Marketing strategies explained in a simple way using marketing cases, marketing video cases, marketing notes, marketing exercises, marketing models, marketing 4.0, marketing 5.0, marketing trends, Marketing analytics, branding in India, Sports marketing in India, Indian marketing, retailing in India and Digital marketing in India.
AR used in emerging with marketing and sales strategies, one of them allows brand to the customer for their unique experience also can b done through mobile.It also helps in enhancing the brand value for an extent.customer can try before they buy,it also used in b2b. Virtual reality helps the brand owners to bring their products very close and also provide high value to the product by new business models and also offer them to connect with the product in new way.
Virtual Reality is a computer-generated, entirely immersive experience in which an artificial, three-dimensional environment is simulated and can be interacted with as though it were real. Augmented Reality is a view of our current world with computer-generated graphics superimposed over it, creating an interaction between the real-world and virtual information. By integrating this AR and VR customer or consumer get an experience of that product without buying them or by using their VR and AR set. If company want to come with an new product they can actually create it in AR and VR if they get good response out of it they can launch the product.
ShreyaM 2GI18MBA22- Augmented reality is an immersive user experience which layers digitally generated images over the user’s existing reality, typically through the user’s phone camera or an app. Virtual reality, on the other hand, is a digitally-generated simulation of an alternate reality to the one currently being experienced by the user. VR is intended to immerse the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before donning the VR device. New technology makes your brand look good VR/AR technology meets new consumer needs The rise of VR and AR has of course responded to the new needs of our digital age. As a mobile-centric society, new technologies must always be accessible from the palm of a hand to ensure their longevity.
Virtual Reality and Augmented Reality have completely revolutionized the way people look at technology. Virtual Reality and Augmented Reality have made several new advancements and applications in the field of digital marketing.
These two technologies are completely changing the marketing approach to business, many companies have even started investing in these technical advancements.
Large multinational companies are already incorporating these technologies into their business in order to create a more successful brand in the market. Example: companies like Coco Cola, is using Virtual Reality to create unique marketing campaigns in order to engage more customers and increase its market share.
Augmented reality is increasing in market day by day and one allows them to create a brand to the customers. Virtual reality helps to bring the products close to the customers and provide a high value of the product in the minds of the consumers.
Second Life is the three-dimensional virtual world where users, called residents, can pretend to be whomever — or whatever — they want to be. Although it’s an online environment, its influence reaches into the real world including a virtual economy that’s dependent upon actual money. In reality, or perhaps virtual reality, Second Life is a complex environment filled with potential risks and rewards.
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
By utilizing AR and VR marketers can literally simulate the purchase friendly reality they wish the user to expierence. It allows the customers to connect with your brand uniquely and also gives your business an opportunity to leverage technologies that could help to increase both online and instore sales.
Virtual reality provides value through new business model and offers users an immersive expierence allows them to connect with the product in a new way.
Augmented reality - uses digital technology to overlay information in video, text or image format onto everyday objects in the real world. The user will normally use a smartphone, tablet or headset to view the world using AR.
Virtual reality -The main focus for using VR for digital marketing is that it involves a high level of engagement. If you want to improve your online marketing results, it would be better to integrate this form of marketing with the virtual reality.
AR and VR permit clients to connect with your brand particularly. Additionally, it offers your business a chance to use technology that could help increment both on the web and in-store deals. The possible outcomes are inestimable, and as technology progresse, imaginative thoughts will prosper.
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Virtual reality, on the other hand, is a digitally-generated simulation of an alternate reality to the one currently being experienced by the user. VR is intended to immerse the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before donning the VR device.
By utilizing AR and VR, marketers can literally simulate the purchase-friendly reality they wish the user to experience. Brands like Marriot have already implemented a VR experience into their digital marketing strategy with their “Transporters”, which enables users to virtually travel to Marriott locations around the world. Even Hollywood has realized the benefits of a virtual reality experience in digital marketing strategies. Wild- The Experience is an interactive film implemented as part of the marketing strategy for the film “Wild” featuring Reese Witherspoon. The virtual reality experience enabled users to “trigger” various scenes from the movie to play on their VR device simply by looking in one direction or another.
