Digital marketing assignment 2 will be conducted on Friday.
It will be online on the blog.
Topic: How Indian companies are using digital platforms during covid lockdown to promote their business and products?
All answers are subject to plagiarism.
Answers with more than 10℅ plagiarism will be considered as not submitted.
It will be online on the blog.
Topic: How Indian companies are using digital platforms during covid lockdown to promote their business and products?
All answers are subject to plagiarism.
Answers with more than 10℅ plagiarism will be considered as not submitted.
37 comments:
Pradeep km
USN 2GI18MBA35
Zomato is using there app to delivery food from selected restaurant due to covid - 19
They are Evn offering contact less delivery whr the delivery guy will drop the parcel at door step n go. As many restaurant have closed,
The app is also delivering essential grocery items to the customer same like contact less delivery.
Zomato have donated 1 lakh kits
And have also started donation campaign to raise money which will help in feeding the poor.
Jayatirtha Gumaste
2GI18MBA16
How indian companies are using digital platforms during covid lockdown to promote their business and Products:-
Ans - With the help of Digital Platform the individuals, Industries & Business are making promotional work.
* To begin with Influencer marketing:
With advertisement productions & shooting on stay due COVID 19 brands are planning & being pushed to run the work more with content creators and influencers with regards engaging capacity on social media is at boom across platforms likeFacebook, Instagram, YouTube and TikTok. Brands across categories are raising digital influencers, leading to a 25% growth in influencer marketing activities the lockdown to stem the Covid-19 spread awareness.
*With the Covid-19 lockdown, Some of the Online gaming markets in India jave evidenced skyrocketing increase in Gamerd Engagement. This report according to Winzo Games.
*Suddenly Now a days, the Online Education sector is exploring with exciting offers.Leading Marketers & online platforms such as Byju’s finding potential People and attract users. Previous month, Byju's made all its learning modules for Class I - Class XII free, progressive in a 60% raise in new enrollments within a week.
Unacademy is offering 20,000 of their modules and slive classes for free to candidates aspiring for several competitive exams of our country.
*Open source Design:
Technical innovating team by the help Indian ministry of electronics and IT, have announced for various hackathons to create ventilators, testing kits, apps & software for contact tracing and contactless devices for elevators and rest rooms. M-19 sheild prepared in three minutes by anyone following the guidelines of the prototype. Each face shield can be prepared for as little as Rs55.
*Super-market chains:
With the impede of extended lockdown, citizens are finding out the new solutions to daily tasks, be it food-delivery, medical consultations, or education.
D-mart has given third party Big Bazaar, for have joined bike aggregator like Rapido and to deliver essential goods. Consumer giants like Marico, to support on food aggregators Zomato and Swiggy for delivery of products.Britannia Industries has joined with e-commerce gateway called Dunzo for delivery purpose of products.
*Help of Telemedicine:
As some remote areas cannot be facilitated with all facilities atleast with help of smartphones they can acces some apps like Arogya Setu for updates of COVID-19, and also medical startups like Practo , Lybate are giving services for remote medical check-ups as guidelines of Indian ministry of health noting document towards telemedicine.
Shivani Raikar
USN 2GI18MBA48
In digital marketing most of sites r using paid search. Google users r spending lot of time n browsing r been made, and also they r increasing home gaming n entertainments.
Marketing is done through Facebook by putting some ads in btwn the videos such plans r made n evn through emails..
VIJAYTA KALE
2GI18MBA57
People using Watsapp to spead awareness about their business.
Ex big bazaar
Big bazaar used Watsapp to let us know that they give free delivery on purchase of INR1500 per order.
Dmart also is using Watsapp and taking help of people to spread awareness. Dmart are giving out pre packed packages which will help the customers in fast service even home delivery.
Only necessary good like grocery items are added to the box. The box are of 2 category 1. INR 500 and 2. INR 1000.
As per the convenience of the customer they can order any of the box.
New apps are being launched by the firms to make shopping easy also give out easy notifications.
Amazon and Flipkart also sold only essential products and groceries online.
Other companies use online advertising as well with price drop and offers.
Due to lockdown people are not going out fr cash and using online payments modes as well like google pay, paytm, etc.
Krupa Deshpande
2GI18MBA20
Millions across the globe are feeling the effect of Corona Virus that has affected a huge number of business across the globe. The stock market has rapidly decreased in the past few months, Large gatherings and events has been cancelled.
But some of the facts are recipient and few of the companies are going into profits with the cause of corona virus like Mask producers, sanitizer producers, etc.
It all depends on which side of the technology they exist the corona virus outbreak is a boon or a profitable business to them.
Some of the companies urge their employees to work from home by using technology such as Zoom app, Periscope, Video meetings, Hangout meet etc.
Companies like zomato, swiggy, and online food delivery are running good as people stay in house and will be carving for outside food.
Food chains like dominos are promising the customers that they will provide ZERO Contact delivery of pizza to their customers. They will also display their kitchen in which the pizza is made and encourage people that the pizza is safe to eat.
