Answer the following questions:
1.Define digital marketing
2.What do you mean by social media?
3. Define SEO
4.Differentiate social media marketing and digital marketing?
1.Define digital marketing
2.What do you mean by social media?
3. Define SEO
4.Differentiate social media marketing and digital marketing?
36 comments:
Akshata N
USN - 2GI18MBA05
1. Digital marketing is a form of direct marketing which links consumers with seller electronically using interactive technology like e-mail, websites and online forums , interactive television and mobile communication.
The 3 major components of digital marketing are
. Online marketing
. Social media marketing
. Mobile marketing
2. Social media is popular way to increase brnad awareness to both new and existing customers. It provides a platform to express business values, personality and engage with the company audience.
3.Search Engine Optimixation(SEO) is a free search results on the online by search engine. Making your presence infront of people with keywords.
4. Social media marketing is form of marketing that uses social media sites, forums and blogs to promote a product or brand to create awareness . It is
is based on content and also speed is high in social media marketing. It allows the users to share messages, stories, images etc
Digital marketing implies promoting and attracting customers, through all digital platforms including internet base and non internet base channel. It is based on banners and it's speed is low. Reaching target audience through different digital marketing platform.
Kanchan D
2GI18MBA17
1.Digital marketing is the component of marketing that utilise Internet and online based digital technologies such as desktop computer mobile phones and other digital media and platforms to promote products and services.
2.Social media refresh to websites and applications that are designed to allow people to share content quickly efficiently and in real time media can be defined as apps on their smartphone oe tablet.
3.Search engine optimisation is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a Web page to users of a Web search engine.
4.Social media marketing is a form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them.
Digital marketing implies promoting and attracting customers through all digital platforms including Internet based and non-Internet based channels.
Varun Patil
2GI18MBA55
1. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, Mobile phones and other digital media platforms to promote products and services.
2. Social media is computer based technology that facilitates the sharing of ideas , thoughts and information through the building of virtual networks and communities.
3. SEO (Search Engine Optimisation). It is the process of getting traffic from the free, organic, editorial or natural search results on search engines.
4. a) Digital marketing goes beyond the internet and tries to reach people in the offline world using digital means while social media is limited to the boundaries of the internet
b) A digital marketing campaign may include one or more components ( internet advertising, mobile ads , sms etc) while a social media strategy may include one or more social media platforms (Twitter, Facebook etc)
c) Social media marketing is strongly associated with content strategy like that you create content and use social media to promote it while digital marketing can rely entirely on banners like TV, Internet for promotion.
1. Digital marketing is a component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
2. Social media is a popular way to increase brand awareness to both new and existing customers. It provides a platform to express business values,personality and engage with company audience.
3. SEO stands for Search Engine Optimization. It is a process of making a web page easy to find, crawl and categorize. It helps your customers to find out your business from among a thousand other companies.SEO is a integral part of digital marketing strategy.
4. The difference between social media marketing and digital marketing are,
Social Media Marketing:
Social media marketing is form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them.
It is based on Content and also its speed is high.
It is concerned with engaging the social media users in the best manner.
Digital Marketing:
Digital marketing implies promoting and attracting customers through all digital platforms including internet based and non internet based channels.
It is based on Banners and also it's speed is comparatively low.
It is concerned with reaching the target audience through different digital marketing platforms.
VIJAYTA KALE.
USN: 2GI18MBA57
1. Digital marketing is utilizing the internet and online based social media apps to promote products and services. It
includes various ways through which products and services are promoted.
The components include:
- social media marketing,
- email marketing,
- affiliated marketing, etc
2. social media is a platform where people share their ideas, thoughts and information through building virtual networks.
social media is very popular and reaches worldwide with just one click, helping create awareness free of cost. It can
be accessed through smartphone, tablets, computers,etc with a proper internet connection.
3. SEO-Search Engine Optimization.
Its the process of increasing the quality and quantity of website traffic by increasing visibility of website.
SEO helps to attract more people to your website and if proper keywords are used, SEO helps in making the website
more visible to the potential customers.
4. Social Media Marketing is a form of marketing through social media to create awareness about the product or services.
it reaches to the customers more faster and is based on content marketing.
Examples: - Facebook,
- twitter,
- instagram, etc.
Digital Marketing means to promote the product and services. It also attracts customers through all digital platforms.
