Digital marketing question bank module 1 for main examination.
Three marks questions
1. What are touch points?
2. Define USP.
3. What do you mean by local listing?
4.Define responsive sites.
Seven marks questions
5. Explain online goals of digital marketing.
6. Discuss strategies to build Web presence.
7. Describe how website work.
8. Explain dos and don't of web design.
9. Discuss benefit of online strategies.
10. Comment on organizations effort in understanding online consumer behavior.
11. Briefly explain display advertisement.
12. Explain key website ingredients.
13. Discuss dos and don't of website.
14. Elaborate benefits of online strategies.
Ten Marks questions
15. Elaborate key website ingredients.
16. Discuss see think do and care model
Three marks questions
1. What are touch points?
2. Define USP.
3. What do you mean by local listing?
4.Define responsive sites.
Seven marks questions
5. Explain online goals of digital marketing.
6. Discuss strategies to build Web presence.
7. Describe how website work.
8. Explain dos and don't of web design.
9. Discuss benefit of online strategies.
10. Comment on organizations effort in understanding online consumer behavior.
11. Briefly explain display advertisement.
12. Explain key website ingredients.
13. Discuss dos and don't of website.
14. Elaborate benefits of online strategies.
Ten Marks questions
15. Elaborate key website ingredients.
16. Discuss see think do and care model
57 comments:
Vinita Kadam
2GI18MBA58
To facilitate the flow of products, information is shared up and down the supply chain, i.e. with suppliers and clients. This sharing of information enables all parties to plan appropriately to meet current and future needs. The more that companies within a supply chain can integrate and coordinate their activities, the more likely they will be to optimise the flow of goods from supplier to customer and react effectively to changes in demand.
Wrong subject
Sorry sir.
Rohan J Shanbhag
USN - 2GI18MBA42
1. A touch-point is a message or way a brand connects with their objective market giving commitment as it permits the brand to be seen by the planned client in an ideal manner. The objective compelling touch focuses is that it will make open door for the buyer to pick their image over another contender.
2. USP is a factor that separates an item from its rivals, for example, the most reduced cost, the highest caliber or the first-historically speaking result of its sort. A USP could be thought of as "what you have that contenders don't."
3. Local listing is an online profile of business that contains their name, address, phone no., and some other details. Google business listing is an example of local listings. Local Listing is extremely for the business that provides a service in a certain locality.
4. Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.Responsive layouts automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone.
A website should be checked for compatability on various devices. Example Google mobile test
A good website takes to home page on clicking logo button
VIJAYTA KALE
2GI18MBA57
1. touchpoints are any and every interaction that your business has with customers or leads. your touchpoints represent your customer experience. It means how a message or your product touches the customer.
2.USP means unique selling preposition or unique selling point. it means the product or service should have something innovative or should have a main positive point which a product or a service has to offer to its customers, which is valuable, unique and which no other brand offers.
3.local listing: Create your business listing on listing sites to ensure that consumers searching for nearby businesses find yours. Some listings allow you to promote offers such as sales and new products.
4. responsive sites : are the sites which can be accessed through maximum mediums like smartphones, tablets,laptops,etc.
A good website have contact details and call for action on every page
Nikhil Sapare
USN : 2GI18MBA29
Online goals
1. Creating customer awareness.
2. Building relationship with customers
3. Selling products online
4. Generating leads
. Providing customer service
6. Developing customer relationships.
7. Preparing a schedule for the business
8. Getting customer feedback, reviews and recommendations.
9. Online advertising
10. Online analytics, Measure and improve your digital endeavours.
Strategy of build web presence
- Build a solid business blog
-Optimize your content for mobile
-Work the social media circuit
-Develop your SEO game
Hit ‘em in the email
Web sites works
A website is simply a collection of web pages of codes – codes that describes the layout, format and content on a page. The web server is a internet-connected computer that receives the request for a web page sent by your browser. The browser connects your computer to the server through an IP address.
Benefits of online strategies
- convenience and quick service
- low cost of operations
- measure and track result
- demographic targeting
- global marketing
Elaborate key website ingredients.
- know your customer
- finalise the objectives of the website
- don't make users wait
- Design has to be Simple yet Attractive
- Responsive for any device
-Tell the story, content is the king
-Call to actions placement and relevance
-Fonts Style & Size
- testing n iterative process
touchpoint as an influential action initiated by a communication, a human contact or a physical or sensory interaction. Each touchpoint is a message that literally "touches" a customer in some way. Collectively, touchpoints create the customer's experience.
The unique selling proposition or unique selling point is a marketing strategy of making a unique propositions to customers that convinced them to switch brands.
Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and other data. Most platforms that provide this information are free to use, but users must manually add their information or claim their business.
Good
A good website uses light background same color and font size
A website with a same language have higher ranking by search engine
Use customer testimonials on a website
NITIN GAHLOT
2GI18MBA31
1) Digital touchpoints are those online and mobile interactions where consumers engage with a business.
2) A feature or characteristic of a product, service, etc. that distinguishes it from others of a similar nature.
3) Local listing is an online reference to your business's name, address and phone number (aka NAP) on other webpages—even if there is no link point to your website. An example of a local listing might be an online local business directory where your business is listed.
