Marketing disruptions

 Indian marketing disruptions

1. Sachets by Cavin care.

Cavin care is a Chennai based FMCG company started in the year 1983. It started selling sachets to rural India and redefined the product packaging and marketing to rural aspirants. 

2. Patanjali Ayurveda products

Patanjali started by famous Yoga guru Baba Ramdev with Ayurveda product concept. It is having headquarters in Haridwar, Uttarakhand, India. The company is having 5000 retail outlets across India. It also sells their products via modern trade. The consumer need for the Ayurveda products en cashed by the Patanajali group. The market share of major toothpaste brands like Colgate and Hindustan unilever limited halved.   It forced them to come out with Ayurveda products.Colgate launched Vedshakti and unilver launched lever Ayush.

3. Nirma detergent powder.

The company started by Karsan Bhai Patel made detergent products available to masses.

4. Reliance Jio

Reliance Jio is the flagship brand of reliance industries. The group is owned by renowned Indian businessman Mr. Mukesh Ambani.  It is having headquarters in Mumbai.It provides LTE network across 22 circles of India. The group launched the telecom service on 27th December 2015. Reliance entry to telecom field with free voice call was a major disruption in the current era. This has made telecom companies to focus on data packs.Reliance started telecom services only on 4G spectrum. Further, to enhance the user base, the company started bundling telecom services and smart phones.

5. Tata Docomo:

The joint venture between Tata Group and Docomo Japan started telecom tariffs on second basis rather than minute basis. 

6. Indian government generic pharma stores- janoushad.