Brand endorsements by Virat Kohli, M.S. Dhoni, Roger federer, AND Rafael Nadal

Advertisemnts Assignments of cricket greats : virat Kohli and M. S. Dhoni
Advertisemnts endorsements of tennis Greats  Roger Federer and Rafael Nadal.

Roger Federer	Rafael Nadal	Virat Kohli		M.S. Dhoni
1.       Rolex	1)      Richard Mille	1.       Himalayas	1)      SRMB steel
2.       Mercedes Benz	2)      Telefónica	2.       Myntra	2)      LivFast
3.       Credit Suisse	3)      Banco Sabadell	3.       Google Duo	3)      Reebok
4.       Jura Elektroapparate	4)      Nike	4.       Mobile Premier league	4)      TVS
5.       Moet and Chandon	5)      Babolat	5.       Shyam Steel	5)      Panerai
6.       Barilla	6)      Kia Motors	6.       Amaze inverters	6)      Soundlogic
7.       Lindt	7)      Mapfre	7.       Puma	7)      Seven
8.       Wilson	8)      Mueller Sports Medicine	8.       Hero Motocorp	8)      Gulfoil India
9.       Uniqlo	9)      Tommy Hilfiger	9.       Colgate	9)      Indian terrain
10.   Netjets		10.   Volini	10)   RedBus
11.   Sunrise		11.   Wrogn	11)   Colgate
12.   Rimova		12.   Muve accoustics.	12)   Go- daddy
		13.   J. Too Yumm	13)   M. Bharat Matrimony
		14.   k. Tissot	14)   N. Mastercard
		15.   Audi india	15)   O. Sumadhura
		16.   Manyavar	16)   P. Snickers
		17.   Royal Challenge	17)   Q. Orient
		18.   Boost	18)   R. Netmeds
		19.   American tourister.	19)   S. Wardwiz
		20.   MRF tyres	20)   T. Lava
		21.   Vicks	21)   U. SportsFit
		22.   Uber	22)   V. Seven
		23.   Remit 2 india	23)   W. ZedBlack
		24.   Philips	24)   X. Gulfoil
		25.   Valvoline	25)   Y. Dream 11
		a.	26)   Z. Exide
			27)   AA. Pepsi
			28)   AB. Boost
			29)   AC. Jharkhand state
			30)   AD. Amity University
			31)   AE. Spartan Sports.
			32)   AF. Aircel
			33)   AG. Videocon
			34)   AH. Sonata
			35)   AI:Cello
			36)   AJ. Siyarams
			37)   AK. India cements

Metamorphosis of marketing in the industry 5.0 ephoc.

 Metamorphosis of marketing in the industry 5.0 epoch.

 
Need of industry 5.0

• Industry 4.0 emphasis on the connecting all machines and men but never thought of collapse of the entire network(Özdemir, V., & Hekim, N,2018).
• The connected environment leads to monopolies the power and control structure (Özdemir, V., & Hekim, N,2018).
• Too much of automation raises the question of proper maintenance(Özdemir, V., & Hekim, N,2018).
• The collapse of network of connected devices due to hacking and viruses were not addressed in the industry 4.0(Özdemir, V., & Hekim, N,2018).

Definitions:

Industry 5.0 require human touch to have mass personalization probably desired by the future generation(Esben, EE publishers,2019)

Attributes of Industry 5.0
Industry 5.0 adds human value to the manufacturing(Esben, EE publishers,2019)
Industry 5.0 allows individuals to express themselves(Esben, EE publishers,2019).
Industry 5.0 focuses on interaction between man and machine(Marchell, Linkedin, 2018)

Industry 5.0 and society
1. Distributed robots.(Skobelev, P. O., & Borovik, S. Y, 2017).
2. Internet of everything(Internet of things and People.(Skobelev, P. O., & Borovik, S. Y, 2017)
3. Multi agent systems.(Skobelev, P. O., & Borovik, S. Y, 2017)
4. Ontology.(Skobelev, P. O., & Borovik, S. Y, 2017)
5. Complex adaptive systems.(Skobelev, P. O., & Borovik, S. Y, 2017)
6. Emergent intelligence.(Skobelev, P. O., & Borovik, S. Y, 2017)
7. Evergetics.(Skobelev, P. O., & Borovik, S. Y, 2017)

