Three marks questions
1.Define search query?
2.Define content management system.
3. Define crawling, indexing, ranking, bots, and spiders.
4.Define Alt tag
5. Define organic search.
6. Define SEO and SEM.
7. Define mobile usability report.
8. Define longtail.
9.Define metatags
10.Define PPC
11.Define broad matching
Seven Marks Questions
12. Explain how search engine works.
13.Explain how search engine see the web.
14.Write a note on paid search.
15.Discuss importance of search analysis.
16.Explain importance of SEO plan.
17.Explain SEO process.
18.How to select keywords?
19.Discuss SEO goals setting.
20.Discuss SEM auction.
21.Explain what makes a good keyword.
22.Explain importance of SEO plan.
Ten marks questions
23.Explain Google search console.
1.Define search query?
2.Define content management system.
3. Define crawling, indexing, ranking, bots, and spiders.
4.Define Alt tag
5. Define organic search.
6. Define SEO and SEM.
7. Define mobile usability report.
8. Define longtail.
9.Define metatags
10.Define PPC
11.Define broad matching
Seven Marks Questions
12. Explain how search engine works.
13.Explain how search engine see the web.
14.Write a note on paid search.
15.Discuss importance of search analysis.
16.Explain importance of SEO plan.
17.Explain SEO process.
18.How to select keywords?
19.Discuss SEO goals setting.
20.Discuss SEM auction.
21.Explain what makes a good keyword.
22.Explain importance of SEO plan.
Ten marks questions
23.Explain Google search console.
27 comments:
Karan Nilajkar
2GI18MBA18
Search query
A search query or search term is the actual word or string of words that a search engine user types into the search box.
Alt tag
An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
Organic search
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Long tail
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Karan Nilajkar
2GI18MBA18
How search engine works
Most search engines build an index based on crawling, which is the process through which engines like Google, Yahoo and others find new pages to index. Mechanisms known as bots or spiders crawl the Web looking for new pages (1). The bots typically start with a list of website URLs determined from previous crawls. When they detects new links on these pages, through tags like HREF and SRC, they add these to the list of sites to index. Then, search engines use their algorithms to provide you with a ranked list from their index of what pages you should be most interested in based on the search terms you used.
Then, the engine will return a list of Web results ranked using its specific algorithm. On Google, other elements like personalized and universal results may also change your page ranking. In personalized results, the search engine utilizes additional information it knows about the user to return results that are directly catered to their interests. Universal search results combine video, images and Google news to create a bigger picture result, which can mean greater competition from other websites for the same keywords
Note on paid search
Also referred to as paid placement, pay per click, and sometimes search engine marketing, paid search marketing allows advertisers to pay to be listed within the search engine results pages for specific keywords or phrases. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are often associated with a cost-per-click (CPC) fee. Google Ads and Bing Ads are the two major players, but other sites also sell paid placement listings directly as well.
A good search engine marketing company offering paid search will select an exhaustive set of industry-related search terms, set up your accounts, write advertising copy, create landing pages, control your bidding (how much you’re willing to pay per search term click) and budgeting, and test and refine your advertising for effectiveness.
Google doesn’t have a monopoly on the paid search industry, but they are far and away the market leader. According to Statista, Google occupied about 90% of worldwide desktop market share as of January 2019, with Bing and Yahoo! combining for less than 6%.
There is some value in advertising through paid search on other platforms, but Google definitely drives the majority of activity in paid search marketing.
Krupa Deshpande
2GI18MBA20
Search query
A search query is the actual word or string of words that a search engine user types into the search box.
Alt tag
An alt tag, which is also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines.
Organic search
Organic search, also known as natural search, refers to unpaid search results.
In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Long tail
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Nikhil Sapare
2GI18MBA29
A web search query is a query based on a specific search term that a user enters into a web search engine to satisfy his or her information needs. Web search queries are distinctive in that they are often plain text or hypertext with optional search-directives
A content management system (CMS) is an application that is used to manage web content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates.
Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.
The Search Engine Index
Webpages that have been discovered by the search engine are added into a data structure called an index.
The index includes all the discovered URLs along with a number of relevant key signals about the contents of each URL such as:
The keywords discovered within the page’s content – what topics does the page cover?
The type of content that is being crawled (using microdata called Schema) – what is included on the page?
The freshness of the page – how recently was it updated?
The previous user engagement of the page and/or domain – how do people interact with the page?
Akshata N
2GI18MBA05
1. Search query is based on the specific search term that users enters into the web search engine to satisfy the information needs.
