Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.
) Search Engine Optimization: Search Engine Optimization (SEO) gives the tools to match qualified clients with online content.
2) Pay Per Click Advertising Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant keywords. This technique gives you greater control over the keywords with which you want to be associated. As the name implies you only pay when someone clicks on your link. Many times, Pay-Per-Click (PPC) leads are of higher quality because the potential client is often searching for a specific solution. In addition, PPC is completely trackable and typically less expensive than traditional print advertising. That’s an attractive combination.
3) Lead Generating Website Most professional services websites are not designed to generate leads. As a matter of fact many are almost “anti-lead generators.” Jargon-filled, firm-centric website abound in the professional services — and they are completely passive and unhelpful. If visitors do not understand what you do or what problems you can solve for them, they will go elsewhere. Contrast this with a lead generating website that is designed to make it easy for clients.
4) Online Networking Online networking can produce the reputation and referrals associated with traditional business networking.
5) Webinars A webinar is the online equivalent of a seminar or other educational event. The key to a successful webinar is to select topics that are of great interest and value to your ideal target client. Over time.
6) Industry Research Reports A proven online lead generating strategy is to offer executive summaries or full research reports on the industries you serve. You benefit in two ways. First, these documents are an excellent lead generator. Second, they boost your credibility and strengthen you online brand. Be sure your research topics are of exceptional interest to your target client group. In addition, these research studies can be an excellent vehicle for partnering with a trade association or a noncompeting firm to reduce your marketing cost and increase your credibility.
7) Online Marketing Videos Video can be used to present your firm, explain complex services or introduce your team. In each of these roles, video can play an important lead generating and lead nurturing function.
8) White Papers or e-Books One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services.
9) Blogging Blogging is probably the most effective driver of leads to your website. Because a blog allows you to create a wide range of keyword-laden content that can be found in the search engines, it can draw a lot of qualified prospects to your website. You can further promote your blog posts on Twitter, LinkedIn and Facebook.
Use Content Marketing to Establish Thought Leadership If you haven’t started producing content already, this should be one of the first steps in your lead generation strategy. According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep.
Leverage Paid Social Social media can be a powerful channel for lead generation. In order to be successful at acquiring leads via social media, you must invest time and effort in building an engaged audience so you can convert those individuals into leads. The first challenge is figuring out which tool is right for your business. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest
Optimize Your Site for Local SEO Organic search is arguably one of the most valuable long-term lead generation strategies. Yet, with over 200 factors influencing how Google will rank your website within SERPs (search engine results pages), it’s difficult to know where to start. I believe a heavy hitter for lead generation is spending time optimizing local SEO. According to WordStream, 72 percent of consumers who did a local search visited a store within five miles of their location they searched.
Segmented Email Marketing Although it may be one of the older tactics, email marketing can be a very powerful tool when trying to reach prospects or upsell existing customers. It’s important to adapt your email marketing strategy by tailoring your messaging to target specific segments of your customer database. Right now, marketing automation is a popular method to help marketers automatically send highly targeted emails to leads. Synced with your CRM, leads can be placed into a workflow so once they fill out a website form they are nurtured with content that matches their specific interests. This could include follow-up emails with great content and a CTA (call to action) to subscribe to your blog.
1. Use Content Marketing to Establish Thought Leadership 2. Leverage Paid Social 3. Optimize Your Site for Local SEO 4. Segment Email Marketing 5. Webpage optimisation 6. routine website check 7. Create a responsive website 8. Keep updating the key words 9. Create lead magnet through SEO 10. Start up a blog
1. Search engine optimization : Search Engine Optimization gives you the tools to match qualified clients with your online content.
2. Pay per click advertising: This technique gives you greater control over the keywords with which you want to be associated.
3. Lead generating website: It is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal.
4. Online networking: It’s the quality and reach of the networking you do. While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook. It can produce the reputation and referrals associated with traditional business networking.
5. Webinar: A webinar is the online equivalent of a seminar or other educational event.
6. Industry research reports: It can be an excellent vehicle for partnering with a trade association or a noncompeting firm to reduce your marketing cost and increase your credibility.
7. Online marketing videos: Video can be used to present your firm, explain complex services or introduce your team.
8. White papers or e-books: white papers can establish credibility and generate qualified leads. You can offer the white paper on your website or you can distribute it through third-party services.
9. Blogging: Blog allows you to create a wide range of keyword-laden content that can be found in the search engines, it can draw a lot of qualified prospects to your website
Email marketing Emails are a powerful form of communication in digital marketing. It is one of the most used tactics for lead generation. This is because it is easy to send out emails and it is quite effective
Social media marketing Social media marketing is an effective way of lead generation using digital marketing. It provides market insights and allows businesses to communicate with customers. In the recent times, social media has become a great medium for generating leads.
