Module 2 Digital marketing question bank

Three marks questions
1.Define search query?
2.Define content management system.
3. Define crawling, indexing, ranking, bots, and spiders.
4.Define Alt tag
5. Define organic search.
6. Define SEO and SEM.
7. Define mobile usability report.
8. Define longtail.
9.Define metatags
10.Define PPC
11.Define broad matching


Seven Marks Questions
12. Explain how search engine works.
13.Explain how search engine see the web.
14.Write a note on paid search.
15.Discuss importance of search analysis.
16.Explain importance of SEO plan.
17.Explain SEO process.
18.How to select keywords?
19.Discuss SEO goals setting.
20.Discuss SEM auction.
21.Explain what makes a good keyword.
22.Explain importance of SEO plan.


Ten marks questions
23.Explain Google search console.