Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.
Nikhil shivapujimath Usn:2GI18MBA30 Content metrics Analyze the content you share on your social media accounts to find what’s working and what’s failing
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
Matrics used in social media analytics
Awareness: these metrics illuminate your current and potential audience.
Engagement: these metrics show how audiences are interacting with your content.
Conversion: these metrics demonstrate the effectiveness of your social engagement.
Consumer: these metrics reflect how active customers think and feel about your brand.
Abhish kamat USN 2GI18MBA01 Timing Metrics What times of the day do you post to social media? When is your audience engaging with your content the most? Are you consistent in posting content? Are your posts timely and relevant to your audience?
Tracking timing metrics will help you pinpoint the best times to post your content and help identify gaps you need to fill.
*Likes, Comments, Retweets, etc.: Individual engagement metrics like a Share or a Retweet add up. In a Twitter report, you’ll see a total number of engagements per post or profile.
*Post engagement rate: The number of engagements divided by impressions or reach. A high rate means the people who see the post find it interesting.
*Account mentions: Organic mentions, like @mentions that aren’t part of a reply, or tagging a brand in an Instagram story without prompting, indicate good brand awareness.
2.Awareness: Impressions & reach
*Impressions are how many times a post shows up in someone’s timeline *Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post’s follower counts).
3.Share of voice: Volume and sentiment
Share of voice is a metric often used in public relations, or as part of a competitive analysis or paid advertising campaign. It indicates how much of the online sphere your brand is taking part in. For example, if you’re a florist in Toronto, it would look like how many people are talking about your brand online as compared to your competitors.
4.ROI: Referrals & conversions
*Referrals are how a user lands on your website. In web analytics, you’ll see them broken down into sources. “Social” is usually the source/medium you’ll be monitoring, and then it’s broken down by network. *Conversions is when someone purchases something from your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.Hand in hand with referrals and conversions is the click-through rate (CTR) in ads and posts. A high CTR means an effective ad.
5.Customer care: Response rate & time
This is where metrics like response rate and response time come in ; the company track how fast working team is responding to important messages and how many of them are actually being responded to. For multi-user accounts, you should also track how much each person is getting done.
1. Community Growth Month-over-month follower growth is a good metric to track, however it's not the most important by any means.
In theory, the more social followers you have, the more reach your content will get. Growing your social communities can help your content get more visibility, and even make your social advertising a little more cost effective.
Social proof is also something to take into consideration - growing a social following establishes a level of authority and projects that your brand is likeable.
When growing your community, don't cut corners. Buying fake followers won'tt help your brand and will leave you looking foolish in the long run.
2. Impressions / Reach Impressions and reach are two metrics that don't get the respect they deserve. The amount of people being served your content (reach) and the amount of times your content is being served (impressions) can tell you a lot about how your content is performing.
The algorithms used in the social news feeds dictate who sees what content, so a rapid drop in these visibility metrics can indicate that your content doesn't mesh well with the algorithms, and thus what people are responding to. If you're running social advertising, you'll want to reference these metrics to ensure the delivery of your ads, and to determine how engaging your ads are by looking at your click-through-rate.
Impressions and Reach are important metrics to track because if you don't know how many people are seeing your content, you have no context on the amount of engagement that content generates.
For example, getting 25 engagements on 1000 impressions is much different than getting 25 engagements on 10,000 impressions. Visibility metrics help add context.
3. Engagements Engagements are probably the most tracked metric for social media marketing - we've all become obsessed with being the brand in our competitor set with the most engagements.
Don't get me wrong, engagements are great and should be measured, however, you need to also assess whether they're driving actual value for your business? I would suggest that there's very little measurable value to your business being driven by only publishing content that's intended to get Likes.
Sure, engagements help extend your reach, but it's important not to use them as your indicator of overall success. You'll want to have a balance of engagement and other metrics (such as website visits) to really know if your content strategy is attractive to your social community and generating business benefits for your brand.
4. Website Visits Website visits tell you if your social media strategy is going the extra mile and attracting users to actively seek more information about your brand.