Digital Marketing is slow when compared to social media marketing.
examples: -SMS,
- Internet advertising,
- mobile ads,etc.
Nivedita kadam
USN:2GI18MBA32
USN - 2GI18MBA16
JAYATIRTHA GUMASTE
1. DIGITAL MARKETING - is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
2. Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.
3. SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
4. The difference between Social media marketing and digital marketing are given below :-
i. Meaning :
Social Media Marketing is a form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about the company, industry or individuals.
Digital Marketing implies promoting and attracting customers, through all digital platforms including internet based and non-internet based channels.
ii. Aims towards:
SMM - Engaging with the social media user, in the best manner.
DM - Reaching the target audience through different digital marketing platforms.
Nikhil Sapare
Usn: 2GI18MBA29
1.Define digital marketing?
Ans: Digital marketing is defined as a marketing approach that primarily relies on the internet to connect with the target audience through various digital media channels and platforms.
2.What do you mean by social media?
Ans: Social media are primarily Internet-based tools for sharing and discussing information among human beings.
3. Define SEO?
Ans: Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks
4: Differentiate social media marketing and digital marketing?
Ans: The Goal
While social media marketing is simply using social networks as part of the communication of companies, content marketing is responsible for developing content that really catches the attention of people.
The means used
Marketing in social networks is only about using social networks, while in content marketing, various elements such as blogs, videos, images, etc. are connected.
The planning
Marketing in social networks can be somewhat simple, you only need to study where the target audience is (although many don’t) and simply open an account on that social network. In content marketing, it is about analyzing the public, understanding what it is that you would like to consume, and then moving on to create and share ideal content with the right tools.
Manjesh Nayak USN 2GI18MBA26
1 Digital marketing is an integration of marketing using Electronic media or internet as platform to market the product or services to the people.Thus which provide the user to get Analytics of the impact of the marketing and easier to analyse and improve it. Digital marketing are of different types which are as follows
Social media
SEO
VEDIO
Mobile
ROI
Pay per click
SEM
Electronic Billboard
Content
Tv, Radio
2 social media is a platform which uses Application,Website where the message or content can be shared very fast, social media is where different community, people share the images, content ,vedio, brand awareness, Product ect where the potentiality to make aware of the perticular image ,brand , vedik is high.
3 The meaning of SEO (search engine optimization) is the process of making changes to your website design and content in order to help it appear in the search engines. By optimizing your website for the search engines, you can increase your visibility in the organic, or un-paid, search engine resultsIt is the process of getting traffic from the free organic editorial or natural search results on search engines.
4 digital marketing
Digital marketing is a umbrella term that covers different activities. A good digital marketing strategy would include different marketing channels engage with audience such a social media
SEO activities and others the main aim of digital marketing is to to make brand awareness p digital marketing uses Seo sem content marketing and content automation etc
Social media marketing
Social media marketing is available channel of digital marketing it's collective of online communication channels and content sharing and collaboration examples are Facebook Twitter Wiki LinkedIn. Social media allows to reach the customer at every geographical regions. Brands are able to produce solid relationship with their customer through social media as it allows to interact with the through likes comments and shares
Pooja R Gouli
USN- 2GI18MBA34
1.Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
2. Social media is a popular way to increase brand awareness to both new existing customers.It provide a platform to express business values, personality engage with the company audience.
3.Search engine optimization is free search result on the online by an search engine and making your presence in front of people with keyword.
4. Differences between social media marketing and digital marketing
a)Meaning
Social Media Marketing is a form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them.
Digital Marketing implies promoting and attracting customers, through all digital platforms including internet based and non-internet based channels.
b)Based on
social media marketing based on content
Digital marketing based on banners
c)Concerned with
Social media marketing concerned with Engaging with the social media user, in the best manner.
Digital marketing is concerned with Reaching the target audience through different digital marketing platforms.
Akshata rane
2GI18MBA40
1.Digital marketing
Digital marketing is any form of marketing,which involves electronic device.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books etc .
2.What do u mean by social media?
social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual network and communities.
Some examples of social media sites and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have content based on user participation and user-generated content (UGC).
3.Define SEO
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
4.Social media marketing vs digital marketing
Social media marketing is a form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them.
Digital marketing implies promoting and attracting customers, through all digital platforms including internet based and non-internet based channels.