6R Methodology in the industry 5.0
1. recognize(Michel Rada, Medium.com,2018)
2. reconsider(Michel Rada, Medium.com,2018)
3. Realize(Michel Rada, Medium.com,2018)
4. reduce(Michel Rada, Medium.com,2018)
5. Reuse(Michel Rada, Medium.com,2018)
6. Recycle(Michel Rada, Medium.com,2018)

Human Machine Interface: 
In the industry 5.0 men and robots will work together and share their learning to improve their performance. These collaborative robots are called as Cobots. These cobots will work in tandem with humans to increase the productivity and completion of the task(Manufacturing.net, 2018)

Customer will select their size, color, cloth, variety and other features and manufacturing process will continue later(Manufacturing.net, 2018)
industry 5.0 will provide more meaningful wok to human beings(Manufacturing.net, 2018)

Advantages of cobots to Industry 5.0

1. Cobots will product high quality product at cheaper rate(ISA, 2019)
2. Cobots will bring consistency in the quality of products.(ISA, 2019)
3. Cobota will generate quality data for artificial intelligence(ISA, 2019)
4. cobots costis are same across the globe thus may result in the end of BPO, KPO and EPO jobs.(ISA, 2019)

Impact of Industry 5.0 on macro-environment
1. Industry 5.0 will affect ecology, economy and environment(Global electronics service, 2017)
2. Industry 5.0 is expected to have zero waste management system. Thus it will reduce the pollution(Global electronics service, 2017).




Reference:
Journal References; 

1. Özdemir, V., & Hekim, N. (2018). Birth of industry 5.0: Making sense of big data with artificial intelligence,“the internet of things” and next-generation technology policy. Omics: a journal of integrative biology, 22(1), 65-76.
2. Skobelev, P. O., & Borovik, S. Y. (2017). On the way from Industry 4.0 to Industry 5.0: from digital manufacturing to digital society. International Scientific Journal Industry 4.0, 2(6), 307-311.

Website references: 

1. Factory Automation: Welcome to Industry 5.0 - ISA . (2019). Isa.org. Retrieved 10 May 2019, from https://www.isa.org/intech/20180403/
2. Welcome to industry 5.0: The “human touch” revolution is now under way - EE Publishers. (2019). EE Publishers. Retrieved 4 May 2019, from https://www.ee.co.za/article/welcome-to-industry-5-0-the-human-touch-revolution-is-now-under-way.html
3.  What is Industry 5.0?. (2018). Linkedin.com. Retrieved 4 May 2019, from https://www.linkedin.com/pulse/what-industry-50-dr-marcell-vollmer/
4.  INDUSTRY 5.0 definition. (2018). Medium. Retrieved 4 May 2019, from https://medium.com/@michael.rada/industry-5-0-definition-6a2f9922dc48
5. What Is Manufacturing 5.0?. (2018). Manufacturing.net. Retrieved 10 May 2019, from https://www.manufacturing.net/article/2018/06/what-manufacturing-50

6. What Is Industry 5.0 — and How Will It Affect Manufacturers? - Global Electronic Services. (2017). Global Electronic Services. Retrieved 11 May 2019, from https://blog.gesrepair.com/2017/09/19/industry-5-0-will-affect-manufacturers/

What is Marketing?

Definition of Marketing:

According to American marketing Association :

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large".

According to Etzel and Walker

Marketing is a total system of business activities designed to plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives.

According to Chartered Institute of marketing:

"The management process responsible for identifying, anticipating and satisfying customer requirements profitably."

According to Philip Kotler

Satisfying needs and wants through an exchange process

Marketing channels- d-light case study

Micro Influencers marketing

 Micro-Influencers:

These are influencers in  social media less number of followers but they interact with their followers regularly. They have higher customer engagement rates.

 The size of the followers: 
 Micro- influencers size of the followers varies between 1000 to 10000.

Industry to whom micro-influencers are essential

1. Health and wellness.
2. Food
3. Clothing
4. Cosmetics.

Process of identifying micro-influencers: 

Step 1 : Identify the followers in your social page.
Step 2 : Find the people who are talking about your brand in the social page.
Step 3:  Provide appreciable content for them to begin the customer engagement
Step 4: Speak directly to them. appreciate their involvement.
Step 5: Send sample products and beta products to test them.
Step 6: Request micro-influencers to create the message or content for the brand and
             use the good   one    for the brand promotion.

Advantage of Micro-Influencers:

1. Social Co-creation
2. Social promotion with less budget.
3. Buzz and marketing is more with micro-influencers.

Limitations of Micro-influencers:

1. They lack large number of followers
2. Larger fan following has limited customer engagement.
3. Identifying micro-influencers is difficult.
4. Single micro-influencer have limited returns. Thus, marketers should find multiple micro-influencers. It takes lot of time.