SEO Once you have a good SEO strategy and it is bringing traffic, the next step is to convert the traffic into leads. Leads can be generated by getting more traffic, as more traffic results in more leads.
PPC Pay-Per-Click ads are another effective way to get leads. Using keywords related to your products and services, gets you qualified and targeted traffic to your website.
Use your business website Your company website is one of the main places where lead generation happens. You can encourage visitors to sign up for newsletters or download demos etc. you have to optimize your blog to be able to generate leads successfully.
Surveys Surveys are questionnaires help you collect information about visitors. You can get to know about your customers and know their locations, demographics and other information, which might be useful for you to target your audience.
online discussions and webinars they offer opportunities for new leads, but also allow you to define your brand, tell people about the products and services and also connect with potential customers.
Lead generation techniques using digital marketing :
1. Email Marketing - Although it’s one of the oldest forms of digital marketing, email is still one of the best ways to gain and nurture leads. Email marketing makes it easy to reach people and turn them into leads. The first step of email marketing is building a subscriber list. This can be done by adding signup forms to various pages on website, like the header, footer, or pop-ups. Once the list is ready, mails can be sent to these subscribers containing information. This can include information about sales, new products and services, or links to product content.
2. Social Media - It is another effective way to connect with leads. There are many platforms available today, but some of the most popular for lead generation are Facebook, Twitter and LinkedIn. It's important to know target market so that it’s easy to figure out which platforms they use frequently and reach them on those platforms.Social media offers many opportunities for business. It helps to share all the important information users need to get in touch with company including hours of operation, address, and other contact information.
3. Content Marketing - is another effective strategy for lead generation. Not only does it attract more credible leads, but it also gives you the opportunity to improve online visibility. Content should be helpful, in-depth, and related to what users are already seeking.Content marketing is beneficial because it makes business an authority in field. When users see helpful information, they’ll trust that a company is good at what it has promised. This builds audience’s confidence in the business.
4. Search Engine Optimisation - SEO is an ongoing process and there are many steps to boost a company’s presence in search engines.
a) On page optimisation- brings right audience to website through keywords. b) Link building - direct audience to trustworthy website c) User experience - website needs to provide positive user experience d) Keyword selection - optimising specific keywords & phrases.
5. Pay Per Click (PPC) Advertising - It is another great way to generate leads for business. These are paid advertisements that appear at the top of search results for specific keywords and phrases.PPC utilizes keywords like SEO, so it’s easier to target audience with campaigns. These keywords will trigger ads to appear in search results.
1.Display add Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. Display ads also serve a purpose at every stage in the funnel—building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel
2.Lead Generating Website: It is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal. The impact on online lead generation can be dramatic.
3.Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. And if you play your cards right, you’ll end up on their short list when they are looking to purchase services. 4.Pay-Per-Click (PPC) leads are of higher quality because the potential client is often searching for a specific solution. PPC is completely trackable and typically less expensive than traditional print advertising. That’s an attractive combination
5.Industry Research Reports A proven online lead generating strategy is to offer executive summaries or full research reports on the industries you serve. You benefit in two ways. First, these documents are an excellent lead generator. Second, they boost your credibility and strengthen you online brand.
Lead generation techniques using digital marketing are :
1. Webpage Optimization 2. Running A/B Tests 3. Do Routine Website Checks 4. Create a Mobile Friendly Website Version 5. Keep Updating Keywords 6. Create Lead Magnets Through SEO 7. Personalizing Your Content 8. Building an App 9. Make Videos for YouTube and Vimeo 10. Set Up a Blog 11. Use Social Media 12. Live Chats and FAQs
The lead generation using digital marketing are: 1) Search Engine Optimization 2) Pay Per Click Advertising 3) Lead Generating Website 4) Online Networking 5) Webinars 6) Industry Research Reports 7) Online Marketing Videos 8)White Papers or e-Books 9) E-newsletter 10) Blogging
19 comments:
Krupa Deshpande
2GI18MBA20
) Search Engine Optimization:
Search Engine Optimization (SEO) gives the tools to match qualified clients with online content.
2) Pay Per Click Advertising
Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant keywords. This technique gives you greater control over the keywords with which you want to be associated. As the name implies you only pay when someone clicks on your link. Many times, Pay-Per-Click (PPC) leads are of higher quality because the potential client is often searching for a specific solution. In addition, PPC is completely trackable and typically less expensive than traditional print advertising. That’s an attractive combination.