4) A responsive website is one that has been designed to respond, or adapt, based on the technology and type of computing device used by the visitor to display the site. It is basically one website design that will looks good at any size — from a large desktop LCD monitor to the smaller screens we use on smartphones and tablets.
5) Goals of Digital marketing are: (in short points)
1. INCREASE SALES
2. IMPROVE CONVERSION RATE
3. PERCENTAGE OF RETURN VISITORS
4. ORGANIC TRAFFIC VOLUMES
5. REDUCE BOUNCE RATE
to be continued in the next comment..
6) A website can be made up of a single page or it could have thousands of pages. Each page will have its own text, images and other elements. All web pages and elements are then placed in a folder and stored on your web host server. Each web page is written in codes and these codes describe the layout, format and content on the page. The most common coding language used to create web pages is HTML.
Creating a website
• Everything is online-based. There is nothing to download, nothing to install. Just open your web browser, type in the URL of the website builder, sign in and start building your website.
• No technical knowledge required. The website builders are created and managed by professionals so you don’t have to mess around with the technical aspects. You can create your entire website with all the bells and whistles without ever touching one line of code.
• It’s visual. Website builders typically use a WYSIWYG (What You See Is What You Get) editor that lets you create your website by dragging and dropping website elements into the desired location.
• Professionally-designed templates. You don’t have to worry about mismatched color schemes or disjointed layout as most website builders come with an extensive library of professional design templates.
A domain name is the address that you type into your web browser address bar to get to a website. An example of a domain name is www doteasy com. A domain name is unique to a website. In other words, no two websites can have the same domain name.
A web server : A web server is the computer that receives the request for a web page sent by your browser.
Consider this: your company is hiring for a position that has just opened up and you are in charge of writing the job ad. You may have crafted the most compelling ad but unless you post the ad on a job board, no one will see it.
This is the same with websites. You could create the most stunning website but unless it’s uploaded to a web server, it is not accessible or viewable on the Internet.
Each website will have a website address, or a domain name, and each domain name is tied to the IP address of the web server it resides on. IP addresses are managed and tracked via the Domain Name Server (or DNS for short).
DNS works very similarly to the Contacts app on your mobile phone – you open up the Contacts app, type in a person’s name and your mobile phone returns with the person’s phone number and other contact information you might have entered. You can then decide if you want to call, email or text that person.
When you type in a domain name in your web browser, your web browser is actually conducting a series of inquiries that include looking up the IP address of the domain name, locating the web server that hosts the web pages of the domain name, submitting a request to that server for a copy of the web page(s), receiving the web page(s) from the server and finally translating the codes on the web page to present the information on your screen.
Source: Google and doteasy com
Sir, the remaining question I shall study and answer them after a while, thank you.
Good nitim
Pooja Gouli
2GI18MBA34
1• touchpoints are those online and mobile interactions where consumers engage with a business. It includes interactions across different devices, from smartphones to mobile tablets, and various channels including social media and websites
2• Unique selling point is a factor that differentiate a product from its competitor such as the lowest cost ,the highest quality
3• Local listing are online portfolios that contain information about your business such as name ,address ,phone number , hours and other information it helps to customer to find your business.
4• Responsive site is an approach to web design that makes web pages render well on varsity of device and window.
Use of automated translators reduce web ranks
Write comments in your own way
SANI PATIL
USN 2GI18MBA45
1.What are touch points?
A touchpoint is any point of interaction with a customer or potential customer at any stage of the customer journey. Digital touchpoints refer to engagements with brand online, which include website, ads, search engine results, social media, and more.
2.UPS
A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP thought of as what you have ,your compitative should not have.
A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products can’t or don’t offer, and is compelling enough to attract new customers.
3.What do you mean by local listing?
Local business listing refers to an online profile that contain business detail, address of business ,phone number and other details of business
4.WHAT IS RESPONSIVE WEBSITE?
A responsive website is one that has designed to respond, or adapt, based on the technology and type of computing device used by the visitor to display the site.
Create a form in the website for the feedback
General labels used in the website are
1.Home
2.About us
3.Products
4.Contacts.
Rohan J Shanbhag
USN - 2GI18MBA42
5. The goals of digital marketing are :
1 increase sales
2 improve conversion rate
3 percentage of return visitors
4 organic traffic volumes
5 reduce bounce rate
6. Strategies to build web presence are :
1 set your goals
2 get SEO
3focus on a tool
4 comment on forums
5 keep track
7. The benefits of online strategies are :
1 more customers
2 better visibilty
3 improve local presence
4 increased authority
5 long lasting relationship
Good
In see think do and care model, customer awareness and customer engagement are important points
STDC model highlight on customer service
Abhish kamat
2GI18MBA01
1 Touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication .When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion
2 A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the
first-ever product of its kind. A USP could be thought of as “what you have that competitors don’t.”
3 Local business listing is an online profile that contains your business Name, Address and phone number (NAP) and some other details. There are many local listing website like Google Business Listing, Bing Places for Business, Yelp, Foursquare, Yellow Pages and Justdial etc. where local businesses can create free local business listings and generate traffic & customers to their business.
