Just for your size case study

Just Your Size Designers: Understanding the consumer buying behavior.

© Prasad Kulkarni, Faculty.

Just Your Size Designers offers readymade and custom fit clothes for medium to plus size women who usually find it very difficult to find something they can wear, which fits great and looks good on them. If they go to their neighborhood tailor, there is no guarantee of quality, no advice, no fashion trends, no customization, low quality of work, no trials….phew! On the other side of the spectrum, there are exclusive designers who give you the latest but it costs the moon. So what does one do to get the best of both worlds? The answer is “Just Your Size Designers”.

Just Your Size offers custom fit and ready made clothing for medium to plus size women in Bangalore, India. Just Your Size Designers, offers value in terms of – the right fabric, the right cut and design, the right look and style to suit every individual, at the right price. The company encourages its customers to dress well and most of its customers compliment them and come back because of the ‘feel good’ factor. Some have also told the company about the compliments they get from their friends! Just your size designers make sure that the customers get the right style and fit by encouraging them to try the dress and even make a few changes, till they are happy. The range of fabric includes Cotton, Crepes, Chiffon, Georgettes, Linen, Jute and Satin. You can get a good collection of Indian and Indo Western wear – from Tunics, Kurtis, Shirts, Tops, Skirt sets, Pant sets, Loungewear and even maternity wear. The size range starts from M to XXXXL and the prices are reasonable – starting at Rs 400. Just Your Size Designers also specializes in bridal wear. If you want to look and feel gorgeous on that special day of your life, visit Just Your Size Designers 2-3 months before your wedding and based on your budget, you can get a custom made designer trousseau that will make you feel like a princess. The company believes in the mantra – look good, feel good at the right price. It helps customer to discover in a new way. According to shiwani talwar Director Just your size “we try and look at you as an individual and then advice you on how you can look better, it is important that every woman should make her own style statement rather than blindly following the latest fashion trends”.

a. What is the consumer behavior of just your size designer’s products?

b. Do you think Just for you designers should use celebrity endorsements to promote their products? Comment.