Bharat Footwear- Flipped classroom excercise

1. What is the appropriate price (from the agent’s point of view) at which the coupons are to be purchased and at what price they should be sold?
2. What is the price (from the shareholder’s point of view) at which the coupons can be sold or dispensed with?
3. What is the optimal price at which a coupon can be purchased (from the actual consumer’s point of view)?
4. From the overall system point of view, the coupon benefits are shared by three actors. However, the cost to BFL for the entire transaction remains the same. Is this a desirable practice? The monetary benefit meant exclusively for shareholders is now being shared by others (who are not shareholders). Is this appropriate?
5. Should the issue of discount coupons to the shareholders be discontinued? If they are to be continued, what should be the additional systemic safeguards to be implemented to ensure that the benefit reaches the target audience?

Product review of Madhur sugars

Product Review: Madhur Sugars

Understand Sugar:

Sugar have two variants . The first one is white and second one is raw processed very high polarized(VHP) sugar.

About Madhur sugars;

Madhur Sugars launched in 2007 by Sri Renuka Sugars Belgaum.

Product Opinion:

Sugar was marketed as the commodity for many years. However, the Murugappa groups Parry industries began the effort of branding the sugar. After the Parry industries effort , Belgaum based Sri Renuka Sugars is on the way to brand their sugar in the market.

The company launched their product ' Madhur' in the market.It has the attractive package.Further, the company claims it as the non- sulphar product.

According to me the product is priced very high compare to the local market brands and loose sugar sold by unorganized retailers and modern retailers linke D-Mart.

Taste is good. conversely, the company has made less effort in educating customers to migrate from commodity to the brand.

The company also have not highlighted the brand on their website properly. I also observed that  in a few retail store the product was not available.

Another strange thing I have seen that when you order Madhur from Bengaluru the product not dispatched from Belgaum instead it shipped from New Delhi. This is making customer to buy old stock  of Madhur Sugars,

Pygmalion and Golem effect in sales management

Pygmalion effect:
" The greater the expectations on sales executives their performance improves further"

Golem effect:
' the lower the expectations of targets from sales executives lower will be their performance".

 Advantages: 

Pygmalion effect increase the trust and confidence of marketing managers on marketing executives( Wikipedia). 
It also ask the mangers to raise their level of expectations on subordinates continuously for longer duration to see the result(Kaufman, 2019)

Disadvantages:
Flip side of Pygmalion effect is it some times leads to disappoint of failures.










References:

Kaufman, J. (2019). Pygmalion Effect - The Personal MBA. Personalmba.com. Retrieved 11 June 2019, from https://personalmba.com/pygmalion-effect/

 

Pygmalion effect. (2019). En.wikipedia.org. Retrieved 11 June 2019, from https://en.wikipedia.org/wiki/Pygmalion_effect

Top 10 Modern marketing principles

Digital marketing is changing marketing very rapidly and precisely. Hence, it is inevitable for organization to transform themsleves to the modern reality
I have listed a few principles required for Modern marketing in the digital era. They are as follows;
1. Don't over rely on technology.
Many modern marketers think that digital marketing is answer for marketing issues. However, they have to understand three imprtant points
a. Do your customers understand the digital marketing?
b. Is the digital marketing is popular in your industry and market/
c. Do technology you intend to use suit to your company budget, industry trends and affordability?
If answers to these above questions are yes, assess whether the company is having skilled workforce to handle modern technology. The people who will work for the company should have high degree of flexibility , eager to learn new things and moves quickly on project assignments.
2. experience marketing
3. e-CRM and Social CRM
4. Omni channel customer connect
5. Customer value, customer communication and delivery.
6. data Analytics
7. Creative organizations and employees
8. Be social.
9. Have bigger goals
10. transforming marketing department designations.

Surrogate Advertising of Tobacco products in India- An article for world No tobacco day

The world health organization celebrates the world No tobacco day on 30th May. The main intention of the celebration is to make public aware about hazards of tobacco products and de-addicting the. However, Tobacco companies iN India using alternative ways to reach the consumer through surrogate advertisements.

According to Wikipedia

"Surrogate advertising. Surrogate advertising is a form of advertising which is used to promote banned products, like cigarettes and alcohol, in the disguise of another product"

Some of the Indian brands using surrogate advertisements are

1. Wills: Wills is known for their cigarette in India. However, they have diversified their business into textile category, their main motto is to promote the tobacco brand wills.

2. RMD

This is the brand from Dhariwala industries. They are well known for Manikchand brand. This brand has rules indian gutka market over the years. Though Manickchand itself converted into RMD , in this advertisement it was shown as the Panmasala. However, the intention is to promote the RMD gutka.

3. Vimal Belongs to lalwani group of companies. It led into controversies for using Ajay devgan in advertisement and not differentiating the pan masala and Gutka. Though company tell about pan masala in the public their main motto is to sell the Gutka.

4. 

Brand endorsements by Virat Kohli, M.S. Dhoni, Roger federer, AND Rafael Nadal

Advertisemnts Assignments of cricket greats : virat Kohli and M. S. Dhoni
Advertisemnts endorsements of tennis Greats  Roger Federer and Rafael Nadal.

Roger Federer	Rafael Nadal	Virat Kohli		M.S. Dhoni
1.       Rolex	1)      Richard Mille	1.       Himalayas	1)      SRMB steel
2.       Mercedes Benz	2)      Telefónica	2.       Myntra	2)      LivFast
3.       Credit Suisse	3)      Banco Sabadell	3.       Google Duo	3)      Reebok
4.       Jura Elektroapparate	4)      Nike	4.       Mobile Premier league	4)      TVS
5.       Moet and Chandon	5)      Babolat	5.       Shyam Steel	5)      Panerai
6.       Barilla	6)      Kia Motors	6.       Amaze inverters	6)      Soundlogic
7.       Lindt	7)      Mapfre	7.       Puma	7)      Seven
8.       Wilson	8)      Mueller Sports Medicine	8.       Hero Motocorp	8)      Gulfoil India
9.       Uniqlo	9)      Tommy Hilfiger	9.       Colgate	9)      Indian terrain
10.   Netjets		10.   Volini	10)   RedBus
11.   Sunrise		11.   Wrogn	11)   Colgate
12.   Rimova		12.   Muve accoustics.	12)   Go- daddy
		13.   J. Too Yumm	13)   M. Bharat Matrimony
		14.   k. Tissot	14)   N. Mastercard
		15.   Audi india	15)   O. Sumadhura
		16.   Manyavar	16)   P. Snickers
		17.   Royal Challenge	17)   Q. Orient
		18.   Boost	18)   R. Netmeds
		19.   American tourister.	19)   S. Wardwiz
		20.   MRF tyres	20)   T. Lava
		21.   Vicks	21)   U. SportsFit
		22.   Uber	22)   V. Seven
		23.   Remit 2 india	23)   W. ZedBlack
		24.   Philips	24)   X. Gulfoil
		25.   Valvoline	25)   Y. Dream 11
		a.	26)   Z. Exide
			27)   AA. Pepsi
			28)   AB. Boost
			29)   AC. Jharkhand state
			30)   AD. Amity University
			31)   AE. Spartan Sports.
			32)   AF. Aircel
			33)   AG. Videocon
			34)   AH. Sonata
			35)   AI:Cello
			36)   AJ. Siyarams
			37)   AK. India cements