Amazon and flipkart are selling grocery and essentials to the customers that are used by the customers in day to day life. D-Mart has developed a playstore application called as “DMart ready” in which we can place the order and the door delivery will be done within 24 to 48 hours or sometime they have pickup point where once the order is ready they will message us and the customers need to go to the pickup point and pick the items.
Myntra an online fashion app has started marketing by advertising their products by sending Emails to the customers and asking the customers to view their range of products from the available products and add it to your cart and once the lockdown is over they will deliver the goods within 5-7 days to the customers.
Local retail vendors or grocery shops has started advertising their products through whats app groups by posting all the products in the whats app group and the customers can order the essentials in the group and later the shops will provide home delivery or pack the items and keep.
TO SUMMARIZE:
1. Zomato is promoting sale of groceries.
2. Food chains like dominos has started zero contact delivery.
3. Myntra or commercial textiles are advertising their products available and telling them to add the products to the cart and they will deliver the products within 5-7 days once the lockdown opens.
Akshata Rane
2GI18MBA40
How Indian companies are using digital platforms during covid lockdown to promote their business and product.
consumers have changed their buying behaviour
-more than 50% of consumer have have ordered products online , that they would normally purchase at store.
-digitalisation is become a priority.
As the consumer buying behaviour is changing drastically -retails are witnessing an increasing dependency on the online order.
-they are improving their online presence.
-they are using normal stores as fulfilment centres to turn their inventory over quickly and reduce over head costs.
-improves personal engagement.
-they hire influencers.
-this is the perfect time to redevelop their product and provide better solution to the users.
-retailers are coming up with we sales strategy.
-cross functioning in the companies.
-by investing in good content.
-they are reducing their price now , to get more sales later.
- companies are in constant contact with their customers.
1-Restaurants - restaurants tell about their hygiene steps they have been taking , to gain confidence among the customers, through social medias.
Example- Domino's keeps telling how they sanitize their stores every 4 hours to maintain hygiene.
2-People are seen downloading more and more online games such as Ludo ,teen patti etc..
The playing time has increased up to 3x.
3-Pharmaceutical companies are providing medicins at door steps.
4-Bakery- they provide online delivery of customised cakes.
They keep their Facebook Instagram page updated with all their recent work ,thus pulling more customers to view their page.
5-Cosmetic companies - they keep their social page , blogs updated everyday with their skin care tips etc , thus keeping their customers engaged .
After lockdown most of the retail sectors were closed people dint had access to essential commodities. this is where the companies started delivering the goods through online ordering the essential goods. companies such as ola, uber and local delivery companies merged up temporarily with Zomato and Swiggy and delivered the goods even in this process local retailers asold the goods with the help of Swiggy and Zomato rather they are the food delivery they also indulged themselves into Grocery delivery system.
Considering medicines Wellnesscentre started delivering the necessary medicines to their cluster or wherever the delivery is possible.
The E-business comapnies came out of the box thinking and got an potential business during lockdown this helped both the retailers and E- business companies. Thus both the retailer and e- business company earn their profits.
Abhish kamat
2GI18MBA01
Dominos providing service through its app and are providing contact less delivary so that people do not get infected
Due to lack of offline contact online classes are getting in trend and courses such as udemy, Tata cources that are available free or with discount during corona
More supermarket has come with whatsapp ordering if u order a minimum of 1500 u will get home delivary of goods
Nikhil Sapare
USN: 2GI18MBA29
Digital marketing assignment 2nd
Topic: How Indian companies are using digital platforms during covid lockdown to promote their business and products?
Ans : In this lockdown situation all Indian companies are facing problems to communicate to people, but with the help of internet or online platform it is possible.
1: companies have own web sites to communicate to people with thier problem Ex: Flipkart , Amazon, IT companies.
2: Instagram is now one of the biggest promoting media in this generation so they can open Instagram account to promote thier business and product. Ex : restaurants , big shops like Dmart n big bazaar
3: Gmail is one of the sources to keep in touch with earlier n new customers
4: YouTube is also very beneficial to tell about the product in detail wise.
5: companies can come up with the own mobile applications to tell about the product n service
It also helps in the online order n delivery services to the people. Ex: zomato , swiggy
6: they can create posters n memes of the product and service of the company and post it on Facebook in there page publically.
7: electrical bills, water bills, recharge of phones these all companies got tie up with Flipkart and Amazon so that customer should pay the bill n recharge.
Yojan S
USN 2GI18MBA60
In the course of COWID 19 there has been a rapid increase in the consumption of digital content as most of us spend time using our phones in the lock down. On the other hand companies have reduced their spend on advertisements because of the falling economy.
Actually this is the best time for companies who have been dying to create a presence on digital platforms, as investment today will definitely result as a long term investment.
