Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.
1 Search engine optimization is a must for all businesses that seek to establish an online presence.
2. Social media marketing is also considered fundamental, given the role it plays in the consumer market. It takes advantage of delivering your marketing message.
3. Content marketing is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images
4. Email marketing is sending of marketing materials through emails.
5. Site, video and game advertising are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps.
6. Paid reviews or articles and hiring influencers. are digital marketing tactics. They are used to introduce a brand or product when cheaper options, such as social media and email marketing don't yield the desired outcomes.
Strategies to succeed in the international market in digital marketing are: 1.Understand & Increase Your Popularity Among Your International Audience: Connect with your international audience and grow your authority. Start by identifying top social networks, organic and paid search traffic sources and traffic referrers.
2.Start by validating the potential traffic & profitability of your viable international markets: Make your international web presence profitable. Validate your company’s international web operations viability from a business perspective.
3.Establish your international targeting & optimize your online experience for It: The goal here is to effectively target your web presence to your international audience. But, should you target countries or languages with your web presence, Because there is a difference.
Start with a clear plan to highlight short-term and long-term growth goals. Companies can seize the best opportunities when their leaders fully understand the potential locations for expansion. In a new area, a new business model may also be necessary. Patel says that with this, “you can be aggressive and attack the ‘ideal’ opportunities you want early, as opposed to being reactive when things arise.
1) Build your army Your team is a powerful asset, and each member has something important to offer during an expansion. Everyone needs to be onboard and working together for this exciting life event of your company. A great way to do this, Patel notes, is to address each person’s thoughts and concerns “as it will create a dialogue and will definitely challenge the mission
2) Learn your risks Members of your team may resist buying into globalization, which is a part of the process, Patel reminds us. Globalization is risky, no matter what. Failure to take the right steps early on can cause a much faster collapse in international markets than what we’d see domestically
3) Stay consistent How would your business’s messaging translate in another language? With an open mind, you may need to make slight modifications to suit a different culture. This might involve a different design to capture local architecture, an integration with local language or even incorporating local food products, Patel says.
4)Do your homework If you’re on the fence about going global, Patel urges that executive leaders should show due diligence, “as the global marketplace is more sophisticated than you think.” Understanding consumers also opens up potential for more opportunities. If your company seeks international consumers, “the leadership team must be willing to listen and adapt to local preferences. You cannot get stuck by saying, ‘This is the way we have always done things
Strategies to succeed in the international market.
-do a proper market research. -have your foregin market website in English as well as lang of that country. -international web design considerations -international SEO -international key research. -GEO targetting. -paid reviews. -hiring influencers. -site advertising. -proper monitoring and evaluating.
1 Content marketing This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don't have ample resources to sustain the production of high-quality content.
2 Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is a waste of resources. Worse, it can result in a brand or product getting associated with spam.
3 site video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It's a safe advertising method for any kind of business but may not be cost-efficient.
4 Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often they are used to introduce a brand or product when cheaper options, such as social media and email marketing, don't yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods
Don't try to reach all or too many international markets at the same time. Going international with your digital marketing campaign does not mean you have to simultaneously target all or most countries. Identify the top markets that will most likely give you the new customers you need, then focus your marketing on them. Realize that "targeting" numerous markets at the same time is going to be extremely costly and risky.
-Building relationships
Emphasize customer connection. International digital marketing may sound like an enormous and generalized venture, but it is something that should be made as intimate as possible. The goal should always be to make customers feel special so that they feel compelled to buy a product or subscribe to a service. -Monitoring and evaluating
Document the implementation of your international marketing plan and measure the performance. Always be updated with everything that is happening with the plan. Record the progress of the courses of action and assess if they have achieved what they were meant to achieve. Come up with performance metrics and evaluate whether or not the business is getting something out of the endeavor.
Strategies to succeed in the international market.
-Market research. -Have a foregin market website in English as well as the language of that country. -International web design considerations -International SEO -International key research. -GEO targetting. -Paid reviews. -Hiring influencers. -Site advertising. -Proper monitoring and evaluating.
