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1. The support given by Mc Donald's to their franchisee to run their business successfully: * They started giving training for franchisee for duration of 9months it included basic restaurant operations like cooking, serving and cleaning. * After these, the training was at regional level here it focuses on the business management, leadership skills, team building and customer handling. * In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts. * In 1961, McDonald’s established the Hamburger University, a world-wide management training center in Oak Brook, Illinois, USA, to train its employees and franchisees. It also set up ten international training centers in England, Japan, Germany, and Australia.The franchisees benefited from McDonald’s various activities such as national marketing, which was carried out to analyze consumer attitudes and perceptions in different respective countries.
2. The procedure followed by McDonald’s to select franchisees. *The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. * The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. * The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee. * Every franchisee had to attend training programs conducted by McDonald’s.
McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademark; it is an example of a brand franchise. *The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. For example: McDonalds now operates in more than 119 countries world-wide, serving millions of consumers daily, the existence of the franchisee outlets globally have helped McDonalds gain popularity and customer loyalty. *Around 70 percent of the current McDonalds restaurants are run as independent franchisees.
2) procedure to be followed by McDonald's to select the franchisees: *McDonalds has to own or lease the restaurant premises that the franchisee will operate in. *The franchisee will then have to purchase the fittings, the equipment and the right to operate the franchise for twenty years. *To guarantee a consistent and uniform trademark internationally all franchisees must use standardized McDonald’s branding, menus, design layouts and administration systems. *The franchisee managers should have certain specifications and qualities that meet McDonald’s standards. *These may consist of the ability to take care of the business financing, possessing good management skills in order to motivate & train the employees,
Answer 1: 1)mc.donald gave franchisee the freedom to run their business and did not interfere in day to day operations.
2) training programs for franchisee conducted by mc.donald 3) franchisee also received the support from parent companies in areas like operation, advertising, marketing, training and purchasing equipment. 4) in the final training program the franchisees were trained on the controlling of stock and ordering, recruitment of people and maintaining account.
Answer 2: The franchisee were selected on the basis of parameters like : *highly qualified in education *overall business experience personal history ability to lead the people interPersonal relationships * To meet the standards of of Mc.donalds
McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademark; it is an example of a brand franchise. *The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. They have the special 3 way relationship between the franchisee, franchisor and suppliers. Franchisee receiving the support from parental company. They gave them a training before starting it.
2) Parameters : * Attend training programs * Qualification * Ability to look after the business * Meet the standards of MacDonald.
McDonald's is one of the fast moving fast food restaurant around the world with a very established trademark. by 2004, it operates in more than 30,000 restaurants around 119 countries and also served 47 million customers on daily basis.
1.The support given by Mc Donald's to their franchisee to run their business successfully: a. The franchisee received support from the parent company in areas like operations, training, advertising, marketing, real estate, construction and also purchasing the equipments.
b. They also started giving training for franchisee for duration of 9 months which included basic restaurant operations like cooking, serving and cleaning etc.
c. The training at regional level focused on the training in the areas of business management, leadership skills, team building and customer handling.
d. In the final training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
2. The procedure followed by McDonald’s to select franchisees: a. The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business.
b. The franchisee had to pay an initial fee of US $45,000 to McDonald’s at the time of opening a new restaurant.
c. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee.
d. Every franchisee had to attend a training programs conducted by McDonald’s.
1: Kind of support by McDonald's to franchisee : Ans: operations, training, advertising, marketing, real estate, construction, and purchasing equipment. The training started with teaching basic restaurant operations like cooking, serving, cleaning, etc.
2: procedure followed by McDonald’s to select franchisees. Ans : certain parameters like highly qualified individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant.
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald's to insist on manufacturing or operating methods and the quality of the product. Mcdonalds Restaurants 8 Image 1 When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal growth that their company would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realised that the same successful McDonald's formula could be exploited throughout the United States and beyond From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realised that the same successful McDonald's formula could be exploited throughout the United States and beyond. In 1955, Ray Kroc realised that the key to success was rapid expansion. The best way to achieve this was through offering franchises. Today, over 70 percent of McDonald's restaurants are run on this basis. In the UK, the first franchised restaurant opened in 1986 - there are now over 1,200 restaurants, employing more than 70,000 people, of which 34 percent are operated by franchisees.
This case study examines the success of franchising and investigates the special three way relationship that exists between the franchisee, the franchisor and the suppliers. Under a McDonald's franchise, McDonald's owns or leases the site and the restaurant building. The franchisee buys the fittings, the equipment and the right to operate the franchise for twenty years. To ensure uniformity throughout the world, all franchisees must use standardised McDonald's branding, menus, design layouts and administration systems. In return, the franchisee agrees to operate the restaurant in accordance with McDonald's standards of quality, service, cleanliness and value. McDonald's regularly checks the quality of the franchises output and failure to maintain standards could threaten the licence. The franchisee is also expected to become involved in local events and charities. Ray Kroc believed strongly that a business must be prepared to put something back into the community in which it operates. The franchisee, for all the training and support McDonald's offers, is running his or her own business. They fund the franchise themselves and therefore have much to lose as well as gain. This makes them highly motivated and determined to succeed.
1. The franchisor thought that the success of the franchisee is the success of the company. The parent company support the franchisee in providing training, operation, advertising, marketing, real estate etc. It made the franchises to improve the sales and increase the profit. The parent company left the freedom to the franchisee in day to day operation. The franchisee were also given training on maintaining the stock, account etc. This made the success in franchises and in return to the company McDonald.
2. McDonald's gives the franchises based on the location,area and the qualifications of an individual, past history of an individual his skills in leading people, his interpersonal skills and the dedication to the business. It will help the franchise to maintain the quality and also the brand of a company. The company choose the land building for the franchise in the suitable areas. Also help the franchise in recruiting the people, and train them in cooking, serving and maintaining the cleanness.
1.Franchisees operate 90% of McDonald's restaurants in the US and about 81% of its restaurants worldwide.
The company is completely dependent on them for success. And unfortunately for McDonald's, franchisees are furious with corporate executives and have major doubts about their ability to turn business around, according to a recent survey by Janney Capital Markets.
2.The franchisee managers should have certain specifications and qualities that meet McDonald’s standards. These may consist of the ability to take care of the business financing, possessing good management skills in order to motivate & train the employees, be willing to peruse a comprehensive training course and finally dedicate all their time to operating the restaurant and take care of the day-to-day activities of the business
Shweta uttam 2GI18MBA49 Answer 1 • Franchising strategies helped them penetrate and sustain in the market • Freedom to the franchisee to run the business was given • Support from parent company in the field of marketing, operations, and purchasing was rendered • Training was conducted Answer 2 1. People who had business experience 2. Qualification 3. People who can lead 4. And people who can meet the standards
1.The support given by MCdonalds to its franchises to run business successfully:
*The franchisees received support from the parent company in areas like operations, training, advertising, marketing, real estate, construction, and purchasing equipment. Thus, even after setting up its own business, the franchisee was offered support by the franchisor. *The training program lasted for nine months, and was provided to the franchisees free of cost. *The training started with teaching basic restaurant operations like cooking, serving, cleaning, etc. *Once the trainees had gained knowledge in these, the training was thenconducted at regional training centers. *In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts
2.Procedures to be followed by Mcdonalds to select the franchise
*The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. *The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building.
*But the responsibility of furnishing the building lay with the franchisee.
*Every franchisee had to attend training programs conducted by McDonald’s.
1.support given by McDonald's to their franchises to run the business successfully.
1.McDonald's conduct impactful training that helps each and every franchise to understand how McDonald's works
2. McDonald's gives freedom to all franchise to work their own and did not interfere in their day by day work operation
3. Nine months of training program without costing any charge McDonald's conducting.
4. McDonald's gives importance to quality and policy as well as standeard to world wide franchises
5. Helps to customising the menu to help the identification of customer needs and taste .
6 McDonald's set ups international training centres like England, Japan germany and Australia And Came up with nation wise advertisement to gain customers .
2.Procedure followed by McDonald's while selecting the franchise
Parameters of selecting franchise
1 high qualified individuals in terms of education, overall experience, past business history
2 franchise has to pay us$45000 to McDonald's at the time of opening new restaurant
3.evey franchise have to attain the training program which conducted by McDonald's.