Prakash Nayak
2GIMBA38
1. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, Mobile phones and other digital media platforms to promote products and services.
2. Social media is a popular way to increase brand awareness to both new existing customers.It provide a platform to express business values, personality engage with the company audience.
3. SEO stands for Search Engine Optimization.it is the practice of increasing the quantity and quality of traffic to the website through organic search engine results.
4.Social media marketing is a form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them.
Digital marketing implies promoting and attracting customers through all digital platforms including Internet based and non-Internet based channels.
Kaveri yammikai
USN:2GI18MBA19
1.Digital marketing is the marketing of goods and services via digital technologies. The Internet, for example, is a type of digital technology. However, it is not the only one. Digital marketing also includes marketing services and products using display advertising, mobile phones, and other digital media.
2.Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Many business to consumer (B2C) websites include social components, such as comment fields for users.
3.SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
4.Social Media:
Social Media identifies Digital platforms in which a little portion of Digital Marketing occurs. Social Media is the expression people use to describe the programs which unite men and women with the exchange of info. Every Social Media network has a set of unique tools which may be employed by individuals and organisations to make the most of these in the perspective of promotion. Even should you not have busy, completely free profiles, it is still possible to cover to conduct Digital Marketing advertisements on Social Media platforms. That said, there is not much point in doing when you’re able to make the most of the exceptionally successful (and free) world of Social Media marketing. Among the simplest means to quickly dismiss any argument that Social Media Marketing and Digital Marketing are synonyms is utilising their definitions. Social Media marketing entails marketing, advertising and generating awareness of a service or merchandise employing social websites only.
Some of the many major social media channels available to choose from include:
Facebook
Yelp
Pinterest
Instagram
Google+
Tumblr
Twitter
YouTube
LinkedIn
Digital Marketing:
Digital Marketing, involves marketing, promotion and generating consciousness via each the available digital stations like offline advertising channels such as TV, radio and internet channels like SEO Training in Indore along with other men and women. Basically, from their respective definitions, it is not difficult to conclude which social media promotion is part of Digital Marketing simply under being fueled from the net. Digital marketing involves any fresh messaging or marketing that you execute to your enterprise, online.
It is the act of marketing your business online, and includes any of the following:
Digital Ads
Email marketing
Digital campaigns
Yojan S
USN 2GI18MBA60
1. Digital marketing is a form of marketing that uses digital platform to market products and services. Digital marketing uses emails and other digital platforms as a tool for promoting products and services online using desktopsv and electronic resources to support the online marketing.
2. Social media is the use of social media platform to connect to your audience to build your brand. Increase sales and drive more traffic. This includes the practice of publishing great content on your social media profiles, listening to and engaging your followers, analysing your results and running your social media advertisements
3. SEO is the process of building a strong base of website in order to engage a large number of traffic by increasing the visibility of a website or a engine. It refers to the improvement of unpaid results and digital marketing versus social media marketing excludes direct traffic and purchases of paid purchases
4. Digital marketing vs social media marketing
The main difference is that social media marketing is just one of the channels under the umbrella of digital marketing
? The aim of digital marketing is to create brand awareness the more of people visiting your website the more you will experience customer engagement
Social media marketing allows you to reach a large audience across the geographical regions. The main platforms for this is Facebook, Instagram, twitter Pinterest, YouTube and others
Dobie media offers a cost effective way for brands to engage their customers
Abhish kamat
USN 2Gi18mba01
What is digital marketing?
Digital marketing is a broad term that includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
2 What is Social Media?
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts.
3 what is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
4.Differentiate social media marketing and digital marketing?
Social media marketing is form of marketing that uses social media sites, forums and blogs to promote a product or brand to create awareness . It is
is based on content and also speed is high in social media marketing. It allows the users to share messages, stories, images etc
Digital marketing implies promoting and attracting customers, through all digital platforms including internet base and non internet base channel. It is based on banners and it's speed is low. Reaching target audience through different digital marketing platform.
Prajakta P Lagade
USN: 2GI18MBA36
1. Digital marketing is an marketing component that utilizes internet and online based digital technologies such as social media marketing, email marketing, mobile phones and other digital media to promote products and services.
2. Social media is a platform which enables the users to create and share their thoughts, ideas, and build a virtual network. Social media is a very popular and a good media to connet with the people worldwide.