It's very important to measure website visits so that you can identify where your social strategy fits in with your overall digital marketing efforts. Also, you can learn even more by looking at the amount of pages your social traffic visits, how long they spend on your site and more! Great, useful data here.
5. Conversions With less than 10% of marketers being able to quantify their social media efforts, measuring conversions is a wonderful place to start.
We recommend measuring conversions from social media just like you would any other traffic source in Google Analytics - though the one thing to keep in mind is that Google Analytics doesn't't always tell the whole story.
Currently, Google Analytics measures last-click conversions, meaning the traffic source that immediately caused the conversion gets the credit. The average internet user bounces around a lot before converting, so it's very rare to see someone respond directly to social content piece and convert. Therefore, social media sites usually get less credit than they deserve for conversions.
I recommend getting familiar with Google Analytics so that you can start tying conversions to your social media efforts.
The metrics used in social media marketing are content metric,time metric,Audiemce metric, compitator matric, engagement matric,branding matric
Content Metrics Tracking content metrics allows you to analyze the content you share on social media and spot specific patterns.
Timing metric helps to know at what time we post in a day and when the audience engeged the most.
Audiemce matric helps to weather the targeted aidience are engaging or not.
Compitator matric helps to know what the competitor are doing and also it help to increse our social media marketing by tracking them.
Engagement metric helps to know the performance on the social media if the engagement of the persons persons rate more it is good sign it basically calculated by the number of likes.
Brnading metrics is one who help to know about how well the social media marketing doing well on brand of the comoany.
Social media analytics is the act of get-together information from web-based social networking sites and breaking down that information utilizing web based life examination devices to settle on business choices. The most widely recognized utilization of social media investigation is to mine client estimation to help showcasing and client assistance exercises.
Metrics are the numbers you track and analytics means analyses and decision making. Metrics: What you measure to performance or progress within a company or organization. Your most important metrics are your key performance indicators or KPIs. Analytics: Analytics use metrics to help you make decisions about how to move forward.
Social media analytics is the Process of gathering and analyzing data from social media networks such as Facebook, Instagram, LinkedIn and Twitter. It is commonly used by marketers to track online conversations about products and companies.
there are four main metrics used which further contains steps: Awareness metrics: this metrics illuminates/shows the current and potential audience. Engagement metrics: this metrics show how audiences are interacting with content put up by you. Conversion metrics: this metrics demonstrates the effectiveness of social engagement of the customer. Consumer metrics: this reflects on how actively customers thinks and feels about the brand.
Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of social media marketing.
To be precise, say I put a Facebook post and I get 20 likes, 30 shares My post engagement is 50 If I put 30 posts in a month I can find average of all posts likes and shares
yes sir its possible. instagram has a similar feature where it shows the audience, their age, gender, locations. also lets you know the overall growth of the account
1. Engagement I like to describe social media engagement as a long term relationship sort of like a marriage. Let’s think about it; a relationship takes time and dedication, and the ability to think about the foreseeable future to ensure that everyone’s happy.
2.Reach This is a question all social media marketers must ask themselves, which is why reach is an important metric to track. How far does your content really go in terms of viewership? Reach indicates a variety of different things—from how far your posts are traveling, to the number of eyes that read it.
3. Leads A significant challenge for social media marketers is identifying how your content is generating sales. You can quickly get caught up raving about how many likes and shares your posts are getting, but at the end of the day, it’s creating new sales that matter the most.
4. Conversions Customer conversions are critical to the success of marketers, and no strategy would be complete without measuring the number of acquired customers. Is there a better feeling than getting your customers to take action based on the social media content that you’ve created? The best way to track how many leads you convert from social media is by using UTM parameters in the link you are promoting. By doing so, you’ll be able to organise and see which of your social posts result in the best lead conversion rates.
Social media matrics are important because they prove you can measure how successful a campaign is, how your social strategy is performing and ultimately if you will have an impact on overall business.