Mc.donalds was founded in the year 1955 by Ray A. kroc in Des Plaines, Illinois, USA. It is one of the fastest growing fast food brand in that segment
1) Support given by the Mc.donalds to their franchisees are as follows 1. They choose the franchisees very carefully bu viewing certain things like the education of the people in thaf area and also the past history of an individual 2. The choise of ghe franchisees are based with the franchiser and they also look tovards the acquiring the property and constructing building. 3. Every franchisees have to attend the training program conducted by the Mc.donalds. 4. Also they gave freedom to manage the day to day activities them selves to franchisees. 5. They gave training of 9 months to the franchisees for free of cost.
2) Procedure followed by tge Mc.donalds to selection of franchisees. First they check the location is suitable for the franchisees or nit by seeing the factors like qualification and past individual record of individual They took us$45000 at the time of opening of franchisee And also they check the ability to lead the people in that area They check the relationship building ability of the franchisee And also they check the dedication of that person for success of the organization. The location choice is done by franchiser and also the acquisition of the land and custruction of building.
1. The support given by Mc Donald's to their franchisee to run their business successfully: * They started giving training for franchisee for duration of 9months it included basic restaurant operations like cooking, serving and cleaning. * After these, the training was at regional level here it focuses on the business management, leadership skills, team building and customer handling. * In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
2. The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building.
Nikhil shivapujimath 2GI18MBA30 Answer 1 • Franchising strategies helped them penetrate and sustain in the market • Freedom to the franchisee to run the business was given • Support from parent company in the field of marketing, operations, and purchasing was rendered • Training was conducted Answer 2 1. People who had business experience 2. Qualification 3. People who can lead 4. And people who can meet the standards
1:The franchisees received support by the McDonalds in areas like operations, training, advertising, marketing, real estate, construction, and purchasing equipment. Thus, even after setting up its own business, the franchisee was offered support by the franchisor. Generally, the training program lasted for nine months, and was provided to the franchisees free of cost. The training started with teaching basic restaurant operations like cooking, serving, cleaning, etc. Once the trainees had gained knowledge in these, the training was then conducted at regional training centers. Here, the emphasis was on various areas such as business management, leadership skills, team building,and handling customer enquiries. In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
2:The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education,individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building.
The Mc Donald's had different levels of training i.e. they trained their employees starting from cleaning, serving to cooking, maintaining account, stocks, increase sales, how to maintain stock, recruiting people.
The franchise model benefitted them gain the customers more and it helped for advertising their products also
The choice of location was given to the franchiser this helped Mc Donald's to be free from property issues and all
The Mc Donald's conducted training program for all their franchisee
The franchise were selected on certain basis like Highly qualified in education Good business history and experience Ability to lead the people Good interpersonal relationships
1. Support of McDonald’s to franchise: McDonald's chose franchising as the best method of doing business in international markets and was regarded as a premier franchising company around the world. In fact, 70 percent of its restaurant businesses were owned and operated by franchisees. McDonald’s strongly believed that its success depended upon the success of its franchisees. The McDonald’s provides its franchise with training, advertising and marketing, real estate and much more.
2. Procedure followed by McDonald’s to select a franchise McDonald's requires candidates to have a minimum of $500,000 of non-borrowed personal resources to be considered. The total investment varies from restaurant to restaurant. However, there is an initial franchise fee of $45,000. Typically, the equipment and pre-opening costs range from $1,013,000 - $2,185,000. McDonald's franchisees must make an initial investment of between $1 million and $2.2 million. McDonald's charges a $45,000 franchisee fee and an ongoing monthly service fee equal to 4% of gross sales. Franchisees must also pay rent to the company, which is a percentage of monthly sales. Moreover the franchise should have management abilities and should strictly follow the rules and specific guidelines mentioned by them.
1. The support given by MC Donald's to the franchise to run their business successful are: a. 70% of current MC Donald's restaurants are run as independent franchisees. b. The success behind is the rapid expansion of franchising strategy. c. It is one of the most successful fast food restaurants around the world. d. Training programs are conducted by MC Donald's.
2. The franchise were selected on the basis of parameters like: a. To meet the standards of MC Donald's. b. Overall business experience. c. Ability to lead people. d. Highly qualified people.
1.The support given by Mc Donald's to their franchisee to run their business successfully: a. The franchisee received support from the parent company in areas like operations, training, advertising, marketing.
b. The company provided the franchise with basic training of 9 months to help them function better at the initial stage
c. The company provided regional level training in the areas of business management, leadership skills, team building and customer handling.
d. In the final training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
2. The procedure followed by McDonald’s to select franchisees: a. The franchisees were selected on the basis of highly qualified individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business.
b. The party which took the franchisee paid an initial fee of US $45,000 to McDonald’s at the time of opening a new restaurant.
c. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee.
1) The parent company supports the franchisee in providing training, operation, advertising, marketing, real estate, etc. The parent company left the freedom to the franchisee in day to day operations. The franchisee were also given training on maintaining the stock, account, etc. This made success in franchises and in return to the company McDonald's and increasing sales and profitability.
2) McDonald's gives the franchises based on the qualifications of an individual, past history of an individual his skills in leading people, his interpersonal skills, and the dedication to the business. Also, help the franchise in recruiting the people, and train them in cooking, serving and maintaining the cleanness.
1. Franchising has enabled McDonald’s to experience significantly faster expansion and growth, helping it to achieve a truly global brand identity and a well known trademark.
2. Franchising gives a chance to the franchisor to leverage the Brand. By acquiring new franchise outlets, McDonalds was able to get in touch with a wider target market and reach more consumers globally, this in the long-run helped it achieve and maintain a high market share in the fast-food industry and it also enhanced the company’s corporate image and prestige
3. McDonalds now operates in more than 119 countries world-wide, serving millions of consumers daily, the existence of the franchisee outlets globally have helped McDonalds gain popularity and customer loyalty.
4. The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. Around 70 percent of the current McDonalds restaurants are run as independent franchisees.
5. It eliminates the responsibility for direct supervision and gives the franchisor more time to concentrate on the strategic functions of the business, such as looking for new potential markets, building strong marketing plans and advertisement campaigns and so on.
6. the main success of McDonalds is attributed to Ray Kroc because he had a vision to take McDonalds global and help achieve the highest levels success.
2. The procedure: 1. *Read the McDonald's Franchise Disclosure Document.* The basics of cost, location, training, operations, and the ongoing fees involved in operating a McDonald's franchise. The document contains a lot of legal and business terms, so if you do not have an extensive background in law or business you may want to hire a business or corporate lawyer to help you decipher the FDD.
2. *Be prepared for a lot of expenses.* -You need a minimum of $750,000 in personal funds upfront. -Pre-opening costs for equipment and other supplies usually run somewhere between $959,450 to $2.11 million. -As a franchise, you will be charged a service fee of 4% of total sales. Also, $45,000 of your initial franchise fee must be paid to McDonald's.
3. *Learn the conditions of operating a McDonald's* . As a franchise owner, you have some freedom in regard to when you operate and the hiring process. Here you will learn about in training, that they require you purchase food, packaging, equipment, and other supplies
4. *Undergo the application process.* You will start the application process by filling out an online application. The application will ask for basic information, like your name, address, phone number, date of birth, and e-mail address. After your initial application is accepted, there will be a phone interview and a round of Personality and Ability testing. At the end, you will undergo a panel interview to see what you've learned.
5. *Undergo the corporate training process.* You will need to undergo 9 to 18 months of training at a McDonald's restaurant near your home.
6. *Hire professionals* You should hire a franchise consultant and a franchise lawyer from the beginning. You will also probably need to hire a reputable construction crew, especially if you're building a new location rather than purchasing an existing location
7. *Learn about location requirements.* You can either buy an existing restaurant or open your own location.
8. *Get the basics set up.* Before you can open your franchise, you need to make sure you have all supplies ready to go. You need to buy food supplies from the McDonald's restaurant, figure out how to deal with waste management, and set your hours.
9. *Try a soft opening* . Oftentimes, doing a soft opening with special promotions and deals can help you get started. It will draw in customers and generate early interest and excitement before your official opening.