-Market Research -Logistically, are you ready? -Messaging and Translation language -Having your foreign market websites in English -Relying on Google Translate -Don't translate, localise -Cultural considerations -International Web Design Considerations -International SEO -Website Structure Choices -International Keyword Research
Strategies to succeed in the international market with reference to digital marketing are:
• Content marketing. This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don't have ample resources to sustain the production of high-quality content.
• Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is a waste of resources. Worse, it can result in a brand or product getting associated with spam.
• Site, video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It's a safe advertising method for any kind of business but may not be cost-efficient.
• Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often they are used to introduce a brand or product when cheaper options, such as social media and email marketing, don't yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods.
1.Search Engine Marketing: Search engine marketing or SEM is the process of using paid search (Pay Per Click ads) to gain website traffic. In the past, SEM was used as an umbrella term that encompassed SEO and paid search.
2.Pay Per Click or Pay Per Call PPC marketing can be broken down into two main categories: paid search (see above) and paid social marketing. Ads are published on search engines or social platforms, and companies are charged every time their ad is clicked.
3.Social media marketing Social media marketing is the use of social media platforms and websites to promote your business and connect with customers.it is often used to increase engagement, build links and bring content to the attention of customers, and create a distinctive “brand”.
4.Email marketing Email marketing is one of the most cost-effective types of digital marketing strategiesEmail marketing can be very specifically targeted using demographics and other information to segment lists and achieve the best result.
5.Affiliate Marketing Affiliate marketing often consists of promoting a product through a blog or video, or featuring ads on your website. You receive a payment for every sale made through your links.
1. Take Advantage of Available Funding: Securing enough capital for overseas expansion is a struggle for many organizations. When taking a business overseas, most companies don’t realize that there is available funding – depending on the country and industry.
2. Develop a Solid Global Strategy Although it may seem like common sense, many companies fail to fully prepare for global expansion. One of the most important tasks is to create a plan for your product or service. Essentially, do research to determine the likelihood of success for your product or service in a new market.
3. Go Lean for International Market Success Speaking of agile expansion options, it’s best to keep it lean when taking a business overseas. Employer of Record services like International PEO can help an organization save money, time and resources.
4. Start Small and Expand When Needed We mentioned using lean methods for global expansion but going lean can also apply to growing an international team. Managing team across the globe is a challenge. Companies have to navigate cultural norms, communication, and relationships with management and employees.
5. Pick a Global Expansion Partner for Market Success Companies that enter foreign markets need to fully understand all aspects of the country’s laws and regulations. Companies can successfully do by partnering up with companies whose primary focus is to understand potential risks and recognize warning signs.
Strategies to success in the international market are :
* Learn your risks : Failure is the lesson to take right steps further. The demands the global market place on teams will change so group will need to be well equipped for What's around the corner.
* Stay consistent : you will need to keep those value consistent across all territories because it's what customer associates it's brand with, hence why you need consistency and brand protection.
* Understand the international culture and behavior: based on what you learn about native country we have to be ready to do an assessment of international market hoping to infiltrate.
* Protect against currency and political risk : Importer from countries with soft currencies may find it difficult to pay for product delivered. Therefore it's essential to understand risks and work closely with your banker to minimize them.
- Content Marketing: is a big part of attracting a targeted audience. It promotes brand awareness. - optimizing your online experience: can use virtual reality. - there should not be a language constraint. - international market research is necessary. we need to know who are the target audience. - proper market segmentation and targeting. - paid reviews: when your good at what your doing, relevant brands will themselves approach you or you can approach them too. for example: Influencers from many social media platforms get sponsorship by different brands and also paid reviews. the people with more subscribers when use the product or brand it reaches those many people and that becomes beneficial.
The strategies to succeed in international market are
1. Build your army: Your team is a powerful asset, and each member has something important to offer during an expansion. Everyone needs to be onboard and working together for this exciting life event of your company.