Likes & Shares The simplest metric you’ll need to track are the number of likes and shares that your posts receive. Audience Growth/Rate of Followers Another obvious metric to keep an eye on is the number of followers you’ve gained over the last month, Followers vs. Following Ratio In social media marketing, it’s highly recommended that you follow other accounts that share the those interests that are related to your business or industry Clicks Per Post When sharing blog posts or third-party content, it is important to measure the number of times that users have clicked on the links you’ve included
* Awareness: Impressions & reach Frequently used but often confused, impressions and reach are each an important metric to track, especially if your goals for social are focused around brand awareness and perception.
* Impressions are how many times a post shows up in someone’s timeline
* Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post’s follower counts).
* Customer care: Response rate & time This is where metrics like response rate and response time come in. They track how fast your team is responding to important messages and how many of them are actually being responded to. For multi-user accounts, you should also track how much each person is getting done.
* Referrals: Referrals are how a user lands on your website. In web analytics, you’ll see them broken down into sources. “Social” is usually the source/medium you’ll be monitoring, and then it’s broken down by network.
* Conversions: Conversions is when someone purchases something from your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.
* Share of voice: Volume and sentiment Share of voice is a metric often used in public relations, or as part of a competitive analysis or paid advertising campaign. It indicates how much of the online sphere your brand is taking part in. For example, if you’re a florist in Toronto, it would look like how many people are talking about your brand online as compared to your competitors.
the Social Media Matrix, a practitioner oriented instrument that supports companies to decide based on their corporate or communication goals which social media activities to execute. The matrix consists of three parts:
1. Social media goals and task areas have been identified and matched.
2. Ftypes of social media activities have been defined.
3. The matrix provides a structure to assess the suitability of each activity type on each social media platform for each goal.
Social media analytics is an process of gathering and analysing the data from social networks such as Facebook insta twitter etc.. It is commonly used by marketers to track online Conversations about product and companies.
1) VOLUME The first and easiest social media metric to measure is volume. volume is a great initial indicator of interest. people tend to talk about things they either love or hate, but they rarely talk about things they simply don’t care about at all.
2)REACH Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content. How far is your content disseminating and how big is the audience for your message? Reach is a measure of potential audience size.
3)ENGAGEMENT Speaking of engagement metrics, this is one of the most important areas to measure in social media. How are people participating in the conversation about your brand? What are they doing to spread your content and engage with the topic? In most social MEDIA settings, content can be both shared and replied to.
4)INFLUENCE Just because someone has a lot of friends or followers, that does not mean they can encourage those followers to actually do anything.
5)SHARE OF VOICE Finally, to really understand how well you’re doing on social media, you should consider a share of voice metric. How does the conversation about your brand compare to conversations about your competitors? Determine what percentage of the overall conversation about your industry is focused on your brand compared to your main competitors. And learn from your competitors’ successes; since so many of these social media conversations are public, you can measure your competitors’ impact just as easily as you can measure your own.
Volume is a great initial indicator of interest. People tend to talk about things they either love or hate, but they rarely talk about things they simply don’t care about at all.
While volume can seem like a simple counting metric, there’s more to it than just counting tweets and wall posts. It’s important to measure the number of messages about your brand, as well as the number of people talking about your brand, and track how both of those numbers change over time.
2. Reach Matrics
Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content. How far is your content disseminating and how big is the audience for your message. Reach is a measure of potential audience size. Large audience is good, but reach alone does not tell you everything. Reach becomes very powerful when compared to other engagement metrics. Use reach as the denominator in your social media measurement equations.
3. Engagement Matrics
Speaking of engagement metrics, this is one of the most important areas to measure in social media. How are people participating in the conversation about your brand. What are they doing to spread your content and engage with the topic.
In most social media settings, content can be both shared and replied to. Twitter retweets and Facebook shares and posts are helpful to know who is spreading your content, while comments, replies and likes are helpful to see who is replying to your content.
4. Influence Matrics
Who is talking about your brand and what kind of impact do they have? Influence is probably the most controversial social media metric; there are myriad tools that measure social influence, and they all do it in different ways. But one thing they all agree on is that audience size does not necessarily relate to influence.
