Meta Descriptions of Indian Car Companies.
What is a Meta description?
Meta description is the summary of pages described by a website. This description is written in html language. Google and other search engines use this description of indexing and ranking of websites
Advantages of Meta descriptions.
Meta descriptions work as marketing tool. It impulses the surfer to click on the content.
It increases the click through rate on Google.
Length of meta descriptions
Length of Meta descriptions.
Google allows 160 characters to describe the meta. However, SEO managers are now restricting themselves to 60-80 characters to avoid cl;utter.
Coding of Meta description
<head>
<meta name="description" content="which is the latest car launched by Kia India?">
</head>
How to write a good Meta description.
Keyword planning:
A thorough keyword planning is required to describe the products and services of the company. Identify your company’s primary keyword to highlight it in the meta descriptions.
Content summary:
A good meta description is the summary of your website content. False claims in meta descriptions lead to customer voicing in social media or deciding never to come back to your site.
Page wise meta description:
Each page must have a meta description. This will allow search engines to crawl through your page and improve the ranking. Using the same meta descriptions on each page makes it unprofessional.
Relevant Information:
Google suggests that meta description need not be in the sentence format. It will include price , age and manufacturer. It may also include author, date and publication. For example
<meta name="description" content="Written by Dr. Prasad Kulkarni,
Illustrated by Indian, Price: Rs 350
Length: 350 pages">
Include call to action
Marketing process never completes without closing the sale. Thus, it is important to use words like ‘Get it now’’, Call us’ and ‘contact immediately’ in the meta description.
How Indian Automobile companies are using meta descriptions?
Maruti Suzuki
Maruti Suzuki is a leading automobile company in India. Describes products and
services offered by it.
Hyundai India
Hyundai India Meta description describe its product price,
Toyota India.
Toyota India meta description includes services, public relation effort, call for action and price.
Tata Motors
The meta description of the company speaks only about it's ‘About us’ page.
Other examples
Conclusion:
Meta description is a snippet view of the company’;s website pages. It must be written after through keyword planning, relevant information and call for action content. The Indian automobile companies in the car segment includes products, services, and prices. However, a very few companies included call for action in their Meta description.
