Domain Marketing : levels, Problems, and Marketing strategies.

 

Domain marketing

Domain is a web property of the company or an individual. It is like a brand name in offline marketing by providing a glimpse of what company offers to its customers. Domain name is an IP (internet protocol) resource. Further, it identifies the ownership of the content on the internet.  

Domain marketing is a strategy of increasing the traffic to a website. 

Levels of domains:

Domain names are classified as top level domains and second level and lower level domain names. Top level domain names include .com, .in, .org, edu etc.. Whereas second level domain anime include www.iimb.ernet.in 

Domain name registration

The first domain name was registered as www.symoboilcs.com  in the year 1985. Today 294 million web pages are present on the internet with domain names.  

The company that wants to upload their content on the internet has to register with domain registrars.

Domain registrars are approved  agencies by Internet Corporation for Assigned Names and Numbers(ICANN). These registrars charge an annual fee for hosting the website. Domain registration needs administrative contact, technical contact, billing contact and name services. 

Problems of domain registrars:

• Domain registration may lead to database marketing by registrar. Many people do not notice the conditions of agreement. A few companies ask you to grant permission to collect email addresses that they use later for database marketing. In a few instances these registrars spammed your email. 

• Domain registrars initially charge less and ask customers to go for automatic payments. This will increase the payment to the registrar. 

• A few domain registrars have rider fees for activation, and administration fees.

• In some other instances transferring domain name has become difficult for the owner due to conditions of a registrar. 

Domain Marketing strategies

• A domain name should be easy to m pronounce and short. Example; https://www.dabur.com/

• A domain name should not be a cultural issue due to language barriers. Coca -cola in chinese means to bite the wax pole. The company has to change the name to kekeu kele. 

• Big companies have multiple domain names to reach a larger audience.

• Domain anime should be short. Long domain names have memorizing problems. For example www.dancemagazine.com sounds better than http://www.shantalashivalingappa.com/

• A good domain helps in brand positioning. https://www.shoppersstop.com/

• Domain names may be used as a landing page tool in web marketing.  The Dr. Prasad Kulkarni’s Blog uses the following link https://prasadkulkarnimarketing.blogspot.com/2020/08/case-study-star-airlines-has-it.html to market their case study on Star Airlines. 

• It gives the identity to the product. Organic products are sold through https://www.organicindia.com/ website. Similarly crafts are sold via https://www.craftsvilla.com/

• Create short domain links to increase the popularity in social media.  https://prasadkulkarnimarketing.blogspot.com/ becomes  rb.gy/nuyabe. It will be easy to market a company's  products on social media. 

• A good domain name gets backlinks for customer search. For example gardening services online search query  will take the searcher to the page www.gardeningonline.com 

• Domain names particular to the geographical location attracts native customers from across the world Example; https://allaboutbelgaum.com/.