Social media analysis is the practice of gathering data from social media websites and analysing those data with the use of social media analytics tool to make a business decisions. The most common use of social media analysis is to mine customer sentiment to support marketing and customer service activities.
Following are the metrics used in social media analytics
1. Reach : it refers to directly connecting social media data with business profits.
2. Engagement : it refers to engaging the audience. Make engagement number is meaningful and actionable.
3. Acquisition : optimise targeting of new and returning visitors.
4. Conversion : it refers to how our business is going on and the customers are being engaged with the business. Directly connect social media with the business profits.
Before we start doing well on the social media we need to check if we are doing the right thing and this can be verified using the social media analytics matrix
Awareness The market Ora need to check on their reach by monitoring how much percent of people are aware of the subject they are advertising
Engagement Monitoring the engagement of customers is also essential as it is the heart of your campaign. Engagement can be done through using various social platforms lije Facebook Instagram twitter and so on
Conversion Here conversion refers to the conversion of viewers as potential customers who will add value to your campaign they are the main target of all the activities
Customers The metrics monitors how your customer reacts to your advertisement on the social media and what perception has the brand created in customers mind
Social media metrics refer to the measurements that companies use to gauge the impact of their efforts on social media platforms, and the impact of social media activity on a company’s revenue.
1. Reach - This metric tracks audience growth rate. 2. Engagement- Average engagement rate. 3. Acquisition- Visitor frequency rate. 4. Conversion - Assisted social conversion. 5. Activity - Customer service savings
1. Volume The first – and easiest – social media metric to measure is volume. What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest.
2. Reach Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content.
3. Engagement Speaking of engagement metrics, this is one of the most important areas to measure in social media.
4. Influence Who is talking about your brand and what kind of impact do they have? Influence is probably the most controversial social media metric; there are myriad tools that measure social influence, and they all do it in different ways.
5. Share of Voice Finally, to really understand how well you’re doing on social media, you should consider a share of voice metric.
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
Matrics used in social media analytics
Awareness: these metrics illuminate your current and potential audience.
Engagement: these metrics show how audiences are interacting with your content.
Conversion: these metrics demonstrate the effectiveness of your social engagement.
Consumer: these metrics reflect how active customers think and feel about your brand.
Social media metrics refer to the measurements that companies use to gauge the impact of their efforts on social media platforms, and the impact of social media activity on a company’s revenue.
1. Reach - This metric tracks audience growth rate. 2. Engagement- Average engagement rate. 3. Acquisition- Visitor frequency rate. 4. Conversion - Assisted social conversion. 5. Activity - Customer service savings
41 comments:
Awareness metrics
Conversion metrics
Engagement metrics
Customer metrics
Nikhil shivapujimath
Usn:2GI18MBA30
Content metrics
Analyze the content you share on your social media accounts to find what’s working and what’s failing
Pooja R Gouli
2GI18MBA34
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
Matrics used in social media analytics
Awareness: these metrics illuminate your current and potential audience.
Engagement: these metrics show how audiences are interacting with your content.
Conversion: these metrics demonstrate the effectiveness of your social engagement.
Consumer: these metrics reflect how active customers think and feel about your brand.
Abhish kamat
USN 2GI18MBA01
Timing Metrics
What times of the day do you post to social media? When is your audience engaging with your content the most? Are you consistent in posting content? Are your posts timely and relevant to your audience?
Tracking timing metrics will help you pinpoint the best times to post your content and help identify gaps you need to fill.
Jayatirtha Gumaste
2GI18MBA16
1.Engagement: Likes, comments, shares and clicks
*Likes, Comments, Retweets, etc.: Individual engagement metrics like a Share or a Retweet add up. In a Twitter report, you’ll see a total number of engagements per post or profile.
*Post engagement rate: The number of engagements divided by impressions or reach. A high rate means the people who see the post find it interesting.
*Account mentions: Organic mentions, like @mentions that aren’t part of a reply, or tagging a brand in an Instagram story without prompting, indicate good brand awareness.