Augmented and virtual reality may seem like fragments of an advanced technology, but though the reality may be simulated the data certainly is not. Augmented and virtual reality is on the go!
Firdous USN 2GI18MBA12 By utilizing AR and VR, marketers can literally simulate the purchase-friendly reality they wish the user to experience. Brands like Marriot have already implemented a VR experience into their digital marketing strategy with their “Transporters”, which enables users to virtually travel to Marriott locations around the world. Even Hollywood has realized the benefits of a virtual reality experience in digital marketing strategies. Wild- The Experience is an interactive film implemented as part of the marketing strategy for the film “Wild” featuring Reese Witherspoon. The virtual reality experience enabled users to “trigger” various scenes from the movie to play on their VR device simply by looking in one direction or another.
Augmented and virtual reality may seem like fragments of an advanced technology, but though the reality may be simulated the data certainly is not. Augmented and virtual reality is here to stay!
Augumented reality is a view of our current world with computer generated graphics superimposed over it creating a interaction between the real world and virtual information. For example Pokemon go a pop culture phenomenon that took advantage of a blending nostalgia with new and novel technologies. Virtual reality is a computer generated entirely immersive experience in which an artificial three dimensional environment is simulated and it can be interacted with as though it was real.From piloting a aircraft to setting foot on mars, VR creates the illusion of the impossible from the comfort of your home.
Augmented reality (AR) is an emerging trend within marketing and sales strategies,one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Virtual reality (VR) technology can provide a safe environment for patients to come into contact with things they fear,whilst remaining in a controlled and safe environment.
AR and VR allow customers to connect with your brand uniquely and also it gives your business an opportunity to leverage technologies that could help to increase both online and in-store sales
Second Life, it is just an online 3D world, where you choose a symbol, create online meeting opportunities and cooperate with others.Second life has in excess of 20 million clients and those clients are from all sides of the globe.
Augmented reality can be explained as a modified and improved display of reality that contains relevant computer generated information and insights that relays what you see from a computer’s perspective.
Augmented reality can be explained as a modified and improved display of reality that contains relevant computer generated information and insights that relays what you see from a computer’s perspective.
Essentially, AR is a sophisticated technology that works with the apps in your mobile devices. What it does is to incorporate an added layer of information in the forms of infographics, images, charts, texts and other relevant information to what your camera sees.
Virtual reality is a 3D computer generated environment which can be interacted by a person. S/he becomes a part of this VR and is able to manipulate objects or perform a series of actions.
The integration of AR and VR creates a world in which information is served in the most accessible and actionable form. In digital marketing augmented reality and virtual reality play an important in increasing sales. Give the customers an experience of using your products and services. This way even the most skeptical consumers become interested in buying your goods. As online reviews are fake and affects on buyer’s decision making process. By integrating AR and VR into your marketing and sales processes, consumers won’t be decided by negative fake reviews which your competitors and ex-employees have posted online to hurt your brand and reputation. The implementation of AR and VR is a new way of increasing sales for businesses within dental treatment, plastic surgery, car dealerships, travel and tourism, real estate, fashion and clothing, shoes, software AI tools, online gaming and in such nature. For example in car dealership, companies keep writing one star negative reviews for each other to attract customers to their own business. It is tiresome, costly and frustrating. augmented reality can help people who wish to buy a used car or new car to make a better purchase decision. Many car dealership websites are ecommerce applications that cost around £100.000.
Abhish kamat 2GI18mba01 The use of augmented reality in marketing will be able to take any previous 2D marketing content or digital data and produce an integrated 3D image of products, making use of three-dimensional environments creating a more immersive experience.
VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services.
AI It used across platforms like Facebook, Google and Instagram in order to provide the best possible experience.With AI technology, marketers can spot microtrends and even predict trends. They can then make strategic decisions about where they allocate their budgets and who they target. VR Virtual reality enables brand owners to place their brand image closer to the eyes of consumers. VR provides values through new business models and offers users an immersive experience allows them to connect with a product in a new way.this visual experience makes the customer understand the product even more better Pradeep km USN 2GI18MBA35
Augmented reality adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses and the game Pokemon Go. when you are using Snapchat filter on your live selfies all the makeup appears on your live selfies is nothing but augmented reality.