1] Support given my McDonald's to its franchisees to run business successfully are as follows ●Own your own business and receive the rewards that come from being responsible for your own success. With McDonald’s unique approach to training and support, you are in business for yourself, but not by yourself. ●Use of the trademarks and operating system one of the best known brands in the world. ●The tools to help you in your business: local and national support in the areas of operations, training, advertising, marketing, human resources, real estate, construction, purchasing, and equipment purchasing and maintenance. ●To be responsive to your needs and in support of a collaborative business environment, McDonald’s maintains regional offices throughout the U.S., along with our home office in Chicago, Illinois. The opportunity to contribute to the success of McDonald’s: Big Mac®, Filet-O-Fish®, and Egg McMuffin® sandwiches have all been developed by Owner / Operators. ●Personal and business growth and satisfaction, both as an individual Owner/Operator and as a member of McDonald’s respected worldwide organization. ●Personal growth and business knowledge from McDonald’s extensive training and from your experience as an Owner / Operator.
2]McDonald's requires candidates to have a minimum of $500,000 of non-borrowed personal resources to be considered. The total investment varies from restaurant to restaurant. However, there is an initial franchise fee of $45,000. Typically, the equipment and pre-opening costs range from $1,013,000 - $2,185,000. New Owner/Operators must pay 40% cash of the total costs of a new restaurant and may finance the remainder from traditional sources.
Training McDonald's requires all franchisees to complete a 12-18 month training program prior to being allowed to purchase restaurants. The training is done on a part-time basis. This intense program is intended to help franchisees become operational experts who are focused on providing excellent customer service every day. Training also includes:
▪︎Self-directed, part-time training for 20 hours per week ▪︎Seminars, conferences and one-on-one training sessions ▪︎Success based on competency ▪︎Operator training classes conducted by local training professionals
McDonald's operating system is based on the four core principles of quality, service, cleanliness and value.
Neha patil 2GI18MBA27 Reason behind the success of of mcd is its franchise model to pentatrate into various markets .
Support to mcd franchise - It provides its franchise trainibg in vatious operations , leadership, team building, cooking etc Controlling stocks and order . Franchise is selected on basis of Qualifications of individual , past history , cedibility of individual , buisness experinece, imterpersonal skills, ready to under go the traiming provided by mcd.
Ans 1.The Success of franchise was possible because Macdonald's actually supported its franchise's to enhance business
1.high interpersonal relationships and full dedication to success of the business 2.Macdonald's gave liberty and it dint interfer in day to day operations 3.Franchise Got support from parent companies in areas like operations, training, advertising,marketing ,real estate, construction and purchasing equipment. 4.training was provided in regional sectors pertaining to business management, team building, leadership and handling customer queries 5.Also recruitment, maintenance of Accounts,Order and maintenance of stock was trained
Ans 2.1.Franchises were selected on certain parameters such as highly qualified individuals in terms of education ,individuals overall business experience, past business and personal history and ability to lead people. 2.franchises were given proper training and freedom for operations as sense of responsibility and accountability was practiced at the end Macdonald's was benefited.
* The franchisees received support by the McDonalds in areas like operations, training, advertising, marketing, real estate, construction, and purchasing equipment. Thus, even after setting up its own business, the franchisee was offered support by the franchisor. Generally, the training program lasted for nine months, and was provided to the franchisees free of cost. The training started with teaching basic restaurant operations like cooking, serving, cleaning, etc. Once the trainees had gained knowledge in these, the training was then conducted at regional training centers. Here, the emphasis was on various areas such as business management, leadership skills, team building,and handling customer enquiries. In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts. * The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education,individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building.
1. Support of McDonald’s to franchise: McDonald's chose franchising as the best method of doing business in international markets and was regarded as a premier franchising company around the world. In fact, 70 percent of its restaurant businesses were owned and operated by franchisees. McDonald’s strongly believed that its success depended upon the success of its franchisees.
2 2. The franchise were selected on the basis of parameters like: a. To meet the standards of MC Donald's. b. Overall business experience. c. Ability to lead people. d. Highly qualified people.
1)The franchisees received support from the parent company in areas like operation training, advertising, marketing, real estate, construction, & purchasing equipment. Thus, ever after setting up its own business, the franchisee was offered support by the franchisor.
2)The procedure to select franchisees were on the basis of certain parameters like- • Highly qualified individuals in terms of education, individuals overall business experience, past business & personal history, ability to lead people, high interpersonal relationships & full dedication to success of business. • The franchisees then had to pay initial fee of US$45,000. • The training begin with teaching basic restaurant operations like cooking, serving, cleaning etc. conducted at regional centres. Training emphasis was on areas such as business management, leadership skills, team building, & handling customer enquiries. Final part the franchisees were given coaching in controlling the stock & ordering, recruiting of people, h maintaining accounts.
McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademark; it is an example of a brand franchise. *The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. For example: McDonalds now operates in more than 119 countries world-wide, serving millions of consumers daily, the existence of the franchisee outlets globally have helped McDonalds gain popularity and customer loyalty. *Around 70 percent of the current McDonalds restaurants are run as independent franchisees.
2) procedure to be followed by McDonald's to select the franchisees: *McDonalds has to own or lease the restaurant premises that the franchisee will operate in. *The franchisee will then have to purchase the fittings, the equipment and the right to operate the franchise for twenty years. *To guarantee a consistent and uniform trademark internationally all franchisees must use standardized McDonald’s branding, menus, design layouts and administration systems. *The franchisee managers should have certain specifications and qualities that meet McDonald’s standards. *These may consist of the ability to take care of the business financing, possessing good management skills in order to motivate & train the employees.
Varun Patil 2GI18MBA55 A) The parent company support the franchisee in providing training, operation, advertising, marketing, real estate etc. It made the franchises to improve the sales and increase the profit. The parent company left the freedom to the franchisee in day to day operation. The franchisee were also given training on maintaining the stock, account etc. This made the success in franchises and in return to the company McDonald.
B) McDonald's gives the franchises based on the location,area and the qualifications of an individual, past history of an individual his skills in leading people, his interpersonal skills and the dedication to the business. It will help the franchise to maintain the quality and also the brand of a company. The company choose the land building for the franchise in the suitable areas.
1. They started giving training for franchisee for duration of 9months, it included the basic restaurant operations like cooking, serving and cleaning.
The main drive behind this success and rapid expansion was the franchising strategy, which helped them to easily penetrate into new markets and enlarge their target markets.
2. McDonald's gives the franchises based on the region ,area and the qualifications of an owner , past history of an owner his skills in leading people, his interpersonal skills and his dedication towards its business.
1. They started giving training for franchisee for duration of 9months, it included the basic restaurant operations like cooking, serving and cleaning.
The main drive behind this success and rapid expansion was the franchising strategy, which helped them to easily penetrate into new markets and enlarge their target markets.
2. McDonald's gives the franchises based on the region ,area and the qualifications of an owner , past history of an owner his skills in leading people, his interpersonal skills and his dedication towards its business.
1. The support given by Mc Donald's to their franchisee to run their business successfully: They conducted training program for franchisee for duration of 9months Including basic restaurant operations like cooking, serving and cleaning. Training focuses on the business management, leadership skills, team building and customer handling. In the end the franchisees were trained in controlling the stock and ordering, recruiting of people, and maintaining of accounts. The curriculum is based upon the four concepts, as well as lessons Kroc learned from his initial years in operating the franchise. Consistency, of course, is vital to any franchise system and Hamburger University has systematically taught McDonald's franchisees how to run a restaurant the way Ray Kroc envisioned over 60 years ago. In 1961, McDonald’s established the Hamburger University, a world-wide management training center in Oak Brook, Illinois, USA, to train its employees and franchisees. It also set up ten international training centers in England, Japan, Germany, and Australia.The franchisees benefited from McDonald’s various activities such as national marketing, which was carried out to analyze consumer attitudes and perceptions in different respective countries. McDonald's Hamburger University “Quality, Service, Cleanliness and Value” was Kroc's motto.
2) The franchisee were selected on the basis of parameters like : individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee.Every franchisee had to attend training programs conducted by McDonald’s.