4Responsive web design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD
6• Online goal for digital marketing
•Increase Sales: Increasing sales or
leads is a top level digitamarketing
objective for many businesses because
it improves revenues and is easy to
measure.
•Improve conversion rate
•Percentage of return visitors
•Organic traffic volumes
•Reduce bounce rate.
7 •Create a professional website
• SEO – optimize how you rank in search results
•Paid Ads – drive targeted traffic to your web assets
•Social Media – how to use it to generate buzz about your brand
•Content Marketing – build relationship with bloggers
•Communities – engage with your audience
•Forums – develop your authority
•Industry Directories – promote your site
•Email Marketing – grow your audience
• Analyze for improvement
8•A website is simply a collection of web pages of codes – codes that describes the layout, format and content on a page.
•The web server is a internet-connected computer that receives the request for a web page sent by your browser.
•The browser connects your computer to the server through an IP address. The IP address is obtained by translating the domain name. (Don’t worry, this part is all done automatically by your browser so you don’t have to look up the IP addresses yourself.)
In other words, in order to display your website on the Internet, you will need:
A website
A domain name
A server
Krupa Deshpande
USN: 2GI18MBA20
3 MARKS QUESTIONS:
1. What are touch points?
A “touchpoint” can be defined as any interaction that your company has with your prospects or customers. ... The better that experience is, the more likely it is that you'll retain the customer or sell the prospect. At Upright, we work with clients on digital marketing initiatives and often focus on Digital Touchpoints.
2. Define USP?
The unique selling proposition (USP) or unique selling point is a marketing concept to explain a pattern in successful advertising campaigns.The USP theory states that such campaigns made unique propositions to customers that convinced them to switch brands.
A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over the competition.
3. What do you mean by local listing?
Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and other data. ... Businesses who have information and photos listed often have better search engine optimization and are seen as credible and authoritative on the Internet.
4. Define Responsive sites?
A responsive website is one that has been designed to respond, or adapt, based on the technology and type of computing device used by the visitor to display the site. It is basically one website design that will looks good at any size — from a large desktop LCD monitor to the smaller screens we use on smartphones and tablets. Responsive design ensures visitors to the site have a similar experience that is independent of the of the size of the device device used to view the site.
JAYATIRTHA GUMASTE
2GI18MBA16
3Mks:
# Touchpoint : is any point of interaction with a customer or potential customer at any stage of the customer journey. Digital touchpoints related to engaging the customer with your brand online, which include your website, ads, search engine results, social media, and more.
#unique selling proposition or unique selling point is a the main differentiating factor of product or services from its competitors, such as the lowest cost, the highest quality or the first-ever product of kind. A USP could be thought of as “what you have that competitors don't.”
Ex: Google over Bing
#Local business listing is an online profile that contains your business Name, Address and phone number (NAP) and some other details.
Ex :- There are many local listing website like Google Business Listing, Bing Places for Business, Yelp, Foursquare, Yellow Pages and Justdial etc. where local businesses can create free local business listings and generate traffic & customers to their business.
#Responsive sites: A web design which automatically adjusts for different-sized screens and viewports. With a responsive website, someone can browse your website from any device and it will still look and function perfectly.
Nivedita kadam
2GI18MBA32
1. A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication.
2. A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.”
3. Local listing is an online reference to your business's name, address and phone number (aka NAP) on other webpages—even if there is no link point to your website. An example of a local listing might be an online local business directory where your business is listed, but not linked to your website.
4. Responsive web design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD.
5. The online goals of digital marketing are:
* Increase Sales:
Increasing sales or leads is a top level digital marketing objective for many businesses because it improves revenues and is easy to measure. Using key performance indicators (KPI), you can then benchmark your progress towards achieving your objective.
* Improve conversion rate:
This is another digital marketing objective that can be tracked in Google Analytics. By setting up goal tracking in Analytics, you will have reports on conversions for your traffic sources, campaigns, keywords, landing pages, locations and so on.
* Percentage of return visitors:
The New vs Returning visitors is a metric that is available in Analytics and it is easy to track. Knowing how many visitors return is an important objective because it helps you see how effective your business is at visitor and customer loyalty.
This helps you to create a specific and measurable objective that is relevant to your specific industry.
* Organic traffic volumes:
Organic traffic is natural traffic from the search engine result pages. It is considered as free traffic and is distinct from paid traffic. Lots of businesses have the objective to increase organic visitor traffic by achieving high search engine rankings through implementing search engine optimisation.
Krupa Deshpande
USN: 2GI18MBA20
7 MARKS QUESTIONS:
5. Explain online goals of digital marketing?
The online goals of digital marketing are:
1. Creating customer awareness
2. Building relationship with customers
3. Selling products online
4. Generating leads
5. providing customer service
6. developing customer relationship
7. getting customer feedback
8. review and recommendation
9. online advertising
10. online analytics
6. Discuss the strategies to build web presence?
Step 1- Setup Goals.
Step 2- Get your company website right
Step 3 – Effectively Use Social Media
Step 4 – Build Relationships
Step 5 – Keep improving using analytics
7. Describe how a website works?
in order to display website on the Internet, we will need:
• A website
• A domain name
• A server
A website
A website is typically a collection of web pages, images and other elements that are linked together to form a larger, structured document. Think of a website as a book and each individual page is a web page.