Marketing case study: Brand differentiation - Pulse candy from DS Group.

Transformational marketing

Transformational marketing
It is using marketing knowledge, insights, tools, and techniques to communicate how choice and behavioral change can increase individual satisfaction, in both the short and long term, without having a negative effect on other people, or the environment which we all share and depend on for our well being and survival

 1. It is the integrated marketing strategy.
2. This internet marketing strategy depends on strategy, sales engine and organization.
3. It focuses on both internal and external alignments.

Objectives of Transformational marketing
1. Bring change in the marketing in a positive way compare to traditional marketing.
2. deliver value to customer and increase profitability.

Requirements of Transformational marketing.
 1. marketing expertise(Kumar, N. 2004).
2. cross functional teams.
3. good marketing metrics.

Process of Transformational marketing
 Step1: Formulate the right strategy.
a. Set right goals after understanding the aims and targets from the sales team.
b. gain customer insights.
c. Prepare competitor profiles.
d. Use the right channel to communicate the marketing offers.
e. decide right matrices and communicate to all stakeholders.

Step2: Build sales engine, systems, and processes.
a. Understand the high quality leads from the sales engine.
b. develop different content for different customers looking at their buying journey.
c. Find the lead interested in the content and involve them conversations.
d. create tailored content and blogs.
e. Understand the landing pages.
f. synergy between content team and marketing team.
g. Monitor nurture, and delight.

Step 3: Align the organization. 
a. Convey benefits of transformational marketing to all stakeholders.
b. decide the right people with skills and abilities.
c. align sales and marketing.
d. Build sales culture
e. have systems and processes in the place.

Artificial Intelligence and transformational marketing
1. Big data analytics helping machine learning very effective in the organizations.
2. The time for more personalized conversations rather than just having personalized content.
3. The data is enhancing the speed of innovation.

References:

Kumar, N. (2004). Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation. Harvard Business Review Press.

Operational efficiency of start-ups

SOCIAL COMMERCE TERMS

SOCIAL COMMERCE TERMS

1. Social Shopping or social buying 
is the process in which group of people in the social network or an organization involved in selling decides to purchase the product offered by the seller. prominent companies involved in this type of business are Group On and Living social.


2. Crowd Sourcing or Lead generation on social media; The method of attracting prospects into the organization site through social media is known as crowdsourcing.

3. Social Innovation.or Social co-creation: The process of involving the customer in developing the product idea and executing such ideas to develop new products.

4. Social Networking: The website those allows collaboration of information in real time among the peer network

6. Social Media Analytics: The branch of big data analytics that collects social media data and analyze its performance, likes, subscriptions, posts, and comments.

7. Sentiment analysis: identifying the positive and negative attitude of consumers towards the social media content of the organization.

Marketing disruptions

 Indian marketing disruptions

1. Sachets by Cavin care.

Cavin care is a Chennai based FMCG company started in the year 1983. It started selling sachets to rural India and redefined the product packaging and marketing to rural aspirants. 

2. Patanjali Ayurveda products

Patanjali started by famous Yoga guru Baba Ramdev with Ayurveda product concept. It is having headquarters in Haridwar, Uttarakhand, India. The company is having 5000 retail outlets across India. It also sells their products via modern trade. The consumer need for the Ayurveda products en cashed by the Patanajali group. The market share of major toothpaste brands like Colgate and Hindustan unilever limited halved.   It forced them to come out with Ayurveda products.Colgate launched Vedshakti and unilver launched lever Ayush.

3. Nirma detergent powder.

The company started by Karsan Bhai Patel made detergent products available to masses.

4. Reliance Jio

Reliance Jio is the flagship brand of reliance industries. The group is owned by renowned Indian businessman Mr. Mukesh Ambani.  It is having headquarters in Mumbai.It provides LTE network across 22 circles of India. The group launched the telecom service on 27th December 2015. Reliance entry to telecom field with free voice call was a major disruption in the current era. This has made telecom companies to focus on data packs.Reliance started telecom services only on 4G spectrum. Further, to enhance the user base, the company started bundling telecom services and smart phones.

5. Tata Docomo:

The joint venture between Tata Group and Docomo Japan started telecom tariffs on second basis rather than minute basis. 

6. Indian government generic pharma stores- janoushad.