1.McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademarkThe main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. McDonald's requires all franchisees to complete a 12-18 month training program prior to being allowed to purchase restaurants. The training is done on a part-time basis. This intense program is intended to help franchisees become operational experts who are focused on providing excellent customer service every day
2.A Franchisor such as McDonald's will require a very high start-up fee from the Franchisee simply because McDonalds is an extremely well-known restaurant. In order to be able to open a McDonald's franchise, a franchisee needs to have around $506,000 to $1,600,000 of non-borrowed cash personal money. McDonald's field support to its franchisees is extensive, as is the level of contact and communication, including through some special leadership councils. Good Management Skills Training Significant Business Experience Exceptional Customer Experience
1. Every franchisee had to attend training programs conducted by McDonald's. However, McDonald's allowed its franchisees the freedom to manage their business and did not interfere in their day-to-day operations. Women, who constituted 34 percent of the total number of franchisees, and those belonging to minority sections, owned most of McDonald's franchises. The franchisees received support from the parent company in areas like operations, training, advertising, marketing, real estate, construction, and purchasing equipment. Thus, even after setting up its own business, the franchisee was offered support by the franchisor. Generally, the training program lasted for nine months, and was provided to the franchisees free of cost, The training started with teaching basic restaurant operations like cooking, serving, cleaning, etc. Once the trainees had gained knowledge in these, the training was then conducted at regional training centers. Here, the emphasis was on various areas such as business management, leadership skills, team building, and handling customer enquiries. In the final part of the training program, the (franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts. In 1961, McDonald's established the Hamburger University, a world-wide management training center in Oak Brook, Illinois, USA, to train its employees and franchisees.
2. The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education, individual's overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald's at the time of opening up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee
1.The support given by MCdonalds to its franchises to run business successfully:
McDonald’s helps its Owner/Operators build successful businesses and bright futures. Being a McDonald’s Owner or Operator offers you many advantages from the training and the support of a solid organization, to the opportunity to own a thriving and successful business. Essentially, here’s the benefits of franchising as a McDonald’s Owner or Operator:
* Own your own business and receive the rewards that come from being responsible for your own success. With McDonald’s unique approach to training and support, you are in business for yourself, but not by yourself.
* Use of the trademarks and operating system one of the best known brands in the world.
* The tools to help you in your business: local and national support in the areas of operations, training, advertising, marketing, human resources, real estate, construction, purchasing, and equipment purchasing and maintenance.
* To be responsive to your needs and in support of a collaborative business environment, McDonald’s maintains regional offices throughout the U.S., along with our home office in Chicago, Illinois.
* Personal and business growth and satisfaction, both as an individual Owner/Operator and as a member of McDonald’s respected worldwide organization.
* Personal growth and business knowledge from McDonald’s extensive training and from your experience as an Owner / Operator.
2. Procedures of starting a McDonalds Franchise The steps taken in order to gain approval and start your own McDonald’s restaurant are rather lengthy and costly. In order to be considered for a franchise and granted permission to use the McDonald’s brand name; a minimum of $300,000 is needed strictly from the owners’ personal savings and resources (i.e. not from borrowed resources such as loan or mortgages). The franchisee will then have to purchase the fittings, the equipment and the right to operate the franchise for twenty years. To guarantee a consistent and uniform trademark internationally all franchisees must use standardized McDonald’s branding, menus, design layouts and administration systems.
Neha Khemalapure 2GI18MBA28 1.The support given by Mc Donald's to their franchisee to run their business successfully: a. The franchisee received support from the parent company in areas like operations, training, advertising, marketing.
b. The company provided the franchise with basic training of 9 months to help them function better at the initial stage
c. The company provided regional level training in the areas of business management, leadership skills, team building and customer handling.
d. In the final training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts. 2)The franchisee were selected on the basis of parameters like : individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee.Every franchisee had to attend training programs conducted by McDonald’s.
McDonald's is the most successful food restaurants around the world and valuable trade mark .
1. The support given by McDonald to it's franchise's to run the business successful: * The franchises received support from parent company in area of operation, trading ,real estate marketing and purchasing equipment. * The training started with teaching basic restaurant operation like cooking serving and cleaning. * the training program latest for 9months it was provided to the franchise es with free of cost .
2 procedures followed by McDonald's whem selecting franchisee: Parameter if selecting franchisees: * Franchisee has to pay $45000 to McDonald's at the time of opening new restaurant * High qualified individuals with education, experience, past business history. * Every franchisee has to attend the training.
1. Support of McDonald’s to franchise: They got support from parent company like operations, training, advertising, marketing, real estate and purchasing equipment. McDonald's chose franchising as the best method of doing business in international markets and was regarded as a premier franchising company around the world. In fact, 70 percent of its restaurant businesses were owned and operated by franchisees. McDonald’s strongly believed that its success depended upon the success of its franchisees.
2. The franchise were selected on the basis of parameters like: * To meet the standards of MC Donald's. *To guarantee a consistent and uniform trademark internationally * Who are able to lead people * Highly qualified people. * they were given proper training and freedom for operations as sense of responsibility and accountability was practiced.
1. Support of McDonald’s to franchise: McDonald's chose franchising as the best method of doing business in international markets and was regarded as a premier franchising company around the world. In fact, 70 percent of its restaurant businesses were owned and operated by franchisees. McDonald’s strongly believed that its success depended upon the success of its franchisees.
2. The franchise were selected on the basis of parameters like: a. To meet the standards of MC Donald's. b. Overall business experience. c. Ability to lead people. d. Highly qualified people.
McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademark; it is an example of a brand franchise. *The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. They have the special 3 way relationship between the franchisee, franchisor and suppliers. Franchisee receiving the support from parental company. They gave them a training before starting it.
2) Parameters : * Attend training programs * Qualification * Ability to look after the business * Meet the standards of MacDonald.
44 comments:
Vinita Kadam
2GI18MBA58
1. The support given by Mc Donald's to their franchisee to run their business successfully:
* They started giving training for franchisee for duration of 9months it included basic restaurant operations like cooking, serving and cleaning.
* After these, the training was at regional level here it focuses on the business management, leadership skills, team building and customer handling.
* In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
* In 1961, McDonald’s established the Hamburger University, a world-wide management training center in Oak Brook, Illinois, USA, to train its employees and franchisees. It also set up ten international training centers in England, Japan, Germany, and Australia.The franchisees benefited from McDonald’s various activities such as national marketing, which was carried out to analyze consumer attitudes and perceptions in different respective countries.
2. The procedure followed by McDonald’s to select franchisees.
*The franchisees were selected on the basis of certain parameters like highly qualified
individuals in terms of education, individual’s overall business experience, past business and
personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success
of the business.
* The franchisee had to pay an
initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant.
* The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and
constructing the building. But the responsibility of furnishing the building lay with the franchisee.
* Every franchisee had to attend
training programs conducted by McDonald’s.
Sonali sheth
2GI18MBA50
McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademark; it is an example of a brand franchise.
*The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets.
For example: McDonalds now operates in more than 119 countries world-wide, serving millions of consumers daily, the existence of the franchisee outlets globally have helped McDonalds gain popularity and customer loyalty.
*Around 70 percent of the current McDonalds restaurants are run as independent franchisees.
2) procedure to be followed by McDonald's to select the franchisees:
*McDonalds has to own or lease the restaurant premises that the franchisee will operate in. *The franchisee will then have to purchase the fittings, the equipment and the right to operate the franchise for twenty years.
*To guarantee a consistent and uniform trademark internationally all franchisees must use standardized McDonald’s branding, menus, design layouts and administration systems.
*The franchisee managers should have certain specifications and qualities that meet McDonald’s standards.
*These may consist of the ability to take care of the business financing, possessing good management skills in order to motivate & train the employees,
Akshata Shiroshi
2GI18MBA06
Answer 1:
1)mc.donald gave franchisee the freedom to run their business and did not interfere in day to day operations.
2) training programs for franchisee conducted by mc.donald
3) franchisee also received the support from
parent companies in areas like operation, advertising, marketing, training and purchasing equipment.
4) in the final training program the franchisees were trained on the controlling of stock and ordering, recruitment of people and maintaining account.
Answer 2:
The franchisee were selected on the basis of parameters like :
*highly qualified in education
*overall business experience
personal history
ability to lead the people
interPersonal relationships
* To meet the standards of of Mc.donalds
Utkarsha Desai
2GI18MBA53
McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademark; it is an example of a brand franchise.