Few companies are utilizing this situation as an opportunity. Some of them are :-
1. Vicks by PNG
Vicks is using the social media platforms like Instagram and Facebook by cr advertisements that connect easily with people on the subject of stay home stay safe
2. Myntra.com
Myntra has developed a new concept of shopping for its customers staying at home
In the course of lockdown as the order cannot reach the customer Myntra allows its customer to shop for products and add it to their cart and the delivery will be done soon after the lockdown
3. Netflix and amazon prime
They are the two streaming services that are Booming more these days
These companies are having a good time with increasing users
4. D Mart
D Mart has also developed the concept of of 'D-Mart ready' which will help the customers to spend less time shopping that products
5.Dominos
In this lockdown to attract its customers Dominos keema with the idea of 'Zero contact delivery'
6., large-scale promotion of digital marketing courses on Facebook and Instagram
7. Tata like investment banking tutorials and blog writing tutorials are using social media to spread awareness
8. Pynkvilla
The entertainment industry is also making great use of social media to keep its viewers engaged
9. Optional trading websites
They are encouraging view was to start optional trading
Pooja Gouli
2GI18MBA34
1.During covid 19 the healthcare brand such as dabur ,chyawanprash they are organizing question and answer session with ayurvedic doctor and creating awarenesses about disease through social media .This help them to running business in this situation.
2..Lifeboy ,Amol ,dettol and godrej companies are using using social media to promoting continues use of senitiser,using soap ,tissue and mask to stay away from virus and some precautionary measures educating people how keep their family safe.
3.Through paytm app one can contact doctor online 24*7 and order medicines through app.National payment corporation of India started urges to use digital payments only to reduce social contact and protect from virus .
3.Swiggy and zomato has started online grocery and household essential services through their app. And swiggy has partnered with many fast moving consumer goods ,they are only accepting digital payments and maintaining the social distance .Reliance retail stores are also supplying necessary goods.
5..Netflix and also all the TV channels are now started creating awarenesses regarding diseases through vedio.
Kusum shidling
USN: 2GI18MBA21
# How Indian companies are using digital platforms during covid lockdown to promote their business and products
The Covid-19 has changed entire economy and as well as the business sector. All most all people are working From home and living life with basic needs. they are sticking to simple life, stepping outside only to buy essentials and people are more worried of getting infected in crowded places like supermarkets. The way we communicate, shop, work and with people more than any other disruption including technological aspect.
Some of the key consumer behavior changes, according to a survey by NRF
● 9 in 10 consumers shifting from traditional shopping habits to modern online buying
● More than 50% of consumers have ordered products online rather than purchasing it from the store
1. Usage of digital platform in heath sector:
Technology-enabled digital tools like virtual consulting will be more helpful especially in cases of non-communicable diseases at times such as these when patients cannot visit their doctors for follow-ups,” explained Shobhana Kamineni, Executive Vice Chairperson of Apollo Hospitals Enterprise Limited. “As of this week all our consultants are available via tele consults.
2. Online gaming
the digital gaming industry is currently booming as the appetite for online games grows. Covid lockdown people here finding ways to kill time. From playing music to Instagramming to digging up forgotten hobbies. But, when it comes to recreation in a gadget-ridden world, the smartphone games that take the First preference. According to a report by Google-KPMG, India comes among the top five mobile gaming markets in the world and is said to 300 million gamers in FY 19.
International games such as:
House party
Psych
Carrom
3. Swiggy
-Swiggy that had earlier known for food delivery but it has also started its grocery delivery services only in tier 1 and tier 2 cities. but looking at the situation related to lockdown it is now delivering groceries in 125 cities. Swiggy has collaborated with Dabur, Vishal Mega Mart, Godrej, Adani Wilmers, HUL to deliver groceries through their stores.
4.Zomato
Currently, Zomato is delivering groceries in over 80 cities in India. Zomato has also partnered with Gofers to deliver Gofers’ Order.
5.PhonePe
The digital payments platform launched a new ‘Stores’ section on its app to enable home delivery of groceries and essentials and contactless payments for its users.
6. Online Insurance
There are some companies which fall under Insurers such as HDFC Ergo Health Insurance, Religare, Max Bupa, HDFC life, Max Life and Tata AIA are working with Policybazaar to ramp up the tele-medical services.
6.Flipkart
Flipkart partnered with Spencers Retail for hyperlocal deliveries of groceries and essentials. With the help of executives products are delivered to the customer’s doorstep in a timely and hygienic manner.
7.Snapdeal
E-commerce marketplace Snapdeal is delivering essentials.It has tied up with local grocers and wholesalers to make fast intra-city deliveries. Available in 96 cities covering more than 15,000 pin codes. Apart from metro cities, the list also covers smaller cities.
8. Online learning
There are many more cases which are reared to learning. After declaration of lock down the Indian companies like byjus and others are getting high number of customers. Over 6 million new students have started learning on the app in March 2020 alone," the company said in a statement.
9.Shopclues
ShopClues is offering, packaged foods, sanitizers groceries, medicines masks and personal hygiene products on its website and app.
10.Paytm Mall
It has reportedly tied up with several suppliers of essential good
The app is now delivering household staples, hygiene, personal safety products, healthcare products, among others.
11.Milkbasket
The grocery delivery platform Milkbasket is offering delivery of groceries, dairy, fruits and vegetables, and other household essentials.