2. Just buying a company: Buying a company in a foreign land is by far the easiest way to enter a new market. *You immediately claim market share *You have an existing customer base and brand image.
3. Greenfield Investments: Greenfield investments require the greatest involvement in international business. A greenfield investment is where you buy the land, build the facility and operate the business on an ongoing basis in a foreign market.
4.Piggybacking: Piggybacking is a particularly unique way of entering the international arena. If you have a particularly interesting and unique product or service that you sell to large domestic firms that are currently involved in foreign markets.
5. Joint Ventures: Joint ventures are a particular form of partnership that involves the creation of a third independently managed company. It is the 1+1=3 process. Two companies agree to work together in a particular market, either geographic or product, and create a third company to undertake this. Risks and profits are normally shared equally. The best example of a joint venture is Sony/Ericsson Cell Phone.
Pradeep km USN 2GI18MBA35 1.Define the Objectives Defining the digital marketing objective is the initial aspect of the digital marketing strategy. 2. Choose the Right Channel This is the second most effective step in the strategy. Digital marketing has undergone an evolution where the number of approaches that can be employed is not limited. 3. Create Relevant Content This step helps in ensuring that the concerns of the target audience are addressed across the buying journey. 4.Plan Strategically but Flexibly Every plan must have room for flexibility. 5.Create a Library of Content Various ideas should be incorporated into the content marketing strategy since diverse content serves different purposes. 6.Visualize a Clear Direction Evaluate what direction your content goes in accordance with overall engagement and traffic.
2GI18MBA22 Shreya majati 1.Find out if your product will travel. Not every product travels well so if you plan to expand into new territories, find out if your product can be sold widely without having to be adapted. 2.Adapt your marketing strategy. You may have a product that can easily cross borders but your marketing strategy will have to be adapted. 3Work with local partners. Working with affiliates, partners, distributors, licensees or agents can help you get established in a new market 4.Adjust your media mix. The marketing channels you use will vary in each territory. In some countries, you may rely mostly on social media or online advertising. 5.Learn local customs. When it comes to customer service, what works in one country may not work in another due to cultural differences, language and health and safety regulations. 6.Exhibit overseas. Taking a stand at trade shows abroad is a good way of dipping your toe in the water, meeting contacts and making your first sales in a new market.
Strategies to succeed in the international market are
The most effective strategyin todays world is the social media marketing by the way on using different social media like facebook, Instagram, etc.
Content marketing helps to promoting brand by publishing the contents. It may be image,meme,video article shared by the internet users.
Email marketing used by the most experience persons because it requiresmore skills to creat an usefull email with has a good contents.
By providing ads in the social media sites youtube and games this also by provided by websites and blogs.
We have to set a strategies based on the situation because the international market can change at any point of time, and for the success we have to monitor contuniously on the international market and also by building a good relationship.
Strategies to succeed in the international market. 1. Take advantage of available funding. 2. Develop a solid global strategy. 3. Go lean for international market success. 4. Start small and expand when needed. 5. Pick a global expansion partner for market success. 6. Let mistakes happen. 7. Put plenty of personal effort.
Prakash N 2GI18MBA38 Strategies to succeed in the international market
.Market Research •Logistically, are you ready? •Messaging and Translation language •Having your foreign market websites in English •Relying on Google Translate •Don't translate, localise •Cultural considerations •International Web Design Considerations •International SEO •Website Structure Choices •International Keyword Research
Establishing the scope Developing flexibility and scalability Building relationships Monitoring and evaluating Paid reviews or articles and hiring influencers Optimizing SEO Understanding trends of international Market
Content marketing This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don't have ample resources to sustain the production of high-quality content.
2 Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is a waste of resources. Worse, it can result in a brand or product getting associated with spam.
3 site video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It's a safe advertising method for any kind of business but may not be cost-efficient.
4 Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often they are used to introduce a brand or product when cheaper options, such as social media and email marketing, don't yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods
1. Take Advantage of Available Funding Securing enough capital for overseas expansion is a struggle for many organizations. When taking a business overseas, most companies don’t realize that there is available funding – depending on the country and industry. Many local and international governments want to boost their economies, which is why they offer incentives to companies looking to expand into their region.