*The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. They have the special 3 way relationship between the franchisee, franchisor and suppliers. Franchisee receiving the support from parental company. They gave them a training before starting it.
2) Parameters :
* Attend training programs
* Qualification
* Ability to look after the business
* Meet the standards of MacDonald.
Krupa Deshpande
2GI18MBA20
McDonald's is one of the fast moving fast food restaurant around the world with a very established trademark. by 2004, it operates in more than 30,000 restaurants around 119 countries and also served 47 million customers on daily basis.
1.The support given by Mc Donald's to their franchisee to run their business successfully:
a. The franchisee received support from the parent company in areas like operations, training, advertising, marketing, real estate, construction and also purchasing the equipments.
b. They also started giving training for franchisee for duration of 9 months which included basic restaurant operations like cooking, serving and cleaning etc.
c. The training at regional level focused on the training in the areas of business management, leadership skills, team building and customer handling.
d. In the final training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
2. The procedure followed by McDonald’s to select franchisees:
a. The franchisees were selected on the basis of certain parameters like highly qualified
individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business.
b. The franchisee had to pay an initial fee of US $45,000 to McDonald’s at the time of opening a new restaurant.
c. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee.
d. Every franchisee had to attend a training programs conducted by McDonald’s.
Nikhil Sapare
USN: 2GI18MBA29
Case study: McDonald's franchising practices
1: Kind of support by McDonald's to franchisee :
Ans: operations, training, advertising, marketing, real estate, construction, and
purchasing equipment.
The training started with
teaching basic restaurant operations like cooking, serving, cleaning, etc.
2: procedure followed by McDonald’s
to select franchisees.
Ans : certain parameters like highly qualified
individuals in terms of education, individual’s overall business experience, past
business and personal history of the individual, ability to lead the people, high
interpersonal relationships and full dedication to the success of the business. The
franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant.
Kanchan D
2GI18MBA17
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald's to insist on manufacturing or operating methods and the quality of the product.
Mcdonalds Restaurants 8 Image 1
When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal growth that their company would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realised that the same successful McDonald's formula could be exploited throughout the United States and beyond From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realised that the same successful McDonald's formula could be exploited throughout the United States and beyond.
In 1955, Ray Kroc realised that the key to success was rapid expansion. The best way to achieve this was through offering franchises. Today, over 70 percent of McDonald's restaurants are run on this basis. In the UK, the first franchised restaurant opened in 1986 - there are now over 1,200 restaurants, employing more than 70,000 people, of which 34 percent are operated by franchisees.
This case study examines the success of franchising and investigates the special three way relationship that exists between the franchisee, the franchisor and the suppliers.
Under a McDonald's franchise, McDonald's owns or leases the site and the restaurant building. The franchisee buys the fittings, the equipment and the right to operate the franchise for twenty years. To ensure uniformity throughout the world, all franchisees must use standardised McDonald's branding, menus, design layouts and administration systems.
In return, the franchisee agrees to operate the restaurant in accordance with McDonald's standards of quality, service, cleanliness and value. McDonald's regularly checks the quality of the franchises output and failure to maintain standards could threaten the licence. The franchisee is also expected to become involved in local events and charities. Ray Kroc believed strongly that a business must be prepared to put something back into the community in which it operates. The franchisee, for all the training and support McDonald's offers, is running his or her own business. They fund the franchise themselves and therefore have much to lose as well as gain. This makes them highly motivated and determined to succeed.
Monika Patil
2GI18MBA25
1. The franchisor thought that the success of the franchisee is the success of the company. The parent company support the franchisee in providing training, operation, advertising, marketing, real estate etc. It made the franchises to improve the sales and increase the profit. The parent company left the freedom to the franchisee in day to day operation. The franchisee were also given training on maintaining the stock, account etc. This made the success in franchises and in return to the company McDonald.
2. McDonald's gives the franchises based on the location,area and the qualifications of an individual, past history of an individual his skills in leading people, his interpersonal skills and the dedication to the business. It will help the franchise to maintain the quality and also the brand of a company. The company choose the land building for the franchise in the suitable areas. Also help the franchise in recruiting the people, and train them in cooking, serving and maintaining the cleanness.
Vanishree bhat
2GI18MBA54
1.Franchisees operate 90% of McDonald's restaurants in the US and about 81% of its restaurants worldwide.
The company is completely dependent on them for success. And unfortunately for McDonald's, franchisees are furious with corporate executives and have major doubts about their ability to turn business around, according to a recent survey by Janney Capital Markets.
2.The franchisee managers should have certain specifications and qualities that meet McDonald’s standards. These may consist of the ability to take care of the business financing, possessing good management skills in order to motivate & train the employees, be willing to peruse a comprehensive training course and finally dedicate all their time to operating the restaurant and take care of the day-to-day activities of the business
Shweta uttam
2GI18MBA49
Answer 1
• Franchising strategies helped them penetrate and sustain in the market
• Freedom to the franchisee to run the business was given
• Support from parent company in the field of marketing, operations, and purchasing was rendered
• Training was conducted
Answer 2
1. People who had business experience
2. Qualification
3. People who can lead
4. And people who can meet the standards
Pooja Gouli
2GI18MBA34
1.The support given by MCdonalds to its franchises to run business successfully:
*The franchisees received support from the parent company in areas like operations, training, advertising, marketing, real estate, construction, and purchasing equipment. Thus, even after setting up its own business, the franchisee was offered support by the franchisor.
*The training program lasted for nine
months, and was provided to the franchisees free of cost.
*The training started with teaching basic restaurant operations like cooking, serving, cleaning, etc.
*Once the trainees had gained knowledge in these, the training was thenconducted at regional training centers.
*In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts
2.Procedures to be followed by Mcdonalds to select the franchise
*The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business.
*The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant.
The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building.
*But the responsibility of furnishing the building lay with the franchisee.
*Every franchisee had to attend training programs conducted by McDonald’s.
SANI PATIL
USN 2GI18MBA45
1.support given by McDonald's to their franchises to run the business successfully.
1.McDonald's conduct impactful training that helps each and every franchise to understand how McDonald's works
2. McDonald's gives freedom to all franchise to work their own and did not interfere in their day by day work operation
3. Nine months of training program without costing any charge McDonald's conducting.
4. McDonald's gives importance to quality and policy as well as standeard to world wide franchises
5. Helps to customising the menu to help the identification of customer needs and taste .
6 McDonald's set ups international training centres like England, Japan germany and Australia
And Came up with nation wise advertisement to gain customers .
2.Procedure followed by McDonald's while selecting the franchise
Parameters of selecting franchise
1 high qualified individuals in terms of education, overall experience, past business history
2 franchise has to pay us$45000 to McDonald's at the time of opening new restaurant
3.evey franchise have to attain the training program which conducted by McDonald's.
Karan Nilajkar
2GI18MBA18
Mc.donalds was founded in the year 1955 by Ray A. kroc in Des Plaines, Illinois, USA.
It is one of the fastest growing fast food brand in that segment
1) Support given by the Mc.donalds to their franchisees are as follows
1. They choose the franchisees very carefully bu viewing certain things like the education of the people in thaf area and also the past history of an individual
2. The choise of ghe franchisees are based with the franchiser and they also look tovards the acquiring the property and constructing building.
3. Every franchisees have to attend the training program conducted by the Mc.donalds.
4. Also they gave freedom to manage the day to day activities them selves to franchisees.
5. They gave training of 9 months to the franchisees for free of cost.
2) Procedure followed by tge Mc.donalds to selection of franchisees.
First they check the location is suitable for the franchisees or nit by seeing the factors like qualification and past individual record of individual
They took us$45000 at the time of opening of franchisee
And also they check the ability to lead the people in that area
They check the relationship building ability of the franchisee
And also they check the dedication of that person for success of the organization.
The location choice is done by franchiser and also the acquisition of the land and custruction of building.
Siddeshwar M
2GI18MBA47
1. The support given by Mc Donald's to their franchisee to run their business successfully:
* They started giving training for franchisee for duration of 9months it included basic restaurant operations like cooking, serving and cleaning.
* After these, the training was at regional level here it focuses on the business management, leadership skills, team building and customer handling.
* In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
2. The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education,
individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full
dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building.