12. Others
StoreSe
Box8
Meesho
NoBrokerHood
2GI18MBA22
*Netflix, Amazon prime are targeting it's audience by showing of its previous content to engage time and the newer content by showing it off to be different from the movie channels , recently the iconic song or shah Rukh Khan "kal ho na ho" was changed with the same picture by putting words of "dal go na do" keeping in the trends and pass time of covid-19 targeting by there own has been managed well by prime
*Companies like dettol, lifebuoy are coming with ads that try to connect every body emotionally by saying use any handwash or soap but safe stay and cleanse your hand for 20seconds atleast
*MYNTRA targets it's customer by saying you can keep your cart ready but we can't deliver due to the pandemic showing of the latest trends that might be essential after the covid-19 they are engaging it's customers.
Varun V Patil
2GI18MBA55
Indian companies like big bazaar have partnered with Rapido and scoosty for delivery of food products.
Marico the FMCG company has partnered with swiggy and zomato for delivery of consumer products.
Telemedicine has came in emergence with the rise where doctors are scanning patients who are staying in remote locations through videocalls
Gillette venus has parterned with YouTube star prajakta kohli to promote grooming.
Ankit Poddar
2GI18MBA33
•Supermarket/ Grocery Shops
Now a days supermarket and many more grocery shops are delivering the necessary to there homes by taking online orders by whatsapp, sms etc.
Eg. Dmart
•Online Education
Many institute/college have started online classes through many apps like Zoom, Periscope, Whatsapp, Google Classroom etc.
•Home Delivery
People are ordering from swiggy & zomato as people cant go out due to this lockdown and also restaurent are adviced only to provide parcel.
•Work from Home
Many people are working from their home by using digital platform. For eg. IT companies
•Awerness
Govt. has recently launched their own awerness app so that all important rational news are given in that app. People are also getting messages from whatsapp, sms etc.
Nikhil shivapujimath
2GI18MBA30
Some of the key consumer behaviour changes, according to a survey by NRF
● 9 in 10 consumers have changed their traditional shopping habits.
● More than 50% of consumers have ordered products online that they would normally purchase at the store
● Nearly 6 in 10 consumers say they are worried about going to the store due to fear of being infected
*While some of these changes are no doubt temporary, others will be permanent. As the community moves beyond the survival mode, the digital-adoption momentum is likely to carry forward and become permanent. This inflection point will be primarily shaped by two major shifts in customer behaviour - the reluctance to mingle in crowded public places and higher propensity for digital adoption.
*With continued uncertainty, I predict that brands that are currently the most receptive and agile in adopting these new norms of customer behaviour will prevail than those who wait it out. So, what can retailers do to cope with these constantly changing buying patterns and quickly cope with the new world order.
* Digitization should become a priority
*Based on data from our clients in China, the Covid-19 crisis has clearly favoured omnichannel retailers when it comes to minimization of the negative impacts. Therefore, offline retailers must approach the lockdown period as an opportunity to build a strong online presence.
Chaitrali Shahapurkar
2GI18MBA09
During this covid 19 period we are seeing the industries, businesses related to the various industries are hampered in this situation the people are trying to make the business through digital media. They might be using smart-technology advertising, micro-influencer marketing, and video advertising to market their products today. As the lockdown has lead to empty roads, marketing platforms like banners and hoardings are of no use in this situation. Digital platform has become the only way to promote brands and their products.
We can see ads on the Internet via memes and influencer promotions. Some brands are taking part in helping the medical team of the country to maintain their brand image in the eyes of their customers.
Example: Airtel xstream a video streaming platform. It is a destination Indians to observe movies, tv shows & live channels. Because of the on going covid 19 virus, airtel has started a campaign called as getcuriousindia.
Through this campaign instead of using traditional way of advertising like hoarding's and pamphlets they are using push notification and placing in app, airtel xstream helped the Indian viewers get more information about the virus and the way it spread n wat precaution must be taken
The brand also shows live updates and stats to spread awareness about covid-19
Nivedita kadam
2GI8MBA32
Assignment 2
Q. How Indian companies are using platform during covid lockdown to promote their business product.?
Ans: The Indian companies are promoting their business by using various sources of digital platform like,
Unilever Company:
During the Covid lockdown the Unilever company has donated free sanitizer, soap and food to the world's neediest. Speed and Agility was two important factor that Rebecca Marmot said. The company noted that untill the vaccine, for Covid-19 soap is the best. The company has also launched some initiatives in team of manufacturing and distributing bars of free soap. Also company has advised to other companies too to look over their employees to maintain social distancing and stay safe.
D'Mart:
D'Mart started delivery during the covid lockdown , a vehicle is sent to the apartment to sell their mechandise. Whereas Flipkart is also providing all grocery item to the doorstep of customers.
We cannot go out of home, so it's time to reconnecting and creating presence in the subconcious minds of prospect. As in the festival time the companies called Amazon, Flipkart, Swiggy, Niyaz etc will send messages like offers on any product or any discounts. But now in covid lockdown also companies are still sending messages they are in connect with people to promote the product to the customer.