2.Awareness: Impressions & reach
*Impressions are how many times a post shows up in someone’s timeline
*Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post’s follower counts).
3.Share of voice: Volume and sentiment
Share of voice is a metric often used in public relations, or as part of a competitive analysis or paid advertising campaign. It indicates how much of the online sphere your brand is taking part in. For example, if you’re a florist in Toronto, it would look like how many people are talking about your brand online as compared to your competitors.
4.ROI: Referrals & conversions
*Referrals are how a user lands on your website. In web analytics, you’ll see them broken down into sources. “Social” is usually the source/medium you’ll be monitoring, and then it’s broken down by network.
*Conversions is when someone purchases something from your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.Hand in hand with referrals and conversions is the click-through rate (CTR) in ads and posts. A high CTR means an effective ad.
5.Customer care: Response rate & time
This is where metrics like response rate and response time come in ; the company track how fast working team is responding to important messages and how many of them are actually being responded to. For multi-user accounts, you should also track how much each person is getting done.
Nikhil Sapare
2GI18MBA29
1. Community Growth
Month-over-month follower growth is a good metric to track, however it's not the most important by any means.
In theory, the more social followers you have, the more reach your content will get. Growing your social communities can help your content get more visibility, and even make your social advertising a little more cost effective.
Social proof is also something to take into consideration - growing a social following establishes a level of authority and projects that your brand is likeable.
When growing your community, don't cut corners. Buying fake followers won'tt help your brand and will leave you looking foolish in the long run.
2. Impressions / Reach
Impressions and reach are two metrics that don't get the respect they deserve. The amount of people being served your content (reach) and the amount of times your content is being served (impressions) can tell you a lot about how your content is performing.
The algorithms used in the social news feeds dictate who sees what content, so a rapid drop in these visibility metrics can indicate that your content doesn't mesh well with the algorithms, and thus what people are responding to. If you're running social advertising, you'll want to reference these metrics to ensure the delivery of your ads, and to determine how engaging your ads are by looking at your click-through-rate.
Impressions and Reach are important metrics to track because if you don't know how many people are seeing your content, you have no context on the amount of engagement that content generates.
For example, getting 25 engagements on 1000 impressions is much different than getting 25 engagements on 10,000 impressions. Visibility metrics help add context.
3. Engagements
Engagements are probably the most tracked metric for social media marketing - we've all become obsessed with being the brand in our competitor set with the most engagements.
Don't get me wrong, engagements are great and should be measured, however, you need to also assess whether they're driving actual value for your business? I would suggest that there's very little measurable value to your business being driven by only publishing content that's intended to get Likes.
Sure, engagements help extend your reach, but it's important not to use them as your indicator of overall success. You'll want to have a balance of engagement and other metrics (such as website visits) to really know if your content strategy is attractive to your social community and generating business benefits for your brand.
4. Website Visits
Website visits tell you if your social media strategy is going the extra mile and attracting users to actively seek more information about your brand.
It's very important to measure website visits so that you can identify where your social strategy fits in with your overall digital marketing efforts. Also, you can learn even more by looking at the amount of pages your social traffic visits, how long they spend on your site and more! Great, useful data here.
5. Conversions
With less than 10% of marketers being able to quantify their social media efforts, measuring conversions is a wonderful place to start.
We recommend measuring conversions from social media just like you would any other traffic source in Google Analytics - though the one thing to keep in mind is that Google Analytics doesn't't always tell the whole story.
Currently, Google Analytics measures last-click conversions, meaning the traffic source that immediately caused the conversion gets the credit. The average internet user bounces around a lot before converting, so it's very rare to see someone respond directly to social content piece and convert. Therefore, social media sites usually get less credit than they deserve for conversions.
I recommend getting familiar with Google Analytics so that you can start tying conversions to your social media efforts.
Particular like klout score
The metrics used in social media marketing are content metric,time metric,Audiemce metric, compitator matric, engagement matric,branding matric
Content Metrics
Tracking content metrics allows you to analyze the content you share on social media and spot specific patterns.