Nikhil shivapujimath
2GI18MBA30
Answer 1
• Franchising strategies helped them penetrate and sustain in the market
• Freedom to the franchisee to run the business was given
• Support from parent company in the field of marketing, operations, and purchasing was rendered
• Training was conducted
Answer 2
1. People who had business experience
2. Qualification
3. People who can lead
4. And people who can meet the standards
Megha Ingale
2GI18MBA24
1:The franchisees received support by the McDonalds in areas like operations, training, advertising, marketing, real estate, construction, and purchasing equipment. Thus, even after setting up its own business, the franchisee was offered support by the franchisor.
Generally, the training program lasted for nine months, and was provided to the franchisees free of cost. The training started with teaching basic restaurant operations like cooking, serving, cleaning, etc. Once the trainees had gained knowledge in these, the training was then conducted at regional training centers. Here, the emphasis was on various areas such as business
management, leadership skills, team building,and handling customer enquiries. In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
2:The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education,individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building.
Suchita Koujalagi
Usn 2GI18MBA51
The Mc Donald's had different levels of training i.e. they trained their employees starting from cleaning, serving to cooking, maintaining account, stocks, increase sales, how to maintain stock, recruiting people.
The franchise model benefitted them gain the customers more and it helped for advertising their products also
The choice of location was given to the franchiser this helped Mc Donald's to be free from property issues and all
The Mc Donald's conducted training program for all their franchisee
The franchise were selected on certain basis like
Highly qualified in education
Good business history and experience
Ability to lead the people
Good interpersonal relationships
Vijayta kale
2GI18MBA57
1. Support of McDonald’s to franchise:
McDonald's chose franchising as the best method of doing business in international markets and was regarded as a premier franchising company around the world. In fact, 70 percent of its restaurant businesses were owned and operated by franchisees. McDonald’s strongly believed that its success depended upon the success of its franchisees.
The McDonald’s provides its franchise with training, advertising and marketing, real estate and much more.
2. Procedure followed by McDonald’s to select a franchise
McDonald's requires candidates to have a minimum of $500,000 of non-borrowed personal resources to be considered. The total investment varies from restaurant to restaurant. However, there is an initial franchise fee of $45,000. Typically, the equipment and pre-opening costs range from $1,013,000 - $2,185,000.
McDonald's franchisees must make an initial investment of between $1 million and $2.2 million. McDonald's charges a $45,000 franchisee fee and an ongoing monthly service fee equal to 4% of gross sales. Franchisees must also pay rent to the company, which is a percentage of monthly sales.
Moreover the franchise should have management abilities and should strictly follow the rules and specific guidelines mentioned by them.
Rohan J Shanbhag
USN - 2GI18MBA42
1. The support given by MC Donald's to the franchise to run their business successful are:
a. 70% of current MC Donald's restaurants are run as independent franchisees.
b. The success behind is the rapid expansion of franchising strategy.
c. It is one of the most successful fast food restaurants around the world.
d. Training programs are conducted by MC Donald's.
2. The franchise were selected on the basis of parameters like:
a. To meet the standards of MC Donald's.
b. Overall business experience.
c. Ability to lead people.
d. Highly qualified people.
Yojan S
USN 2GI18MBA60
1.The support given by Mc Donald's to their franchisee to run their business successfully:
a. The franchisee received support from the parent company in areas like operations, training, advertising, marketing.
b. The company provided the franchise with basic training of 9 months to help them function better at the initial stage
c. The company provided regional level training in the areas of business management, leadership skills, team building and customer handling.
d. In the final training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
2. The procedure followed by McDonald’s to select franchisees:
a. The franchisees were selected on the basis of highly qualified
individuals in terms of education, individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business.
b. The party which took the franchisee paid an initial fee of US $45,000 to McDonald’s at the time of opening a new restaurant.
c. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee.
Nitin Gahlot
USN: 2GI18MBA31
1) The parent company supports the franchisee in providing training, operation, advertising, marketing, real estate, etc. The parent company left the freedom to the franchisee in day to day operations. The franchisee were also given training on maintaining the stock, account, etc. This made success in franchises and in return to the company McDonald's and increasing sales and profitability.
2) McDonald's gives the franchises based on the qualifications of an individual, past history of an individual his skills in leading people, his interpersonal skills, and the dedication to the business. Also, help the franchise in recruiting the people, and train them in cooking, serving and maintaining the cleanness.
Kusum shidling
USN 2GI18MBA21
1. Franchising has enabled McDonald’s to experience significantly faster expansion and growth, helping it to achieve a truly global brand identity and a well known trademark.
2. Franchising gives a chance to the franchisor to leverage the Brand. By acquiring new franchise outlets, McDonalds was able to get in touch with a wider target market and reach more consumers globally, this in the long-run helped it achieve and maintain a high market share in the fast-food industry and it also enhanced the company’s corporate image and prestige
3. McDonalds now operates in more than 119 countries world-wide, serving millions of consumers daily, the existence of the franchisee outlets globally have helped McDonalds gain popularity and customer loyalty.
4. The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. Around 70 percent of the current McDonalds restaurants are run as independent franchisees.
5. It eliminates the responsibility for direct supervision and gives the franchisor more time to concentrate on the strategic functions of the business, such as looking for new potential markets, building strong marketing plans and advertisement campaigns and so on.
6. the main success of McDonalds is attributed to Ray Kroc because he had a vision to take McDonalds global and help achieve the highest levels success.
2. The procedure:
1. *Read the McDonald's Franchise Disclosure Document.*
The basics of cost, location, training, operations, and the ongoing fees involved in operating a McDonald's franchise. The document contains a lot of legal and business terms, so if you do not have an extensive background in law or business you may want to hire a business or corporate lawyer to help you decipher the FDD.
2. *Be prepared for a lot of expenses.*
-You need a minimum of $750,000 in personal funds upfront.
-Pre-opening costs for equipment and other supplies usually run somewhere between $959,450 to $2.11 million.
-As a franchise, you will be charged a service fee of 4% of total sales. Also, $45,000 of your initial franchise fee must be paid to McDonald's.
3. *Learn the conditions of operating a McDonald's*
. As a franchise owner, you have some freedom in regard to when you operate and the hiring process.
Here you will learn about in training, that they require you purchase food, packaging, equipment, and other supplies
4. *Undergo the application process.*
You will start the application process by filling out an online application. The application will ask for basic information, like your name, address, phone number, date of birth, and e-mail address.
After your initial application is accepted, there will be a phone interview and a round of Personality and Ability testing.
At the end, you will undergo a panel interview to see what you've learned.
5. *Undergo the corporate training process.*
You will need to undergo 9 to 18 months of training at a McDonald's restaurant near your home.
6. *Hire professionals*
You should hire a franchise consultant and a franchise lawyer from the beginning.
You will also probably need to hire a reputable construction crew, especially if you're building a new location rather than purchasing an existing location
7. *Learn about location requirements.*
You can either buy an existing restaurant or open your own location.
8. *Get the basics set up.* Before you can open your franchise, you need to make sure you have all supplies ready to go. You need to buy food supplies from the McDonald's restaurant, figure out how to deal with waste management, and set your hours.
9. *Try a soft opening* . Oftentimes, doing a soft opening with special promotions and deals can help you get started. It will draw in customers and generate early interest and excitement before your official opening.
Venkatesh kamat
2GI18MBA56
1] Support given my McDonald's to its franchisees to run business successfully are as follows
●Own your own business and receive the rewards that come from being responsible for your own success. With McDonald’s unique approach to training and support, you are in business for yourself, but not by yourself.
●Use of the trademarks and operating system one of the best known brands in the world.
●The tools to help you in your business: local and national support in the areas of operations, training, advertising, marketing, human resources, real estate, construction, purchasing, and equipment purchasing and maintenance.
●To be responsive to your needs and in support of a collaborative business environment, McDonald’s maintains regional offices throughout the U.S., along
with our home office in Chicago, Illinois.
The opportunity to contribute to the success of McDonald’s: Big Mac®, Filet-O-Fish®, and Egg McMuffin® sandwiches have all been developed by Owner / Operators.
●Personal and business growth and satisfaction, both as an individual Owner/Operator and as a member of McDonald’s respected worldwide organization.
●Personal growth and business knowledge from McDonald’s extensive training and from your experience as an Owner / Operator.