Club Factory:
The club factory is using to promote their business product. As an now those orders that are yet to come the club factory has decided that the orders would not be sent to them untill the situation improves. Thus the notification will be sent to the customers before placing the order due to covid 19 impact. And it has told that the customer should not expect the immediate order. If no longer the customer can wait then they can cancel their order and the ordered products are not shown on seller panel.
According to Department for Promotion of Industry and Internal Trade there are some industries of small and medium scale industries should allow to start the minimum manpower in a single shift which includes : All types of food and beverages , Automotive units , Manufacturing the rubber required for healthcare.
As the rubber manufacturing is given more priority because it includes medical items like silicon, pharma stopper, boots, cathetas , anesthesia, bags and dental supplies.
The DPIIT also said to improve doorstep delivery the street vendors like fruit and vegetable seller should be allowed by states and also the service like repairs of refrigerator mobile any electric items so that they will get some cash which helps them.
Prajakta Lagade
USN: 2GI18MBA36
The entire world is Going into and crucial stage. India is facing a lot of problems due to Covid 19 And has gone under lock down for 21 days and now the lock down period has extended to another 19 days wherein the people have to set in their homes like a house arrest.
This could affect the Indian companies and the business because the people and has gone under lockdown for 21 days and now the lockdown period has extended to another 19 days wherein the people have to set in their homes like a house arrest.
This could affect the Indian companies and the business Due to lock down. But lockdown have given an opportunity to the Indian companies for online business and given On digital platform to conduct a business online.
There are several companies who are making use of this lock down and conducting dark business services through a digital platform.
During this lock down the companies like Amazon, Flipkart, Domino, D-Mart, reliance, Netflix, Myntra, are in the process to help the people staying out in the home by delivering them the necessary grocery items to next to the door step .
The companies are making use of digital platforms like WhatsApp ,Facebook, Instagram to spread an awareness about the business.
D-Mart started a concept called as DMart ready in which they are delivering packed packages of necessary grocery items, in those packages all the necessary items which are required have been packed and then delivering to the customers.
Also, Amazon and Flipkart are using The same base and selling grocery items to the people who are in need of.
Myntra has started the new concept, Where in they said that it is not possible to deliver the items to the customers house but instead customers can select the products in their website and add it to their cart, soon after the lockdown finishes the selected items are delivered to the customer.
Companies like Zomato, Swiggy are delivering food to the people who are in hostels, Stuck in a locked down and are not able to go to their hometowns.
Dominos, With the help of digital platform created an advertisement and with the help of WhatsApp, Instagram, Facebook has spreading an awareness about the business and introduced a concept called as zero contact delivery of pizza.
Kanchan D
2GI18MBA17
While it makes perfect sense for It employees to work fro. Remote location via video conferencing and collaboration tools, especially in the case of tech giants like Google or Microsoft, workers from non IT company and small and medium enterprises ate the worst hit in India as most of them have little or no clue about hoe these amir the coranavirus.pandemic.hiw ever the IT companies are incurring losses frm various direction. Its being tough to communicate to the people. And they are sticking to basics.
Rohan J Shanbhag
USN - 2GI18MBA42
1. Dmart have started delivering their products on the door steps of the customers with a help of an mobile application, in which the customers can place order and make the payment online and the product is delivered free if the purchase amount cross Rs 1500.
2. Food chains like domino's, zomato etc are providing free delivery to their customers with the help of online application and domino's has also started zero contact delivery.
3. Grocery shops and local retailers have started advertising their products through whats app by posting their products.
4. Most of the companies are urging their employees to work from home and the companies are using online mode such as zoom app,video meeting and hangouts meeting etc to continue with their work.
5. Educational institution have started teaching with the help of online mode such as zoom app, periscope, google classroon, youtube and through whts app and completing their syllabus.
6. Online shopping portals have started advertising their products by sending mails or a normal message to their customers.
7. Pharmaceutical companies are delivering the medicine at door steps of the customers with the help of online application.
8. There is increase in the online payments of the bills such as electricity bill, water bill,mobile recharge, home rent, income tax and house tax etc.
9. Most of the companies are using online portals to recruit the employees such as zoom app etc.
10. People are using goggle pay, paytm etc to transfer the money.
Kaveri yammikai
2GI18MBA19
A constant communication through call, message and email with clients and consumers on the awareness front will help to strengthen the business relationship.
Coursera
Coursera for business approaching customer through e-mail to stay connected and offering world class training to upgrade skills, sending course recommendations that we are interested Specialisation and courses
Zomato
Due to the ongoing lockdown zomato a started sending email, zomato has started campaign Rider Relief Fund, it's aim to cover basic needs of the affected riders and their families.
Zomato Feeding India has distributed over 100,000 ration kits to daily wage worker families so far through ‘Feed the Daily Wager’. No of food delivery service collaborating with other companies to provide essentials to the customer like swiggy, domino's, megamart, big bazzar etc
Netflix
Majority of video's streaming on Amazon Prime, Netflix, voot, ZEE5 etc and it is actively presence on social channels like Facebook, Twitter, Pinterest, YouTube, and Instagram. Netflix’s hashtag game on Instagram is pretty simple yet their posts garner a lot of engagement and interactions.