8. Explain the do’s and don’t’s of web design?
Do’s:
1. Provide a similar experience, regardless of the device
2. Design easy-to-use clear navigation
3. Changing the color of visited links
4. Make it easy to scan your pages
5. Double check all links
Don’t’s
1. Make your visitors wait for content to load
2. Open internal link in a new tab
3. Let promotion steal the show
4. Hijack scrolling
5. Auto-play videos with sound
9. Discuss the benefits of online strategies?
1. Improve brand recognition.
2. Increase leads.
3. Increase sales.
4. Market to new target audiences.
5. Improve online presence.
6. Grow your market share.
11. Briefly explain display advertisement.
Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are placed on relevant third-party websites in the form of banner, image and text ads.
12. Explain the key website ingredients?
1. Domain name
2. Organized webpage
3. About page
4. Navigation sign page
5. Hyperlink
6. Forms
7. Digital store front
8. A good content
9. Call for action
10. Location map
13. Discuss the do’s and don’t’s of a website?
Do’s
1. Do optimize for search
2. Do create a focal point
3. Do use color combos that enhance your content
Don’t;s
1. Don't ignore the users
2. Don't create a cluttered layout
3. Don't use all the colors
14. Elaborate the benefits of online strategies?
1. Increased Authority. ...
2. Higher Quality Website Traffic. ...
3. In-Person Visitors. ...
4. Long-Lasting Relationships. ...
5. Search Engine Optimization. ...
6. Social Media Marketing. ...
7. Content Marketing.
Krupa Deshpande
USN: 2GI18MBA20
10 MARKS QUESTIONS:
15. Elaborate key website ingredients?
1. Domain Name; Check for the domain registration. A good domain name must be short, easy to remember and relevant to the business.
2. Website extension .com /.in. org. Co.in, .edu
3. Organized webpage; A good homepage acts as the attractive tools.
The customer uses this as the landing page to search the front page
and subsequent web titles.
4. About page: The About page might tell the story of the business and include photos of
some of the organization's best work. There’s no right or wrong way to organised a site,
5. Navigation signposts. Use about and contact headings as the navigation signposts.. Contact page might include your address, phone number, email and a map with directions.
5. Hyperlinks: Shortcuts to other pages.
6. 6. Forms; To get customer reviews, recommendations and feedback
7. 7. Digital storefront: E-commerce opportunities for the company
8. 8. A good content; text, image, video and animations.
9. 9. Call for action; asking the customer to purchase the product.
10. Location map; A customer may identify friends and family easily.
16. Discuss the see think and do model:
• See: something interesting in the content and the potential customers.
• Think: the users who have identified their needs.
• Do: ready to buy users who are looking for a specific solution.
5.online goals of digital marketing:
- branding
-establishing brand
- establish your company in local search
- increase sales
- increase online visibility
- online reputation management
- reach a lot of customers in short span of time
- generating leads and creating awareness of product or service.
6. strategies to built web presence:
-Build a platform.
-Always be optimizing and improving.
-Provide consistent, valuable content.
-Be social and engaging.
-Start building relationships.
-Connect with existing brands for guest posting and podcasting.
7. website works:
a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.
8. dos and donts of web design
DOS:
-Focus on what’s important
-Keep your page structured
-Choose the right color scheme
-Set your navigation up properly
-Choose the right fonts and sizes
-Make your page visually appealing
-Take content seriously
-Check your website for errors
-Test your design
DONTS:
-Don’t make users wait for content to load
-Don’t use too many colors on your website
- Don’t show automatic pop-ups too early
-Don’t use horizontal scroll
9. benefits of online strategies:
- better visibility
- more customers
-Higher Quality Website Traffic
- Long-Lasting Relationships
10. organisations effort in understanding online consumer behavior
Consumer behavior is usually very complex because each one has a different attitude towards purchase, consumption and disposal of a product. Understanding the concepts of consumer behavior helps in marketing products and services successfully.
if the organisations know who are the customers and what d they exactly want the organisations will not be able to sell anything efficiently or give the customers what they want and satisfy them.
understanding online customer:
google tends
online segmenting
online targeting.
1. Touch points are a point of interaction with the customer or a potential customer in the journey of digital marketing
2. Usp stands for unique selling preposition of a product it means that 1 feature that makes your product unique in its existence from other co. Products
3. Local business listing contains the local information of a business such as name, address and contact details for the customers to contact them
4. Responsive sites use flexible layout, flexible images and cascading style sheet queries.
The aim of responsive sites is to detect the number of visitors to your website and aiming to convert them as customers
5. Increase revenue
Increase qualified traffic
Manage online reputation
Build a brand
Become an influencer in your field
6. Optimize how visitors find you on the search
Generate buzz on media
Join with blog influencer
Engage in online communication
Develop your authority in forms
7.A website is typically a collection of web pages, images and other elements that are linked together to form a larger, structured document. Think of a website as a book and each individual page is a web page.
Each web page is written in codes and these codes describe the layout, format and content on the page. The most common coding language used to create web pages is HTML.