Vertual reality implies a complete immersion experience that shuts out the physical world. Eh:playstation
AR and VR helps in making the customers familiar with a new perspective of the brand, product, or service. These help in high level of engagement of the customers. These might also help in enhancing the experience and involvement of the customers towards a particular brand, product,service, etc.
virtual reality and augmented reality are new to consumers and they find it very appealing because only a few companies are incorporating this technology into their business.
Interactive AR videos were just the beginning. Now brands like IKEA are taking the experiment to the next level. like- AR product-based apps and AR lenses. Through such apps, IKEA clients can easily preview a certain piece of furniture and how it’s going to fit in their home. another example: lens cart- can show how the spectacles actually look on you when your not even wearing them. their app makes it possible and enhances the customers experience.
Augmented reality is computer generated graphics on top of actual reality. it outlays digital images onto your view of the real open through computer or smartphone.
Virtual reality create a entire visual world, primarily uses of headset to create an immersive 3D experience that add on an extra layer of interactive 3D content to you actually surroundings.
Second life is simply an online 3D world, where you choose an avatar, create online meeting opportunities and interact with others.
Virtual Reality and Augmented Reality have completely innovating the way people look at technology. Apart from gaming and clothing stores, Virtual Reality and Augmented Reality have made several new advancements and applications in the field of business and digital marketing.
These two technologies are completely changing the marketing approach to business, many companies have even started investing in these technical advancements
Augmented reality is an user experience which layers digitally generated images over the user’s existing reality, typically through the user’s phone camera or an app. AR blends these digitally generated images into an experience which is intended to be more meaningful and leave a lasting impression because of the user’s ability to interact with it.
Virtual reality is a digitally generated simulation of an alternate reality to the one currently experienced by the user. VR is intended to the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before the VR device.
Second Life is the three-dimensional virtual world where users, called residents, can pretend to be whomever — or whatever — they want to be. Although it’s an online environment, its influence reaches into the real world including a virtual economy that’s dependent upon actual money. In reality, or perhaps virtual reality, Second Life is a complex environment filled with potential risks and rewards.
The rising trend of Virtual and Augmented Reality Consumers have seen it all before.
They’re constantly inundated with content through ads, emails, social media – they’re surrounded by so much noise that they become numb to most of it.
In digital marketing, engaging consumers and raising brand awareness are both crucial. Using new technology to achieve this has become the rising trend.
As far as marketing strategies go, Virtual Reality (VR) and Augmented Reality (AR) remain relatively untapped resources in comparison to more traditional platforms. The technology is curious and promising, as well as steadily on the rise.
OK, now we will see how virtual reality used in digital marketing.
Virtual reality isn’t just for The Matrix anymore.
In fact, it’s taken a pretty prominent place in the real world over the past five years.
Products and services dedicated to the use of virtual reality (VR) have already been developed and are being used daily.
Augmented reality is an immersive user experience which layers digitally generated images over the use of existing reality, typically through the users phone camera or an app. AR helps these digitally generated images into an experience which is intended to be more meaningful and leave a lasting impression because of the users ability to interact with it. Virtual reality, is a digitally generated stimulation of an alternate reality to the one currently being experienced by the user. We are is intended to immerse the users sight and hearing in which the user feel that they are fully experiencing an entire different reality then the one they were experiencing before VR device.
With the use of AR and VR the Customers are connected to the brand unit customers are connected to the brand uniquely. It could also gives a business an opportunity to leverage technology that could help to increase the online and in-store sales. AR abd VR are completely changing the marketing approach to business, Many companies are investing in these technical advancement. Marketers come across various issues and problems when it comes to designing a marketing campaign for their brand, especially in the execution part . Therefore with the help of virtual reality and augmented reality , these issues are resolved and they are now able to design and execute a better campaign for their company . These two concepts are very new to the customers therefore customers find it attractive because very few companies are utilising these technologies into the business . Various companies are implementing these technologies Into their business is to bring in innovative ideas into the market and deliver a better experience to their customers.
AR takes the natural world through the view of a mobile device or digital screen and adds visual graphics and designs as an overlay.
Augmented reality is typically mobile app-based, and because apps are easier to build, deployment is quick and tend to have a lower barrier for entry for the majority customers.