2]McDonald's requires candidates to have a minimum of $500,000 of non-borrowed personal resources to be considered. The total investment varies from restaurant to restaurant. However, there is an initial franchise fee of $45,000. Typically, the equipment and pre-opening costs range from $1,013,000 - $2,185,000. New Owner/Operators must pay 40% cash of the total costs of a new restaurant and may finance the remainder from traditional sources.
Training
McDonald's requires all franchisees to complete a 12-18 month training program prior to being allowed to purchase restaurants. The training is done on a part-time basis. This intense program is intended to help franchisees become operational experts who are focused on providing excellent customer service every day.
Training also includes:
▪︎Self-directed, part-time training for 20 hours per week
▪︎Seminars, conferences and one-on-one training sessions
▪︎Success based on competency
▪︎Operator training classes conducted by local training professionals
McDonald's operating system is based on the four core principles of quality, service, cleanliness and value.
Neha patil
2GI18MBA27
Reason behind the success of of mcd is its franchise model to pentatrate into various markets .
Support to mcd franchise -
It provides its franchise trainibg in vatious operations , leadership, team building, cooking etc
Controlling stocks and order .
Franchise is selected on basis of
Qualifications of individual , past history , cedibility of individual , buisness experinece, imterpersonal skills, ready to under go the traiming provided by mcd.
Jaya Chhapru
USN-2GI18MBA15
Ans 1.The Success of franchise was possible because Macdonald's actually supported its franchise's to enhance business
1.high interpersonal relationships and full dedication to success of the business
2.Macdonald's gave liberty and it dint interfer in day to day operations
3.Franchise Got support from parent companies in areas like operations, training, advertising,marketing ,real estate, construction and purchasing equipment.
4.training was provided in regional sectors pertaining to business management, team building, leadership and handling customer queries
5.Also recruitment, maintenance of Accounts,Order and maintenance of stock was trained
Ans 2.1.Franchises were selected on certain parameters such as highly qualified individuals in terms of education ,individuals overall business experience, past business and personal history and ability to lead people.
2.franchises were given proper training and freedom for operations as sense of responsibility and accountability was practiced at the end Macdonald's was benefited.
Manjunath kolkar
2GI18MBA23
* The franchisees received support by the McDonalds in areas like operations, training, advertising, marketing, real estate, construction, and purchasing equipment. Thus, even after setting up its own business, the franchisee was offered support by the franchisor.
Generally, the training program lasted for nine months, and was provided to the franchisees free of cost. The training started with teaching basic restaurant operations like cooking, serving, cleaning, etc. Once the trainees had gained knowledge in these, the training was then conducted at regional training centers. Here, the emphasis was on various areas such as business
management, leadership skills, team building,and handling customer enquiries. In the final part of the training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
* The franchisees were selected on the basis of certain parameters like highly qualified individuals in terms of education,individual’s overall business experience, past business and personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business. The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant. The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building.
Abhish kamat
2GI18MBA01
1. Support of McDonald’s to franchise:
McDonald's chose franchising as the best method of doing business in international markets and was regarded as a premier franchising company around the world. In fact, 70 percent of its restaurant businesses were owned and operated by franchisees. McDonald’s strongly believed that its success depended upon the success of its franchisees.
2 2. The franchise were selected on the basis of parameters like:
a. To meet the standards of MC Donald's.
b. Overall business experience.
c. Ability to lead people.
d. Highly qualified people.
Deepa Kanbargi
USN: 2GI18MBA11
1)The franchisees received support from the parent company in areas like operation training, advertising, marketing, real estate, construction, & purchasing equipment. Thus, ever after setting up its own business, the franchisee was offered support by the franchisor.
2)The procedure to select franchisees were on the basis of certain parameters like-
• Highly qualified individuals in terms of education, individuals overall business experience, past business & personal history, ability to lead people, high interpersonal relationships & full dedication to success of business.
• The franchisees then had to pay initial fee of US$45,000.
• The training begin with teaching basic restaurant operations like cooking, serving, cleaning etc. conducted at regional centres. Training emphasis was on areas such as business management, leadership skills, team building, & handling customer enquiries. Final part the franchisees were given coaching in controlling the stock & ordering, recruiting of people, h maintaining accounts.
Chaya Godase
2GI18MBA10
McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademark; it is an example of a brand franchise.
*The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets.
For example: McDonalds now operates in more than 119 countries world-wide, serving millions of consumers daily, the existence of the franchisee outlets globally have helped McDonalds gain popularity and customer loyalty.
*Around 70 percent of the current McDonalds restaurants are run as independent franchisees.
2) procedure to be followed by McDonald's to select the franchisees:
*McDonalds has to own or lease the restaurant premises that the franchisee will operate in. *The franchisee will then have to purchase the fittings, the equipment and the right to operate the franchise for twenty years.
*To guarantee a consistent and uniform trademark internationally all franchisees must use standardized McDonald’s branding, menus, design layouts and administration systems.
*The franchisee managers should have certain specifications and qualities that meet McDonald’s standards.
*These may consist of the ability to take care of the business financing, possessing good management skills in order to motivate & train the employees.
Prajakta Lagade
USN 2GI18MBA36
1.support given by McDonald's to their franchises .
- McDonald's conduct impactful training . Which will helps each and every franchise to understand how It works .
- McDonald's did not interfere in their franchise.
- It also provides 9months of training without cost.
- McDonald's gives importance to quality and policy .
- It gives customisation of menu to attract the customers.
- McDonald's set ups international training centres like England, Japan germany and Australia
-Came up with nation wise advertisement to gain customers .
2.Procedure followed by McDonald's while selecting the franchise are:
Parameters of selecting franchise
1) qualified individuals in terms of education, overall experience, past business history .
2 ) franchise has to pay $45000 to McDonald's at the time of opening of any new branch.
3) Training Programm is compulsory.
Varun Patil
2GI18MBA55
A) The parent company support the franchisee in providing training, operation, advertising, marketing, real estate etc. It made the franchises to improve the sales and increase the profit. The parent company left the freedom to the franchisee in day to day operation. The franchisee were also given training on maintaining the stock, account etc. This made the success in franchises and in return to the company McDonald.
B) McDonald's gives the franchises based on the location,area and the qualifications of an individual, past history of an individual his skills in leading people, his interpersonal skills and the dedication to the business. It will help the franchise to maintain the quality and also the brand of a company. The company choose the land building for the franchise in the suitable areas.
Akshata Rane
2GI18MBA40
1.
They started giving training for franchisee for duration of 9months, it included the basic restaurant operations like cooking, serving and cleaning.
The main drive behind this success and rapid expansion was the franchising strategy, which helped them to easily penetrate into new markets and enlarge their target markets.
2.
McDonald's gives the franchises based on the region ,area and the qualifications of an owner , past history of an owner his skills in leading people, his interpersonal skills and his dedication towards its business.
Akshata Rane
2GI18MBA40
1.
They started giving training for franchisee for duration of 9months, it included the basic restaurant operations like cooking, serving and cleaning.
The main drive behind this success and rapid expansion was the franchising strategy, which helped them to easily penetrate into new markets and enlarge their target markets.
2.
McDonald's gives the franchises based on the region ,area and the qualifications of an owner , past history of an owner his skills in leading people, his interpersonal skills and his dedication towards its business.
Kaveri Y
2GI18MBA19
1. The support given by Mc Donald's to their franchisee to run their business successfully:
They conducted training program for franchisee for duration of 9months Including basic restaurant operations like cooking, serving and cleaning.
Training focuses on the business management, leadership skills, team building and customer handling.
In the end the franchisees were trained in controlling the stock and ordering, recruiting of people, and maintaining of accounts. The curriculum is based upon the four concepts, as well as lessons Kroc learned from his initial years in operating the franchise. Consistency, of course, is vital to any franchise system and Hamburger University has systematically taught McDonald's franchisees how to run a restaurant the way Ray Kroc envisioned over 60 years ago. In 1961, McDonald’s established the Hamburger University, a world-wide management training center in Oak Brook, Illinois, USA, to train its employees and franchisees. It also set up ten international training centers in England, Japan, Germany, and Australia.The franchisees benefited from McDonald’s various activities such as national marketing, which was carried out to analyze consumer attitudes and perceptions in different respective countries.