Timing metric helps to know at what time we post in a day and when the audience engeged the most.
Audiemce matric helps to weather the targeted aidience are engaging or not.
Compitator matric helps to know what the competitor are doing and also it help to increse our social media marketing by tracking them.
Engagement metric helps to know the performance on the social media if the engagement of the persons persons rate more it is good sign it basically calculated by the number of likes.
Brnading metrics is one who help to know about how well the social media marketing doing well on brand of the comoany.
Karan Nilajkar
2GI18MBA18
Nitin Gahlot
2GI18MBA31
Metrics such as to pay attention to the engagement, impressions and reach, share of voice, referrals and conversions and response rate and time.
Excellent
Click through rate
Churn rate
Rohan J Shanbhag
USN - 2GI18MBA42
Social media analytics is the act of get-together information from web-based social networking sites and breaking down that information utilizing web based life examination devices to settle on business choices. The most widely recognized utilization of social media investigation is to mine client estimation to help showcasing and client assistance exercises.
Matrics used in social media analytics
1.Awareness
2. Engagement
3.Conversion
4.Consumer
I want participant of this discuss very particular metrics like post interaction
VIJAYTA KALE
2GI18MBA57
Metrics are the numbers you track and analytics means analyses and decision making.
Metrics: What you measure to performance or progress within a company or organization. Your most important metrics are your key performance indicators or KPIs.
Analytics: Analytics use metrics to help you make decisions about how to move forward.
Social media analytics is the Process of gathering and analyzing data from social media networks such as Facebook, Instagram, LinkedIn and Twitter. It is commonly used by marketers to track online conversations about products and companies.
there are four main metrics used which further contains steps:
Awareness metrics: this metrics illuminates/shows the current and potential audience.
Engagement metrics: this metrics show how audiences are interacting with content put up by you.
Conversion metrics: this metrics demonstrates the effectiveness of social engagement of the customer.
Consumer metrics: this reflects on how actively customers thinks and feels about the brand.
Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of social media marketing.
To be precise, say I put a Facebook post and I get 20 likes, 30 shares
My post engagement is 50
If I put 30 posts in a month
I can find average of all posts likes and shares
Vijeta point of KPI is a good one. We can prepare dashboard and can make competitor analysis.
yes sir its possible.
instagram has a similar feature where it shows the audience, their age, gender, locations.
also lets you know the overall growth of the account
Shreya's audience growth point is a nice one. We can do reach matrix on them. We can also make unique visitor analysis
Chaitrali Shahapurkar
2GI18MBA09
1. Engagement
I like to describe social media engagement as a long term relationship sort of like a marriage. Let’s think about it; a relationship takes time and dedication, and the ability to think about the foreseeable future to ensure that everyone’s happy.
2.Reach
This is a question all social media marketers must ask themselves, which is why reach is an important metric to track. How far does your content really go in terms of viewership? Reach indicates a variety of different things—from how far your posts are traveling, to the number of eyes that read it.
3. Leads
A significant challenge for social media marketers is identifying how your content is generating sales. You can quickly get caught up raving about how many likes and shares your posts are getting, but at the end of the day, it’s creating new sales that matter the most.
4. Conversions
Customer conversions are critical to the success of marketers, and no strategy would be complete without measuring the number of acquired customers. Is there a better feeling than getting your customers to take action based on the social media content that you’ve created?
The best way to track how many leads you convert from social media is by using UTM parameters in the link you are promoting. By doing so, you’ll be able to organise and see which of your social posts result in the best lead conversion rates.
Akshata N
USN: 2GI18MBA05
Social media matrics are important because they prove you can measure how successful a campaign is, how your social strategy is performing and ultimately if you will have an impact on overall business.
The matrics are :
1. Awareness
2. Engagement
3. Conversion
4. Consumer
Krupa Deshpande
2GI18MBA20
Matrics used in social media analytics
Awareness: these metrics illuminate your current and potential audience.
Engagement: these metrics show how audiences are interacting with your content.