AR is a potential solution to this problem by embedding a visual overlay directly into the car’s windshield, thus, eliminating the need to look away altogether.
This is just one of many examples that companies are currently exploring to leverage AR to provide tangible value to their customer’s lives.
VIRTUAL REALITY It displays its 3D world that leverages motion detection and sensory stimulation. However, virtual reality has caught on less than augmented reality, in large part, because it requires users to have a physical headset.
Other reasons include that physical headsets can be more pricey, and VR programs are more complicated to create than AR. They may even trigger motion sickness in some people because of the way the goggles block out the real world.
However, don’t necessarily completely overlook VR as an excellent option for business use. With the incredible amount of research and development that is going into VR, prices for VR hardware has been steadily on the decline. This had made it more accessible to businesses and customers moving forward. Also, improvements in the designs of the headsets will continue to provide a better user experience.
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Virtual reality is a digitally generated simulation of an alternate reality to the one currently experienced by the user. VR is intended to the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before the VR device. By integrating this AR and VR customer or consumer get an experience of that product without buying them or by using their VR and AR set. If company want to come with an new product they can actually create it in AR and VR if they get good response out of it they can launch the product.
VR helps the customers to connect with the brand in a much more effective way then simple advertisements As it gives the customers a real time experience of what they are watching Companies like Samsung Google are using VR to enhance their brand experience Antique Brandon materials AR, can take branding materials like business cards and brochures to next level by giving them a virtual component Users can scan the printed material with their mobile devices to access the information Examples of AR are Google pixel Star Wars stickers and Disney colouring book application
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. AR gives you another tool when it comes to driving sales and enhancing brand value through mobile devices.
Many people seem to think that VR is primarily for gamers and that it requires heavy investment in technology to enjoy virtual experiences. This isn’t the case. Access to smartphones means that the average consumer can now enjoy VR, so you need to pay attention to it.
VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services. Using VR and AR in Marketing AR and VR allow customers to connect with your brand uniquely. Also, it gives your business an opportunity to leverage technologies that could help increase both online and in-store sales.The possibilities are endless, and as technology advances, creative ideas will flourish.
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. AR gives you another tool when it comes to driving sales and enhancing brand value through mobile devices.
AR is more than just a novelty or a new frontier in gaming. It stands to be one of the driving forces behind sales and marketing innovations over the next decade. Using AR, businesses will be able to upgrade the experience they offer their customers, leading to increased business opportunities and sales.VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services through other digital marketing services.
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Virtual reality, on the other hand, is a digitally-generated simulation of an alternate reality to the one currently being experienced by the user. VR is intended to immerse the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before donning the VR device.
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Virtual reality, on the other hand, is a digitally-generated simulation of an alternate reality to the one currently being experienced by the user. VR is intended to immerse the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before donning the VR device
57 comments:
AR used in emerging with marketing and sales strategies, one of them allows brand to the customer for their unique experience also can b done through mobile.It also helps in enhancing the brand value for an extent.customer can try before they buy,it also used in b2b.
Virtual reality helps the brand owners to bring their products very close and also provide high value to the product by new business models and also offer them to connect with the product in new way.
Virtual Reality is a computer-generated, entirely immersive experience in which an artificial, three-dimensional environment is simulated and can be interacted with as though it were real.
Augmented Reality is a view of our current world with computer-generated graphics superimposed over it, creating an interaction between the real-world and virtual information.
By integrating this AR and VR customer or consumer get an experience of that product without buying them or by using their VR and AR set. If company want to come with an new product they can actually create it in AR and VR if they get good response out of it they can launch the product.
ShreyaM 2GI18MBA22-
Augmented reality is an immersive user experience which layers digitally generated images over the user’s existing reality, typically through the user’s phone camera or an app.
Virtual reality, on the other hand, is a digitally-generated simulation of an alternate reality to the one currently being experienced by the user. VR is intended to immerse the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before donning the VR device.
New technology makes your brand look good
VR/AR technology meets new consumer needs
The rise of VR and AR has of course responded to the new needs of our digital age. As a mobile-centric society, new technologies must always be accessible from the palm of a hand to ensure their longevity.
Good
Excellent. Second life?