2. It is a software applications that can be used to manage the creation and modification of digital content. CMS are typically used for enterprise content management and web content management.
3.search engine crawl the internet to discover content like web pagespages, images and videos. Each search users computer programs called bots or crawlers or spiders.
The index is a gingatic list of all the web pages and content found in the bots. The search engine uses the index as source of information displyed on the search results pages.
4. Alt tag it describes the image which is useful for the people using web browsers they don't display images.
6. SEO is the free search results on the online by the search engine .
SEM is the paid ad space in the search results.
9. Meta tags are the head section of the code that helps to define the content of the webpages.
10. PPC stands for Pay per click a model of internet Marketing in which advertisers pay a fee each one of their ads is clicked.
12. How earch engine works?
Each search engine uses their own software program they all perform three tasks:
* They examine content they learn about and and have permission called crawling.
* they categorise each piece of content called indexing
* They decide which content is more is useful to searches.
13. Search engine see on the web :
* pages make it into 'the index' only after the search engine has determined what they are aboutabout, it can file them in the exact right place amongst the other pages .
* Search engine sees the code behind web pages called HTML
Jayatirtha Gumaste
2GI18MBA16
3mks:
11. Broad match: Definition
A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. Eg:
The broad match keyword "bicycle bell" can cause your ad to show if someone searches for variations and related searches like “cycling accessories,” “blue bicycle helmets,” and "bell reviews for bikes."
10. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
9. Meta tag is an HTML tag that describes the content on a webpage. Meta tags can be viewed by selecting View/Source from the menu of a browser. Meta tags, such as the meta title and meta description play important roles in a website’s SEO plan because they contain keywords and phrases that describe a page’s content. Without it, web sites will not be properly indexed or showcased to users in search engines.
8. Long-tail (keywords) are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if business know how to use them.
7. Mobile Usability report
The Mobile Usability report shows which pages in your property have usability problems when viewed on mobile devices.The top level view shows all pages with more than a threshold level of mobile usability issues. Click a specific issue to see issue details, including a sample list of pages affected by that issue, information about how to fix it, and a process to notify Google about your fixes.
6. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. ... SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
5. Organic search is a method for entering one or several search terms as a single string of text into a search engine. Organic search results appear as paginated lists, are based on relevance to the search terms, and exclude advertisements; whereas non-organic search results do not filter out pay per click advertising.
4. An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store's search engine rankings.
3. Crawling is tracking and gathering URLs to prepare for indexing. By giving them a webpage as a starting point, they will trace all the valid links on those pages. As they go from link to. link, they bring back data about those web pages back to Google's servers.
Indexing is the organization of information that occurs after crawling which allows pages to be seen on search engines. However, your page must be able to be crawled before indexing Indexingcan occur. Therefore, it is important to have all your website pages available for crawling.
Rankings in SEO refers to a website's position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.
bot is a form of marketing automation that business use to get more customers and support existing customers with time-saving automation. Marketing bots on Facebook Messenger use the powerful form of conversation to improve engagement and to bring users closer to conversion.
Spider is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. ... Spiders apparently gained the name because they crawl through a site a page at a time, following the links to other pages on the site until all pages have been read.
2. content management system (CMS)[1][2][3] is a software application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management (ECM) and web content management (WCM).
1. search query is a query based on a specific search term that a user enters into a web search engine to satisfy his or her information needs. Web search queries are distinctive in that they are often plain text or hypertext with optional search-directives .
Yojan S
USN 2GI18MBA60
Search query
A search query or search term is the actual word or string of words that a search engine user types into the search box.
Alt tag
An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
Organic search
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Long tail
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Rohan J Shanbhag
USN - 2GI18MBA42
1. Search query - A search query or search term is the actual word or string of words that a search engine user types into the search box.
2. Alt tag - An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
3. Organic search - Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
4. Long tail - The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
5. Meta tags - Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Abhish kamat
2GI18MBA01
Search query
A search query is the actual word or string of words that a search engine user types into the search box.
Alt tag
An alt tag, which is also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines.
3.search engine crawl the internet to discover content like web pagespages, images and videos. Each search users computer programs called bots or crawlers or spiders.
The index is a gingatic list of all the web pages and content found in the bots. The search engine uses the index as source of information displyed on the search results pages.
Organic search
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Long tail
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about
Akshata Rane
2GI18MBA40
Search query
A search query is the actual word or string of words that a search engine user types into the search box
Organic search
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Meta tags are the head section of the code that helps to define the content of the webpages.
PPC stands for Pay per click a model of internet Marketing in which advertisers pay a fee each one of their ads is clicked.
Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match)
Vijayta kale
2GI18MBA57
3 MARKS:
Q1)Search query
Ans:A search query or search term is the actual word
or string of words that a search engine user types
into the search box.
Q2)content management system.
ans:A content management system, often abbreviated as CMS, is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge.
Q4)Alt tag
ans:An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
Q5)Organic search
ans:Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Q6)SEO and SEM.
ans:Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Q7)mobile usability report
ans:The Mobile Usability Report is similar, but more in-depth look at how major mobile issues occur across the entire site, not just one page. Google is also kind enough to provide a guide on how to customize a website for mobile, how to configure SEO for mobile, and warns users about common mistakes.
Q8)Long tail
ans:The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Q9)Meta tags
ans:Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Q10)Define PPC
ans:PPC stands for pay-per-click, and according to Wikipedia it is “the amount spent to get an advertisement clicked.”. PPC is an internet marketing model where advertisers pay a specific fee every time a user clicks on their ad.
Q11)Define broad matching
ans: The default method of keyword-matching in PPC campaigns, broad match displays your ad with relevant keywords, even if they aren’t exactly the keywords you targeted.
Vijayta kale
2GI18MBA57
10 MARKS:
Q23)Explain Google search console.
ans: Google Search Console (or ‘GSC’ for short)
lets webmasters monitor and manage their
websites through an official portal, which is
full of useful statistics. To have access to
tools and data provided directly by the search engines
can make optimizing your website much easier
It’s a communication channel
Search Console accounts are the main, and
official way in which Google communicates with
individual site owners. By having a registered
account, Google can send webmasters information
about site issues, errors, or even penalties.
It also provides some limited tools to allow you
to contact them about site issues and feature
requests.
It’s a control center
If you actively optimize your website, then you
understand that SEO is never ‘finished’. You
need to be continually improving your content,
refining your site settings, and minimizing
your errors.
Search Console provides tools which help with
this day-to-day management. It lets you do
things like submit and monitor your XML
sitemaps, ask Google to (re)evaluate your
errors, or see how Google sees particular pages
and URLs on your site
It’s a performance dashboard
Your GSC account is full of useful information
about how your website is showing and performing
in search results. From mobile usability reports
to visibility and clickthrough tracking, and much more.
It’s a data source
Most of the data in Google Search Console can be extracted and
integrated into other systems, like Google Analytics, and Yoast SEO
That means that, if you’re running a Yoast SEO
plugin, you can integrate some of your GSC data
directly into your website. As a result, it can
make it much easier to manage your errors, analysis, and redirects
Google console can be used for
To analyse search traffic.
To improve search appearance.
To submit your site map.
Vijayta kale
2GI18MBA57
7 MARKS:
Q22) Explain importance of SEO plan.
ans: 1. Organic Search Is Most Often the Primary Source of
Website Traffic
2. SEO Builds Trust & Credibility
3. Good SEO Also Means a Better User Experience
4. Local SEO Means Increased Engagement, Traffic & Conversions
5. SEO Impacts the Buying Cycle
6. SEO Best Practices Are Always Being Updated
7. Understanding SEO Helps You Understand the Environment of the Web
8. SEO Is Relatively Cheap
9. It’s A Long-Term Strategy
10. It’s Quantifiable
11. SEO Brings New Opportunities to Light
Q21) what makes a good keyword
ans: 1. Decent Search Volume: the higher the
search volume, the more interested your target
market is in that product, and the more potential
organic traffic that means for your site.
That said, “high” or “low” search volume is relative.
In some industries and for some products,
150 monthly searches is a lot. In others, 5000 is.
The more keywords you search for, the better
idea you’ll have of what “decent search volume”
Keywords with enormous search volumes tend to
attract a lot of competition.
2. Low Competition: The shorter the keyword,
the more high-authority sites will be ranking for it.
the longer and more targeted your keyword is,
the more likely you are to rank for it.
Long-tail keywords are at least three words long.
they often contain modifiers or describe the pain
points they solve or the benefits they provide.
Prospects who search for these keywords are ready
for a solution. Granted, you won’t necessarily
get a high search volume; but the traffic you
do get will be more qualified and more likely to convert.
3. High Buyer Intent: There’s also a common-sense element
to determining commercial intent. there are stages to the
buyer’s journey—awareness, evaluation, and decision,
with some subtle steps in-between. Prospects at the
awareness stage are likely searching for definitions
and asking “why” or “how” questions.
4. High Relevance:make sure you’re absolutely clear about
what your unique selling proposition and value proposition
are before you start narrowing down your keywords—indeed,
this may be something to clarify even before you begin
your keyword research.
