6 Characteristics of good product descriptions:

 

Product Descriptions: Inspiring buyers to act.

 

Product description is the content explaining the product features and benefits of your organization. It elaborates product details and pertaining information. In a survey conducted by The Nielsen Norman group unearthed that 20% of cart abandonment in the eCommerce domain is due to lack of product description. Hence, it is inevitable for you to provide long description of the product.

 6 Characteristics of good product descriptions:

Are you worried about cart abandonment? Then there is a problem in your product description. Obviously you may be thinking about what makes good product descriptions. Here we are providing you a few tips to write mesmerizing product descriptions.

1.      Know your customers:

A good product description   includes the addressing the target customer as YOU to build everlasting relationships. The description gave prominence to target customer followed by your product details. It is important for you to understand the customer interests, values and purchase history before articulating your product description. Further, having demographic details of customers, strengthen your descriptions.

2.      Keep it short.

We are in the fast paced world. People lack of reading complete descriptions. Hence, writing short sentences arouses the interest among buyers. You have to convey product description messages to the point in the beginning and followed by the detailed content. Having precise description based on keywords separates you from the crowd.

3.      Motivate customers to buy the product

A good product description is not just highlighting product features but it should compel your buyer to call for the action. For instance the company describe its product as ‘tooth paste to stop tooth decay’. It would have been better if the sentences are rearranged as ‘Medicinal toothpaste recommended by doctors to prevent tooth decay in a week time’ The rephrased sentence provides solutions to your customer problems in the hand.

4.      Persuasive words sells better

The famous advertisement guru David Ogilvy shortlisted few words to generate impulsions among customers. It includes but not limited such as’ amazing’, ‘announcing’,’ ‘ bargain’ ‘ challenge’ , ‘ compare’ introducing’.  ‘ ‘ easy’ miracle’, ‘ Hurry’,  ‘magic’, ‘New’, ‘offer’ ‘quick’ ‘ remarkable’ ‘ revolutionary’ ‘ sensational’ ‘ startling’ ‘suddenly’, ‘wanted’, . Today marketers are using power words to generate curiosity.

5.      Search engine optimized content

In the digital cluttered world, remarkable developments are happening in the creative content. This trend is helping client to improve the search engine ranking. The revolutionary tools like ‘ alt tags, back links, LS1 keywords, Schema , meta descriptions and geo tagging  developing unique position for  your company. However, a caution in the product description is to avid keyword stuffing.

6.      Proximity to customers

A good description talks to customers as friends. A customer may be buying headphone. Instead of just writing ‘headphone at Rs 200’,you can make it interesting like ‘amazing sounds of your liked songs in affordable headsets’  in the descriptions. This brings the sense of personalization.

Summary:

A good product description described to the target customers. These descriptions written in detail yet used short sentences. Further, they are intended to introduce impulsiveness and call for action. A good understanding of words and SEO concepts creates compelling product descriptions. More than that, the content proximity to customers wins the hearts.