Good
Krupa Deshpande
2GI18MBA20
Virtual Reality and Augmented Reality have completely revolutionized the way people look at technology. Virtual Reality and Augmented Reality have made several new advancements and applications in the field of digital marketing.
These two technologies are completely changing the marketing approach to business, many companies have even started investing in these technical advancements.
Large multinational companies are already incorporating these technologies into their business in order to create a more successful brand in the market.
Example: companies like Coco Cola, is using Virtual Reality to create unique marketing campaigns in order to engage more customers and increase its market share.
Augmented reality is increasing in market day by day and one allows them to create a brand to the customers.
Virtual reality helps to bring the products close to the customers and provide a high value of the product in the minds of the consumers.
Krupa Deshpande
USN: 2GI18MBA20
Second Life is the three-dimensional virtual world where users, called residents, can pretend to be whomever — or whatever — they want to be. Although it’s an online environment, its influence reaches into the real world including a virtual economy that’s dependent upon actual money. In reality, or perhaps virtual reality, Second Life is a complex environment filled with potential risks and rewards.
Akshata N
USN- 2GI18MBA05
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
By utilizing AR and VR marketers can literally simulate the purchase friendly reality they wish the user to expierence. It allows the customers to connect with your brand uniquely and also gives your business an opportunity to leverage technologies that could help to increase both online and instore sales.
Virtual reality provides value through new business model and offers users an immersive expierence allows them to connect with the product in a new way.
Augmented reality - uses digital technology to overlay information in video, text or image format onto everyday objects in the real world. The user will normally use a smartphone, tablet or headset to view the world using AR.
Virtual reality -The main focus for using VR for digital marketing is that it involves a high level of engagement. If you want to improve your online marketing results, it would be better to integrate this form of marketing with the virtual reality.
Rohan J Shanbhag
USN - 2GI18MBA42
AR and VR permit clients to connect with your brand particularly. Additionally, it offers your business a chance to use technology that could help increment both on the web and in-store deals. The possible outcomes are inestimable, and as technology progresse, imaginative thoughts will prosper.
Google poly is an example how marketers are using AR in digital marketing
VR is useful when streaming issues exists
Your?
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Virtual reality, on the other hand, is a digitally-generated simulation of an alternate reality to the one currently being experienced by the user. VR is intended to immerse the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before donning the VR device.
Karan Nilajkar
2GI18MBA18
By utilizing AR and VR, marketers can literally simulate the purchase-friendly reality they wish the user to experience. Brands like Marriot have already implemented a VR experience into their digital marketing strategy with their “Transporters”, which enables users to virtually travel to Marriott locations around the world. Even Hollywood has realized the benefits of a virtual reality experience in digital marketing strategies. Wild- The Experience is an interactive film implemented as part of the marketing strategy for the film “Wild” featuring Reese Witherspoon. The virtual reality experience enabled users to “trigger” various scenes from the movie to play on their VR device simply by looking in one direction or another.
Augmented and virtual reality may seem like fragments of an advanced technology, but though the reality may be simulated the data certainly is not. Augmented and virtual reality is on the go!
https://poly.google.com/
Firdous
USN 2GI18MBA12
By utilizing AR and VR, marketers can literally simulate the purchase-friendly reality they wish the user to experience. Brands like Marriot have already implemented a VR experience into their digital marketing strategy with their “Transporters”, which enables users to virtually travel to Marriott locations around the world. Even Hollywood has realized the benefits of a virtual reality experience in digital marketing strategies. Wild- The Experience is an interactive film implemented as part of the marketing strategy for the film “Wild” featuring Reese Witherspoon. The virtual reality experience enabled users to “trigger” various scenes from the movie to play on their VR device simply by looking in one direction or another.
Augmented and virtual reality may seem like fragments of an advanced technology, but though the reality may be simulated the data certainly is not. Augmented and virtual reality is here to stay!
Varun Patil (2GI18MBA55)
Augumented reality is a view of our current world with computer generated graphics superimposed over it creating a interaction between the real world and virtual information.
For example Pokemon go a pop culture phenomenon that took advantage of a blending nostalgia with new and novel technologies.
Virtual reality is a computer generated entirely immersive experience in which an artificial three dimensional environment is simulated and it can be interacted with as though it was real.From piloting a aircraft to setting foot on mars, VR creates the illusion of the impossible from the comfort of your home.