3. SEO is Search Engine Optimization. It is a process of increasing the quality and quantity of websites traffic by increasing visibility of website. It also helps to create a strong website and attract more people .
4.Social Media Marketing is a form of Marketing through social media which helps to create an awareness about products and services between people.It the medium to reach the maximum number of people in a single click.
Ex: Facebook, Instagram, Twitter, whatsapp etc.
Digital marketing refers to promoting and attracting the customers through digital modes. Digital marketing is a bit slow when compared to social media marketing. It includes internet based and non - internet based channels.
Ex: Advertising on mobile, SMS etc.
Shivani. Raikar
USN :2GI18MBA48
1)Digital marketing is the component of
marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services The extension to non-Internet channels differentiates digital marketing from online marketing.
2)Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.
3)SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
4) Social Media Marketing is a form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them.
Digital Marketing implies promoting and attracting customers, through all digital platforms including internet based and non-internet based channels
Firdous Mohammed
USN 2GI18MBA12
1.Digital marketing is a broad term that includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
The main difference between digital marketing and traditional marketing is that digital marketing campaigns are executed exclusively through digital channels and this gives marketers more control, tools, and data to analyze the effectiveness of a campaign.
2.Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users access their tools via apps.
The ability to share photos, opinions, events, etc in real-time has transformed the way we live and, also, the way we do business. Retailers who use social media as an integral part of their marketing strategy usually see measurable results. But the key to successful social media is to not treat it as an extra appendage but to treat it with the same care, respect, and attention you do all of your marketing efforts.
3. Search engine optimisation :
The process of optimizing a website as well as all the content on that website, so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.
4.Digital marketing is the marketing process of building awareness and promoting a brand or product online using all available digital channels.
Social media marketing is the process of promoting a product or service through various social media channels. In general, there are two ways to perform a social media marketing campaign.
Comparing both:-
•Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet.
•A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, Twitter, etc.)
•Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while digital marketing can rely entirely on banners (either on the Internet, TV or billboards) for promotion.
There are cases where other forms of digital marketing will be more appropriate to build awareness than social media. Social media is a must of every product, brand or service that has a wide audience.
For example, if you are selling a software product, social media can help you find new customers, educate your existing customers (by sending them tips and tricks) and keep them informed about new updates, upcoming releases, etc.
If on the other hand, you are selling custom tools for farmers you can use social media as a resource to find out more about the products but your main selling point will be billboard ads on rural areas and Radio ads.
Nitin Gahlot
(USN – 2GI18MBA31)
1) Digital marketing is the process of interconnecting both customer and company through an online networking service in which you can promote your business and website worldwide.
2) Social media are websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts.
3) SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among the thousand other companies. SEO is an integral part of any digital marketing strategy.
4) Social Media identifies Digital platforms in which a little portion of Digital Marketing occurs. Social Media is the expression people use to describe the programs which unite men and women with the exchange of info. Every Social Media network has a set of unique tools that may be employed by individuals and organizations to make the most of these from the perspective of promotion.
Digital Marketing, involves marketing, promotion and generating consciousness via each the available digital stations like offline advertising channels such as TV, radio and internet channels. It is the act of marketing your business online.
Chaitrali Shahapurkar
USN: 2GI18MBA09
1.Define digital marketing?
Digital marketing is the form of communication and interaction between organisation and the customers through through digital channel like internet emails and and digital technology.
2.What do you mean by social media?
It is a platform where technologies and applications are used by individuals to communicate exchange information and share videos photos with one another often in larger groups and community
3. Define SEO
Search Engine Optimisation is the process of making a site and its content highly relevant for both search engines and searches.
It is the act of modifying website to increase its ranking listing of search engine
4.Differentiate social media marketing and digital marketing?
Social marketing: Social Media Marketing is a form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them.
Digital marketing:Digital Marketing implies promoting and attracting customers, through all digital platforms including internet based and non-internet based channels.
2GI18MBA22
Shreya majati
1.Digital marketing is a broad term that includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
2.Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers.
3.SEO (Search engine optimization) is the process of making a web page easy to find, easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher in the search engine result page.
4.Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet.
A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, Twitter, etc.)
Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while digital marketing can rely entirely on banners (either on the Internet, TV or billboards) for promotion.
Social media marketing is the process of promoting a product or service through various social media channels. In general, there are two ways to perform a social media marketing campaign.