2. Develop a Solid Global Strategy Although it may seem like common sense, many companies fail to fully prepare for global expansion. One of the most important tasks is to create a plan for your product or service. Essentially, do research to determine the likelihood of success for your product or service in a new market.
3. Go Lean for International Market Success Speaking of agile expansion options, it’s best to keep it lean when taking a business overseas. Employer of Record services like International PEO can help an organization save money, time and resources. In addition, if a market does not prove successful, International PEO makes it easier to compliantly exit a market with ease.
The most effective strategyin todays world is the social media marketing by the way on using different social media like facebook, Instagram, etc.
Content marketing helps to promoting brand by publishing the contents. It may be image,meme,video article shared by the internet users.
Email marketing used by the most experience persons because it requiresmore skills to creat an usefull email with has a good contents.
By providing ads in the social media sites youtube and games this also by provided by websites and blogs.
We have to set a strategies based on the situation because the international market can change at any point of time, and for the success we have to monitor contuniously on the international market and also by building a good relationship.
1 Search engine optimization is a must for all businesses that seek to establish an online presence.
2. Social media marketing is also considered fundamental, given the role it plays in the consumer market. It takes advantage of delivering your marketing message.
3. Content marketing is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images
4. Email marketing is sending of marketing materials through emails.
5. Site, video and game advertising are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps.
6. Paid reviews or articles and hiring influencers. are digital marketing tactics. They are used to introduce a brand or product when cheaper options, such as social media and email marketing don't yield the desired outcomes.
-Market Research -Logistically, are you ready? -Messaging and Translation language -Having your foreign market websites in English -Relying on Google Translate -Don't translate, localise -Cultural considerations -International Web Design Considerations -International SEO -Website Structure Choices -International Keyword Research
50 comments:
Varun V Patil
2GI18MBA55
Strategies for international marketing are:
1 Search engine optimization is a must for all businesses that seek to establish an online presence.
2. Social media marketing is also considered fundamental, given the role it plays in the consumer market. It takes advantage of delivering your marketing message.
3. Content marketing is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images
4. Email marketing is sending of marketing materials through emails.
5. Site, video and game advertising are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps.
6. Paid reviews or articles and hiring influencers. are digital marketing tactics. They are used to introduce a brand or product when cheaper options, such as social media and email marketing don't yield the desired outcomes.
Chaitrali Shahapurkar
2GI18MBA09
Strategies to succeed in the international market in digital marketing are:
1.Understand & Increase Your Popularity
Among Your International Audience:
Connect with your international audience and grow your authority. Start by identifying top social networks, organic and paid search traffic sources and traffic referrers.
2.Start by validating the potential traffic & profitability of your viable international markets: Make your international web presence profitable. Validate your company’s international web operations viability from a business perspective.
3.Establish your international targeting
& optimize your online experience for It:
The goal here is to effectively target your web presence to your international audience. But, should you target countries or languages with your web presence, Because there is a difference.
Nikhil shivapujimath
2GI18MBA30
Start with a clear plan to highlight short-term and long-term growth goals. Companies can seize the best opportunities when their leaders fully understand the potential locations for expansion. In a new area, a new business model may also be necessary. Patel says that with this, “you can be aggressive and attack the ‘ideal’ opportunities you want early, as opposed to being reactive when things arise.
1) Build your army
Your team is a powerful asset, and each member has something important to offer during an expansion. Everyone needs to be onboard and working together for this exciting life event of your company. A great way to do this, Patel notes, is to address each person’s thoughts and concerns “as it will create a dialogue and will definitely challenge the mission
2) Learn your risks
Members of your team may resist buying into globalization, which is a part of the process, Patel reminds us. Globalization is risky, no matter what. Failure to take the right steps early on can cause a much faster collapse in international markets than what we’d see domestically
3) Stay consistent
How would your business’s messaging translate in another language? With an open mind, you may need to make slight modifications to suit a different culture. This might involve a different design to capture local architecture, an integration with local language or even incorporating local food products, Patel says.