Nivedita Kadam
USN:2GI18MBA32
Augmented reality (AR) is an emerging trend within marketing and sales strategies,one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Virtual reality (VR) technology can provide a safe environment for patients to come into contact with things they fear,whilst remaining in a controlled and safe environment.
AR and VR allow customers to connect with your brand uniquely and also it gives your business an opportunity to leverage technologies that could help to increase both online and in-store sales
Name or USN
www.dreamware.in is one such company involved in AR based marketing
Rohan J Shanbhag
USN - 2GI18MBA42
Second Life, it is just an online 3D world, where you choose a symbol, create online meeting opportunities and cooperate with others.Second life has in excess of 20 million clients and those clients are from all sides of the globe.
Nikhil Sapare
USN : 2GI18MBA29
Augmented reality can be explained as a modified and improved display of reality that contains relevant computer generated information and insights that relays what you see from a computer’s perspective.
Augmented reality can be explained as a modified and improved display of reality that contains relevant computer generated information and insights that relays what you see from a computer’s perspective.
Essentially, AR is a sophisticated technology that works with the apps in your mobile devices. What it does is to incorporate an added layer of information in the forms of infographics, images, charts, texts and other relevant information to what your camera sees.
Virtual reality is a 3D computer generated environment which can be interacted by a person. S/he becomes a part of this VR and is able to manipulate objects or perform a series of actions.
The integration of AR and VR creates a world in which information is served in the most accessible and actionable form. In digital marketing augmented reality and virtual reality play an important in increasing sales. Give the customers an experience of using your products and services. This way even the most skeptical consumers become interested in buying your goods. As online reviews are fake and affects on buyer’s decision making process. By integrating AR and VR into your marketing and sales processes, consumers won’t be decided by negative fake reviews which your competitors and ex-employees have posted online to hurt your brand and reputation. The implementation of AR and VR is a new way of increasing sales for businesses within dental treatment, plastic surgery, car dealerships, travel and tourism, real estate, fashion and clothing, shoes, software AI tools, online gaming and in such nature. For example in car dealership, companies keep writing one star negative reviews for each other to attract customers to their own business. It is tiresome, costly and frustrating. augmented reality can help people who wish to buy a used car or new car to make a better purchase decision. Many car dealership websites are ecommerce applications that cost around £100.000.
Abhish kamat
2GI18mba01
The use of augmented reality in marketing will be able to take any previous 2D marketing content or digital data and produce an integrated 3D image of products, making use of three-dimensional environments creating a more immersive experience.
VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services.
AI
It used across platforms like Facebook, Google and Instagram in order to provide the best possible experience.With AI technology, marketers can spot microtrends and even predict trends. They can then make strategic decisions about where they allocate their budgets and who they target.
VR
Virtual reality enables brand owners to place their brand image closer to the eyes of consumers. VR provides values through new business models and offers users an immersive experience allows them to connect with a product in a new way.this visual experience makes the customer understand the product even more better
Pradeep km
USN 2GI18MBA35
Pooja R Gouli
2GI28MBA34
Augmented reality adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses and the game Pokemon Go.
when you are using Snapchat filter on your live selfies all the makeup appears on your live selfies is nothing but augmented reality.
Vertual reality implies a complete immersion experience that shuts out the physical world. Eh:playstation
Categories of AR, VR and Second life are
Virtual avatars ( Second life)
Photogrammatry
Mobile VR
Web VR
360 degree live action
Akhil Ghatge
2GI18MBA03
Virtual Reality is a computer-generated, entirely immersive experience in which an artificial, three-dimensional environment is simulated and can be interacted with as though it were real.From piloting an aircraft to setting foot on Mars, VR creates the illusion of the impossible from the comfort of your home.Augmented Reality is a view of our current world with computer-generated graphics superimposed over it, creating an interaction between the real-world and virtual information.
The most popular example of AR so far has been Pokémon Go, a pop culture phenomenon that took advantage of blending nostalgia with new and novel technologies.
Sir,
What if application or device does not compress video effectively. How does it affect the digital marketing?