Buzznation
Clients are turning to Facebook or LinkedIn Live to achieve better production values and more targeted campaigns.”
Games
With hours in hand, people in India are spending a majority of their time playing mobile games during the lockdown. This has led to a massive surge in user engagement of gaming startups in India.
Arogya Setu App:
To create awareness among people about covid -19 arogya setu app Launched by the Ministry of Electronics and IT, this app was created to help connect the people of India with essential health services and within few days millions downloaded the app
E-classes
video conferencing solution ex Zoom or Go To Meeting
chat solution Gchat or Slack
project management system Basecamp, Asana, Wrike, Trellow, Jira or Monday
file storage in the cloud
Drive, Dropbo
Insurers are doing their best to ensure seamless services and support their policholders encouraging its customers to use digital assets for any assistance regarding policy renewal, claims settlement and other necessary information.
Priyanka J
2GI18MBA39
Assignment 2
Topic: How Indian companies are using digital platforms during covid lockdown to promote their business and products?
With the Covid 19 pandemic, given the imposition of strict lockdown rules by the government the consumer behaviour has been totally transformed. There is lot of dependancy on online business. Manufacturing companies can focus on either fulfilling consumers orders via online aggregators or set up their own .com website to foster brand loyalty rather than focusing on profit figures.
The offline companies must approach lockdown period as an opportunity to build strong online presence.
1. Google Ads - Since people are visiting news websites to be constantly updated about Covid 19, companies like BYJU’s and similar others are promoting about their courses which students could make best use of during lockdown. Also various universities offering varied online courses
2. Instagram - Brands are approaching social media influences to realise customers that their much loved brands are with their customers during the tough times. Example- influencers posting videos on IG TV about keeping homes clean using DYSON vacuum
3. Facebook - Reebok India has launched a series of home workouts. The #WorkOUTfromHome videos are a series of virtual workouts by Reebok India brand ambassadors - Katrina Kaif and Malaika Arora - and Reebok India’s certified trainers. These workout videos are a mix of core strengthening, HIIT, pilates, yoga and stretching.
4. Online Streaming Platform - On April 3, Disney + Hotstar hosted virtual red carpet premiere as Disney’s new streaming service debuted in India. The Lion King & first few episodes of Star War series the Mandalorion were streamed. Along with that fans could live chat, message or share pictures with their favourite bollywood celebrities.
Hotstar used the lockdown opportunity to unveil Disney services whose movies are loved by both children & adults. This premiere was encouraged people to spend time with family rather violating lockdown.
5. Apps - Brands are opting for easy to use platforms like apps where people can order essential goods without having to move out of their homes. Example- Swiggy, Zomato, PhonePe, Flipkart, Shopclues, Dominos, Patym mall. They have tied up with several suppliers of essential goods and adding more suppliers and logistics partners to cater to orders.
Nitin Gahlot
USN: 2GI18MBA31
How Indian companies are using digital platforms during COVID-19 lockdown to promote their business and products:-
COVID-19 pandemic has brought the worst to mankind but has got the best of the digital platform to utilize to its full extent.
1) Paying platforms like Phonepe saw an increase in the payment of bills such as electricity, water bills and transfer of house rent online. Their homepage displays the contactless transaction promotional theme.
2) Zomato started with grocery delivery, something away from their traditional service of food delivery. Their existing customer database made them run it successfully in cities like Bangalore, Mumbai, etc using facebook and twitter promotional ads.
3) Hotstar, an online portal to web-series and movies also got a boom in their business as people at home would like to venture into something more entertaining. They have used notification through normal messages and social media targeting.
4) Indian youtube pages like “OkTested” who make funny day today relatable videos started making short videos of anchors. The anchors sit at home and record the video and its later merged into a single video of 5-8mins.
5) Some of the Indian stand-up comedian, a growing industry; whose shows were cancelled because of COVID-19 are doing their show online through live feeds by charging half of the price what you pay to see in person.
6) Automobile reviewers, for example, Autocar are using software and images to review the upcoming launches and the changes and using the platform like their websites/Instagram IGTV and youtube for posting the content.
7) Content writers have received a boom in the COVID-19 times, where companies are hiring to write for them in the times of pandemic and earn a decent amount of money.
8) Indian gaming platforms have also been heavily promoting their platforms to boost their on-screen gaming timing from their prospective users through Facebook targeting.
9) Dmart is using their app to deliver goods in metro cities only for people living in Apartments, where they all can order in bulk and get the delivery. The minimum bill is 10,000/-. The promotion is done on social media platforms and normal messages.
SANI PATIL
USN 2GI18MBA45
The Corona virus or we can say covid 19 chain hit hard to billion people from different countries, some countries are free from corona virus and some countries are now only knowing for corona virus for example Italy,America, Germany, Spain so their businesses are now under threat they are already gave up on corona.
India is a biggest global market ,but now locking down, some companies are taking help of government eg. Medicals ,pharmaceuticals and some companies are taking help of digital marketing to maintain their brand name and maintain the constant picture in customers mind.
we did not noticed,huge number of people are online right now than in their cars or walking on the road. Search traffic has increased significantly over the past week and will continue to climb, as we deal with the after effects of the outbreak and lockdown . We are all stick to our computers and phones looking for updates and trying to stay connected via social media to the world right now. So now is the best time to realign and refocus your marketing efforts to reach out to a maximum audience by including Digital Marketing in your portfolio.