4)Do your homework
If you’re on the fence about going global, Patel urges that executive leaders should show due diligence, “as the global marketplace is more sophisticated than you think.” Understanding consumers also opens up potential for more opportunities. If your company seeks international consumers, “the leadership team must be willing to listen and adapt to local preferences. You cannot get stuck by saying, ‘This is the way we have always done things
Akshata Rane
2GI18MBA40
Strategies to succeed in the international market.
-do a proper market research.
-have your foregin market website in English as well as lang of that country.
-international web design considerations
-international SEO
-international key research.
-GEO targetting.
-paid reviews.
-hiring influencers.
-site advertising.
-proper monitoring and evaluating.
Abhish kamat
2GI18MBA01
1 Content marketing This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don't have ample resources to sustain the production of high-quality content.
2 Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is a waste of resources. Worse, it can result in a brand or product getting associated with spam.
3 site video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It's a safe advertising method for any kind of business but may not be cost-efficient.
4 Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often they are used to introduce a brand or product when cheaper options, such as social media and email marketing, don't yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods
Ankit Poddar
2GI18MBA33
-Establishing the scope
Don't try to reach all or too many international markets at the same time. Going international with your digital marketing campaign does not mean you have to simultaneously target all or most countries. Identify the top markets that will most likely give you the new customers you need, then focus your marketing on them. Realize that "targeting" numerous markets at the same time is going to be extremely costly and risky.
-Building relationships
Emphasize customer connection. International digital marketing may sound like an enormous and generalized venture, but it is something that should be made as intimate as possible. The goal should always be to make customers feel special so that they feel compelled to buy a product or subscribe to a service.
-Monitoring and evaluating
Document the implementation of your international marketing plan and measure the performance. Always be updated with everything that is happening with the plan. Record the progress of the courses of action and assess if they have achieved what they were meant to achieve. Come up with performance metrics and evaluate whether or not the business is getting something out of the endeavor.
Krupa Deshpande
2GI18MBA20
Strategies to succeed in the international market.
-Market research.
-Have a foregin market website in English as well as the language of that country.
-International web design considerations
-International SEO
-International key research.
-GEO targetting.
-Paid reviews.
-Hiring influencers.
-Site advertising.
-Proper monitoring and evaluating.
Nikhil Sapare
USN: 2GI18MBA29
-Market Research
-Logistically, are you ready?
-Messaging and Translation language
-Having your foreign market websites in English
-Relying on Google Translate
-Don't translate, localise
-Cultural considerations
-International Web Design Considerations
-International SEO
-Website Structure Choices
-International Keyword Research
Yojan S
USN 2GI18MBA60
1. It is important for companies to have a strong social media presence as it plays a major role in customers awareness
2. For developing a strong base the companies should also give importance to SEO
3. Understanding the international consumer decision journey
4. Build advertising strategies to tackle the paid and unpaid advertisements
5. Understanding how a user searches for a product on Google and advertising products effectively using ad words on Google
6. Developing the concept of Re marketing
7. Mastering the free channels of advertisement such as SEO, content, blog etc to create a buzz in the market
Nitin Gahlot
2GI18MBA31
Strategies to succeed in the international market with reference to digital marketing are:
• Content marketing. This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don't have ample resources to sustain the production of high-quality content.
• Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is a waste of resources. Worse, it can result in a brand or product getting associated with spam.
• Site, video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It's a safe advertising method for any kind of business but may not be cost-efficient.
• Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often they are used to introduce a brand or product when cheaper options, such as social media and email marketing, don't yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods.
Good
International promotion?
Too general
Good
Pooja Gouli
2GI18MBA34
1.Search Engine Marketing:
Search engine marketing or SEM is the process of using paid search (Pay Per Click ads) to gain website traffic. In the past, SEM was used as an umbrella term that encompassed SEO and paid search.