Object recognition
3D try on
Immersive AR
AR games
Edit web content and paste
VIJAYTA KALE
USN:2GI18MBA57
AR and VR helps in making the customers familiar with a new perspective of the brand, product, or service. These help in high level of engagement of the customers. These might also help in enhancing the experience and involvement of the customers towards a particular brand, product,service, etc.
virtual reality and augmented reality are new to consumers and they find it very appealing because only a few companies are incorporating this technology into their business.
Interactive AR videos were just the beginning. Now brands like IKEA are taking the experiment to the next level.
like- AR product-based apps and AR lenses. Through such apps, IKEA clients can easily preview a certain piece of furniture and how it’s going to fit in their home.
another example: lens cart- can show how the spectacles actually look on you when your not even wearing them. their app makes it possible and enhances the customers experience.
http://blinksolution.com/
http://www.adstuck.com/
http://www.xenium.in/
IKEA example is good
Chaitrali Shahapurkar
2GI18MBA09
Augmented reality is computer generated graphics on top of actual reality. it outlays digital images onto your view of the real open through computer or smartphone.
Virtual reality create a entire visual world, primarily uses of headset to create an immersive 3D experience that add on an extra layer of interactive 3D content to you actually surroundings.
Second life is simply an online 3D world, where you choose an avatar, create online meeting opportunities and interact with others.
See the development of vrtual environment on wikimapia
SANI PATIL
USN 2GI18MBA45
Virtual Reality and Augmented Reality have completely innovating the way people look at technology. Apart from gaming and clothing stores, Virtual Reality and Augmented Reality have made several new advancements and applications in the field of business and digital marketing.
These two technologies are completely changing the marketing approach to business, many companies have even started investing in these technical advancements
Augmented reality is an user experience which layers digitally generated images over the user’s existing reality, typically through the user’s phone camera or an app. AR blends these digitally generated images into an experience which is intended to be more meaningful and leave a lasting impression because of the user’s ability to interact with it.
Virtual reality is a digitally generated simulation of an alternate reality to the one currently experienced by the user. VR is intended to the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before the VR device.
Second life highly used in real estate sector
JAYATIRTHA GUMASTE
2GI18MBA16
Second Life is the three-dimensional virtual world where users, called residents, can pretend to be whomever — or whatever — they want to be. Although it’s an online environment, its influence reaches into the real world including a virtual economy that’s dependent upon actual money. In reality, or perhaps virtual reality, Second Life is a complex environment filled with potential risks and rewards.
For second life search as avatars
Kusum shidling
2GI18MBA21
The rising trend of Virtual and Augmented Reality
Consumers have seen it all before.
They’re constantly inundated with content through ads, emails, social media – they’re surrounded by so much noise that they become numb to most of it.
In digital marketing, engaging consumers and raising brand awareness are both crucial. Using new technology to achieve this has become the rising trend.
As far as marketing strategies go, Virtual Reality (VR) and Augmented Reality (AR) remain relatively untapped resources in comparison to more traditional platforms. The technology is curious and promising, as well as steadily on the rise.
OK, now we will see how virtual reality used in digital marketing.
Virtual reality isn’t just for The Matrix anymore.
In fact, it’s taken a pretty prominent place in the real world over the past five years.
Products and services dedicated to the use of virtual reality (VR) have already been developed and are being used daily.
You can find it in video games, movies, and more.
For example, the VR game Pokémon Go took the world by storm when it was released to the mobile-gaming market in July of 2016.
And companies like Samsung have created VR-gaming headsets you can instantly connect to your phone.
Ok sir
Check AR experience of Zoo of India
Sajjangarh Biological Park
Prajakta Lagade
USN:2GI18MBA36
Augmented reality is an immersive user experience which layers digitally generated images over the use of existing reality, typically through the users phone camera or an app. AR helps these digitally generated images into an experience which is intended to be more meaningful and leave a lasting impression because of the users ability to interact with it.
Virtual reality, is a digitally generated stimulation of an alternate reality to the one currently being experienced by the user. We are is intended to immerse the users sight and hearing in which the user feel that they are fully experiencing an entire different reality then the one they were experiencing before VR device.
With the use of AR and VR the Customers are connected to the brand unit customers are connected to the brand uniquely. It could also gives a business an opportunity to leverage technology that could help to increase the online and in-store sales. AR abd VR are completely changing the marketing approach to business, Many companies are investing in these technical advancement.