8. Don't ignore target audience
Do optimise for search
Don't create a cluttered layout
Do create focal point
Do not use all the colours
Do use colours that embrace your content
Don't make it difficult for users to find what they want
Do make your website easy to navigate
9. More traffic
More awareness
Better customer base
Quick reach
Builds a brand
Gives potential customers
Covers large market
10.*Each web page is written in codes and these codes describe the layout, format and content on the page. The most common coding language used to create web pages is HTML.
During the purchasing stage, product assortment, sale services and information quality seem to be the most important point to help consumers decide what product they should select, or what seller they should select
11. Display advertisements are advertisements made using visual graphics such as text animations symbols logo etc
A display ad, also known as a banner ad, is a form of online paid advertising that is typically a designed image or a photo and copy. Viewers can then click on the image with the promotion to then be taken to the corresponding landing page.
Display ads function differently than text ads because they aren’t found in search results. They can be spotted on websites and can feature interactive displays or some type of animation to engage customers
12. Key ingredients
Planning
First impression
Simple navigation
General appearance
Functionality and usability
Search engine optimization
Conclusion
14. Benefits of online strategies
More traffic
More awareness
Larger reach
Quick transfer of information
Flexibility
User friendly
Customer centric
Booming in current times
Yojan S
USN 2GI18MBA60
Karan Nilajkar
2GI18MBA18
1. Touchpoints are those online and mobile interactions where consumers engage with a business.It includes interactions across different devices, from smartphones to mobile tablets, and various channels including social media and websites.
2. USP (Unique Selling Proposition) it means that the every organization have a unique selling proposition regarding goods and services that helps them to get more sales.
3. Local listing is giving the information about the story or bussiness through online it includes a name,address,phone number and email etc.
4. Responsive sites are those which are take back to home page by clicking logo aur name of the site. It shoes that the web site is well developed and having less errors. And in todays worls every one want to have their own website for their bussiness.
Do's and Don't of of web design
Do's of web design
1.provide a good mobile experience to the user so that they can access the site from any mobile.
2.Use heading and design feature so that the user get clear informatin what they want.
3.the developer should provide a relative and short info so that the user can understand clearly.
4.show and tell the unique story of your store and about you and it should be in short.
5.make the site accessible from any device so that the user get convenient in using.
Don't of web design
1.dont make to wait the user to load the page it should be load quickly so that they can access.
2.Dont use a video that auto plan with sound it will irritate them and they may leave the site.
3. Dont add to much add and promos so that the user get distracted.
4. Don't make assumptions on what user want give the relevant information regarding the topic.
Akshata N
USN - 2GI18MBA05
1. Touch points are the online and mobile interaction where customer can engage with the business.
Touchpoints are the elements in the IMC ( Integrated Marketing communication)
2. USP is abbreviated as Unique Selling Preposition. It is a factor which differeciate a product from its compitator such as the lowest and highest quality or the first ever product of its kindkind.
Example : Avis
3. Local listing wre the business portfolio that contains information about business such as name, address, phone number and other data. A local listing in SEO means online entry of your buiness. It is extremely for the business that provides a service in certain locality.
Example : Google my business
4. Responsive sites is an approach to webdesign that makes web pages render well on a variety of devices and window or screen sizes.
Chaitrali Shahapurkar
2GI18MBA09
1. What are touch points?
Digital touchpoints refer to engagements with your brand online, which include your website, ads, search engine results, social media, and more.
2. Define USP
The factor presented by a seller as the reason that one product or service is different from and better than that of the competition.
3. What do you mean by local listing?
They’re listings added to directory sites with your business’s information. When people search for your business, your listing on a directory site may display in the search results.Common listing directories are Mantra.Com, Yelp.Com and Yahoo local. Social media profiles are also considered directories.
4.Define responsive sites.
A responsive website is one that has been designed to respond, or adapt, based on the technology and type of computing device used by the visitor to display the site. It is basically one website design that will looks good at any size — from a large desktop LCD monitor to the smaller screens we use on smartphones and tablets.
7 marks:
5. Explain online goals of digital marketing.
Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related). 5 important objectives to include in your marketing strategy
. Increase sale
. Improve conversion rate
. Percentage of Return visitors
. Organic traffic volumes
. Reduce bounce rate
6.Discuss strategies to build Web presence
. Create a professional website
· SEO – optimize how you rank in search results
· Paid Ads – drive targeted traffic to your web assets
· Social Media – how to use it to generate buzz about your brand
· Content Marketing – build relationship with bloggers
· Communities – engage with your audience
· Forums – develop your authority
· Industry Directories – promote your site
· Email Marketing – grow your audience
· Analyze for improvement
7.Describe how website work.
A website is simply a collection of web pages of codes – codes that describes the layout, format and content on a page.
The web server is a internet-connected computer that receives the request for a web page sent by your browser.
The browser connects your computer to the server through an IP address. The IP address is obtained by translating the domain name. (Don’t worry, this part is all done automatically by your browser so you don’t have to look up the IP addresses yourself.)
8.Explain dos and don't of web design.
Do's:
. Provide a similar experience, regardless of the device
. Design easy-to-use clear navigation
. Changing the color of visited links
. Make it easy to scan your pages
. Double check all links
Don’t:
. Make your visitors wait for content to load
. Open internal link in a new tab
. Let promotion steal the show
. Hijack scrolling
. Auto-play videos with sound
9.Discuss benefit of online strategies.
