and links in their email newsletters.
Likes on social networks: Prompt your social media followers to sign up, and then use WordPress and Facebook signup apps to send data back to your email lists.
Events: Face-to-face meetings with your customers allow you to collect data through event registration information and incentive offers.
Communication invitations: Invite prospects to sign up for newsletters or email communication with a prominently displayed call-to-action. Later, you can ask subscribers to verify and update their information, or use the onsite behavior of your email subscribers to personalize email.
Tracking behavioral advertising: Pay attention to the referral websites, browsing preferences, types of ads, and keywords to which your readers respond to gain insight into what motivates them.
SANI PATIL
USN 2GI18MBA45
1.WHAT ARE THE GOALS OF EMAIL MARKETING?
It helps to Grow subscriber list. As an email marketer, your subscribers are your most valuable asset.and you always wanted to improve the number of subscribers
Increase your open rates.like how many people open your contents while reading the body of your mail and how many are interested to watch pr listen the attachment which you sent to them
Improve email click-throughs.if you send regular email to your customers then it will improve email clicks .
Retain customers and turn them into brand advocates.as well once you build loyalty through emails regular sending then it will be a great deal to the email holder and well as marketers.
2.The techniques of collecting email are.
*use Facebook ads
*we can offer free tutorial videos
*provide specials offers
*get personal to customers
Priyanka J
2GI18MBA39
Goals of Email Marketing:
1. It helps companies to showcase their products to the customers
2. It helps organisations to attract visitors
3. Companies can provide discount coupons to customers to increase sales
4. Easy customer identification
Technique to collect mails :
1. Chat rooms
2. Website form
2GI18MBA22 Shreya majati
1. INFORM
One of the main objectives of an email marketing campaign is to inform your readers.
Showing up in your customers’ inboxes regularly presents a great opportunity to keep them informed about everything and anything about your company.
Readers should always leave your email knowing something new about your company, or benefiting from the information given.
2. ATTRACT
Another objective of email marketing is to attract users to your company.
You may think that since current customers have already committed to your company, that there’s no need to attract them anymore
3 ENGAGE
Next, your emails should engage users.
make emails engaging
Not only should they be informational, beneficial, and attractive, but you should also be sure that they engage recipients so they will want to learn more about your business and your brand as a whole.
4. GUIDE
Speaking of guiding, your emails should guide users to visit your website.
This is one of the most important objectives of email marketing because when potential customers visit your website, they’re one step closer to converting.
5.The end goal of all email campaigns is to convert potential customers, and to keep current customers on board with your brand.
Ans2.
Collect email addresses with Facebook Ads
Offer a captivating lead magnet
Sign up button on your Facebook business page
Use popups to make your forms more prominent
Reach out to people one on one
Share your link on social media with compelling visuals and snippets
Ask for email addresses
Create incredible email content
Ask people to share your emails
Add a link to your signup form in your normal email signature
Varun Patil
2GI18MBA55
1.Goals of email marketing are:
a)Increase your open rates
b) Establish automated campaigns
c)Design personalized customer journey
d) Make a point to connect with your subscribers
e) Make sure your emails are accessible
f) include some interactive elements
g) improve your click rate
h) integrate your email marketing campaigns
I) level up your newsletters
j) set membership programs
k) optimise for mobile readers
2. Techniques of collecting emails
A) use Facebook advertisements to collect email leads
B) Chatbots
C)offer free tutorial initially for gathering email addresses
Karan Nilajkar
2GI18MBA18
Goals of email marketing
Email marketing helps to new customer acquisition by giving offers through email
Email marketing helps to set the customer loyalty
Through email we can provide best services by giving all the information to customers.
It helps to increase the sales
Techniques of collecting emails
By creating a sign up shiteet
Use chat bots
By tie up with other companies
Prajakta Lagade
USN: 2GI18MBA36
Following are the goals of Email marketing:
1. It helps to showcase company’s product to the customers.
2. It helps the organisation to track the visitors.
3. Companies can provide discounting coupons through email marketing.
4. Helps in customer identification.
Following are the techniques of collecting emails:
1. We can collect emails during Registration.
2. With the help of Chatbots.
Kaveri y
2GI18MBA19
1. Goals of email
1. Increase your open rates.
2.Establish automated campaigns.