Now a days there are only some companies are really working because they has permission but remaining companies are busy with their promotions and advertisements because they do not have any work to do so they keeps booming the customers mind to dont forgot them .
In case there are many companies which are doing well nowadays for examples helo application they are paying for creating the stuffs on their app , tiktok is one of the biggest trend right now some people are using this app to giving security tips about how we can beat corona virus .
Flipkart, Amazon, Snapdeal, and Paytm Mall confirmed that they will be complying with the new direction.
• Flipkart and snapdeal are ready to taking help of small shops , sellers, brand manufacture and they are constantly taking Help of social media to update themself
• Grocery app big basket is taking speed now people are downloading app with huge because of their tv ad, YouTube promotions. They also taking help of their own website to promote.
• Hindustan Unilever is sells life bouy and hand sanitizer they are constantly coming with campaigns that how to wash your hand and they using Twitter Facebook and Instagram for it .
• ITC, is more concern about hygiene( savlon) product now days so they also using their own socila media channels for promoting
• Dabur, which is present in the hand sanitizers segment with its brand . Safe Hands is running a series of awareness campaigns to educate the public about how to keep themselves safe from coronavirus. For this they are using twitter YouTube as well as television .
• Television serial as well as show production teams are now taking help of hotstar , jio tv and YouTube to show their previous episodes to create a fixed images in customers mind
• IPL is a also a company now days they are promoting totally diffrent from others they using Televsion for highlights matches , Instagram for awareness campaign about corona , and twitter and their own website for news update about regarding IPL.
• Uber eats also coming in row now because they have connecting with socila media from long . Now they getting huge impressions on instagram ,Facebook, YouTube and twitter . About their delivery and new offer of buy one get one free.
Some companies are taking help of e mail marketing to promotions as we see we have daily notification in mail box that 50% offer on this , buy in cheapest rate , offers with bundling in many malls . So they are sending bulk msgs to people.
How can digital marketing exactly helps businesses
• Shift to online if you're offline .
• Rebuild or rebrand you website show a uniqueness to customer
• Create you company's online campaigns
• Create video content as well tutorials
• Maximum use of social media.
So this is how some companies are doing there businesses during locking down
Karan Nilajkar
2GI18MBA18
How Indian companies are using digital platforms during covid lockdown to promote their business and products?
The Indian companies are promoting their business by using various sources of digital platform. Lots of we are using YouTube in this covid-19 period so some companies are promoting through ads and also through instagram by providing offer like free membership etc.
Like some companies are using the instagram to promote and some are using other social media. Also some of the local companies also providing goods by taking order online and also by phone calls and delivery will be done after 1 day maximum. Some companies like Dmart they are supplying the goods by the mobile vehicles for a perticular areas.
Yesterday I received a Whats app massage from pentagon from mumbai I am sharing that with u all
Dear Patrons,
We hope you and your family are in good health condition. Our anticipation and prayers are with you and your loved ones. We are aware that the outbreak of Coronavirus (COVID–19) has been impacting us all personally and professionally. The Government is taking very strong measures to control the spread of this virus and limit the impact to the minimal.
At *Pentagon Fasteners*, our entire team is equipped and dedicated to provide you quick support in times of need, wherever possible. Being our customer we would want to stand strong with you during these challenging times.
*Our team is available on whatsapp, calls and email to provide you with all the support needed.* We all are in this together and we will come out of it sooner, stronger and better.
*Stay safe and healthy!*
Thanks and regards,
Ibrahim S Motorwala
*PENTAGON FASTENERS*
*For Whatsapp messages and Calls, pls contact on :-*
*7021209021 (sales)*
*7506031592 (sales)*
*8080786052 (sales)*
*e-mail : pentagonfasteners1@gmail.com*
In this they have used a very good promotional strategy through digital platform by asking about the helth of mine and family and also about the Government efforts regarding covid-19 and also they said that they are supplying all the necessary items that helps me to fight against covid-19 like verities of Mask, sanitizer and other goods they deal with mostly B2B and if Some one order more quantity.
It shows that the care about the customers and also a promotion of them.
Prakash N
2GI18MBA38
Topic: How Indian companies are using digital platforms during covid lockdown to promote their business and products?
•Supermarket/ Grocery Shops
Now a days supermarket and many more grocery shops are delivering the necessary to there homes by taking online orders by whatsapp, sms etc.
Eg. Dmart
•Online Education
Many institute/college have started online classes through many apps like Zoom, Periscope, Whatsapp, Google Classroom etc.
•Home Delivery
People are ordering from swiggy & zomato as people cant go out due to this lockdown and also restaurent are adviced only to provide parcel.