2.Pay Per Click or Pay Per Call
PPC marketing can be broken down into two main categories: paid search (see above) and paid social marketing. Ads are published on search engines or social platforms, and companies are charged every time their ad is clicked.
3.Social media marketing
Social media marketing is the use of social media platforms and websites to promote your business and connect with customers.it is often used to increase engagement, build links and bring content to the attention of customers, and create a distinctive “brand”.
4.Email marketing
Email marketing is one of the most cost-effective types of digital marketing strategiesEmail marketing can be very specifically targeted using demographics and other information to segment lists and achieve the best result.
5.Affiliate Marketing
Affiliate marketing often consists of promoting a product through a blog or video, or featuring ads on your website. You receive a payment for every sale made through your links.
Similar answer like otherd
Rohan J Shanbhag
USN - 2GI18MBA42
Procedures to prevail in the global market.
- do an appropriate statistical surveying.
- have your foregin advertise site in English just as lang of that nation.
- worldwide website architecture contemplations
- worldwide Search engine optimisation
- worldwide key research.
- GEO targetting.
- paid audits.
- procuring influencers.
- site promoting.
- legitimate observing and assessing.
Affiliate marketing is a good example
Shivani Raikar
USN 2GI18MBA48
1. Take Advantage of Available Funding:
Securing enough capital for overseas expansion is a struggle for many organizations. When taking a business overseas, most companies don’t realize that there is available funding – depending on the country and industry.
2. Develop a Solid Global Strategy
Although it may seem like common sense, many companies fail to fully prepare for global expansion. One of the most important tasks is to create a plan for your product or service. Essentially, do research to determine the likelihood of success for your product or service in a new market.
3. Go Lean for International Market Success
Speaking of agile expansion options, it’s best to keep it lean when taking a business overseas. Employer of Record services like International PEO can help an organization save money, time and resources.
4. Start Small and Expand When Needed
We mentioned using lean methods for global expansion but going lean can also apply to growing an international team. Managing team across the globe is a challenge. Companies have to navigate cultural norms, communication, and relationships with management and employees.
5. Pick a Global Expansion Partner for Market Success
Companies that enter foreign markets need to fully understand all aspects of the country’s laws and regulations. Companies can successfully do by partnering up with companies whose primary focus is to understand potential risks and recognize warning signs.
Akshata N
USN 2GI18MBA05
Strategies to success in the international market are :
* Learn your risks : Failure is the lesson to take right steps further. The demands the global market place on teams will change so group will need to be well equipped for What's around the corner.
* Stay consistent : you will need to keep those value consistent across all territories because it's what customer associates it's brand with, hence why you need consistency and brand protection.
* Understand the international culture and behavior: based on what you learn about native country we have to be ready to do an assessment of international market hoping to infiltrate.
* Protect against currency and political risk : Importer from countries with soft currencies may find it difficult to pay for product delivered. Therefore it's essential to understand risks and work closely with your banker to minimize them.
Jayatirtha Gumaste
2GI18MBA16
Strategies to succeed in international market in relation to Digital marketing:
1) EMAIL MARKETING:
*Drip and non-drip campaigns
*Segmentation for targeted marketing
*Email content
*Responsive HTML development.
2) SOCIAL MEDIA MARKETING:
*Social media strategy
*Paid & organic campaigns across platforms
*Campaign optimisation
*Content and creative strategy
3) SEARCH ENGINE MARKETING
*PPC/ SEO/ Display ads
*Campaign optimisation
*Landing page development
*Remarketing
3)CONTENT MARKETING
*Buyer persona development
*Content strategy
*Multi-format content
*Amplification strategy
4) INTEGRATED DIGITAL PLAN
*Always-on approach
*Omni-channel digital strategy
*Content and creative strategy
*Analytics leverage
VIJAYTA KALE
2GI18MBA57
strategies to succeed in international market:
- Content Marketing: is a big part of attracting a targeted audience. It promotes brand awareness.
- optimizing your online experience: can use virtual reality.