Marketers come across various issues and problems when it comes to designing a marketing campaign for their brand, especially in the execution part . Therefore with the help of virtual reality and augmented reality , these issues are resolved and they are now able to design and execute a better campaign for their company .
These two concepts are very new to the customers therefore customers find it attractive because very few companies are utilising these technologies into the business .
Various companies are implementing these technologies Into their business is to bring in innovative ideas into the market and deliver a better experience to their customers.
Studymarvel
Tutorial on Augmented realty
Ankit Poddar
2GI18MBA33
AUGMENTED REALITY
AR takes the natural world through the view of a mobile device or digital screen and adds visual graphics and designs as an overlay.
Augmented reality is typically mobile app-based, and because apps are easier to build, deployment is quick and tend to have a lower barrier for entry for the majority customers.
AR is a potential solution to this problem by embedding a visual overlay directly into the car’s windshield, thus, eliminating the need to look away altogether.
This is just one of many examples that companies are currently exploring to leverage AR to provide tangible value to their customer’s lives.
VIRTUAL REALITY
It displays its 3D world that leverages motion detection and sensory stimulation. However, virtual reality has caught on less than augmented reality, in large part, because it requires users to have a physical headset.
Other reasons include that physical headsets can be more pricey, and VR programs are more complicated to create than AR. They may even trigger motion sickness in some people because of the way the goggles block out the real world.
However, don’t necessarily completely overlook VR as an excellent option for business use. With the incredible amount of research and development that is going into VR, prices for VR hardware has been steadily on the decline. This had made it more accessible to businesses and customers moving forward. Also, improvements in the designs of the headsets will continue to provide a better user experience.
GVk bio science has used augmented reality in their mobile app
www.bumblebeehub.com
Technatom
AR technology used in employees training
Kaveri yammikai
USN:2GI18MBA19
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Virtual reality is a digitally generated simulation of an alternate reality to the one currently experienced by the user. VR is intended to the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before the VR device.
By integrating this AR and VR customer or consumer get an experience of that product without buying them or by using their VR and AR set. If company want to come with an new product they can actually create it in AR and VR if they get good response out of it they can launch the product.
VR helps the customers to connect with the brand in a much more effective way then simple advertisements
As it gives the customers a real time experience of what they are watching
Companies like Samsung Google are using VR to enhance their brand experience
Antique Brandon materials
AR, can take branding materials like business cards and brochures to next level by giving them a virtual component
Users can scan the printed material with their mobile devices to access the information
Examples of AR are
Google pixel Star Wars stickers and Disney colouring book application
Shivani Raikar
USN 2GI18MBA48
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. AR gives you another tool when it comes to driving sales and enhancing brand value through mobile devices.
Many people seem to think that VR is primarily for gamers and that it requires heavy investment in technology to enjoy virtual experiences. This isn’t the case. Access to smartphones means that the average consumer can now enjoy VR, so you need to pay attention to it.
VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services.
Using VR and AR in Marketing
AR and VR allow customers to connect with your brand uniquely. Also, it gives your business an opportunity to leverage technologies that could help increase both online and in-store sales.The possibilities are endless, and as technology advances, creative ideas will flourish.
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. AR gives you another tool when it comes to driving sales and enhancing brand value through mobile devices.
AR is more than just a novelty or a new frontier in gaming. It stands to be one of the driving forces behind sales and marketing innovations over the next decade. Using AR, businesses will be able to upgrade the experience they offer their customers, leading to increased business opportunities and sales.VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services through other digital marketing services.
Wow, Nice. I can take some ideas from this for my e-commerce solutions. Thanks for sharing.
Prajwal B. G.
2GI18MBA37
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Virtual reality, on the other hand, is a digitally-generated simulation of an alternate reality to the one currently being experienced by the user. VR is intended to immerse the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before donning the VR device.
Vittal SB
2GI18MBA59
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Virtual reality, on the other hand, is a digitally-generated simulation of an alternate reality to the one currently being experienced by the user. VR is intended to immerse the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality than the one they were experiencing before donning the VR device
great article its relly helpful for me social media marketing services
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