Conversion: these metrics demonstrate the effectiveness of your social engagement.
Consumer: these metrics reflect how active customers think and feel about your brand.
Akshata rane
2GI18MBA40
They are imp because they provide us measurres to see how effective a campaign is .
Whether there is an impact on the business
In case of chitralis responses, we can add source and platform of lead generation
Pradeep kembavimath
USN 2GI18MBA35
Likes & Shares
The simplest metric you’ll need to track are the number of likes and shares that your posts receive.
Audience Growth/Rate of Followers
Another obvious metric to keep an eye on is the number of followers you’ve gained over the last month,
Followers vs. Following Ratio
In social media marketing, it’s highly recommended that you follow other accounts that share the those interests that are related to your business or industry
Clicks Per Post
When sharing blog posts or third-party content, it is important to measure the number of times that users have clicked on the links you’ve included
Nivedita Kadam
2GI18MBA32
* Awareness: Impressions & reach
Frequently used but often confused, impressions and reach are each an important metric to track, especially if your goals for social are focused around brand awareness and perception.
* Impressions are how many times a post shows up in someone’s timeline
* Reach is the potential unique viewers a post could have (usually your follower count plus accounts that shared the post’s follower counts).
* Customer care: Response rate & time
This is where metrics like response rate and response time come in. They track how fast your team is responding to important messages and how many of them are actually being responded to. For multi-user accounts, you should also track how much each person is getting done.
* Referrals:
Referrals are how a user lands on your website. In web analytics, you’ll see them broken down into sources. “Social” is usually the source/medium you’ll be monitoring, and then it’s broken down by network.
* Conversions:
Conversions is when someone purchases something from your site. A social conversion means they visited via a social media channel and then purchased something in that same visit.
* Share of voice: Volume and sentiment
Share of voice is a metric often used in public relations, or as part of a competitive analysis or paid advertising campaign. It indicates how much of the online sphere your brand is taking part in. For example, if you’re a florist in Toronto, it would look like how many people are talking about your brand online as compared to your competitors.
Nivedita, sentiment analysis is a good point. All of you can try danielsopher sentiment analysis easiest one on the web
Try Fanpage karma for Facebook analysis
https://www.fanpagekarma.com/
the Social Media Matrix, a practitioner oriented instrument that supports companies to decide based on their corporate or communication goals which social media activities to execute. The matrix consists of three parts:
1. Social media goals and task areas have been identified and matched.
2. Ftypes of social media activities have been defined.
3. The matrix provides a structure to assess the suitability of each activity type on each social media platform for each goal.
Kanchan D
2GI18MBA17
Social media analytics is an process of gathering and analysing the data from social networks such as Facebook insta twitter etc.. It is commonly used by marketers to track online
Conversations about product and companies.
Shivani Raikar
USN 2GI18MBA48
1) VOLUME
The first and easiest social media metric to measure is volume. volume is a great initial indicator of interest. people tend to talk about things they either love or hate, but they rarely talk about things they simply don’t care about at all.
2)REACH
Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content. How far is your content disseminating and how big is the audience for your message? Reach is a measure of potential audience size.
3)ENGAGEMENT
Speaking of engagement metrics, this is one of the most important areas to measure in social media. How are people participating in the conversation about your brand? What are they doing to spread your content and engage with the topic?
In most social MEDIA settings, content can be both shared and replied to.
4)INFLUENCE
Just because someone has a lot of friends or followers, that does not mean they can encourage those followers to actually do anything.
5)SHARE OF VOICE
Finally, to really understand how well you’re doing on social media, you should consider a share of voice metric. How does the conversation about your brand compare to conversations about your competitors? Determine what percentage of the overall conversation about your industry is focused on your brand compared to your main competitors. And learn from your competitors’ successes; since so many of these social media conversations are public, you can measure your competitors’ impact just as easily as you can measure your own.
Ankit Poddar
2GI18MBA33
1. Volume Matrics
Volume is a great initial indicator of interest. People tend to talk about things they either love or hate, but they rarely talk about things they simply don’t care about at all.