- there should not be a language constraint.
- international market research is necessary. we need to know who are the target audience.
- proper market segmentation and targeting.
- paid reviews: when your good at what your doing, relevant brands will themselves approach you or you can approach them too.
for example: Influencers from many social media platforms get sponsorship by different brands and also paid reviews. the people with more subscribers when use the product or brand it reaches those many people and that becomes beneficial.
How do you identify international market?
Please use market mapping tools to identify potential customers.
How do you identify companies in international market?
Use local directories.
www.alibaba.com
www.indiamart.com
Nivedita kadam
2GI18MBA32
The strategies to succeed in international market are
1. Build your army:
Your team is a powerful asset, and each member has something important to offer during an expansion. Everyone needs to be onboard and working together for this exciting life event of your company.
2. Just buying a company:
Buying a company in a foreign land is by far the easiest way to enter a new market.
*You immediately claim market share
*You have an existing customer base and brand image.
3. Greenfield Investments:
Greenfield investments require the greatest involvement in international business. A greenfield investment is where you buy the land, build the facility and operate the business on an ongoing basis in a foreign market.
4.Piggybacking:
Piggybacking is a particularly unique way of entering the international arena. If you have a particularly interesting and unique product or service that you sell to large domestic firms that are currently involved in foreign markets.
5. Joint Ventures:
Joint ventures are a particular form of partnership that involves the creation of a third independently managed company. It is the 1+1=3 process. Two companies agree to work together in a particular market, either geographic or product, and create a third company to undertake this. Risks and profits are normally shared equally. The best example of a joint venture is Sony/Ericsson Cell Phone.
Pradeep km
USN 2GI18MBA35
1.Define the Objectives
Defining the digital marketing objective is the initial aspect of the digital marketing strategy.
2. Choose the Right Channel
This is the second most effective step in the strategy. Digital marketing has undergone an evolution where the number of approaches that can be employed is not limited.
3. Create Relevant Content
This step helps in ensuring that the concerns of the target audience are addressed across the buying journey.
4.Plan Strategically but Flexibly
Every plan must have room for flexibility.
5.Create a Library of Content
Various ideas should be incorporated into the content marketing strategy since diverse content serves different purposes.
6.Visualize a Clear Direction
Evaluate what direction your content goes in accordance with overall engagement and traffic.
2GI18MBA22 Shreya majati
1.Find out if your product will travel.
Not every product travels well so if you plan to expand into new territories, find out if your product can be sold widely without having to be adapted.
2.Adapt your marketing strategy. You may have a product that can easily cross borders but your marketing strategy will have to be adapted.
3Work with local partners. Working with affiliates, partners, distributors, licensees or agents can help you get established in a new market
4.Adjust your media mix. The marketing channels you use will vary in each territory. In some countries, you may rely mostly on social media or online advertising.
5.Learn local customs. When it comes to customer service, what works in one country may not work in another due to cultural differences, language and health and safety regulations.
6.Exhibit overseas. Taking a stand at trade shows abroad is a good way of dipping your toe in the water, meeting contacts and making your first sales in a new market.
Find local media and local listing companies
Karan Nilajkar
2GI18MBA18
Strategies to succeed in the international market are
The most effective strategyin todays world is the social media marketing by the way on using different social media like facebook, Instagram, etc.
Content marketing helps to promoting brand by publishing the contents. It may be image,meme,video article shared by the internet users.
Email marketing used by the most experience persons because it requiresmore skills to creat an usefull email with has a good contents.
By providing ads in the social media sites youtube and games this also by provided by websites and blogs.
We have to set a strategies based on the situation because the international market can change at any point of time, and for the success we have to monitor contuniously on the international market and also by building a good relationship.
www.yandex.com
Kanchan D
2GI18MBA17
Strategies to succeed in the international market.
1. Take advantage of available funding.
2. Develop a solid global strategy.
3. Go lean for international market success.
4. Start small and expand when needed.
5. Pick a global expansion partner for market success.
6. Let mistakes happen.
7. Put plenty of personal effort.
Www.baidu.com
Prakash N
2GI18MBA38
Strategies to succeed in the international
market
.Market Research
•Logistically, are you ready?