3) Lead Generating Website
Most professional services websites are not designed to generate leads. As a matter of fact many are almost “anti-lead generators.” Jargon-filled, firm-centric website abound in the professional services — and they are completely passive and unhelpful. If visitors do not understand what you do or what problems you can solve for them, they will go elsewhere. Contrast this with a lead generating website that is designed to make it easy for clients.
4) Online Networking
Online networking can produce the reputation and referrals associated with traditional business networking.
5) Webinars
A webinar is the online equivalent of a seminar or other educational event. The key to a successful webinar is to select topics that are of great interest and value to your ideal target client. Over time.
6) Industry Research Reports
A proven online lead generating strategy is to offer executive summaries or full research reports on the industries you serve. You benefit in two ways. First, these documents are an excellent lead generator. Second, they boost your credibility and strengthen you online brand. Be sure your research topics are of exceptional interest to your target client group. In addition, these research studies can be an excellent vehicle for partnering with a trade association or a noncompeting firm to reduce your marketing cost and increase your credibility.
7) Online Marketing Videos
Video can be used to present your firm, explain complex services or introduce your team. In each of these roles, video can play an important lead generating and lead nurturing function.
8) White Papers or e-Books
One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services.
9) Blogging
Blogging is probably the most effective driver of leads to your website. Because a blog allows you to create a wide range of keyword-laden content that can be found in the search engines, it can draw a lot of qualified prospects to your website. You can further promote your blog posts on Twitter, LinkedIn and Facebook.
Nikhil Sapare
USN: 2GI18MBA29
Use Content Marketing to Establish Thought Leadership
If you haven’t started producing content already, this should be one of the first steps in your lead generation strategy. According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep.
Leverage Paid Social
Social media can be a powerful channel for lead generation. In order to be successful at acquiring leads via social media, you must invest time and effort in building an engaged audience so you can convert those individuals into leads. The first challenge is figuring out which tool is right for your business. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest
Optimize Your Site for Local SEO
Organic search is arguably one of the most valuable long-term lead generation strategies. Yet, with over 200 factors influencing how Google will rank your website within SERPs (search engine results pages), it’s difficult to know where to start. I believe a heavy hitter for lead generation is spending time optimizing local SEO. According to WordStream, 72 percent of consumers who did a local search visited a store within five miles of their location they searched.
Segmented Email Marketing
Although it may be one of the older tactics, email marketing can be a very powerful tool when trying to reach prospects or upsell existing customers. It’s important to adapt your email marketing strategy by tailoring your messaging to target specific segments of your customer database. Right now, marketing automation is a popular method to help marketers automatically send highly targeted emails to leads. Synced with your CRM, leads can be placed into a workflow so once they fill out a website form they are nurtured with content that matches their specific interests. This could include follow-up emails with great content and a CTA (call to action) to subscribe to your blog.
Rohan J Shanbhag
USN - 2GI18MBA42
1. Use Content Marketing to Establish Thought Leadership
2. Leverage Paid Social
3. Optimize Your Site for Local SEO
4. Segment Email Marketing
5. Webpage optimisation
6. routine website check
7. Create a responsive website
8. Keep updating the key words
9. Create lead magnet through SEO
10. Start up a blog
Akshata Rane
2GI18MBA40
Lead generation techniques
-SEO
-SMO
-cold calling
-cold emails
-portals
-ppc
-blogging
-webinars
Varun Patil
2GI18MBA55
1. Search engine optimization : Search Engine Optimization gives you the tools to match qualified clients with your online content.
2. Pay per click advertising: This technique gives you greater control over the keywords with which you want to be associated.
3. Lead generating website: It is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal.
4. Online networking: It’s the quality and reach of the networking you do. While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook. It can produce the reputation and referrals associated with traditional business networking.
5. Webinar: A webinar is the online equivalent of a seminar or other educational event.
6. Industry research reports: It can be an excellent vehicle for partnering with a trade association or a noncompeting firm to reduce your marketing cost and increase your credibility.
7. Online marketing videos: Video can be used to present your firm, explain complex services or introduce your team.
8. White papers or e-books: white papers can establish credibility and generate qualified leads. You can offer the white paper on your website or you can distribute it through third-party services.
9. Blogging: Blog allows you to create a wide range of keyword-laden content that can be found in the search engines, it can draw a lot of qualified prospects to your website
VIJAYTA KALE
2GI18MBA57
Email marketing
Emails are a powerful form of communication in digital marketing. It is one of the most used tactics for lead generation. This is because it is easy to send out emails and it is quite effective
Social media marketing
Social media marketing is an effective way of lead generation using digital marketing. It provides market insights and allows businesses to communicate with customers. In the recent times, social media has become a great medium for generating leads.