Rohan J Shanbhag
USN - 2GI18MBA42
1. Digital Marketing is the advancement of your business utilizing on the web assets and apparatuses. Devices utilized in advanced promoting incorporate sites, small scale locales, portable applications and internet based life stages. These may incorporate online standard advertisements, web search tool showcasing, Facebook promotions, LinkedIn promotions, web journals , visitor sites, pamphlets, email advertising, versatile flag promotions and digital books.
2.Social Media alludes to sites and applications that are intended to permit individuals to share content rapidly, productively, and continuously. Numerous individuals characterize online networking as applications on their cell phone or tablet, yet truly, this specialized instrument began with PCs. This misguided judgment comes from the way that most internet based life clients get to their instruments by means of applications.
3. Search Engine Optimization is a procedure of systems, methods and strategies used to expand the measure of guests (traffic) to a site by acquiring a high-positioning situation in the indexed lists page of a web crawler (SERP) — including Google, Bing, Yahoo and other web search tools.
4. Social Media Marketing is a type of showcasing that utilizes online networking locales, gatherings and web journals to advance item or mark and make mindfulness about them.
Digital Marketing infers advancing and drawing in clients, through every single computerized stage including web based and non-web based channels.
Pradeep kembavimath
USN: 2GI18MBA35
1.Define digital marketing?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
2.What do you mean by social media?
It is a platform where technologies and applications are used by individuals to to communicate exchange information and share videos photos with one another often in larger groups.
3. Define SEO
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
4.Differentiate social media marketing and digital marketing?
Social marketing: Social Media Marketing is a form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them.
Digital marketing:Digital Marketing implies promoting and attracting customers, through all digital platforms including internet based and non-internet based channels.
1. Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
2. Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
3. Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
A broad definition is that search engine optimization is the art and science of making web pages attractive to search engines. More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases.
4. Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means
while social media is limited to the boundaries of the Internet.
A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.)
while a social media strategy may include one or more social media platforms (Facebook, Twitter, etc.)
Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while digital marketing can rely entirely on banners (either on the Internet, TV or billboards) for promotion.
Akhil Ghatge
2GI18MBA03
1.Digital marketing is a term that includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
2.It is a platform where technologies and applications are used to communicate exchange information and share videos photos with one another often in larger groups and individuals as well
3. SEO - SEO stands for Search Engine Optimization. It is a strategy that encompasses the actions taken to ensure that a particular website is found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on that website.
4. Social media marketing is form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them.
1.Digital marketing is the component bof marketing that utilises internet and online based digital technologies such as desktop computers mobile phones and other digital media platforms to promote products and services
2.Social media refers websites And applications that enablea users to create and share content or to participate in social network.
It refers to websites and applications that are designed to allow people to share content quickly, efficiently and in real time.
3. Search engine optimization is the process of increasing the quality and quantity of websites traffic by increasing the visibility of a website or web page to users of a web search engine.
Search engine optimization refers to the improvement of unpaid results and excludes direct traffic and purchase of paid placement.
4. Social media marketing is a form marketing that uses social media sites, forums/blogs to promote products or brands and create awareness about them.
Digital marketing implies promoting and attracting customers through all digital platforms inclufinc intetninbased and no internet based channels.
marketiDigital Digitalmarketing isis nga marketing where we can market the product through online media platform it help to grow faster a broad term that includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
Social media is a platform where we can address more people in limited time and in todays worls it is one of the most important way of adressing people and also it is free of cost.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Social media marketing is done trough facebook insagram blogs etc it helps to adress more people at a less time
Where as dogital marketing helps to create awerness among the public and attract more number of people
Data science jobs available in the current market :
1) Data Scientist as Statistician :
Statistics knowledge, when clubbed with domain knowledge (such as marketing, risk, actuarial science) is the ideal combination to land a statistician’s work profile. They can develop statistical models from big data analysis, carry out experimental design and apply theories of sampling, clustering and predictive modelling to available data to determine future corporate actions.
2) Data Scientist as Mathematician
Mathematicians have conventionally been related with extensive theoretical research but emergence of big data and data science have changed that perception. Mathematicians have been gaining more acceptance into the corporate world than ever before, owing to their deep knowledge of operations research and applied mathematics. Their services are sought after by businesses to carry out analytics and optimization in various fields such as inventory management, forecasting, pricing algorithm, supply chain, quality control mechanism and defect control. Defence and military organizations also seek mathematicians to carry out crucial big data assignments such as digital signal processing, series analysis and transformative algorithms.