Some benefits of online marketing:
. Promoting your Business 24/7
. Growth opportunity
. Reaching out to your audience
. Analysing and evaluating every action action
. Better ROI
. Driving business growth
. Better conversion
. Learning opportunity
. Building a network with industry leaders leaders network with industry leaders
. Global marketing
. Ability to multitask
10. Organisations effort in understanding online consumer behavior
Consumer behavior is usually very complex because each one has a different attitude towards purchase, consumption and disposal of a product. Understanding the concepts of consumer behavior helps in marketing products and services successfully.
if the organisations know who are the customers and what d they exactly want the organisations will not be able to sell anything efficiently or give the customers what they want and satisfy them.
understanding online customer:
. Google tends
. Online segmenting
. Online targeting.
Pradeep km
USN 2GI18MBA35
1.Touch points are the point of interaction with the customer of any new potential customers at any further stage of journey. It also refers to engagement with the brand online, which include search, social media, websites.
2.UPS which is know as unique selling point it is something that the company has and the competitors cannot easily replicate. It is what the company have a advantage over the other.
3 local listing means the online references which the business gets. It is the list that the website publishes but not directly linked to your website.
4 responsive sites means the website is compatible to any device which the customer uses, the sites adapt itself to the screen of the different size, having responsive site help the customer have smiliar kind of viewing page,without them needing to adjust anything. Responsive sites have become more popular as many people are started the use of mobile phones n other devices.
Excellent answers
Krupa. Vijeta. Yojan., nitin, good answers. Pooja too
Akshata N
USN 2GI18MBA05
5.online goals:
* Creating customer awareness
* selling products online
* Building relationship with customers
* increasing sales
* online advertising
* online analytics
6. Strategies to build web presence:
* set up gaols
* Get your company website right
* Effectively use social media
* build relationship
7. How a website work?
Ans. A website is a simply a collection of web pages of codes and codes that describes the layout format. In order to display website we need
* A website
* A domain name
* A server
Chitrali good answer
Kaveri yammikai
2GI18MBA19
1) Digital touchpoints are those online and mobile interactions where consumers engage with a business.
2) A feature or characteristic of a product, service, etc. that distinguishes it from others of a similar nature.
3) Local listing is an online reference to your business's name, address and phone number (aka NAP) on other webpages—even if there is no link point to your website. An example of a local listing might be an online local business directory where your business is listed.
4) A responsive website is one that has been designed to respond, or adapt, based on the technology and type of computing device used by the visitor to display the site. It is basically one website design that will looks good at any size — from a large desktop LCD monitor to the smaller screens we use on smartphones and tablets.
5) Goals of Digital marketing are: (in short points)
1. INCREASE SALES
2. IMPROVE CONVERSION RATE
3. PERCENTAGE OF RETURN VISITORS
4. ORGANIC TRAFFIC VOLUMES
5. REDUCE BOUNCE RATE
6. Optimize how visitors find you on the search
Generate buzz on media
Join with blog influencer
Engage in online communication
Develop your authority in forms.
7. website works:
a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.
8. Explain the do’s and don’t’s of web design?
Do’s:
1. Provide a similar experience, regardless of the device
2. Design easy-to-use clear navigation
3. Changing the color of visited links
4. Make it easy to scan your pages
5. Double check all links
Don’t’s
1. Make your visitors wait for content to load
2. Open internal link in a new tab
3. Let promotion steal the show
4. Hijack scrolling
5. Auto-play videos with sound
9. More traffic
More awareness
Better customer base
Quick reach
Builds a brand
Gives potential customers
Covers large market.
10.Each web page is written in codes and these codes describe the layout, format and content on the page. The most common coding language used to create web pages is HTML.
During the purchasing stage, product assortment, sale services and information quality seem to be the most important point to help consumers decide what product they should select, or what seller they should select.
1 A touchpoint is a way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication
2 USP is a feature or characteristic of a product, service, etc. that distinguishes it from others of a similar nature and makes it more appealing.
3 Local listing management is the process of continuously updating and maintaining a business' location data across online directories, websites, and other customer-facing platforms.
4 Responsive sites are web designs and development should respond to the user’s behavior and environment based on screen size, platform and orientation.
5 Digital AMrketing Goals
increasing problem and solution awareness
Acquiring new leads and customers:
Activating leads and customers
Monetizing existing leads and customers
Onboarding new leads and customers
Building community and advocacy
6 Strategies to build web presence
Make it Easy for Your Customers to Access and Navigate Your Site
Keep Your Audience in Mind at All Times
Take Advantage of Website Analytics Tools
SEO (Search Engine Optimization): Make Sure Your Customers Can Find You
Marketing Online: Promoting Your Site
Your Website is an Extension of Your Brand
Manage Your Customer Relationships
7 The moment you enter the address in your browser and you hit ENTER the following process happens
The URL gets resolved
A Request is sent to the server of the website
The response of the server is parsed
The page is rendered and displayed
8 do's of Webdesign
1. Provide a similar experience, regardless of the device
2. Design easy-to-use clear navigation
3. Changing the color of visited links
4. Make it easy to scan your pages
5. Double check all links
6. Ensure that clickable elements look like ones
Don’t
1. Make your visitors wait for content to load
2. Open internal link in a new tab
3. Let promotion steal the show
4. Hijack scrolling
5. Auto-play videos with sound
6. Sacrifice usability for the sake of beauty
7. Use blinking text and ads
8 Benefits of OInline Strategies
Online marketing gives you many ways to demonstrate and build expertise.