Varun.V.Patil
2GI18MBA55
Ans1. Search query - A search query or search term is the actual word or string of words that a search engine user types into the search box.
Ans2. Alt tag - An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
Ans3. Organic search - Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Ans4. Long tail - The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Ans5. Meta tags - Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Rohan J Shanbhag
USN - 2GI18MBA42
SEO and SEM -
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Mobile usability report - The Mobile Usability Report is similar, but more in-depth look at how major mobile issues occur across the entire site, not just one page. Google is also kind enough to provide a guide on how to customize a website for mobile, how to configure SEO for mobile, and warns users about common mistakes.
Long tail - The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Meta tags - Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Define PPC - PPC stands for pay-per-click, and according to Wikipedia it is “the amount spent to get an advertisement clicked.”. PPC is an internet marketing model where advertisers pay a specific fee every time a user clicks on their ad.
Define broad matching - The default method of keyword-matching in PPC campaigns, broad match displays your ad with relevant keywords, even if they aren’t exactly the keywords you targeted.
Kaveri Yammikai
2GI18MBA19
Search query
A search query or search term is the actual word or string of words that a search engine user types into the search box.
Alt tag
An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
Organic search
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Long tail
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Pooja G
2GI18MBA34
Search query
web search query is a query based on a specific search term that a user enters into a web search engine to satisfy his or her information needs.
content management system :is a software application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management and web content management
Crawling : Scour the Internet for content, looking over the code/content for each URL they find.
Indexing : Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.
Ranking : Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.
Bots :bot is a software application that runs automated tasks over the internet.
Spider:Spider or crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index
Alt tag
The alt attribute is the HTML attribute used in HTML and XHTML documents to specify alternative text that is to be rendered when the element to which it is applied cannot be rendered.
Organic search :is a method for entering one or several search terms as a single string of text into a search engine. Organic search results appear as paginated lists, are based on relevance to the search terms, and exclude advertisements; whereas non-organic search results do not filter out pay per click advertising.
SEO
Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEMSEM (search engine marketing) refers to marketing activities involving search engines, like SEO and pay-per-click (PPC), local listings on search engines, and more.
Mobile Usability report
The Mobile Usability report shows which pages in your property have usability problems when viewed on mobile devices.
Meta tag
Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page
Nitin Gahlot
2GI18MBA31
1) A web search query is a query based on a specific search term that a user enters into a web search engine to satisfy his or her information needs. Web search queries are distinctive in that they are often plain text or hypertext with optional search-directives.
2) A content management system is a software application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management and web content management.
3) A) 'Crawling' basically refers to a robot which is automatically surfing the web, categorizing and analyzing each site it encounters. There are two main types of such programs in SEO.
B) Indexing is the process of adding web pages into Google search. Depending upon which meta tag you used (index or NO-index), Google will crawl and index your pages. A no-index tag means that that page will not be added to the web search's index.
C) Rankings in SEO refers to a website's position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.
D) Bots discover new web pages to visit or “crawl” by following links. Once a new webpage is discovered, details about the content and its relationship to other content is recorded.
E) A spider is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index.
[5/14, 9:14 AM] kusum: Kusum shidling
2GI18MBA21
Search query
A search query or search term is the actual word or string of words that a search engine user types into the search box.
Alt tag
An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
Organic search
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Long tail
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
[5/14, 9:15 AM] kusum: Kusum shidling
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How search engine works
Most search engines build an index based on crawling, which is the process through which engines like Google, Yahoo and others find new pages to index. Mechanisms known as bots or spiders crawl the Web looking for new pages (1). The bots typically start with a list of website URLs determined from previous crawls. When they detects new links on these pages, through tags like HREF and SRC, they add these to the list of sites to index. Then, search engines use their algorithms to provide you with a ranked list from their index of what pages you should be most interested in based on the search terms you used.
Then, the engine will return a list of Web results ranked using its specific algorithm. On Google, other elements like personalized and universal results may also change your page ranking. In personalized results, the search engine utilizes additional information it knows about the user to return results that are directly catered to their interests. Universal search results combine video, images and Google news to create a bigger picture result, which can mean greater competition from other websites for the same keywords
Note on paid search
Also referred to as paid placement, pay per click, and sometimes search engine marketing, paid search marketing allows advertisers to pay to be listed within the search engine results pages for specific keywords or phrases. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are often associated with a cost-per-click (CPC) fee. Google Ads and Bing Ads are the two major players, but other sites also sell paid placement listings directly as well.
