Kaggle - Machine learning databases

Write your views on Kaggle in the comment section of this post.
Broad question
How business organization can improve decision making using Kaggle? 

Third party logistics

Discussion areas
1.what is 3PL
2.How companies save cost
3.How competitive advantage gained by 3PL

Data science jobs

Explain data science jobs available in the current market. 

Digital marketing class participation 1

Answer the following questions:
1.Define digital marketing
2.What do you mean by social media?
3. Define SEO
4.Differentiate social media marketing and digital marketing? 

Eight things most important for great marketing emails:

Eight things most important for great marketing emails:

1. Business name in the from field: The business name induces people to open email due to brand name and trust.
2.  Strong subject lines: A good subject line forces customers to open the file and poor subject line result in sending the email to spam. Keep the subject line short and simple and preferably under 10 words. If required localize and personalize the subject line. Don't use sales promotion terms like free buy1 get 1 free, reminder and specials in the subject line these may end up in spams.
3. Keeping recipient attention with concise and relevant content, and : Keep the emails short and to the point. A short paragraph with one to three sentences get the attention of readers.
4. Offering links for more information: organization can always link to longer articles and additional information, on your website.
5. Writing style; The email writing style should be persuasive and engaging. One should use the right tone of voice for the target audience.
6. Call for action:  Email should include call for action and encourage customers to click through to get the offers.
7. Email layout: content writers should use bold text and design to highlight offers and content
8. Unsubscribe link; A good email marketing includes the options for unsubscribing.This will avoid the company of legal consequences of permission marketing.

Top 10 options of email marketing Serie-II( options of email Marketing)

1. Create a database.
2. Link database to spreadsheets.
3. Allow customers to subscribe for the email.
4. Group the contacts on the basis of segmentation.
5. Create email template.
6. Create responsive emails
7. Schedule email sending.
8. Use email analytics to customize the campaign.
9. Personalize the content on the template according to customer interest .
10. Hyper targeting personalized messages 
11. Tend to have better sales conversion.

Top 5 importance of Search Engine Optimization(SEO) ( SEO Series-1)

Importance of SEO:

1. Everyday billions of customers search on the internet. This provides an ample opportunity for marketers to showcase their offerings and satisfy their customers.
2. SEO provides a better result for customer search query.
3. Search query results may be paid or unpaid advertisements and SEO results are unpaid known as organic results will boost company value through proper content.
4. SEO ranks the content from time to time to provide better results to customer search query.
5. SEO reduce the promotion cost of the organization

Things you must know about email marketing- Series -1( Basics of email Marketing)

Email marketing basics.

Email marketing is a great addition to your other digital marketing activities.
Why? It builds customer loyalty and engagement without breaking the bank.
And it works well on mobile.

Email marketing goals:

• To showcase a products and services
• To bring more visitors.
• Drive business results like distributing coupons
• Identify the people who
• expressed interest in the business.

Collecting email addresses:

• Use the chat session to collect the email address
• Create a form on the website to collect the email.

Note: Keep in mind that people must give the 
permission to send commercial email,
and many countries have laws that require consent.

Email marketing and goal congruence:

• Send a email with hello and introduction
• send information about the 
• shop and the product lines
• ask customers
• one or two questions to narrow down their interest a bit.
• send specific offers, or content customer might find interesting

Email marketing don’ts

• Don't send too much information in a single email.
• Don't send too many emails in the succession.

Email Marketing do’s

• Use marketing email ids.
• Provide tips for customers.
• Send fun videos on the content relevant to customers.
• use email to request feedback from  contacts about their shopping or customer-support experience, and then respond to them directly. 
• customize communications, based on their particular interests

Email preferences of customers;

• Frequency of emails to be sent to the customers.
• Learning from email databases for future campaigns.
• Scrutinize the email database for loyal customers.

Top 10 Key website ingredients

Top 10 Key website ingredients

1. Domain Name; Check for the domain registration. A good domain name must
be short, easy to remember and relevant to the business.
2. Website extension .com /.in. org. Co.in, .edu

3. Organized webpage; A good homepage acts as the attractive tools.
The customer uses this as the landing page to search the front page
and subsequent web titles.

About page: The About page might tell the story of the  business and include photos of
some of the organization's best work. There’s no right or wrong way to organised a site, 

4. Navigation signposts. Use about and contact headings as the navigation signposts..
Contact page might include your address, phone number, email and a map with directions.

5. Hyperlinks: Shortcuts to other pages.

6. Forms; To get customer reviews, recommendations and feedback

7. Digital storefront: E-commerce opportunities for the company

8. A good content; text, image, video and animations.

9. Call for action; asking the customer to purchase the product.

10. Location map; A customer may identify friends and family easily.

Top 10 Digital marketing goals /Top 10 Online Marketing goals/ Top 10 Internet Marketing goals

Top 10 Online Marketing Goals

Creating customer awareness.
Building relationship with customers
Selling products online
Generating leads
Providing customer service
Developing customer relationships.
Preparing a schedule for the business
Getting customer feedback,
Reviews and recommendations.
Online advertising
Online analytics, Measure and improve your digital endeavors.

Online debate round of Debate event in Advaith 2020

 Online debate round of Debate event in Advaith 2020


Topic:

Should dress code be made compulsory for college students

1. Use the group name to comment on the online debate.
2. Laptop/Mobile phones can be used as per your requirement
3. No abusive or offensive comments
4. Judges evaluation is final and binding.

Digital marketing Notes by Dr. Prasad Kulkarni

Digital marketing Notes

Digital marketing Unit III notes