You can use online marketing to establish and build relationships more effectively.
You can target specific verticals or niches using online marketing.
Online marketing isn’t tied to geography or time zone
Online marketing is less expensive to use.
The Internet is the most common way people check out your firm.
Online marketing allows you to be everywhere your clients look.
You can use online marketing to reach influencers and “invisible” prospects.
Firms that generate leads online achieve greater profits.
11 Display Advertising
display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
12 Key Ingredients for webdesign
1. KNOW YOUR POTENTIAL CUSTOMER
2. PURPOSE OF THE WEBSITE
3. DONOT MAKE YOUR CUSTOMER WAIT
4. DESIGN SHOULD BE USER FRIENDLY & ATTRACTIVE
5. RESPONSIVE FOR ANY DEVICE
6. TELL YOUR STORY, CONTENT IS THE KING
7. CALL TO ACTIONS PLACEMENT AND RELEVANCE
8. FONTS STYLE & SIZE
9. COLOUR MIX
10. TESTING, AN ITERATIVE PROCESS
Kanchan D
2GI18MBA17
1. A touch point can be defined as any way a consumer can interest with a business wether if the person to person through a website an app or abt form of communication.
Touch point is an influential action initiated by a communications a human contact or a physical or sensory interaction.
2. USP is also define as unique selling point and is a factor that differentiates a product from its competitors such as the lowest cost the highest quality or the first ever product of its kind.
3. Local listing is an online reference to your business name, address, phone number on other Web pages even if there is no link point to your website. An ex-of a local listing might be an online local business directory where your business is listed but not linked to your website.
4. Responsive Web design is an approach to Web design that makes Web pages render well on a variety of devices and window or screen sizes.
1.A touchpoint is any point of interaction with a customer or potential customer at any stage of the customer journey. Digital touchpoints refer to engagements with your brand online, which include your website, ads, search engine results, social media, and more.
2.the unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. A USP answers the question
"how is your product better than that of your competitors?".
3.Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and other data. Most platforms that provide this information are free to use, but users must manually add their information or claim their business.
4.Responsive design is an approach to web design aimed at building a website that adapts to a wide range of devices and screen sizes. This means one website that responds directly to the device in use – and an optimal viewing experience for mobile (smartphone), tablet and desktop computer users alike.
5.Sell - Grow sales
Speak - Get closer to customers through dialogue and participation
Serve - Add value
Save - Save costs
6.PLAN
The most logical place to start is to develop a plan. Think about your goals, budget and the resources that might be required to go digital. PUBLISH
Today it’s easier than ever to self-publish online. Through blogging technology, you can publish text-based articles, videos, audio podcasts, images and presentations on your own website, as well as on social-media channels, in order to expand your visibility and credibilitySHARE
It is no secret that we are bombarded with information today. People have enough information. What they really want is knowledge. They want someone to sort through all that information and lead them to make good decisions. CONNECT
You can invest in an amazing online presence and have outstanding content, but without a community, you won’t generate opportunities that can forward your personal and professional success.
ENGAGE
As you cultivate your community via your online presence and activities, you will open up the door to engagement opportunities with others.
OPTIMIZE
Optimizing your online presence is a continuing activity. Online marketing programs cannot be put on autopilot.
ANALYZE
Luckily, some amazing and powerful digital tools are available that can give you great insight into how your digital strategy is working [such as Google Analytics].
7.A website is simply a collection of web pages of codes – codes that describes the layout, format and content on a page.
The web server is a internet-connected computer that receives the request for a web page sent by your browser.
The browser connects your computer to the server through an IP address. The IP address is obtained by translating the domain name.
8.DO: Keep Copy Short and Sweet
If you think visitors are settling down on your site for a leisurely read like they do with the Sunday paper, think again.
DON’T: Let Your Content Go Stale
Nothing is going to turn a visitor off faster than navigating to your site and seeing old, expired content.
DO: Play Editor
In the age of spell-check, there is really no excuse for misspellings and poor grammar. No need to have an English degree; just commit to thoroughly
DON’T: Ignore Hierarchy
Part of a well-designed website is structuring your layout in such a way that eyes are naturally directed through your content in an organized hierarchy
DO: Remember Usability
A beautifully-designed doesn’t do a lot of good if it lacks functionality. The design of your site should be logical, and easy to use; if your user has to think too hard or navigate a labyrinth to find what they’re looking for, you’ve got problems.
9.You can target specific verticals or niches using online marketing.
Online marketing isn’t tied to geography or time zone.
Online marketing is less expensive to use.
The Internet is the most common way people check out your firm.
Online marketing allows you to be everywhere your clients look.
You can use online marketing to reach influencers and “invisible” prospects.
Firms that generate leads online achieve greater profits.
10.Factors of Online Customer Behavior
The first elements to identify are factors that motivate customers to buy products or services online. They are divided into two categories − external factors and internal factors.