•Messaging and Translation language
•Having your foreign market websites in English
•Relying on Google Translate
•Don't translate, localise
•Cultural considerations
•International Web Design Considerations
•International SEO
•Website Structure Choices
•International Keyword Research
Use google trends for particular search query that trending in that and similarly find relevant topic
Find traffic source and do audience segmentation
Understand local law
Start email marketing
Prajakta Lagade
USN:2GI18MBA36
Strategies to succeed in international market are:
1. Email marketing
2. Search engine marketing
3. Social media marketing: with the help of Facebook, instagram etc.
4. Putting up their adds in the youtube as well as on the website.
5.Integrated digital plan : with the help of omni channel strategy.
SANI PATIL
USN 2GI18MBA45
Strategy to succeed in the international market .
1 Be different. Be similar , treat everu country differently
2 Stay in control
3 Communicate, Measure,Track.
4.Translate and localise accordingly
5.Be successful at international marketing
Use translators and celebraties
Write transcription for the video
Establishing the scope
Developing flexibility and scalability
Building relationships
Monitoring and evaluating
Paid reviews or articles and hiring influencers
Optimizing SEO
Understanding trends of international Market
Understand international culture to develop better content
Kaveri yammikai
USN:2GI18MBA19
Content marketing This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don't have ample resources to sustain the production of high-quality content.
2 Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is a waste of resources. Worse, it can result in a brand or product getting associated with spam.
3 site video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It's a safe advertising method for any kind of business but may not be cost-efficient.
4 Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often they are used to introduce a brand or product when cheaper options, such as social media and email marketing, don't yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods
1. Take Advantage of Available Funding
Securing enough capital for overseas expansion is a struggle for many organizations. When taking a business overseas, most companies don’t realize that there is available funding – depending on the country and industry. Many local and international governments want to boost their economies, which is why they offer incentives to companies looking to expand into their region.
2. Develop a Solid Global Strategy
Although it may seem like common sense, many companies fail to fully prepare for global expansion. One of the most important tasks is to create a plan for your product or service. Essentially, do research to determine the likelihood of success for your product or service in a new market.
3. Go Lean for International Market Success
Speaking of agile expansion options, it’s best to keep it lean when taking a business overseas. Employer of Record services like International PEO can help an organization save money, time and resources. In addition, if a market does not prove successful, International PEO makes it easier to compliantly exit a market with ease.
Amit paripattedar
2GI19MBA10
The most effective strategyin todays world is the social media marketing by the way on using different social media like facebook, Instagram, etc.
Content marketing helps to promoting brand by publishing the contents. It may be image,meme,video article shared by the internet users.
Email marketing used by the most experience persons because it requiresmore skills to creat an usefull email with has a good contents.
By providing ads in the social media sites youtube and games this also by provided by websites and blogs.
We have to set a strategies based on the situation because the international market can change at any point of time, and for the success we have to monitor contuniously on the international market and also by building a good relationship.
Prajwal B. G.
2GI18MBA37
Strategies for international marketing are:
1 Search engine optimization is a must for all businesses that seek to establish an online presence.
2. Social media marketing is also considered fundamental, given the role it plays in the consumer market. It takes advantage of delivering your marketing message.
3. Content marketing is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images
4. Email marketing is sending of marketing materials through emails.
5. Site, video and game advertising are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps.
6. Paid reviews or articles and hiring influencers. are digital marketing tactics. They are used to introduce a brand or product when cheaper options, such as social media and email marketing don't yield the desired outcomes.
Vittal SB
2GI18MBA59
-Market Research
-Logistically, are you ready?
-Messaging and Translation language
-Having your foreign market websites in English
-Relying on Google Translate
-Don't translate, localise
-Cultural considerations
-International Web Design Considerations
-International SEO
-Website Structure Choices
-International Keyword Research
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