A good search engine marketing company offering paid search will select an exhaustive set of industry-related search terms, set up your accounts, write advertising copy, create landing pages, control your bidding (how much you’re willing to pay per search term click) and budgeting, and test and refine your advertising for effectiveness.
Google doesn’t have a monopoly on the paid search industry, but they are far and away the market leader. According to Statista, Google occupied about 90% of worldwide desktop market share as of January 2019, with Bing and Yahoo! combining for less than 6%.
There is some value in advertising through paid search on other platforms, but Google definitely drives the majority of activity in paid search marketing.
Nivedita kadam
2GI18MBA32
1.Search query
A search query or search term is the actual word or string of words that a search engine user types into the search box.
2.It is a software applications that can be used to manage the creation and modification of digital content. CMS are typically used for enterprise content management and web content management.
3.Search engine crawl the internet to discover content like web pages, images and videos. Each search users computer programs called bots or crawlers or spiders.
The index is a gingatic list of all the web pages and content found in the bots. The search engine uses the index as source of information displayed on the search results pages.
4.Alt tag
An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
5.Organic search
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
6.SEO is the free search results on the online by the search engine .
SEM is the paid ad space in the search results.
8.Long tail
The long tail is a business strategy that allows companies to realise significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
9.Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
10.PPC stands for Pay per click a model of internet Marketing in which advertisers pay a fee each one of their ads is clicked.
12.How earch engine works?
Each search engine uses their own software program they all perform three tasks:
* They examine content they learn about and and have permission called crawling.
* They categorise each piece of content called indexing
* They decide which content is more is useful to searches.
13.Search engine see on the web
* Pages make it into 'the index' only after the search engine has determined what they are about, it can file them in the exact right place amongst the other pages .
* Search engine sees the code behind web pages called HTML
Shivani Raikar
USN 2GI18MBA48
1. Search query
A search query or search term is the actual word or string of words that a search engine user types into the search box.
2. It is a software applications that can be used to manage the creation and modification of digital content. CMS are typically used for enterprise content management and web content management.
3. Search engine crawl the internet to discover content like web pages, images and videos. Each search users computer programs called bots or crawlers or spiders.
The index is a gingatic list of all the web pages and content found in the bots. The search engine uses the index as source of information displayed on the search results pages.
4. Alt tag
An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
5. Organic search
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
6. SEO is the free search results on the online by the search engine .
SEM is the paid ad space in the search results.
8. Long tail
The long tail is a business strategy that allows companies to realise significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
9. Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
10. PPC stands for Pay per click a model of internet Marketing in which advertisers pay a fee each one of their ads is clicked.
12. How earch engine works?
Each search engine uses their own software program they all perform three tasks:
* They examine content they learn about and and have permission called crawling.
* They categorise each piece of content called indexing
* They decide which content is more is useful to searches.
13. Search engine see on the web
* Pages make it into 'the index' only after the search engine has determined what they are about, it can file them in the exact right place amongst the other pages .
* Search engine sees the code behind web pages called HTML.
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Vittal SB
2GI18MBA59
1.Search query
A search query or search term is the actual word or string of words that a search engine user types into the search box.
2.It is a software applications that can be used to manage the creation and modification of digital content. CMS are typically used for enterprise content management and web content management.
3.Search engine crawl the internet to discover content like web pages, images and videos. Each search users computer programs called bots or crawlers or spiders.
The index is a gingatic list of all the web pages and content found in the bots. The search engine uses the index as source of information displayed on the search results pages.
4.Alt tag
An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
5.Organic search
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
6.SEO is the free search results on the online by the search engine .
SEM is the paid ad space in the search results.
8.Long tail
The long tail is a business strategy that allows companies to realise significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
9.Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
10.PPC stands for Pay per click a model of internet Marketing in which advertisers pay a fee each one of their ads is clicked.
12.How earch engine works?
Each search engine uses their own software program they all perform three tasks:
* They examine content they learn about and and have permission called crawling.
* They categorise each piece of content called indexing
* They decide which content is more is useful to searches.
13.Search engine see on the web
* Pages make it into 'the index' only after the search engine has determined what they are about, it can file them in the exact right place amongst the other pages .
* Search engine sees the code behind web pages called HTML
PRAJWAL.B.G.
(2GI18MBA37)
Ans1. Search query - A search query or search term is the actual word or string of words that a search engine user types into the search box.
Ans2. Alt tag - An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store's search engine ranking.
Ans3. Organic search - Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay per click), which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domain authority and other organic ranking factors.
Ans4. Long tail - The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Ans5. Meta tags - Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
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