3) Data Scientist as Machine Learning Scientists
Computer systems around the world are increasingly being equipped with artificial intelligence and decision making capabilities. They possess neural networks that are programmed for adaptive learning – meaning they can be trained over a period of time to make same decisions when same set of inputs is given to them. Machine Learning Scientists develop such algorithms which are used to suggest products, pricing strategies, extract patterns from big data inputs and most importantly, demand forecasting (which can be extrapolated for better inventory management, strengthening supply chain networks, etc.).
4) Data Scientist as Business Analytic Practitioners
Businesses make the final use of all the number crunching done by data science professionals. As a business analytic professional it is important to have business acumen as well as know your numbers. Business analysis is a science as well as art and one cannot afford to be driven entirely by either business acumen or by insights obtained based on data analysis. These professionals sit between front end decision making teams and the back end analysts.
They work on crucial decision making such as ROI analysis, ROI optimization, dashboards design, performance metrics determination, high level database design, etc.
5) Data Scientist as Software Programming Analysts
Unlike traditional coders, this class of professionals have a knack for number crunching through programming. Needless to mention, they are adept at logical thinking and as a result, they take to new programming languages as ducks takes to water. A number of programming languages such as R programming, Python, Apache Hive, Pig, Hadoop and the like support data analytics and visualizations.
Software programming analysts have the programming skills to automate routine big data related tasks to reduce computing time. They are also required to handle database and associated ETL (Extract Transform Learn) tools that can extract data, transform it by applying business logic and to load it into visual summary representations such as charts, histograms and interactive dashboards.
6) Data Scientist as Quality Analyst
Quality Analyst has for long been associated with statistical process control in manufacturing industry. This position has been included here to emphasize the importance of data science in core industries. Assembly lines involved in mass production have large data sets to be analysed to maintain quality control and meet minimum performance standards. The job has evolved over the years with new analytic tools which are used by data scientists to prepare interactive visualizations that serve as key inputs in decision making across teams such as management, business, marketing, sales and customer service.
Nikhil R S
1) marketiDigital Digitalmarketing isis nga marketing where we can market the product through online media platform it help to grow faster a broad term that includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
2) Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
3)SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
4)Social media marketing is form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them
Prajwal B. G.
2GI18MBA37
1. Digital marketing is an marketing component that utilizes internet and online based digital technologies such as social media marketing, email marketing, mobile phones and other digital media to promote products and services.
2. Social media is a platform which enables the users to create and share their thoughts, ideas, and build a virtual network. Social media is a very popular and a good media to connet with the people worldwide.
3. SEO is Search Engine Optimization. It is a process of increasing the quality and quantity of websites traffic by increasing visibility of website. It also helps to create a strong website and attract more people .
4.Social Media Marketing is a form of Marketing through social media which helps to create an awareness about products and services between people.It the medium to reach the maximum number of people in a single click.
Ex: Facebook, Instagram, Twitter, whatsapp etc.
Digital marketing refers to promoting and attracting the customers through digital modes. Digital marketing is a bit slow when compared to social media marketing. It includes internet based and non - internet based channels.
Ex: Advertising on mobile, SMS etc.
Vittal SB
2GI18MBA59
1. Digital Marketing is the advancement of your business utilizing on the web assets and apparatuses. Devices utilized in advanced promoting incorporate sites, small scale locales, portable applications and internet based life stages. These may incorporate online standard advertisements, web search tool showcasing, Facebook promotions, LinkedIn promotions, web journals , visitor sites, pamphlets, email advertising, versatile flag promotions and digital books.
2.Social Media alludes to sites and applications that are intended to permit individuals to share content rapidly, productively, and continuously. Numerous individuals characterize online networking as applications on their cell phone or tablet, yet truly, this specialized instrument began with PCs. This misguided judgment comes from the way that most internet based life clients get to their instruments by means of applications.
3. Search Engine Optimization is a procedure of systems, methods and strategies used to expand the measure of guests (traffic) to a site by acquiring a high-positioning situation in the indexed lists page of a web crawler (SERP) — including Google, Bing, Yahoo and other web search tools.
Thanks for sharing useful infomation.
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