While volume can seem like a simple counting metric, there’s more to it than just counting tweets and wall posts. It’s important to measure the number of messages about your brand, as well as the number of people talking about your brand, and track how both of those numbers change over time.
2. Reach Matrics
Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content. How far is your content disseminating and how big is the audience for your message. Reach is a measure of potential audience size. Large audience is good, but reach alone does not tell you everything. Reach becomes very powerful when compared to other engagement metrics. Use reach as the denominator in your social media measurement equations.
3. Engagement Matrics
Speaking of engagement metrics, this is one of the most important areas to measure in social media. How are people participating in the conversation about your brand. What are they doing to spread your content and engage with the topic.
In most social media settings, content can be both shared and replied to. Twitter retweets and Facebook shares and posts are helpful to know who is spreading your content, while comments, replies and likes are helpful to see who is replying to your content.
4. Influence Matrics
Who is talking about your brand and what kind of impact do they have? Influence is probably the most controversial social media metric; there are myriad tools that measure social influence, and they all do it in different ways. But one thing they all agree on is that audience size does not necessarily relate to influence.
Prajakta Lagade
USN:2GI18MBA36
Social media analysis is the practice of gathering data from social media websites and analysing those data with the use of social media analytics tool to make a business decisions.
The most common use of social media analysis is to mine customer sentiment to support marketing and customer service activities.
Following are the metrics used in social media analytics
1. Reach : it refers to directly connecting social media data with business profits.
2. Engagement : it refers to engaging the audience. Make engagement number is meaningful and actionable.
3. Acquisition : optimise targeting of new and returning visitors.
4. Conversion : it refers to how our business is going on and the customers are being engaged with the business. Directly connect social media with the business profits.
Shivani's point of influence is a good one
Before we start doing well on the social media we need to check if we are doing the right thing and this can be verified using the social media analytics matrix
Awareness
The market Ora need to check on their reach by monitoring how much percent of people are aware of the subject they are advertising
Engagement
Monitoring the engagement of customers is also essential as it is the heart of your campaign. Engagement can be done through using various social platforms lije Facebook Instagram twitter and so on
Conversion
Here conversion refers to the conversion of viewers as potential customers who will add value to your campaign they are the main target of all the activities
Customers
The metrics monitors how your customer reacts to your advertisement on the social media and what perception has the brand created in customers mind
Priyanka J
USN 2GI18MBA39
Social media metrics refer to the measurements that companies use to gauge the impact of their efforts on social media platforms, and the impact of social media activity on a company’s revenue.
1. Reach - This metric tracks audience growth rate.
2. Engagement- Average engagement rate.
3. Acquisition- Visitor frequency rate.
4. Conversion - Assisted social conversion.
5. Activity - Customer service savings
Yojan S
USN 2GI18MBA60
Kusum shidling
USN:2GI18MBA21
1. Volume
The first – and easiest – social media metric to measure is volume. What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest.
2. Reach
Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content.
3. Engagement
Speaking of engagement metrics, this is one of the most important areas to measure in social media.
4. Influence
Who is talking about your brand and what kind of impact do they have? Influence is probably the most controversial social media metric; there are myriad tools that measure social influence, and they all do it in different ways.
5. Share of Voice
Finally, to really understand how well you’re doing on social media, you should consider a share of voice metric.
Prajwal B. G.
2GI18MBA37
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
Matrics used in social media analytics
Awareness: these metrics illuminate your current and potential audience.
Engagement: these metrics show how audiences are interacting with your content.
Conversion: these metrics demonstrate the effectiveness of your social engagement.
Consumer: these metrics reflect how active customers think and feel about your brand.
Vittal SB
2GI18MBA59
Social media metrics refer to the measurements that companies use to gauge the impact of their efforts on social media platforms, and the impact of social media activity on a company’s revenue.
1. Reach - This metric tracks audience growth rate.
2. Engagement- Average engagement rate.
3. Acquisition- Visitor frequency rate.
4. Conversion - Assisted social conversion.
5. Activity - Customer service savings
Post a Comment