The External Factors are the ones beyond the control of the customers. They can divide into five sectors namely demographic, socio-economic, technology and public policy; culture; sub- culture; reference groups; and marketing.
Internal Factors are the personal traits or behaviors which include attitudes, learning, perception, motivation, self image.
The Functional Motives is related to the consumer needs and include things like time, convenience of shopping online, price, the environment of shopping place, selection of products etc.
The Non-Functional Motives related to the culture or social values like the brand of the store or product.
11.Display advertising is a bit of a blanket term because It covers just about any visual advertisement on a website. However, this broad category can be divided up into a few main types:
• Site placement advertising: This Is when a marketer/advertiser chooses the site they would like to advertise on.
• Contextual advertising: This is when you advertise your product or service on a website with similar content. IE:
promoting wedding dresses on a honeymoon destination website.
• Remarketing advertising: These ads appear when a user has already been to your website. A service use cookies to track the visit, and then your ad would appear on another website they visit, and ideally this causes the user to return to your website. This would be done through a marketing network like Google Display Network (more on that later)
12.
Images
About Us
Social Media Integrations
Video Transcript
Value Proposition, Positioning Statement
Content & Links for Search Engine Indexing, Ranking
Recent Content
Social Proof for Credibility
Contact Information
13 Don't ignore the users
Do optimize for search
Don't create a cluttered layout
Do create a focal point
Don't use all the colors
Do use color combos that enhance your content
Don't fill the page with long paragraphs
Do make it easily scannable
Don't make it hard for users to find what they need
Do set up proper navigation
Don't use too many fonts
Do select the right font sizes
Do make it visually attractive
14.Huge return on investment
Easy to measure
Easy to adjust
Brand development
Easy to share
Precise targeting
Global
Greater engagement
Shivani Raikar
USN 2GI18MBA48
1)Your customer touchpoints are the places where your customers engage with your brand, strengthening customer experience. ... Each touchpoint is a reflection of your brand in your customer's journey . Your marketing strategy depends on identifying every opportunity to bring quality and consistency to your customers.
2)USP is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't.”
3)Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and other data. Most platforms that provide this information are free to use, but users must manually add their information or claim their business.
4)A responsive website is one that has been designed to respond, or adapt, based on the technology and type of computing device used by the visitor to display the site.
5)*Increase sales
*Improve conversion rate. ...
*Percentage of return visitors. ...
*Organic traffic volumes. ...
*Reduce bounce rate.
6)
1.Set your goals.
2.Get SEO
3.Be consistent and
create value.
4.Focus on a tool.
5.Comment on forums.
6.Give freebies.
7.Keep track.
8.Be patient.
7)A website is simply a collection of web pages of codes – codes that describes the layout, format and content on a page. The web server is a internet-connected computer that receives the request for a web page sent by your browser. The browser connects your computer to the server through an IP address.
8)Do
1. Provide a similar experience, regardless of the device.
2. Design easy-to-use clear navigation.
3. Changing the color of visited links.
4. Double check all links
5. Ensure that clickable elements look like ones.
Don’t
1. Make your visitors wait for content to load.
2. Open internal link in a new tab.
3. Let promotion steal the show.
4. Hijack scrolling.
5. Use blinking text and ads
Prajwal B. G.
2GI18MBA37
1.What are touch points?
A touchpoint is any point of interaction with a customer or potential customer at any stage of the customer journey. Digital touchpoints refer to engagements with brand online, which include website, ads, search engine results, social media, and more.
2.UPS
A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP thought of as what you have ,your compitative should not have.
A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products can’t or don’t offer, and is compelling enough to attract new customers.
3.What do you mean by local listing?
Local business listing refers to an online profile that contain business detail, address of business ,phone number and other details of business
4.WHAT IS RESPONSIVE WEBSITE?
A responsive website is one that has designed to respond, or adapt, based on the technology and type of computing device used by the visitor to display the site.
Vittal SB
2GI18MBA59
1. Touchpoints are those online and mobile interactions where consumers engage with a business.It includes interactions across different devices, from smartphones to mobile tablets, and various channels including social media and websites.
2. USP (Unique Selling Proposition) it means that the every organization have a unique selling proposition regarding goods and services that helps them to get more sales.
3. Local listing is giving the information about the story or bussiness through online it includes a name,address,phone number and email etc.
4. Responsive sites are those which are take back to home page by clicking logo aur name of the site. It shoes that the web site is well developed and having less errors. And in todays worls every one want to have their own website for their bussiness.
Do's and Don't of of web design
Do's of web design
1.provide a good mobile experience to the user so that they can access the site from any mobile.
2.Use heading and design feature so that the user get clear informatin what they want.
3.the developer should provide a relative and short info so that the user can understand clearly.
4.show and tell the unique story of your store and about you and it should be in short.
5.make the site accessible from any device so that the user get convenient in using.
Don't of web design
1.dont make to wait the user to load the page it should be load quickly so that they can access.
2.Dont use a video that auto plan with sound it will irritate them and they may leave the site.
3. Dont add to much add and promos so that the user get distracted.
4. Don't make assumptions on what user want give the relevant information regarding the topic.
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