Friday, July 10, 2020

Shopping Malls in India

Shopping malls

Shopping malls are a group of shops with walkway and parking facilities. They are large buildings with 2-3 storeys built around the central atrium. They house entertainment centers and food parks apart from shopping stores. The indian shopping mall's size varies from 50,000 square feet to 5,00,000 lakh square feet. Unlike wetern shopping malls those situated outside the city, In India, shopping malls are located in the central business districts. This change in the phenomena due to people ‘s price sensitiveness and lack of self vehicles.

Types of shopping malls

Regional malls

These malls have 4,00,000 sq ft to 8,00,000 sq ft area with aim of attracting tourists. They are high end stores. Apart from this, they have a huge service area.

Outlet malls

These shopping malls dedicated to manufacturers who would like to sell their merchandise with their own stores. Here, manufacturers offer deep discounts and also sell refurbished and used products. Electronic, toys, fashion goods and sports products are typical products sold through these shopping malls.

Seamless malls

In these shopping malls, there is no boundary set between shoppers. Here, customers can move from one store to another freely. 

Specialty malls

These shopping malls sell exclusive products. Due to the growth of the wedding industry in India, one can see the exponential growth of wedding malls in India. They are away from the central business district and provide ample space for shopping and parking. 

Discount malls:

Indian consumers are price sensitive yet aspire to have luxury international brands. The youth in particular are fond of having international brands in their wardrobe. 


1 comment:

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