3. Design personalized customer journeys
4. Make a point to connect with your subscribers.
5. Make sure your emails are accessible.
6. Include some interactive elements.
7. Improve your click rate.
8. Integrate your email marketing campaigns.
9. Level-up your newsletters.
10. Set up a membership program.
11. Optimize for mobile readers.
12. Avoid getting junked by using a clean email list.
2. Collecting email address
Use custom email opt-in pop-ups. Offer an incentive in exchange for the email address. Offer coupons to new subscribers. Create a quiz to collect emails.Host free webinars. Drive traffic from social media to a landing page. Use exit popups to convert abandoning visitors. Run competitions to collect the participants’ emails. Display opt-in forms on your website
Prakash N
2GI18MBA38
Goals of email marketing
1.Improve business results
2.Increase email engagement
3.Email marketing are designed to help
your brand reach more people and
being an immediate tool
4. It showcase the company product to
customer
5.sales promotion through discount
coupon
2.Technique of collecting email address
1.facebook add
2.chat bots
Goals of Email Marketing
Increasing engagement rate
Increasing Customer acquisition
Improving email rationalization
Improving Customer retention
Increasing brand awareness
Reducing marketing cost
Techniques of collecting email address
Linked in
Facebook
Chat bot
Kanchan D
2GI18MBA17
Targeted and personalised content
It helps to build credibility
Helps for better brand recognition
Boost sales optimizer your time and budget
Build stronger customer relationships
Increased traffic to your website.
1.Spreading the Word
Email marketing is superb at building awareness about a product, service, brand, event, or business. By delivering emails straight to the user’s inbox, the spillage involved in most other awareness generation methods like television is avoided
2.Spawning Conversions
Email has the unique ability not just to inform a reader and convince them of the benefits of the proposition discussed, but also encourage them to take action immediately.
3. Upsells and Cross Sells
Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase.
4.Appointment Reminders
Calling a client to remind them of an upcoming appointment or event can be perceived as intrusive and rude.
Tracking Emails
5.Since an email is, for all practical purposes, what a letter was just two decades ago, fall back on it when you want to send out order confirmation when a purchase is made
2.Here are the 15 ways to collect email addresses:
-Collect email addresses with Facebook Ads
Offer a captivating lead magnet
-Sign up button on your Facebook business page
-Use popups to make your forms more prominent
-Reach out to people one on one
-Share your link on social media with compelling visuals and snippets
Ask for email addresses
Create incredible email content
-Ask people to share your emails
-Add a link to your signup form in your normal email signature
-Host live events and bring your forms
Own content on a platform like YouTube or Pinterest, then link back to your site
-Optimize your form design and opt-in copy
Add a subscription bar to your website
-Partner with other people in your industry
1. It helps organizations to attract the visitors.
Through email marketing attracting the potential customere becomes very easy for the marketers.
2.Since an email is, for all practical purposes, what a letter was just two decades ago, fall back on it when you want to send out order confirmation when a purchase is made
3. Companies can provide discounting coupons through email marketing
Nikhil shivapujimath
2GI18MBA30
Prajwal B. G.
2GI18MBA37
1.WHAT ARE THE GOALS OF EMAIL MARKETING?
It helps to Grow subscriber list. As an email marketer, your subscribers are your most valuable asset.and you always wanted to improve the number of subscribers
Increase your open rates.like how many people open your contents while reading the body of your mail and how many are interested to watch pr listen the attachment which you sent to them
Improve email click-throughs.if you send regular email to your customers then it will improve email clicks .
Retain customers and turn them into brand advocates.as well once you build loyalty through emails regular sending then it will be a great deal to the email holder and well as marketers.
2.The techniques of collecting email are.
*use Facebook ads
*we can offer free tutorial videos
*provide specials offers
*get personal to customers
JAYATIRTHA GUMASTE
2GI18MBA16
Goals of email marketing:
1. Increasing traffic engagement.
2. Improving the transactional emails
3. It is used to showcase the products of the company.
4. It helps organisations to attract the visitors.
5. Nowadays companies are providing discount coupons through email id.
Collection of email ID:
1. Collecting email id using chat rooms
2. Collecting with the help of Google forms.
3. Use Facebook advertisement to collect email leads
4. Offer free tutorial initially for gathering the email addresses
Vittal SB
2GI18MBA59
1.Goals of email marketing are:
a)Increase your open rates
b) Establish automated campaigns
c)Design personalized customer journey
d) Make a point to connect with your subscribers
e) Make sure your emails are accessible
f) include some interactive elements
g) improve your click rate
h) integrate your email marketing campaigns
I) level up your newsletters
j) set membership programs
k) optimise for mobile readers
2. Techniques of collecting emails
A) use Facebook advertisements to collect email leads
B) Chatbots
C)offer free tutorial initially for gathering email addresses
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