•Work from Home
Many people are working from their home by using digital platform. For eg. IT companies
•Awerness
Govt. has recently launched their own awerness app so that all important rational news are given in that app. People are also getting messages from whatsapp, sms etc
Akshata N
2GI18MBA05
Corona virus has made the traditional stores in India to make sales. People are are struggling to survive . Small retailer helping people to deliver supplies to deliver.
The lockdown currently in place like India means most of the people are not permitted to come out of their homes unless going out for groceries and medicines. It is really huge change that has hit all of us.
Netflix and some other channels are creating awareness regarding disease through videos.
Amazon and flipkart selling necessary products through online and other companies use online advertising penetrating pricing and offers.
Some companies are creating google adds by creating awareness and also put adds on Facebook in form of videos .
In social media like what's app sending forward messages of offers and discounts to reach customers.
Firdous Mohammed
USN 2GI18MBA12
1 oyo is providing their premises for the doctor's to rest for free
2 companies like dunzo and zomato are extensively working towards delivering food items at for step through online bookings.
3. Educational websites like udemy coursera are providing students free courses as well as a few paid courses with discounts.
4 gaming sector has lowered their price online in ths pandemic which lead to more purchase and more using of the games.
5. Also memes are being made online about the pandemic.
6 various companies are advertising online about stay home stay safe campaign. Enhancing the feasibility of work from home
7.tiktok and insta are promoting their business through challenging of how to wash hand properly or any other dance challenges
8 almost every company a customer is connected to recieve a text from them asking to stay home and stay safe ... thos being the emotional connect between the company and the customers.
This is a helpful blog especially when COVID-19 has had an enormous negative impact on online marketing as well as business that is hurting all business owners worldwide.
Regards Think to Share, a Digital Marketing Company in Kolkata
Prajwal B. G.
2GI18MBA37
Q. How Indian companies are using platform during covid lockdown to promote their business product.?
Ans: The Indian companies are promoting their business by using various sources of digital platform like,
Unilever Company:
During the Covid lockdown the Unilever company has donated free sanitizer, soap and food to the world's neediest. Speed and Agility was two important factor that Rebecca Marmot said. The company noted that untill the vaccine, for Covid-19 soap is the best. The company has also launched some initiatives in team of manufacturing and distributing bars of free soap. Also company has advised to other companies too to look over their employees to maintain social distancing and stay safe.
D'Mart:
D'Mart started delivery during the covid lockdown , a vehicle is sent to the apartment to sell their mechandise. Whereas Flipkart is also providing all grocery item to the doorstep of customers.
We cannot go out of home, so it's time to reconnecting and creating presence in the subconcious minds of prospect. As in the festival time the companies called Amazon, Flipkart, Swiggy, Niyaz etc will send messages like offers on any product or any discounts. But now in covid lockdown also companies are still sending messages they are in connect with people to promote the product to the customer.
Club Factory:
The club factory is using to promote their business product. As an now those orders that are yet to come the club factory has decided that the orders would not be sent to them untill the situation improves. Thus the notification will be sent to the customers before placing the order due to covid 19 impact. And it has told that the customer should not expect the immediate order. If no longer the customer can wait then they can cancel their order and the ordered products are not shown on seller panel.
According to Department for Promotion of Industry and Internal Trade there are some industries of small and medium scale industries should allow to start the minimum manpower in a single shift which includes : All types of food and beverages , Automotive units , Manufacturing the rubber required for healthcare.
As the rubber manufacturing is given more priority because it includes medical items like silicon, pharma stopper, boots, cathetas , anesthesia, bags and dental supplies.
The DPIIT also said to improve doorstep delivery the street vendors like fruit and vegetable seller should be allowed by states and also the service like repairs of refrigerator mobile any electric items so that they will get some cash which helps them.
Vittal SB
2GI18MBA59
They might be using smart-technology advertising, micro-influencer marketing, and video advertising to market their products today. As the lockdown has lead to empty roads, marketing platforms like banners and hoardings are of no use in this situation. Digital platform has become the only way to promote brands and their products.
We can see ads on the Internet via memes and influencer promotions. Some brands are taking part in helping the medical team of the country to maintain their brand image in the eyes of their customers.
Example: Airtel xstream a video streaming platform. It is a destination Indians to observe movies, tv shows & live channels. Because of the on going covid 19 virus, airtel has started a campaign called as getcuriousindia.
Through this campaign instead of using traditional way of advertising like hoarding's and pamphlets they are using push notification and placing in app, airtel xstream helped the Indian viewers get more information about the virus and the way it spread n wat precaution must be taken
The brand also shows live updates and stats to spread awareness about covid-19
Shamant hegde
2GI1BA46
Topic - How Indian companies are using platform during covid lockdown to promote their business product.?
In the current situation there are more number of companies are using digital platform for promote their business. Like D-mart,Flipkart,Clubfactory,Amazon etc..
The main thing is that more than 50% of the people are buying needed products from online only. Because it is easy and safety in the point of current situation in all over the world.more number of companies are upgraded from traditional to digitalized. Like..
D-mart- now a days dmart started home dilevery to the peoples during corana virus lockdown. It will reconnencting to the existing and new customers. Because people can't go outside and buy the product. So it will help the customers to buy the products at doorstep.
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