SEO
Once you have a good SEO strategy and it is bringing traffic, the next step is to convert the traffic into leads. Leads can be generated by getting more traffic, as more traffic results in more leads.
PPC
Pay-Per-Click ads are another effective way to get leads. Using keywords related to your products and services, gets you qualified and targeted traffic to your website.
Use your business website
Your company website is one of the main places where lead generation happens. You can encourage visitors to sign up for newsletters or download demos etc. you have to optimize your blog to be able to generate leads successfully.
Surveys
Surveys are questionnaires help you collect information about visitors. You can get to know about your customers and know their locations, demographics and other information, which might be useful for you to target your audience.
online discussions and webinars
they offer opportunities for new leads, but also allow you to define your brand, tell people about the products and services and also connect with potential customers.
Good
Segmented email marketing is good
Excellent. A responsive website is a highlight
Crisp and clear
Nice
Priyanka J
2GI18MBA39
Lead generation techniques using digital marketing :
1. Email Marketing - Although it’s one of the oldest forms of digital marketing, email is still one of the best ways to gain and nurture leads. Email marketing makes it easy to reach people and turn them into leads. The first step of email marketing is building a subscriber list. This can be done by adding signup forms to various pages on website, like the header, footer, or pop-ups.
Once the list is ready, mails can be sent to these subscribers containing information. This can include information about sales, new products and services, or links to product content.
2. Social Media - It is another effective way to connect with leads. There are many platforms available today, but some of the most popular for lead generation are Facebook, Twitter and LinkedIn. It's important to know target market so that it’s easy to figure out which platforms they use frequently and reach them on those platforms.Social media offers many opportunities for business. It helps to share all the important information users need to get in touch with company including hours of operation, address, and other contact information.
3. Content Marketing - is another effective strategy for lead generation. Not only does it attract more credible leads, but it also gives you the opportunity to improve online visibility.
Content should be helpful, in-depth, and related to what users are already seeking.Content marketing is beneficial because it makes business an authority in field. When users see helpful information, they’ll trust that a company is good at what it has promised. This builds audience’s confidence in the business.
4. Search Engine Optimisation - SEO is an ongoing process and there are many steps to boost a company’s presence in search engines.
a) On page optimisation- brings right audience to website through keywords.
b) Link building - direct audience to trustworthy website
c) User experience - website needs to provide positive user experience
d) Keyword selection - optimising specific keywords & phrases.
5. Pay Per Click (PPC) Advertising - It is another great way to generate leads for business. These are paid advertisements that appear at the top of search results for specific keywords and phrases.PPC utilizes keywords like SEO, so it’s easier to target audience with campaigns. These keywords will trigger ads to appear in search results.
Pooja G
2GI18MBA34
1.Display add
Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. Display ads also serve a purpose at every stage in the funnel—building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel
2.Lead Generating Website:
It is designed to make it easy for clients to understand your value
proposition, download valuable information and request a proposal. The impact on online lead generation can be dramatic.
3.Search Engine Optimization
(SEO) gives you the tools to match qualified clients with your online content. And if you play your cards right, you’ll end up on their short list when they are looking to purchase services.
4.Pay-Per-Click (PPC) leads are of higher quality because the potential client is often searching for a specific solution. PPC is completely trackable and typically less expensive than traditional print advertising. That’s an attractive combination
5.Industry Research Reports
A proven online lead generating strategy is to offer executive summaries or full research reports on the industries you serve. You benefit in two ways. First, these documents are an excellent lead generator. Second, they boost your credibility and strengthen you online brand.
Good
Lead generation require a database.
Social media act as an important tool for lead generation
Nitin Gahlot
2GI18MBA31
Some of the lead generation techniques are: webinars, cold calling, cold emails, SEO, SMO, blogging, etc
Jayatirtha G
2GI18MBA16
Lead generation techniques using digital marketing are :
1. Webpage Optimization
2. Running A/B Tests
3. Do Routine Website Checks
4. Create a Mobile Friendly Website Version
5. Keep Updating Keywords
6. Create Lead Magnets Through SEO
7. Personalizing Your Content
8. Building an App
9. Make Videos for YouTube and Vimeo
10. Set Up a Blog
11. Use Social Media
12. Live Chats and FAQs
Shivani Raikar
USN 2GI18MBA48
The lead generation using digital marketing are:
1) Search Engine Optimization
2) Pay Per Click Advertising
3) Lead Generating Website
4) Online Networking
5) Webinars
6) Industry Research Reports
7) Online Marketing Videos
8)White Papers or e-Books
9) E-newsletter
10) Blogging
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