McDonald's Hamburger University
“Quality, Service, Cleanliness and Value” was Kroc's motto.
2) The franchisee were selected on the basis of parameters like :
individuals in terms of education, individual’s overall business experience, past business and
personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business.
The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant.
The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee.Every franchisee had to attend training programs conducted by McDonald’s.
Rashmi Potadar
2GI18MBA41
1.McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademarkThe main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets.
McDonald's requires all franchisees to complete a 12-18 month training program prior to being allowed to purchase restaurants. The training is done on a part-time basis. This intense program is intended to help franchisees become operational experts who are focused on providing excellent customer service every day
2.A Franchisor such as McDonald's will require a very high start-up fee from the Franchisee simply because McDonalds is an extremely well-known restaurant. In order to be able to open a McDonald's franchise, a franchisee needs to have around $506,000 to $1,600,000 of non-borrowed cash personal money.
McDonald's field support to its franchisees is extensive, as is the level of contact and communication, including through some special leadership councils.
Good Management Skills
Training
Significant Business Experience
Exceptional Customer Experience
Firdous Mohammed
USN 2GI18MBA12
1.
Every franchisee had to attend training programs conducted by McDonald's. However,
McDonald's allowed its franchisees the freedom to manage their business and did not
interfere in their day-to-day operations. Women, who constituted 34 percent of the
total number of franchisees, and those belonging to minority sections, owned most of
McDonald's franchises. The franchisees received support from the parent company in
areas like operations, training, advertising, marketing, real estate, construction, and
purchasing equipment. Thus, even after setting up its own business, the franchisee
was offered support by the franchisor. Generally, the training program lasted for nine
months, and was provided to the franchisees free of cost, The training started with
teaching basic restaurant operations like cooking, serving, cleaning, etc. Once the
trainees had gained knowledge in these, the training was then conducted at regional
training centers. Here, the emphasis was on various areas such as business
management, leadership skills, team building, and handling customer enquiries. In the
final part of the training program, the (franchisees were given coaching in controlling
the stock and ordering, recruiting of people, and maintaining of accounts. In 1961,
McDonald's established the Hamburger University, a world-wide management
training center in Oak Brook, Illinois, USA, to train its employees and franchisees.
2.
The franchisees were selected on the basis of certain parameters like highly qualified
individuals in terms of education, individual's overall business experience, past
business and personal history of the individual, ability to lead the people, high
interpersonal relationships and full dedication to the success of the business. The
franchisee had to pay an initial fee of US$45,000 to McDonald's at the time of
opening up the responsibility of acquiring the property and constructing the building.
But the responsibility of furnishing the building lay with the franchisee
Nivedita kadam
2GI18MBA32
1.The support given by MCdonalds to its franchises to run business successfully:
McDonald’s helps its Owner/Operators build successful businesses and bright futures. Being a McDonald’s Owner or Operator offers you many advantages from the training and the support of a solid organization, to the opportunity to own a thriving and successful business. Essentially, here’s the benefits of franchising as a McDonald’s Owner or Operator:
* Own your own business and receive the rewards that come from being responsible for your own success. With McDonald’s unique approach to training and support, you are in business for yourself, but not by yourself.
* Use of the trademarks and operating system one of the best known brands in the world.
* The tools to help you in your business: local and national support in the areas of operations, training, advertising, marketing, human resources, real estate, construction, purchasing, and equipment purchasing and maintenance.
* To be responsive to your needs and in support of a collaborative business environment, McDonald’s maintains regional offices throughout the U.S., along with our home office in Chicago, Illinois.
* Personal and business growth and satisfaction, both as an individual Owner/Operator and as a member of McDonald’s respected worldwide organization.
* Personal growth and business knowledge from McDonald’s extensive training and from your experience as an Owner / Operator.
2. Procedures of starting a McDonalds Franchise
The steps taken in order to gain approval and start your own McDonald’s restaurant are rather lengthy and costly.
In order to be considered for a franchise and granted permission to use the McDonald’s brand name; a minimum of $300,000 is needed strictly from the owners’ personal savings and resources (i.e. not from borrowed resources such as loan or mortgages).
The franchisee will then have to purchase the fittings, the equipment and the right to operate the franchise for twenty years.
To guarantee a consistent and uniform trademark internationally all franchisees must use standardized McDonald’s branding, menus, design layouts and administration systems.
Neha Khemalapure
2GI18MBA28
1.The support given by Mc Donald's to their franchisee to run their business successfully:
a. The franchisee received support from the parent company in areas like operations, training, advertising, marketing.
b. The company provided the franchise with basic training of 9 months to help them function better at the initial stage
c. The company provided regional level training in the areas of business management, leadership skills, team building and customer handling.
d. In the final training program, the franchisees were given coaching in controlling the stock and ordering, recruiting of people, and maintaining of accounts.
2)The franchisee were selected on the basis of parameters like :
individuals in terms of education, individual’s overall business experience, past business and
personal history of the individual, ability to lead the people, high interpersonal relationships and full dedication to the success of the business.
The franchisee had to pay an initial fee of US$45,000 to McDonald’s at the time of opening a new restaurant.
The choice of site location lay with the franchiser and it also took up the responsibility of acquiring the property and constructing the building. But the responsibility of furnishing the building lay with the franchisee.Every franchisee had to attend training programs conducted by McDonald’s.
Akshata N
2GI18MBA05
McDonald's is the most successful food restaurants around the world and valuable trade mark .
1. The support given by McDonald to it's franchise's to run the business successful:
* The franchises received support from parent company in area of operation, trading ,real estate marketing and purchasing equipment.
* The training started with teaching basic restaurant operation like cooking serving and cleaning.
* the training program latest for 9months it was provided to the franchise es with free of cost .
2 procedures followed by McDonald's whem selecting franchisee:
Parameter if selecting franchisees:
* Franchisee has to pay $45000 to McDonald's at the time of opening new restaurant
* High qualified individuals with education, experience, past business history.
* Every franchisee has to attend the training.
Chaitrali Shahapurkar
2GI18MBA09
1. Support of McDonald’s to franchise:
They got support from parent company like operations, training, advertising, marketing, real estate and purchasing equipment.
McDonald's chose franchising as the best method of doing business in international markets and was regarded as a premier franchising company around the world. In fact, 70 percent of its restaurant businesses were owned and operated by franchisees. McDonald’s strongly believed that its success depended upon the success of its franchisees.
2. The franchise were selected on the basis of parameters like:
* To meet the standards of MC Donald's.
*To guarantee a consistent and uniform trademark internationally
* Who are able to lead people
* Highly qualified people.
* they were given proper training and freedom for operations as sense of responsibility and accountability was practiced.
Jayatirtha Gumaste
2GI18MBA16
1. Support of McDonald’s to franchise:
McDonald's chose franchising as the best method of doing business in international markets and was regarded as a premier franchising company around the world. In fact, 70 percent of its restaurant businesses were owned and operated by franchisees. McDonald’s strongly believed that its success depended upon the success of its franchisees.
2. The franchise were selected on the basis of parameters like:
a. To meet the standards of MC Donald's.
b. Overall business experience.
c. Ability to lead people.
d. Highly qualified people.
Vittal SB
2GI18MBA59
McDonald’s is one of the most successful fast-food restaurants around the world today with a very established and valuable trademark; it is an example of a brand franchise.
*The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. They have the special 3 way relationship between the franchisee, franchisor and suppliers. Franchisee receiving the support from parental company. They gave them a training before starting it.
2) Parameters :
* Attend training programs
* Qualification
* Ability to look after the business
* Meet the standards of MacDonald.
Prajwal.B.G.
(2GI18MBA37)
1.support given by McDonald's to their franchises .
- McDonald's conduct impactful training . Which will helps each and every franchise to understand how It works .
- McDonald's did not interfere in their franchise.
- It also provides 9months of training without cost.
- McDonald's gives importance to quality and policy .
- It gives customisation of menu to attract the customers.
- McDonald's set ups international training centres like England, Japan germany and Australia
-Came up with nation wise advertisement to gain customers .
2.Procedure followed by McDonald's while selecting the franchise are:
Parameters of selecting franchise
1) qualified individuals in terms of education, overall experience, past business history .
2 ) franchise has to pay $45000 to McDonald's at the time of opening of any new branch.
3) Training Programm is compulsory.
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